Plugin

What Plugin does

Plugin.ch Sàrl is a privately held, founder-operated Swiss SaaS provider founded in 2008-2009 by François Coppey, headquartered in Orsières, Valais, and serving primarily Swiss sports clubs. Its core product is a cloud-based, multi-tenant sports-club management platform that handles online court reservations, member databases, billing, access control, tournaments, lessons, newsletters and statistics for tennis, padel, squash, badminton and pickleball clubs. The system is delivered through a web admin dashboard and dedicated iOS and Android consumer apps, with optional hardware (kiosk terminals, RFID badge readers, door and lighting controllers) supplied via its partnership with Dupuis-informatique.ch.

The platform is built around a four-tier subscription (PlugIn Light at CHF 150/year for up to 300 members, PlugIn S from CHF 150/person/year for single-sport clubs, PlugIn M at CHF 999/year with payment module and RFID validation, and an enterprise PlugIn Pro tier with unlimited users) plus four CHF 50/year add-on modules covering automatic payment reconciliation (camt.054), automatic accounting (camt.053), invoice tracking/reminders, and marketing lead capture. Additional revenue is generated from hardware sales and a 1% transaction fee on payments routed through TWINT, credit card, PayPal, Stripe or Saferpay, alongside native integrations with Swiss accounting software (WinBIZ, Bexio, Banana, Crésus).

The go-to-market is product-led with a 60-day free trial, a public demo environment, multilingual website (FR/DE/EN/IT), app-store listings, and partnership-sourced demand (Tennis Warehouse Europe, SMEETZ). The company serves over 250 Swiss clubs across the racket-sports vertical, has 11-50 employees per the disclosed band, and is bootstrapped with no institutional capital, no subsidiaries, and no disclosed M&A activity. Founded as a single-club bespoke project for Orsières Tennis Club, Plugin.ch has remained a tightly-focused Swiss vertical SaaS specialist with selective expansion into adjacent sports and bolt-on hardware revenue lines.

Name

Plugin

Legal name

Plugin.ch Sàrl

Website

https://plugin.ch

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Plugin.ch Sàrl is a Swiss founder-led SaaS provider of multi-sport club management software — online court reservations, member billing, RFID access control and rankings — serving over 250 tennis, padel, squash and badminton clubs primarily in Switzerland via tiered subscriptions and bundled hardware.

Ownership category

akta.pro rank

Headquarters

HQ city

Orsières

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Supply Chain, Operations

Revenue model

1. Software Subscription (Per User): Subscription-based pricing tiers based on number of users. Plans include PlugIn Light (CHF 150/year, 300 members max), PlugIn S (CHF 399/year, single sport), PlugIn M (CHF 999/year, 1000 members max), and PlugIn Pro (unlimited users). Pricing based on database size and subscription duration.
2. Optional Add-on Modules: Access control and equipment management modules (lighting, access) available for 50 CHF per year each. Automatic payment management and accounting modules available as add-ons.
3. Hardware Sales: Sale of physical kiosk terminals for on-site reservation management. RFID badge readers and customizable badges for access control.
4. Payment Processing: Payment module with 1% transaction fee for processing payments via the platform. Supports TWINT, credit card, and other payment gateways.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Plugin.ch provides a cloud-based SaaS platform for online sports club management, enabling tennis, padel, squash, badminton, and pickleball clubs to handle court reservations, member administration, billing, access control, and tournament organization. The offering is delivered via web interface, iOS and Android mobile apps, and complementary hardware (RFID badges, kiosk terminals, door/lighting access systems), sold primarily to SMB sports clubs in Switzerland with tiered annual subscriptions.

Product overview

Plugin.ch is a cloud-based sports club management SaaS platform built around a modular, tiered subscription architecture. The core Plugin.ch Online Reservation Platform serves as the unified management hub, with four subscription tiers: PlugIn Light (CHF 150/year, up to 300 members), PlugIn S (from CHF 150/person/year with course management and live booking display), PlugIn M (CHF 999/year with member photos, payment module, and RFID validation), and PlugIn Pro (unlimited users and newsletters). Four optional paid modules extend the platform: Automatic Payment Management (camt.054), Automatic Accounting Management (camt.053), Automatic Invoice Tracking & Reminders, and Marketing Lead Capture — each at CHF 50/year. Hardware products include the Reservation Kiosk Terminal (indoor/outdoor models), the Access Control Management System (RFID-based door/gate control), and RFID Badge Readers & Badges — all offered in partnership with Dupuis-informatique.ch. Mobile access is provided via dedicated Android and iOS applications. The platform also includes a club admin dashboard (app.plugin.ch), a club discovery feature (wheretoplay), a partner search feature, online member registration, biometric login, and padel-specific features including open matches with split payment and a player ranking system.

