Harvest Insights

What Harvest Insights does

Harvest Insights, LLC is a privately held, 100% remote market research consultancy founded in May 2014 by Alisa Hamilton and domiciled in Georgia, USA. The firm delivers custom qualitative research (focus groups, IDIs, bulletin boards, mobile ethnography) and quantitative research (survey design with respondent verification) to mid-to-large companies with lean internal research or innovation teams, alongside research consulting and strategic planning sessions that translate findings into action plans. Service delivery is a fully custom, senior-led engagement model — every project is built from the ground up with no templated studies — and is paired with a transparent dual-pricing structure in which clients receive both a fully human price and an AI-assisted price for every proposal, with itemized ~18-19% AI savings passed through.

The technology stack blends established research platforms with applied AI across the workflow: Displayr's AI theme classifier combined with custom fraud-detection prompts flags low-quality survey responses; AI automates survey QC (randomization, skip logic, termination logic); generative AI is used for coding, analysis, transcription, and reporting under a documented governance framework that includes a vetted-tools list, PII anonymization prior to AI processing, mandatory human review checkpoints, and ICC/ESOMAR-aligned consent language. The proprietary SMART Personas offering uses a 250M+ consumer database with 15,000+ variables to match hashed client email lists (typical match rate ~70%) and produce persona briefs in 2-4 weeks.

Commercially, the firm is bootstrapped (no funding rounds disclosed), operates with a four-person core team (Founder Alisa Hamilton, Operations Manager Robin Marx, Sr. Marketing Research Manager Amanda Randall, Project Manager Dawn Starr), and is actively hiring. Customer logos span consumer goods (Instinct Pet Food, Kimberly-Clark, Kids2), automotive (Cox Automotive), industrial (Big Ass Fans, HD Supply), media (The Weather Company), and healthcare/life sciences, with SMART Personas extending reach into SMB and franchise customers. Go-to-market is sales-led and content-driven: a free 15-minute consult via the website, quote-based project pricing, organic content (blog, YouTube, LinkedIn), and conference speaking — with no paid acquisition or self-serve product.

Name

Harvest Insights

Legal name

Harvest Insights, LLC

Website

https://harvest-insights.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Harvest Insights is a 100% remote market research consultancy founded in 2014 that delivers custom qualitative and quantitative research, consulting, and AI-powered SMART Personas to mid-to-large companies with lean research teams across consumer goods, healthcare, financial services, and automotive.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (541910)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Market Research & Consumer Insights (BPAHALAA)

akta.pro secondary industry

Industry & Sector Research (Syndicated/Custom) (BPAHALAE)

Keywords

• Custom market research
• Qualitative research services
• Quantitative survey research
• Consumer persona development
• Research consulting services

Headquarters

HQ city

Chamblee

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Custom Research Projects: Full project execution including qualitative research (custom focus groups, IDIs, bulletin boards, mobile ethnography) and quantitative research (survey design, fielding, analysis). Projects are custom-built around client goals, timeline, and budget. Revenue is generated on a per-project basis with pricing varies by scope and methodology.
2. Research Consulting: Advisory and consulting support for internal research teams, including research planning, vendor strategy, and AI integration guidance. Provided as standalone consulting or as part of full project engagement.
3. SMART Personas: Persona development offering that combines customer email list matching against a 250M+ consumer database. Delivered as a structured PowerPoint report with persona characteristics, behaviors, and channel deployment recommendations. Typically takes 2-4 weeks.
4. AI-Assisted Research (Cost Reduction): AI woven into specific parts of the research workflow (coding, analysis, transcription, reporting) offers approximately 18-19% cost savings vs fully human execution. Clients can choose fully human, fully AI-assisted, or any mix in between — with line-item transparency in every proposal.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Harvest Insights is a market research consultancy that delivers custom qualitative research (focus groups, in-depth interviews, bulletin boards, mobile ethnography) and quantitative research (survey design, fielding, analysis) for mid-to-large companies with lean research or innovation teams. The firm also provides research consulting, strategic planning sessions, and SMART Personas — a distinct AI-powered persona development offering that matches customer email lists against a 250M+ consumer database.

