CityCamp

What CityCamp does

CityCamp is a privately held Tokyo-based lifestyle brand development company founded in December 2020 by CEO Matsui Kousuke (松池恭佑). The company blends urban and camping culture to deliver experiences and products centered on 'OFF' time — rest, leisure, and sleep — for Japanese urban consumers. Its core offerings are the CityCamp community camp bar concept (currently a Tokyo-based physical venue generating transaction-fee revenue from food and beverage sales) and the OFF COLA craft non-alcoholic beverage line, which is sold at specifically designated times of day (am2:00 and pm6:00) with a canned night-care variant (pm9:00) distributed through select retail. An OFF LEMON sub-brand extends the same time-anchored merchandising logic beyond cola, and a lifestyle merchandise assortment is sold alongside beverages through the company's own e-commerce store.

The business model combines bar revenue, direct-to-consumer e-commerce via citycamp.co.jp with LINE membership integration, and selective retail distribution for limited releases. Distribution is entirely single-country, with headquarters at GOLD 3F, 1-13 Ebisu Minami, Shibuya-ku, Tokyo. The company leans on community-led growth, using the physical camp bar as a brand-building and demand-validation hub — the first bar reportedly attracted over 2,000 membership applicants prior to its grand opening. Pricing and revenue figures are not publicly disclosed.

CityCamp is venture-backed with no proprietary technology stack disclosed. Funding history includes two undisclosed rounds in July 2024 (one for sleep-market growth, one for D2C brand co-creation via the camp bar) and a pre-Series A round completed in December 2025, led by Theta Times Investment Limited Partnership No. 1 with participation from BASE FOOD inc CMO Ryuuta Saito. The company has explicitly stated an intent to scale the non-alcoholic craft drink offering and to build a global brand from Japan, targeting what it describes as an over-100-trillion-yen sleep/rest market — although no AI/ML capability, patent portfolio, or technical moat has been disclosed.

Name

CityCamp

Legal name

CityCamp株式会社

Website

https://citycamp.co.jp

Company type

Private

Founded year

2020

Operating status

Operating

Short description

Tokyo-based lifestyle brand company operating urban community camp bars and a flagship craft non-alcoholic beverage line (OFF COLA am2:00, pm6:00, pm9:00), sold via D2C e-commerce and selective retail, targeting Japanese urban consumers seeking rest, leisure, and downtime experiences.

Ownership category

akta.pro rank

Product category

Lifestyle Beverages and Urban Camping Hospitality

NAICS

Drinking Places (Alcoholic Beverages) (722410), Snack and Nonalcoholic Beverage Bars (722515)

SIC

Retail-Eating & Drinking Places (5810), Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)

akta.pro primary industry

Bars & Pubs (Non-Music) (MPAGAIAC)

akta.pro secondary industry

After-Hours Clubs (MPAGAIAK)

Keywords

• Craft non-alcoholic beverages
• Urban camping lifestyle
• Community bar operations
• Direct-to-consumer brands
• Lifestyle brand development

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Bar Operations: CityCamp operates physical community bars in urban locations offering camping-inspired experiences. Revenue generated from food and beverage sales at the venue.
2. Craft Non-Alcoholic Beverage Sales (OFF COLA): D2C sales of craft non-alcoholic beverages including OFF COLA (sold at specific times: am2:00 and pm6:00, with pm9:00 in can format). Sold through own e-commerce storefront and potentially at partner retail locations.
3. Lifestyle Merchandise: EC site offers fashion items and lifestyle products as part of the CityCamp lifestyle brand ecosystem.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

CityCamp fundamentally operates community camp bars in urban Tokyo that fuse camping culture with hospitality (bonfires, nostalgic drinks, lounge seating, chill music), and sells craft non-alcoholic beverages under the OFF COLA brand (variants am2:00, pm6:00, and canned pm9:00) via its own D2C e-commerce and select retail partners, with OFF LEMON as an adjacent craft line. The company's products and venues are unified around an "OFF time" lifestyle brand promise of rest, leisure, and sleep.

Product overview

CityCamp is a lifestyle brand and D2C (Direct-to-Consumer) company that operates community camp bars under the CityCamp brand and produces craft non-alcoholic beverages under the OFF COLA sub-brand. The company combines urban and camping culture to create spaces and products centered on 'OFF' time—rest, leisure, and sleep. The CityCamp camp bars serve as community hubs, while OFF COLA beverages are positioned as drinks for specific off-hours, targeting the global sleep market estimated at over 100 trillion yen.

