What nabo.dk does

Nabo (legal entity: Ejendomsmæglerfirmaet Nabo, trading as 'Nabo' or 'Nabo Esbjerg') is a privately held real estate brokerage founded in 2014 and headquartered at Stormgade 23, Esbjerg, Denmark, serving residential and, to a lesser extent, commercial property buyers and sellers in Esbjerg and surrounding areas. The firm is led by owner and broker Kasper Lentz (MDE-certified) and operates with a seven-person team covering sales and valuation, case processing, marketing, social media, and content creation.

The company combines traditional Danish real estate brokerage services — property sales representation, buyer representation, and free property valuations — with a proprietary marketing technology stack that includes drone aerial photography, 3D floor plans, Virtual Reality property tours, and digitally produced property magazines. A buyer registry ('køberkartotek') is used to match pre-registered buyers with new listings before public market exposure, functioning as the firm's principal demand-generation channel alongside Facebook/Instagram activity and an SEO-driven website.

Revenue is generated exclusively through transaction commissions on property sales; specific commission rates and pricing tiers are not publicly disclosed, while the on-ramp service of property valuation is offered free of charge. The firm is a member of Dansk Ejendomsmæglerforening (DE) — the Danish Real Estate Association — and carries professional liability insurance through HDI Forsikring Danmark, satisfying the regulatory prerequisites for Danish real estate brokerage. The company makes self-reported claims of having the highest sales rate and lowest rejection rate in Esbjerg, supported by a portfolio of customer testimonials naming individual sellers; no external validation or third-party performance data is provided.

Name

nabo.dk

Legal name

Ejendomsmæglerfirmaet Nabo

Website

https://nabo.dk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Nabo (Ejendomsmæglerfirmaet Nabo) is a privately held Esbjerg, Denmark-based real estate brokerage serving residential and commercial property buyers and sellers in Esbjerg and surrounding areas, combining traditional brokerage commissions with technology-driven marketing such as drone, 3D, VR, and a buyer matching registry.

Ownership category

akta.pro rank

Headquarters

HQ city

Odense

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Property Sales Commission: Traditional real estate broker commission on property sales transactions. Broker earns fee for selling or buying residential and commercial properties in Esbjerg and surrounding areas.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Nabo Esbjerg is a full-service local real estate brokerage serving Esbjerg and surrounding areas in Denmark. The company mediates residential (and selectively commercial) property sales and purchases, provides free property valuations, and operates a buyer registry (køberkartotek) that matches pre-registered buyers with new listings before public marketing. Marketing activities are bundled with brokerage services and feature drone footage, 3D floor plans, VR tours, and digital property magazines.

Product overview

Nabo Esbjerg is a real estate brokerage operating as a single unified service offering, combining traditional property brokerage with innovative marketing solutions. The core offering includes property sales, free valuations, and a buyer registry. Supporting the core services are technology-enhanced marketing add-ons: drone photography, property videos, 3D floor plans, Virtual Reality viewings, and property magazines. The company also operates Nabo Family, a loyalty program rewarding returning customers with financial benefits. All services are localized to the Esbjerg market.

Differentiator

Problem solved

Functional benefit

Brands

• Nabo Family: Loyalty program offering economic benefits such as discounts on broker fees, long-term partnership, and a strong community built on trust and mutual success.

Products and services

• Ejendomsmægler (Property Brokerage Service) Full-service real estate brokerage mediating residential (and selectively commercial) property sales and purchases in Esbjerg and surrounding areas, including pricing strategy, marketing, viewings, negotiation, and transaction management for individual homeowners and buyers.
• Gratis Salgsvurdering (Free Property Valuation) Complimentary, non-binding property valuation in which a broker visits the property on-site and provides a realistic sales price assessment and valuation report, offered to homeowners in Esbjerg and surrounding areas.
• Køberkartotek (Buyer Registry) Self-signup buyer matching service that notifies registered buyers about new properties matching their criteria before the listings are publicly marketed, providing early access to off-market opportunities in Esbjerg.
• Droneoptagelser (Drone Photography & Videography Service) Aerial drone imaging service capturing property footage and videos showcasing the property and surroundings, provided as part of Nabo Esbjerg's marketing package for listed properties.
• Boligvideoer (Property Videos) Professional video production showcasing listed properties for use across Nabo Esbjerg's marketing channels, including social media and the company website.
• 3D-plantegninger (3D Floor Plans) Detailed three-dimensional floor plans presenting property layouts in an organized, professional manner, providing buyers with better insight into the property's potential.
• Virtual Reality (VR) Visninger (VR Property Viewings) Immersive VR experience allowing potential buyers to explore listed properties in 3D regardless of their physical location, providing a realistic sense of the property before an in-person visit.
• Boligmagasiner (Property Magazines) Professionally designed property magazines showcasing listed properties, available in-store at Nabo Esbjerg's Stormgade office and via digital channels for buyer exposure.
• Nabo Family (Loyalty Program) Loyalty program that automatically enrolls sellers at Nabo Esbjerg, offering financial benefits such as broker fee discounts, long-term partnership advantages, and community membership for repeat customers.

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Dansk Ejendomsmæglerforening (DE)coreOthersMembership in the Danish Real Estate Association, the professional trade association for real estate brokers in Denmark. Founded in 1912, the association works to ensure members provide professional property brokerage services and promotes the industry's interests. DE manages ethical rules, norms, and guidelines, and co-finances the complaints board for property mediation.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Others

• Boligsiden: Denmark's aggregated property listing platform, co-owned by Dansk Ejendomsmæglerforening (of which Nabo is a member). Adjacent comparison as the dominant consumer-facing property search surface where Nabo's listings appear.
• Boliga: Danish property data and listing platform. Adjacent rather than directly competitive, but it is the dominant source of market data for buyers and sellers in Denmark and shapes the buying journey Nabo operates in.

Broad incumbents

• Nybolig: One of Denmark's largest real estate brokerage chains with hundreds of branches nationwide. Directly comparable as a residential property broker for buyers and sellers, but competing at a vastly larger marketing and distribution scale than Nabo Esbjerg.
• EDC Poul Erik Bech: Denmark's largest real estate brokerage chain. Operates the same buyer/seller brokerage model as Nabo but at national scale, with significantly more resources for marketing, branch coverage, and partner referrals.
• Estate Mæglerne: Large Danish real estate brokerage chain serving residential buyers and sellers across Denmark. Targets the same SMB/individual seller segment as Nabo but at a multi-city scale.
• Home (real estate): Major Danish real estate brokerage chain offering residential sales and valuations. Comparable business model to Nabo but with national distribution and integrated mortgage and move-services partnerships.
• Engel & Völkers Denmark: Global luxury real estate brokerage with a Danish presence. Comparable in the residential brokerage function but operating at a premium/luxury tier with much larger brand and international reach.

Direct peers

• Din Mægler: Danish real estate franchise chain with independent local brokers. Comparable in structure to Nabo's local-broker model and overlapping in target customer (residential SMB/individual sellers and buyers).
• Robin Mæglerne: Danish real estate brokerage chain operating in regional and local markets. Comparable business model and customer base to Nabo, with similar commission-based revenue on residential transactions.
• Lokalbolig: Danish broker network built around independent local agents serving defined geographic markets. Closer peer to Nabo than national chains due to its local-market focus and decentralized, branch-led model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/nabodk
• Instagraminstagram.com/naboesbjerg
• Xx.com/nabodk
• LinkedInlinkedin.com/company/nabo-dk

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about nabo.dk