New Project

What New Project does

New Project is a Brooklyn, New York-based custom fabrication studio and design services firm founded in 2004, operating from a single integrated facility at 223 25th Street. The company provides end-to-end services spanning concept development, design engineering, fabrication across multiple materials (metal, wood, acrylic, concrete, glass), and installation, organized around four industry verticals: Exhibits & Museum Services, Art Fabrication, Architectural & Interiors, and Retail & Experiential Fabrication. Core technical capabilities include CNC machining, 3D printing, plasma cutting, mold-making, sculpting, and electro-mechanical production, supported by dedicated metal shop and wood shop operations and an in-house installation team.

The company serves a high-profile enterprise client base across cultural institutions (Metropolitan Museum of Art, SFMOMA, Hirshhorn Museum, Brooklyn Museum, Cooper Hewitt Smithsonian, New-York Historical Society, Brooklyn Public Library, American Museum of Natural History, MoMath, Jewish Museum), galleries and artists (Pace Gallery, Lehmann Maupin, Kara Walker, Lee Ufan, Torkwase Dyson, Daniel Rozin, Leandro Erlich, Agnes Denes), luxury and mainstream fashion/retail (Calvin Klein, MaxMara, Uniqlo, Glossier, Ulla Johnson), architecture and design firms (Rockwell Group, Diller Scofidio + Renfro, Gensler, Isometric Studio), entertainment (HBO's Game of Thrones traveling exhibit), and hospitality/corporate (Bloomberg London, Four Seasons NYC, Conrad Hotel NYC, The Shed NYC).

New Project operates as a privately held LLC under co-founders Patrick Barth and Dennis Potami, generating revenue through project-based custom fabrication services priced via quote. The company employs approximately 25+ specialists across fabrication, production management, project management, operations, and installation, and sources work through direct project inquiries, repeat enterprise relationships, and embedded partnerships with tier-1 design and architecture firms. Geographic scope centers on the Northeast US with demonstrated international delivery capability for UK and multi-city touring projects.

Name

New Project

Legal name

New Project LLC

Website

https://newproject.cc

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

New Project is a Brooklyn-based custom fabrication studio founded in 2004 that delivers end-to-end design, engineering, fabrication, and installation services across metal, wood, acrylic, and digital fabrication for museums, galleries, luxury retail, architects, and artists.

Ownership category

akta.pro rank

Product category

Custom Fabrication Services

NAICS

Custom Architectural Woodwork and Millwork Manufacturing (337212), Ornamental and Architectural Metal Work Manufacturing (332323), Interior Design Services (541410), Commercial and Institutional Building Construction (236220)

SIC

Miscellaneous Fabricated Metal Products (3490), Millwood, Veneer, Plywood, & Structural Wood Members (2430), Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Renovation, Remodeling & Tenant Improvements (General Contracting) (IMAFAAAE)

akta.pro secondary industries

Event Fabrication & Scenic/Set Build (Custom Builds, Installations) (BPAFAGAK), Joinery, Millwork & Casework Installation (Cabinetry, Built-Ins) (IMAFANAJ), Specialty Finishes & Decorative Installations (Plaster, Stone Veneer, Feature Walls) (IMAFANAM)

Keywords

• Custom fabrication services
• Museum exhibit fabrication
• Art fabrication
• Architectural metal fabrication
• Retail display fabrication

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Custom Fabrication Services: Project-based custom fabrication services for exhibitions, sculptures, public art, retail installations, and architectural projects. Revenue generated through direct client engagements with project budgets determined during the inquiry and estimation process.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

New Project is a custom fabrication studio and design services firm that delivers end-to-end creative build projects for museums, galleries, retail brands, and architects. The firm provides concept development, design engineering, fabrication across metal, wood, acrylic and other materials, and final installation, operating from a Brooklyn studio with metal shop, wood shop, and CNC facilities.

Product overview

New Project is a custom fabrication studio and design services firm offering end-to-end creative build projects. Their unified service model encompasses concept development, design engineering, and fabrication across multiple materials (metal, wood, acrylic, concrete, glass), along with installation and project management. The company organizes its services into four main industry verticals: Exhibits and Museum Services, Retail and Experiential Fabrication, Art Fabrication Services, and Architectural and Interiors Fabrication. All services are delivered through a Think & Build approach spanning from ideation through installation.

Differentiator

Problem solved

Functional benefit

Products and services

• Exhibits and Museum Services Professional fabrication and installation services for temporary and permanent museum and gallery exhibits of all sizes, including design engineering, custom display casework, vitrines, pedestals, and full exhibit build-out for cultural institutions.
• Retail and Experiential Fabrication Custom fabrication of experiential environments, retail interiors, pop-ups, fixtures, visual merchandising installations, and public art for retail designers, fashion brands, and creative agencies.
• Art Fabrication Services Fabrication and installation of artworks in collaboration with artists and galleries, offering fine-arts craftsmanship, sculpture production, mold-making, casting, and artifact mounting.
• Architectural and Interiors Fabrication Custom fabrication services collaborating with architects, interior designers, and industrial designers to deliver one-of-a-kind pieces, custom furniture, kiosks, and bespoke interior elements for commercial, hospitality, and residential environments.