Differentiator

Problem solved

Functional benefit

Brands

• OFF COLA: Craft non-alcoholic cola beverage marketed for specific times of day (am2:00/pm6:00 and pm9:00 canned version). Targets OFF time culture including rest, leisure, and sleep.
• OFF LEMON

Products and services

• CityCamp Community Camp Bar Physical urban "camp bar" venue combining camping-culture atmosphere with city-center convenience, featuring bonfires, chill music, cozy sofas, and nostalgic food and beverages for individual urban consumers seeking rest, leisure, and social downtime.
• OFF COLA am2:00 / pm6:00 Craft non-alcoholic cola beverage sold via CityCamp D2C e-commerce at two specific daily time windows (am2:00 and pm6:00), marketed to consumers as a drink for designated off-time/relaxation occasions.
• OFF COLA pm9:00 (canned night care drink) Canned craft non-alcoholic cola targeted at evening/nighttime consumption, distributed via select retail stores in Japan as a limited "night care drink" SKU alternative to alcoholic evening beverages.
• OFF LEMON craft beverage line Craft non-alcoholic beverage product line sold alongside OFF COLA, extending the OFF time craft beverage family for rest and leisure occasions.
• CityCamp Lifestyle Merchandise Fashion and lifestyle merchandise offered through the CityCamp EC storefront, completing the lifestyle brand ecosystem alongside community bars and OFF COLA beverages for individual consumers.

Quantifiable outcome

• 2,000+ membership applicants for first CityCamp bar location
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• D2C Brands (Co-creation Partners)coreStrategic or Co-development Partner · 1 July 2024CityCamp collaborates with D2C brands for co-creation, accelerating partnerships through its camp bar as a hub for lifestyle brand collaboration.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• De Soi: De Soi is a premium non-alcoholic functional aperitif brand with a lifestyle and ritual-driven brand identity. Its D2C-first approach, time-of-day positioning, and craft beverage economics are closely comparable to OFF COLA.
• Ghia: Ghia is a non-alcoholic botanical aperitif brand with a craft, lifestyle-led positioning and a similar time-of-day and mood-oriented marketing approach. Like CityCamp's OFF COLA, it sells premium non-alcoholic drinks targeted at consumers seeking sophisticated alternatives to alcohol.
• Three Spirit Drinks: Three Spirit is a functional non-alcoholic botanical drink brand with mood, rest, and social occasion positioning. Its craft branding and emphasis on 'how you feel' map closely to CityCamp's OFF-time and night-care positioning.
• OLIPOP: OLIPOP is a craft prebiotic soda brand that modernized the soft drink category with a premium, health-positioned offering. Like OFF COLA, it targets consumers seeking a more sophisticated alternative to mainstream cola through craft ingredients and brand storytelling.
• Kin Euphorics: Kin Euphorics is a D2C non-alcoholic functional beverage brand with mood and relaxation positioning. Its premium craft, social-first marketing, and emphasis on occasion-based drinking closely mirror CityCamp's OFF COLA strategy.
• Töst Beverages: Töst is a non-alcoholic sparkling craft beverage positioned for premium occasions and gifting. Its premium D2C pricing, occasion-based marketing, and selective retail distribution parallel OFF COLA's time-of-day release model.
• Recess: Recess is a non-alcoholic mood and rest beverage brand explicitly positioned around calming and 'off-time' moments. The overlap with CityCamp's OFF-time narrative and craft non-alcoholic cola targeting sleep and rest is direct.

Broad incumbents

• Athletic Brewing Company: Athletic Brewing is the largest non-alcoholic craft beer brand and a category-defining incumbent. While alcoholic, it has set the playbook for premium non-alcoholic beverages, lifestyle marketing, and broad retail distribution that CityCamp is applying to cola.

Emerging players

• Mela Waters: Mela is an early-stage non-alcoholic sparkling apple beverage with a craft, premium positioning. It competes for the same mindful-drinking occasions as OFF COLA, particularly evening and night-time use cases.
• Common Advent: Common Advent is a non-alcoholic spirits brand creating premium alternatives for cocktail occasions. Its ritual- and time-based marketing approach overlaps with CityCamp's night-care drink strategy and premium non-alcoholic positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutu.be/HMtBBhEMoNQ
• Facebookfacebook.com/CityCamp-102216151977496
• Instagraminstagram.com/citycamp.jp
• TikToktiktok.com/@citycamp.jp
• Xx.com/citycamp_jp

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CityCamp