imovendo
- Company typePrivate
- Founded2019
- HeadquartersLisbon, Portugal
- Headcount11–50
- GTM typeB2C
- OfferingServices
imovendo firmographics
Firmographics- Name
- imovendo
- Legal name
- Imo Vendido, Portugal, S.A.
- Website
- https://imovendo.pt
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
imovendo industry classification
Industry- Product category
- Real Estate Brokerage Services
- NAICS
- Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Buyer Representation Services (BPAJAAAJ)
Keywords
Where imovendo is headquartered
LocationHeadquarters
- HQ city
- Lisbon
- HQ country
- Portugal
- HQ region
- Europe
Offices1 record
Markets served
imovendo business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Real Estate Mediation Services: Fixed-fee real estate mediation service. Customer pays a flat €5,000 (including VAT) regardless of property sale price, compared to traditional agencies charging 5% + VAT. Payment only requested after process completion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard Fixed Commission |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
imovendo product offering
Product offeringCore offering
imovendo is an online real estate agency that sells residential properties in Portugal on behalf of owners for a fixed fee of €5,000 including VAT, regardless of property value. The seller conducts viewings while imovendo handles listing creation, professional photography, multi-portal distribution, contact filtering, negotiation support, documentation, and legal paperwork through to deed signing. Payment is only requested after the transaction is successfully completed.
Product overview
imovendo is a digital-first real estate mediation platform offering a unified service for property sales in Portugal. The core platform provides fixed-fee property mediation (€5,000 fixed commission regardless of property value) with multi-portal listing distribution, supplemented by add-on services including market study analysis, property valuation simulator, professional photography, contact filtering, documentation support, negotiation assistance, and credit simulation. The platform lists properties across major Portuguese portals (Imovirtual, Casa Sapo, Supercasa, Idealista, Casa Yes, Custo Justo, OLX, Netanuncios, Properstar, BPI Expresso Imobiliário) and international platforms, with mobile apps for iOS and Android. The business model differentiates from traditional agencies by centering the owner in the sales process while providing technology-enabled efficiency.
Differentiator
Problem solved
Functional benefit
Products and services
- imovendo Fixed-Fee Real Estate Mediation Service End-to-end property selling service for Portuguese homeowners: listing creation, professional photography, multi-portal distribution, contact filtering, negotiation support, documentation handling, and legal paperwork through to deed signing, all for a flat €5,000 fee paid only after closing. Seller conducts viewings.
- Market Study (Estudo de Mercado) Personalized market analysis for property owners covering local and regional real estate trends to support competitive pricing decisions. Offered as a free tool on the website.
- Property Valuation Simulator (Savings Simulator) Web-based calculator that shows property owners potential commission savings versus traditional agencies by comparing imovendo's flat fee to typical percentage-based commissions.
- Credit Simulation / Mortgage Assistance Service Mortgage calculation tool and credit intermediation support for property buyers, integrated with payment institution Protectus (Eupago, Banco de Portugal license 8709) and mortgage intermediary Flipai.
- imovendo Mobile App (iOS and Android) Native mobile application for iOS and Android that allows property sellers and buyers to track sale progress, manage contacts, and access imovendo's property listings on the go.
- Home Buying Assistance Service Service for property buyers in Portugal providing documentation verification, mortgage intermediation through Flipai, and mediated support through the home buying process.
Companies that use imovendo
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
imovendo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
AI capability2 records
Feature3 records
imovendo partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered minor, core and secondary.
- Tribunal Arbitral de Consumo / CICAPminorConsumer arbitration court. Imovendo registered as member of CICAP
- Centro de Arbitragem de Conflitos de Consumo de Lisboa (CACCL)minorConsumer dispute resolution center. Imo Vendido, Portugal S.A. registered (reg. no. 28784) in September 2019
- ImovirtualcoreMajor Portuguese property portal where Imovendo lists properties for maximum visibility to property seekers
- Casa SapocoreMajor Portuguese property portal operated by Janela Digital
- SupercasacoreMajor Portuguese property portal with international reach through translations and SEO optimization
- IdealistacoreLeading Spanish/Portuguese property portal
- Custo JustosecondaryPortuguese classifieds site with real estate section
- ProperstarcoreInternational property portal present in 35 countries, reaching expats and international buyers
- OLXsecondaryMajor Portuguese classifieds site with 20 million monthly visits
- BPI Expresso ImobiliáriosecondaryProperty portal associated with Banco BPI and Expresso newspaper
- Casa YessecondaryProperty portal operated by APEMIP, featuring AI-powered search
- NetanúnciosecondaryProperty portal operated by Janela Digital with strong SEO positioning
- FlipaicoreCredit intermediary partner that helps buyers obtain mortgage financing
- APEMIPminorAssociation of Professionals and Companies of Real Estate Mediation of Portugal. Imovendo is an associated member
- Protectus (Eupago)secondaryCredit simulator provider for mortgage calculations. Payment institution licensed by Banco de Portugal (no. 8709)
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
imovendo competitors and assessment
Company assessmentBroad incumbents
- RE/MAX Portugal: Large traditional real estate franchise network operating across Portugal. Competes with Imovendo for residential sellers and could launch competing flat-fee or hybrid offerings to defend share against digital challengers.
