Altfield London

What Altfield London does

Altfield London (legal entity: Altfield Limited, incorporated in England and Wales, company number 02711394) is a privately-held UK supplier and distributor of luxury interior design materials, operating from a flagship showroom at Design Centre Chelsea Harbour, London, with a registered office in Seend, Wiltshire, and a sister operation in Hong Kong. The company distributes an extensive multi-brand portfolio — including Alcantara, Brentano, Brochier, Glant, Kohro, Maya Romanoff, MDC, Pollack, Weitzner, Westbury Textiles, and Elizabeth Dow — across four primary product categories: fabrics (velvets, mohairs, faux furs, shearlings, woven textiles), leather (aniline, semi-aniline, pigmented, nubuck, suede, including an Eco Leather Collective), wallcoverings (silks, grasscloth, metallics, vinyls, specialty textures), and faux leather, alongside a furniture and Japanese screens range. Many products carry third-party fire, durability, and sustainability certifications (IMO FTP 2010, BS 5852, EN 1021, NFPA 260/701, Cradle to Cradle, OEKO-TEX, LEED, LWG Gold, REACH), supporting specification in marine, commercial, and high-end residential interiors.

The business model is B2B trade-focused, with revenue generated from one-time product sales of premium fabrics, leather, wallcovering, and faux leather to interior designers, architects, contractors, and marine specifiers. Distribution occurs through the Chelsea Harbour showroom, a dedicated trade portal (altfieldportal.com) for registered trade accounts, field representative visits, and an online sample-request workflow. Pricing is quote-based and not publicly disclosed. End consumers are served through the complementary Altfield HOME e-commerce platform (altfieldhome.com), while a Warehouse Sale section indicates discounted inventory turnover. Headcount is reported at 11–50 employees.

Name

Altfield London

Legal name

Altfield Limited

Website

https://altfield.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Altfield London is a UK-based distributor of luxury interior design materials — fabrics, leather, wallcoverings, and faux leather — representing 13 international brands from its Chelsea Harbour showroom and Hong Kong office to trade designers, architects, and marine specifiers.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: One-time and recurring sales of high-end fabrics, leather, faux leather, wallcovering, and related interior materials to trade professionals and end customers through the Altfield HOME e-commerce platform.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Altfield London is a UK-based distributor and showroom operator of luxury interior design materials, supplying fabrics, leather, faux leather, and wallcoverings to trade professionals. The company serves as the exclusive or primary UK representative for multiple international luxury brands including Alcantara, Brentano, Brochier, Glant, Kohro, Maya Romanoff, Pollack, Weitzner, Westbury Textiles, and others. Products are sold through a flagship showroom at Design Centre Chelsea Harbour, a dedicated trade portal, and the consumer-facing Altfield HOME e-commerce platform.

Product overview

Altfield London is a UK-based supplier of luxury interior design materials, offering a comprehensive portfolio across four main product categories: Fabrics (including velvets, mohairs, faux furs, shearlings, and woven textiles), Leather (spanning aniline, semi-aniline, pigmented, nubuck, and suede finishes), Wallcoverings (including silks, grasscloth, metallics, and specialty textures), and Faux Leather. The product line includes the Altfield Luxe premium collection, Furniture, and Japanese Screens. The company represents multiple international brands including Alcantara, Brentano, Brochier, Elizabeth Dow, Glant, Kohro, Maya Romanoff, MDC, Pollack, Texture Fabrics, Vahallan, Weitzner, and Westbury Textiles. Products are designed for residential, commercial, marine, and outdoor applications, with various fire ratings, durability certifications (Martindale, Wyzenbeek), and environmental certifications including Cradle to Cradle, Oeko-tex, and LEED.

Differentiator

Problem solved

Functional benefit

Brands

• Altfield HOME: Accessories and home goods e-commerce platform
• Altfield Luxe
• Altfield Leather
• Altfield Products
• Warehouse Sale

Products and services

• Fabric Collection Luxury fabric collection spanning velvets, mohairs, faux furs, shearlings, and woven textiles in multiple fibre compositions (cotton, wool, mohair, viscose, polyester, silk, Trevira). Designed for residential, commercial, marine, and outdoor upholstery and drapery with extensive colorway options.
• Leather Collection Premium leather collection spanning aniline, semi-aniline, pigmented, nubuck, suede, patent, and embossed finishes sourced from Italy, Scandinavia, Germany, and South America. Includes eco leather collective (Sandhurst, Ludlow, Fleming) with chrome-free clean water tanning, plus outdoor leathers for marine application.
• Wallcovering Collection Luxury wallcovering collection including silks, grasscloth, metallics, Japanese metal leaf, hemp, vinyl with woven backing, and specialty textures. Products classified by type (gilded, grass/sisal, linen, natural, paper, silk, textile, vinyl, wood, wool), pattern (abstract, animal, geometric, plain, texture, tile), and finish (animal/leather, grasscloth, linen, metallic, silk, suede, wood).
• Faux Leather Collection Faux leather collection in Eco, Outdoor, and Plus categories from multiple international brands. Includes textured and woven faux leathers with polyurethane and polyvinylchloride content, plus the Alcantara Outdoor variant for marine and exterior applications.
• Altfield Luxe Collection Premium luxury materials sub-brand within the Altfield product portfolio, representing the higher-end segment of the fabric, leather, and wallcovering collections.
• Furniture Furniture collection sold alongside fabrics, leather, and wallcoverings to provide a complete interior specification offering for residential and commercial projects.
• Japanese Screens Decorative Japanese screens collection offered as part of the broader interior design materials portfolio, complementing the fabric, leather, and wallcovering ranges.
• Altfield HOME E-commerce Direct-to-consumer e-commerce platform for accessories, home goods, and material purchases, serving end consumers alongside the B2B trade channel.
• Warehouse Sale Discounted and clearance inventory sales channel offering reduced-price fabrics, leather, faux leather, and wallcoverings from previous collections and overstock.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core.

