Asia Pacific International Spirits and Wines Alliance

What Asia Pacific International Spirits and Wines Alliance does

APISWA (Asia Pacific International Spirits and Wines Alliance) is a Singapore-registered industry trade association representing 10 to 11 of the world's largest global spirits and wine producers — Bacardi, Beam Suntory, Brown Forman, Campari, Diageo, Edrington, Moët Hennessy, Pernod Ricard, Proximo, Rémy Cointreau, and William Grant & Sons — across the Asia-Pacific region. The organization operates as a unified industry voice engaging governments, regulators, and trade bodies on issues including alcohol taxation, illicit trade, sustainability, hospitality and tourism policy, and responsible drinking. Its headquarter is at Marina One West Tower in Singapore, with a registered office in Wan Chai, Hong Kong, and active programs across at least nine markets including Vietnam, Thailand, Cambodia, Philippines, Malaysia, South Korea, Hong Kong, and Nepal.

The alliance delivers its mission through a portfolio of programs rather than a single product. Flagship initiatives include the Power of No drink-driving campaign (reaching 44.5 million young adults across six ASEAN markets since 2021), the Smashed underage-drinking theatre program, and #HowMuchIsTooMuch (500,000+ internet users). Research and policy outputs encompass the APISWA Illicit Trade Report (with AACS, EU-ABC, and TRACIT), the Vietnam and Thailand Oxford Economics economic-contribution studies, and the 2020 e-commerce alcohol report. Training is delivered through EdApp-hosted modules covering responsible retailing (Philippines, for PASCO's 7,000+ members) and Vietnamese e-commerce alcohol regulations (with VBA, VARD, and VECOM). Supporting infrastructure consists of standard digital channels — a WordPress-based website, Facebook and LinkedIn corporate pages, and Microsoft 365 authentication for member access — with no proprietary AI or data systems.

Revenue is generated exclusively through recurring membership dues from its 10 to 11 producer members; APISWA does not disclose financial data and does not sell products or services commercially. Go-to-market is community-led and policy-facing: advocacy occurs through government roundtables, regional conferences (notably the inaugural 2024 Bangkok Capacity Building Conference with 56 participants from 17 APAC associations), trade missions, and coalition partnerships with bodies such as IARD, WSA, SWA, EUABC, and TABBA, alongside government engagement (e.g., signed Cambodia Marketing Code with the Ministry of Information). Leadership comprises a Chairman (Vijay S. Subramaniam), named directors, and a small secretariat.

Name

Asia Pacific International Spirits and Wines Alliance

Legal name

Asia Pacific International Spirits & Wines Alliance Limited

Website

https://apiswa.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

APISWA is a Singapore-headquartered industry association representing 10-11 of the world's largest global spirits and wine producers, advocating on alcohol policy, illicit trade, sustainability, and responsible drinking across Asia-Pacific markets through campaigns, research, and government engagement.

Ownership category

akta.pro rank

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Membership Dues: APISWA generates revenue through membership dues from its 10-11 global spirits and wine producer member companies operating across the Asia-Pacific region. These members include Bacardi, Beam Suntory, Brown Forman, Campari, Diageo, Edrington, Moët Hennessy, Pernod Ricard, Proximo, Remy Cointreau, and William Grant & Sons.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

APISWA is an industry trade association that advocates on behalf of 10 global spirits and wine producers across Asia-Pacific on policy, taxation, illicit trade, and regulatory issues. The organization delivers responsible drinking public health campaigns (Power of No, #HowMuchIsTooMuch, Smashed), publishes research reports on illicit alcohol and economic contribution, and develops online training modules for responsible retailing and e-commerce compliance.

Product overview

APISWA (Asia Pacific International Spirits and Wines Alliance) is a regional industry association representing 10 global spirits and wine producers across the Asia-Pacific region. The organization does not offer a single unified product but rather provides a portfolio of advocacy initiatives, public health campaigns, research reports, and training programs. Key offerings include the 'Power of No' drink driving campaign reaching 44.5 million young adults across 6 ASEAN markets, research reports on illicit alcohol trade and e-commerce, the Smashed underage drinking prevention programme, responsible retailing training modules hosted on EdApp, marketing codes of conduct, and the Global Standards Coalition led by IARD. The organization also publishes economic contribution reports in partnership with Oxford Economics and facilitates industry-government dialogue on taxation, sustainability, and regulatory frameworks.

