IGG

What IGG does

IGG Inc is a Singapore-headquartered, Hong Kong-listed (799.HK, IPO October 2013) developer and publisher of mobile and PC games operating since 2006. The company serves a global consumer player base across more than 200 countries and regions via Google Play, Apple App Store, and direct PC download portals. Its portfolio spans multiple genres — MMO War Strategy RPG (Lords Mobile), survival strategy (Doomsday: Last Survivors), Nordic SLG (Viking Rise), fantasy defense (Castle Clash), dress-up adventure (Time Princess), idle RPG (Mythic Heroes), and sky-island SLG (Fate War, launched 2025).

The company builds proprietary games on standard mobile middleware (Unity, Agora for chat sync, Firebase and deltaDNA for analytics, AppsFlyer for attribution) and operates complementary monetization infrastructure: a dedicated payment hub (pay.igg.com) supporting multiple payment methods including Alipay, WeChat Pay, Amazon, Samsung, and VK, and an e-commerce store (store.igg.com) for IP-branded merchandise. A global studio network of 1,001–5,000 employees spans Singapore (HQ), Hong Kong, the United States, China, Canada, Japan, South Korea, Thailand, Philippines, Indonesia, Brazil, Türkiye, Italy, and Spain.

Revenue is generated primarily through freemium in-game purchases, with a smaller contribution from subscription premium resources, IGG Points prepaid cards, and merchandise. 2025 reported revenue was HK$5.5 billion (down 4% YoY) on net profit of HK$590 million (+1% YoY); Lords Mobile contributed HK$2.17B, Doomsday: Last Survivors HK$1.14B (+12% YoY), and Viking Rise HK$720M (+6% YoY), with the two mid-generation titles together representing 53% of total revenue. The go-to-market model is product-led growth: free downloads on global app stores drive top-of-funnel acquisition, while live-ops, in-app purchases, and ad monetization (via AdMob, Unity Ads, Fyber, Tapjoy) convert engagement into revenue.

Name

IGG

Legal name

IGG Singapore Pte. Ltd.

Website

https://igg.com

Company type

Public

Founded year

2006

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

IGG is a Singapore-based, Hong Kong-listed mobile and PC game publisher founded in 2006, serving 200+ countries with freemium titles including Lords Mobile, Doomsday: Last Survivors, and Viking Rise, monetizing primarily through in-app purchases.

Ownership category

akta.pro rank

Product category

Mobile Gaming

akta.pro primary industry

Gaming & Virtual World Social Platforms (MPACAJAG)

akta.pro secondary industry

Game Server Hosting & Community Infrastructure (private servers, matchmaking communities) (MPAFAIAF)

Keywords

• Mobile game development
• Mobile game publishing
• Freemium mobile games
• Multiplayer strategy games
• In-app purchase monetization

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices14 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. In-game Purchases (Freemium): Players download games for free but purchase virtual items, currency, and premium content within games. This is the primary revenue driver, with Lords Mobile contributing HK$2.17 billion as the flagship title.
2. Premium Game Resource Subscription: Monthly subscription for access to premium game resources, providing recurring revenue with one-month validity periods from payment date
3. IGG Points Cards: Prepaid cards representing IGG Points which can be exchanged for game currency and items across IGG games
4. Game Merchandise Store: E-commerce sales of physical merchandise including apparel (T-shirts, hoodies), accessories (phone cases, bags), collectibles, and gaming gear branded with game IPs

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

IGG is a Singapore-headquartered global developer and publisher of free-to-play mobile and PC games, monetized primarily through in-app purchases, subscriptions, and in-game advertising. Its portfolio spans MMO strategy RPGs, idle RPGs, fantasy combat, and 3D dress-up adventure games, with flagship title Lords Mobile complemented by mid-generation hits such as Doomsday: Last Survivors and Viking Rise. The company serves players in 200+ countries with localized content and operates supporting platforms including the IGG Payment Center and IGG Store.