• AlcantaracoreChannel Partner/ Reseller/ DistributorExclusive UK representation for Alcantara luxury fabric and faux leather, including Alcantara Outdoor collection for marine and exterior applications.
• BrentanocoreChannel Partner/ Reseller/ DistributorUK distribution partnership for Brentano fabrics, wallcoverings, and faux leather collections.
• BrochiercoreChannel Partner/ Reseller/ DistributorUK representation for Brochier luxury fabrics including indoor-outdoor collections.
• Elizabeth DowcoreChannel Partner/ Reseller/ DistributorExclusive UK distribution for Elizabeth Dow textiles, wallcoverings, faux crocodile leather, and outdoor fabrics.
• GlantcoreChannel Partner/ Reseller/ DistributorUK representation for Glant luxury textiles including indoor-outdoor performance fabrics.
• KohrocoreChannel Partner/ Reseller/ DistributorUK distribution for Kohro Italian textiles, part of Martinelli Ginetto Group.
• Maya RomanoffcoreChannel Partner/ Reseller/ DistributorUK representation for Maya Romanoff specialty wallcovering and surface materials.
• MDC WallcoveringscoreChannel Partner/ Reseller/ DistributorUK distribution partnership for MDC wallcovering collections.
• PollackcoreChannel Partner/ Reseller/ DistributorUK representation for Pollack high-performance textiles including indoor-outdoor fabrics.
• Texture FabricscoreChannel Partner/ Reseller/ DistributorUK distribution for Texture Fabrics including trimmings and specialty textiles.
• VahallancoreChannel Partner/ Reseller/ DistributorUK representation for Vahallan architectural wallcovering and specialty finish materials.
• Weitzner LimitedcoreChannel Partner/ Reseller/ DistributorUK distribution for Weitzner Limited textiles, wallcoverings, and indoor-outdoor fabrics.
• Westbury TextilescoreChannel Partner/ Reseller/ DistributorUK distribution for Westbury Textiles including outdoor performance fabrics.
• Altfield Hong KongcoreStrategic or Co-development PartnerSister company operation providing Asia-Pacific coverage and complementary business presence.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cole & Son: British heritage wallpaper and fabric house with a strong London showroom presence and international designer distribution. Overlaps with Altfield in the wallcovering and luxury interior textiles category for residential and contract projects.
• Osborne & Little: UK heritage fabric, wallpaper and trim supplier selling predominantly through interior designer trade accounts. Closely comparable in product mix, trade-showroom GTM and target customer to Altfield.
• Thibaut Design: US designer and wholesale distributor of heritage and contemporary fabric, wallpaper and home furnishings sold to designers and decorators. Directly comparable to Altfield in multi-category luxury interior textiles wholesale.
• Designers Guild: UK-based designer and wholesale distributor of luxury fabrics, wallcoverings, and home accessories. Closely comparable to Altfield as a UK-rooted, design-led multi-category interior textiles house selling through both trade showrooms and consumer channels.
• Romo Group: Family-owned UK luxury fabric and wallcovering group (Romo, Black Edition, Zinc, Mark Alexander) distributing through specifier showrooms. Directly overlaps with Altfield's fabric, faux leather and wallcovering wholesale proposition for interior designers.

Regional players

• Pierre Frey: French family-owned luxury fabric, wallpaper and carpet house with showrooms in Paris, London, New York and Dubai. Comparable to Altfield as a heritage European luxury textile specialist targeting interior designers and contract specifiers.
• Lelièvre Paris: French designer and wholesaler of luxury fabrics, wallcoverings and trimmings sold through an international trade showroom network. Comparable to Altfield in European luxury textile DNA and specification-led distribution.

Broad incumbents

• Kravet Inc. US family-owned distributor of fabrics, furniture, wallcoverings and trimmings with a global trade-to-designer business. Larger incumbent comparable to Altfield in channel model (specifier showroom + brand portfolio) though operating at much greater scale and breadth.
• Sanderson Design Group: Listed UK group operating Morris & Co, Sanderson, Harlequin, Zoffany and Clarke & Clarke brands of fabrics, wallpapers and paints. Larger specialty incumbent with deep UK trade distribution and broader product portfolio covering the same specifier channel as Altfield.

Emerging players

• Mulberry Home: Home textiles and wallcovering extension of the UK luxury leather goods house, sold primarily through trade showrooms and select retailers. Adjacent comparable to Altfield in premium textiles positioning and UK luxury brand sourcing model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AltfieldLondon
• Facebookfacebook.com/AltfieldLondon
• LinkedInlinkedin.com/company/altfield-ltd

Compliance16 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Altfield London