Differentiator

Problem solved

Functional benefit

Products and services

• Power of No Campaign Multi-stakeholder initiative to combat drink driving across 6 Southeast Asian countries. Flagship responsibility campaign that has reached over 44.5 million young adults since 2021.
• Responsible Retailing Training Module Training module for micro-enterprises in the Philippines on responsible retailing principles, hosted on the EdApp platform, developed for PASCO with 7,000+ members nationwide.
• Online Training Module on eCommerce of Alcohol Online training program on legal regulations for eCommerce of alcohol in Vietnam, developed in collaboration with VBA, VARD, and VECOM, hosted on APISWA's EdApp platform.
• APISWA 2022 Report: Tackling Illicit Alcohol in Southeast Asia Report examining the extent and impact of illicit trade in Southeast Asia through the lens of ASEAN Economic Community pillars.
• Smashed Programme Theatre-based programme to prevent underage drinking, funded by APISWA since 2015. Delivered in partnership with schools and educational institutions.
• #HowMuchIsTooMuch Campaign Joint campaign with Singapore Alliance for Responsible Drinking (SARD) targeting young adults with interactive quizzes on Singapore's national drinking guidelines, reaching over 500,000 internet users.
• Oxford Economics Report on Tourism in Southeast Asia Assessment report on the economic contribution of international wine and spirits to ASEAN economies, including Thailand and Vietnam, studying premiumization trends and value chain impact.

Quantifiable outcome

• 44.5 million young adults reached by Power of No drink driving campaign since 2021
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

34 partnerships are on record, tiered core, major and minor.

• BacardicoreStrategic or Co-development PartnerMember company of APISWA, one of the world's largest privately held spirits companies.
• Beam SuntorycoreStrategic or Co-development PartnerMember company of APISWA, represented on IARD CEO Group with Chair Albert Baladi.
• Brown FormancoreStrategic or Co-development PartnerMember company of APISWA contributing to responsible drinking initiatives in the Philippines.
• CamparicoreStrategic or Co-development PartnerMember company of APISWA.
• DiageocoreStrategic or Co-development PartnerMember company of APISWA, actively participating in Korea eCommerce forum and responsible drinking initiatives.
• EdringtoncoreStrategic or Co-development PartnerMember company of APISWA listed in Terms and Conditions.
• Moët HennessycoreStrategic or Co-development PartnerMember company of APISWA, participating in Philippines ABAPI and responsible drinking campaigns.
• Pernod RicardcoreStrategic or Co-development PartnerMember company of APISWA, actively involved in Bar World of Tomorrow sustainability initiative and Vietnam programs.
• ProximocoreStrategic or Co-development PartnerMember company of APISWA listed in official documentation.
• Remy CointreaucoreStrategic or Co-development PartnerMember company of APISWA.
• William Grant & SonscoreStrategic or Co-development PartnerMember company of APISWA and IARD member.
• International Alliance for Responsible Drinking (IARD)coreStrategic or Co-development PartnerAPISWA participates in IARD-led Global Standards Coalition with 80 leading companies to reduce harmful drinking. IARD members include major global beer, wine, and spirits producers.
• Alliance Against Counterfeit Spirits (AACS)coreStrategic or Co-development PartnerCo-authored 2022 joint report on illicit alcohol in Southeast Asia with APISWA, EU-ASEAN Business Council, and TRACIT.
• Transnational Alliance to Combat Illicit Trade (TRACIT)coreStrategic or Co-development PartnerCo-authored 2022 report on illicit trade impact on ASEAN Community Vision 2025, supporting APISWA event in Bangkok.
• EU-ASEAN Business Council (EUABC)coreStrategic or Co-development PartnerCo-hosted TRACIT report launch event, collaborated on Product Identification Training for ASEAN customs officials.
• World Spirits Alliance (WSA)coreStrategic or Co-development PartnerAPISWA joined WSA mission to Geneva engaging diplomatic missions on taxation, illicit trade, and WHO alcohol agenda. WSA roadmap addresses global illicit alcohol trade.
• Scotch Whisky Association (SWA)majorStrategic or Co-development PartnerJoint mission to Vietnam with British Embassy in Hanoi to discuss responsible drinking and Special Consumption Tax.
• British Embassy in HanoimajorGTM or Marketing PartnerCollaborated on Vietnam mission with APISWA and Scotch Whisky Association.
• Vietnam Beer, Alcohol, Beverage Association (VBA)coreStrategic or Co-development PartnerCo-organized eCommerce training module launch and roundtable discussions on illicit alcohol in Vietnam.
• Vietnam E-Commerce Association (VECOM)majorStrategic or Co-development PartnerCollaborated on online training modules for legal regulations on alcohol e-commerce.
• Vietnam Association for Responsible Drinking (VARD)majorStrategic or Co-development PartnerPartnership on CSR evaluation report (2017-2019) and e-commerce training modules.
• Alcoholic Beverages Alliance of the Philippines (ABAPI)coreStrategic or Co-development PartnerJoint responsible retailing initiative with Philippine Government Anti-Red Tape Authority and responsible eCommerce pledge launch.
• Southeast Asia Public Policy Institute (SEAPPI)majorStrategic or Co-development PartnerPartnered on campaign to raise awareness on dangers of illicit alcohol in the Philippines.
• Saathi NepalmajorStrategic or Co-development PartnerNGO partner for stakeholder dialogue on underage drinking and domestic violence, and empowerment project for urban poor women in Nepal.
• Cambodian Safety Solution Organization (CAMSAFE)majorStrategic or Co-development PartnerCo-organized Legal Purchase Age multi-stakeholder dialogue in Cambodia.
• Asian Vision Institute (AVI)majorStrategic or Co-development PartnerCo-organized Legal Purchase Age dialogue in Phnom Penh.
• Thai Alcohol Beverage Business Association (TABBA)majorStrategic or Co-development PartnerCollaborated on RD@Home campaign to promote responsible consumption during COVID lockdowns.
• Thai Foundation for Responsible Drinking (TFRD)majorStrategic or Co-development PartnerPartner on responsible drinking initiatives in Thailand.
• EuroCham Malaysia Wine & Spirits CommitteemajorStrategic or Co-development PartnerPartnership on PPE distribution to on-trade businesses during COVID-19 reopening.
• The Law PartnershipminorImplementation/ SI/ Consulting PartnerParticipated in EUABC Product Identification Training for ASEAN customs officials.
• ecoSPIRITSmajorStrategic or Co-development PartnerPartnership with Pernod Ricard on closed-loop distribution system under Bar World of Tomorrow sustainability initiative.
• Oxford EconomicsmajorStrategic or Co-development PartnerCo-published assessment reports on economic contribution of international wine and spirits in Thailand and Vietnam.
• UK Department for Business and Trade (DBT)majorStrategic or Co-development PartnerSupported training programme on combatting counterfeit alcohol organized by British High Commission in Kuala Lumpur.
• EuroCham VietnammajorStrategic or Co-development PartnerCollaborated on Special Consumption Tax roundtable and CIEM Tax Modelling Workshop in Vietnam.