- Imovirtual: One of Portugal's largest property portals, operated by OLX Group. Functions as both a distribution partner (where Imovendo lists properties) and an indirect competitor through any agency or developer listings on the portal.
- Idealista: Leading property portal in Spain and Portugal, owned by Adevinta. While primarily a listing platform, it operates brokerage services in some markets and serves as a critical distribution channel for Imovendo, making it both a partner and a potential competitor.
- ERA Portugal: Established Portuguese real estate franchise network affiliated with the international ERA brand. Another traditional full-service brokerage competitor whose percentage-based commissions Imovendo directly undercuts.
- Century 21 Portugal: Major traditional real estate franchise with extensive branch network across Portugal. Represents the incumbent agency model against which Imovendo positions its flat-fee alternative.
Direct peers
- Redfin: US-listed online residential brokerage that reframes real estate commissions around lower fees and digital tools. Although US-based, Redfin is the closest international analogue to Imovendo's flat-fee, tech-enabled brokerage model.
- Purplebricks: UK-founded online real estate agency that pioneered the flat-fee (rather than percentage-based commission) brokerage model. Operates in Portugal and competes head-to-head with Imovendo on the same value proposition: a fixed fee, digital-first service for residential sellers.
- Homie: US-based flat-fee real estate brokerage offering a low-commission alternative to traditional agencies. Conceptually similar to Imovendo's value proposition of substituting a percentage commission for a flat fee backed by digital tools.
Emerging players
- Properstar: International property portal active in 35+ countries that syndicates listings to 80+ portals worldwide. Functions as a distribution partner for Imovendo's international buyer reach and a potential aggregator/competitor for cross-border property exposure.
Regional players
- Casa Sapo (Janela Digital): Portuguese property portal operated by Janela Digital. Acts as a distribution partner for Imovendo listings and serves the same Portuguese residential audience, with overlapping property-search functionality.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
imovendo social profiles
Digital presenceimovendo compliance and trust
Trust signalCompliance5 records
imovendo financial estimates
Financial estimateRevenue estimate
Valuation estimate
imovendo leadership team
Management profileNumber of profiles
Profiles7 records
imovendo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
imovendo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about imovendo
What does imovendo do?
imovendo is an online real estate agency that sells residential properties in Portugal on behalf of owners for a fixed fee of €5,000 including VAT, regardless of property value. The seller conducts viewings while imovendo handles listing creation, professional photography, multi-portal distribution, contact filtering, negotiation support, documentation, and legal paperwork through to deed signing. Payment is only requested after the transaction is successfully completed.
Is imovendo a public or private company?
imovendo is a private company. It is classified as unknown and is currently operating.
When was imovendo founded?
imovendo was founded in 2019. It employs 11 to 50 people.
Where is imovendo based?
imovendo is headquartered in Lisbon, Portugal, in the Europe region.
How does imovendo make money?
One revenue line is on record: real Estate Mediation Services.
Who are imovendo's main competitors?
Broad incumbents on record are RE/MAX Portugal, Imovirtual, Idealista, ERA Portugal and Century 21 Portugal. Direct peers are Redfin, Purplebricks and Homie. Properstar is listed as an emerging player. Casa Sapo (Janela Digital) is listed as a regional player.
Does imovendo have an API?
No public API is recorded for imovendo.
What industry is imovendo in?
imovendo's product category is Real Estate Brokerage Services. Its primary akta.pro industry code is BPAJAAAJ, Buyer Representation Services. Its NAICS code is 5312 and its SIC code is 6531.