Product overview

Harvest Insights is a market research and consulting firm that offers a portfolio of research services centered on custom qualitative and quantitative research. The core offerings include Qualitative Research Services (custom focus groups, IDIs, bulletin boards), Quantitative Research Services (survey-based research with respondent verification), Research Consulting (planning, vendor strategy, AI integration), and Strategic Planning Sessions. These services are delivered by blending human expertise with strategic AI application. The company also offers SMART Personas, a distinct AI-powered product module that uses data from 250 million consumers to build actionable audience personas. The company positions itself as offering transparent AI pricing, providing clients with both human-only and AI-assisted cost options.

Differentiator

Problem solved

Functional benefit

Products and services

• Qualitative Research Services Custom qualitative research services for businesses, including focus groups, in-depth interviews (IDIs), bulletin boards, and online focus groups. Each project is built from scratch around the client's specific business questions rather than using templated playbooks.
• Quantitative Research Services Survey-based quantitative research for businesses, including custom survey design, fieldwork management, and statistical analysis. Uses latest technologies and respondent verification to ensure data quality.
• Research Consulting Strategic support for internal research teams, including research planning, vendor strategy, and practical AI integration guidance for market research workflows.
• Strategic Planning Sessions Facilitated sessions that transform research findings into actionable plans and next steps, helping client teams move from insights to implementation.
• SMART Personas AI-powered audience persona development for businesses of any size. Matches customer email lists against a 250M+ consumer database using 15,000+ variables to identify behavioral patterns and demographic traits. Delivered as a structured PowerPoint report with persona characteristics, behaviors, channel deployment recommendations, and platform-specific Targeting IDs for social media. Typical delivery is 2-4 weeks; typical 70% email match rate.

Quantifiable outcome

• 18-19% cost savings on research projects through AI-assisted workflows
• +4 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature4 records

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Toluna: Global online panel and survey research provider delivering custom quantitative and qualitative consumer studies — overlapping with Harvest's survey, focus group, and persona-development work for mid-market and enterprise brands.
• Discuss.io: Enterprise-grade online focus group and IDI platform serving consumer insights teams — directly comparable to Harvest's qualitative services from a tech-enabled delivery standpoint.
• Attest: Self-serve and managed consumer research platform with quant surveys and brand tracking — overlaps Harvest's quantitative practice and SMART Personas-style segmentation use cases for mid-market brands.
• Recollective: Online qualitative research platform for bulletin boards, ethnography, and asynchronous IDIs — directly comparable to Harvest's online bulletin board and mobile ethnography capabilities.
• Civicom Marketing Research Services: Qualitative research services firm specializing in online IDIs, focus groups, and IDI transcription — a close comparable to Harvest's AI-transcribed qualitative offering.
• Schlesinger Group: Large qualitative and quantitative research services firm offering focus groups, IDIs, and quant fieldwork — directly comparable to Harvest's core custom qualitative and quantitative offering, though at substantially greater scale.
• Suzy: AI-augmented consumer research platform combining quant surveys with rapid-turn qualitative input — directly comparable to Harvest's AI-assisted research positioning and similar mid-market enterprise buyer.
• AYTM (Ask Your Target Market): Automated market research platform for survey design, audience profiling, and concept testing — directly comparable to Harvest's quantitative and persona-oriented work for insight teams.

Broad incumbents

• Ipsos: Global market research incumbent offering consumer insights, brand tracking, and qualitative services — overlapping with Harvest at the enterprise buyer level but at vastly greater scale and geographic reach.

Others

• Displayr: Research analytics and reporting platform whose AI theme-classifier Harvest uses for survey fraud detection — an enabling technology partner whose product roadmap directly impacts Harvest's AI-assisted workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Harvest-InsightsATL
• Xx.com/harvestinsights

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Harvest Insights