Scale indicators16 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• spiritsEUROPE: European trade body representing spirits producers on EU policy. Functionally comparable as a regional industry association advocating on taxation, trade, and responsible drinking for a major spirits-producing region.
• Distilled Spirits Council of the United States (DISCUS): National trade association representing distilled spirits producers in the US. Comparable as a major-market spirits industry association with similar advocacy, responsibility, and trade priorities.
• Vietnam Beer, Alcohol, Beverage Association (VBA): Vietnamese trade association for the beer, alcohol, and beverage sector. APISWA has co-developed eCommerce training modules and roundtable discussions with VBA on Special Consumption Tax.
• Alcoholic Beverages Alliance of the Philippines (ABAPI): Philippine industry association for alcoholic beverages. APISWA co-delivers responsible retailing and eCommerce initiatives with ABAPI, making it a closely aligned in-market peer with comparable mandate.
• Scotch Whisky Association (SWA): UK-based trade association representing Scotch whisky producers. Closely comparable structure and function; APISWA has co-led joint missions with SWA (e.g., to Vietnam with the British Embassy).
• International Alliance for Responsible Drinking (IARD): Global industry alliance of major alcohol producers (including most of APISWA's members) promoting responsible drinking. Directly comparable as the global counterpart that APISWA engages with via the Global Standards Coalition and joint advocacy initiatives.
• Thai Alcohol Beverage Business Association (TABBA): Thai trade association for alcohol beverage producers. APISWA has partnered with TABBA on the RD@Home campaign during COVID lockdowns, reflecting a directly comparable in-market peer model.
• World Spirits Alliance (WSA): Global trade association representing spirits producers on international policy issues including illicit trade and taxation. APISWA has joined WSA missions to Geneva and shares overlapping mandate on cross-border spirits industry advocacy.

Broad incumbents

• Comité Interprofessionnel du Vin de Champagne (CIVC): Interprofessional trade body for the Champagne industry in France. Comparable as a regional, well-established beverage industry association with similar advocacy, standards, and member-funded structure.
• Wine Institute: California-based trade association representing wineries. While APISWA represents both wine and spirits producers, Wine Institute provides a comparable advocacy and responsibility template for the wine segment of APISWA's membership.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/apiswa.secretariat
• LinkedInlinkedin.com/company/apiswa

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asia Pacific International Spirits and Wines Alliance