Differentiator

Problem solved

Functional benefit

Products and services

• Plugin.ch Online Reservation Platform Cloud-based SaaS platform for sports club management enabling online court reservations, member database management, billing, access control, and multi-sport support (Tennis, Padel, Squash, Badminton, Pickleball) for sports clubs and centers.
• Plugin.ch iOS Mobile Application Official iOS app enabling members to manage reservations, access club information, and use club services on iPhone devices.
• Plugin.ch Android Mobile Application Official Android app (package: ch.plugin.plugin) enabling members to manage reservations, access club information, and use club services on Android devices.
• Plugin.ch Admin Dashboard Club administration interface for club administrators to manage members, reservations, billing, access permissions, and all club settings.
• Reservation Kiosk Terminal Physical self-service kiosk hardware available in indoor and outdoor models, enabling members to make court reservations on-site without a computer or smartphone. Offered in partnership with Dupuis-informatique.ch.
• Access Control Management System Hardware and software system for automated door/gate control linked to court reservations. Supports 4 access models using RFID chip keys (customizable with sponsor branding). Offered in partnership with Dupuis-informatique.ch.
• RFID Badge Reader and Badges RFID badge system for validating member presence at courts, confirming that the person who made the reservation is the person playing. Badges are customizable in format and form factor for club distribution.

Quantifiable outcome

• 2 clicks maximum for court reservations
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature9 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Dupuis-informatique.chcoreTechnology or IntegrationStrategic partner for access control and home automation systems. Provides RFID chip and badge-based door opening management integrated with Plugin.ch booking system. Offers kiosk terminals and remote control solutions. Access control and equipment piloting (lighting, heating) available for 50 CHF per year.
• Tennis Warehouse EuropeminorGTM or Marketing PartnerLeading online retailer for tennis, running, and padel equipment in Europe. Cross-promotional partnership with 10% discount coupon (PLUGIN10) for Plugin.ch customers. Joint marketing to tennis and padel enthusiasts.

Scale indicators3 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Skedda: Cloud-based court and venue booking software used by sports clubs, studios and community facilities. Comparable to Plugin.ch as a SaaS booking and member-management platform for court-based sports, with a stronger focus on multi-tenant venue scheduling.
• Resamania: French sports club management SaaS covering reservation, member management, billing and access control. Comparable to Plugin.ch as a French-language/Swiss-border peer serving racket-sports and fitness clubs with similar online booking and member database functionality.
• ClubManager: Sports, fitness and leisure club management platform with member management, bookings, payments and access control. Comparable to Plugin.ch as a subscription SaaS serving sports and recreational clubs, including hardware-integrated access modules.
• CourtReserve: Tennis and pickleball club management software used primarily in North America. Direct peer in club-level court reservation, member management and online scheduling, with comparable SMB tennis-club target customers.
• ClubRight: UK-based club management software providing member management, bookings, payments and communications for sports and social clubs. Direct peer in the SMB club-management SaaS category, with comparable subscription pricing and feature set to PlugIn tiers.
• TeamUp: Cloud-based fitness and recreational sports club management software offering booking, memberships, payments and branded apps. Direct peer in the SMB club-management SaaS space, with broader sport coverage but overlapping reservation and billing workflows.
• Playtomic: Global padel and tennis booking platform used by clubs and players across Europe and beyond. Direct competitor to Plugin.ch in the tennis/padel court-booking and club-management niche, with a much larger venture-backed footprint and consumer-facing network effects.
• SportEasy: European sports team and club management platform used by amateur clubs for member, event and communication management. Comparable to Plugin.ch as a SaaS serving sports clubs (especially in France and French-speaking Europe) with a club-administrator user base.

Broad incumbents

• Mindbody: Large, public-company-backed SaaS platform for fitness, wellness and recreation businesses offering bookings, memberships, payments and marketing. Broader incumbent rather than a direct padel/tennis specialist, but addresses overlapping SMB sports/recreation club needs that Plugin.ch targets.

Emerging players

• Padelful: Emerging padel-specific club and court management platform focused on the European padel market. Partial-overlap emerging player compared to Plugin.ch — narrower sport vertical but directly targeting the same padel-club booking and management use cases Plugin.ch serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pluginres
• LinkedInlinkedin.com/company/plugin.ch

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plugin