Product overview

IGG Inc is a multi-platform mobile game developer and publisher offering a portfolio of games across mobile, PC, and web platforms. The company's flagship product is Lords Mobile, an MMO War Strategy RPG combining real-time strategy and RPG gameplay. The core portfolio includes Doomsday: Last Survivors (survival strategy RPG), Viking Rise (Nordic-themed strategy RPG), Castle Clash (fantasy defense combat game), Time Princess (3D dress-up adventure), Mythic Heroes (idle RPG), and Fate War (sky island strategy game). IGG operates as a platform publisher with supporting services including the IGG Payment Center (in-game payment processing), IGG Store (merchandise e-commerce), PC game versions, and a global careers portal. The company serves players in over 200 countries with regional offices worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• Lords Mobile: Real-Time Strategy RPG combining RPG and strategy gameplay; flagship title generating HK$2.17 billion revenue in 2025
• Doomsday: Last Survivors
• Viking Rise
• Castle Clash
• Time Princess (Dress Up Time Princess)
• Mythic Heroes
• Fate War
• Game of Sky

Products and services

• Lords Mobile
• Doomsday: Last Survivors
• Viking Rise
• Castle Clash Fantasy hero-based strategy mobile game where players build bases, train heroes, and battle other players' armies. Targeted at casual and competitive strategy mobile gamers.
• Clash of Lords 2
• Time Princess
• Mythic Heroes
• Fate War
• Game of Sky
• IGG Payment Center
• IGG Store

Quantifiable outcome

• 53% revenue contribution from mid-generation titles (Doomsday: Last Survivors + Viking Rise), demonstrating successful diversification strategy
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration26 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Make-A-WishminorOthers · 26 November 2025Make-A-Wish partnered with IGG to launch a Thanksgiving charity challenge in Lords Mobile. Players were encouraged to complete in-game quests to support children's wishes across several countries. The campaign donated $50,000 if 50,000 players participated.
• Google (Admob)coreTechnology or IntegrationGoogle Admob SDK integrated for mobile advertising monetization, providing ad-related services including device information, browser settings, operating system data, and ad performance metrics.
• Facebook (Meta)coreTechnology or IntegrationFacebook SDK used for login, ad tracking, and event logging purposes with data sharing for advertising and marketing analytics.
• AlipaycoreTechnology or IntegrationAlipay SDK integrated for payment processing and registration information handling for in-game transactions.
• AmazoncoreTechnology or IntegrationAmazon SDK used for login and payment processing services in IGG games.
• AgoracoreTechnology or IntegrationAgoraGamingSDK integrated for real-time chat synchronization functionality in multiplayer games.
• Unity TechnologiescoreTechnology or IntegrationUnity Ads SDK and Firebase SDK used for ad tracking, event logging, and analytics across games.
• TencentcoreTechnology or IntegrationMTP SDK (Anti-Plugin System) and WeChat SDK integrated for anti-cheat functionality and payment processing.

Scale indicators11 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• King Digital Entertainment: Mobile game developer behind Candy Crush series (under Activision Blizzard/Microsoft). Comparable as a global mobile game publisher with hit-driven portfolio and freemium monetization.
• FunPlus: Global mobile game developer and publisher specializing in strategy/SLG games (King of Avalon, State of Survival). Highly comparable to IGG's core strategy/MMO portfolio and global distribution model.
• Zynga: Major mobile game publisher (now under Take-Two) known for social and casual games. Comparable freemium mobile game business model with global distribution.
• miHoYo (HoYoverse): Chinese mobile game developer behind Genshin Impact and Honkai. Comparable as a global mobile game publisher with hits across RPG and strategy genres, though more recently focused on open-world/action RPG.
• Supercell: Finnish mobile game developer behind Clash of Clans and Clash Royale. Highly comparable as a global mobile strategy/pvp game developer with a portfolio hit model similar to IGG's.
• Playtika: Mobile game publisher specializing in casual and social casino games. Comparable as a global mobile game publisher with freemium monetization and live operations focus.
• Lilith Games: Chinese mobile game developer behind Rise of Kingdoms and AFK Arena. Comparable as a global mobile strategy/RPG developer with strong hit-making track record in the SLG genre IGG competes in.
• Scopely: Mobile game developer and publisher behind Monopoly GO, Stumble Guys, and Marvel Strike Force. Comparable as a global mobile game publisher leveraging major IPs and live operations.

Broad incumbents

• NetEase: Major Chinese game developer and publisher with significant mobile and PC game operations. Comparable as a large-scale Asian-listed mobile/online game publisher operating MMO and strategy titles globally.
• Tencent: World's largest game publisher and a strategic IGG partner (MTP anti-cheat SDK). Comparable as a global mobile/PC game operator with MMO and strategy titles, though significantly larger and broader in scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/IGG_COM
• Facebookfacebook.com/igg
• Instagraminstagram.com/store.igg
• LinkedInlinkedin.com/company/igg

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IGG