Quantifiable outcome

• Delivered largest exhibition in Met history (Heavenly Bodies) spanning 27 galleries with 100+ custom fabricated pieces
• +2 more outcomes

Named customers29 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Eleven partnerships are on record, tiered core, major and minor.

• Rockwell GroupcoreStrategic or Co-development Partner · 1 January 2019Ongoing collaboration with Rockwell Group on Hudson Yards Experiential Centers. Rockwell Group designed immersive experiential sales galleries, and New Project fabricated custom tables, kiosks, A/V-integrated pedestals, and bespoke furniture for 15 Hudson Yards and 35 Hudson Yards properties.
• Diller Scofidio + RenfrocoreStrategic or Co-development Partner · 1 January 2018Partnership with Diller Scofidio + Renfro on the Metropolitan Museum of Art Heavenly Bodies exhibition. New Project fabricated exhibition components while DS+R provided architectural design, executing cruciform-shaped supports and custom steel finishes to translate their architectural language into museum installations.
• Isometric StudiocoreStrategic or Co-development PartnerPartnership on Contemporary Muslim Fashions exhibition at Cooper Hewitt Smithsonian Design Museum. Isometric Studio provided exhibit design, and New Project handled full design engineering, fabrication, and installation of the 6,275 sq. ft. exhibition featuring translucent curvilinear forms.
• Roger Westerman DesignmajorStrategic or Co-development PartnerCollaboration on HBO's Game of Thrones traveling exhibit. Roger Westerman Design and New Project co-designed and fabricated the museum-quality traveling exhibition showcasing props and costumes, engineered for international travel and reassembly.
• Pace GallerycoreStrategic or Co-development PartnerOngoing partnership with Pace Gallery for Lee Ufan exhibitions. New Project produced steel sculptures for Lee Ufan's first American exhibition at Pace Gallery as well as subsequent shows, providing CNC plasma cutting, material selection, production management, finishing, crating and shipping.
• Hirshhorn MuseumcoreStrategic or Co-development PartnerPartnership for Lee Ufan Open Dimension exhibition at Hirshhorn Museum. New Project provided production management including supervising rolling, crating, shipping, and installation oversight, as well as custom finishing of stainless steel sculptures.
• Calvin KleincoreStrategic or Co-development PartnerLong-term collaborative relationship with Calvin Klein design team for retail display fabrication and installations at Madison Avenue flagship, showroom, and department stores. Includes specialty activations for New York Fashion Week and events at the Whitney Museum.
• Mona KimmajorStrategic or Co-development PartnerCollaboration with designer Mona Kim on Uniqlo visual display projects including cube tree installations and LED light displays for store locations in NYC and Chicago.
• Ulla JohnsonminorStrategic or Co-development PartnerCollaboration with fashion designer Ulla Johnson and production agency Dizon to design and build organic sculptural pieces for Spring 2020 runway show in NYC.
• David ByrneminorStrategic or Co-development PartnerFabrication partnership with artist and musician David Byrne for custom bike rack designs.
• Artists of the IndustryminorStrategic or Co-development PartnerPartnership with Artists of the Industry for reflective tag installation serving as primary interactive for Coca-Cola brand activation.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Haworth: Major contract furniture and architectural interiors manufacturer with custom design-build offerings that overlap New Project's interiors work, particularly for corporate and institutional clients.
• Steelcase: Largest contract furniture manufacturer with custom architectural and interiors capabilities that competes for institutional and commercial interiors work, though at much broader scale than New Project's bespoke model.
• Pentagram: Largest independent design firm with brand, exhibition, and architectural design practices serving overlapping cultural and luxury clients. Operates at much larger scale but has no in-house fabrication capability, often partnering with shops like New Project.
• Smart Design: Global industrial design firm with broader product design and engineering services that overlaps with New Project's design engineering work but operates at significantly larger scale and serves consumer product clients.

Direct peers

• C&G Partners: NYC-based exhibition and museum design firm combining graphic design, content strategy, and fabrication for cultural institutions. Comparable for the museum service vertical and shared institutional client base.
• Ideum: Corrales, NM-based firm that designs and fabricates interactive museum exhibits and immersive installations. Overlaps directly with New Project's museum and interactive fabrication verticals, including interactive exhibits like those at MoMath.
• Displayworks: Retail display and fixture fabrication firm serving major brands with custom store fixtures and visual merchandising. Directly comparable for the retail and experiential vertical of New Project's business.
• Eventscape: Toronto-based custom architectural fabrication firm serving museums, retail, and cultural institutions with end-to-end design-build services for high-end experiential installations. Directly comparable in business model, target customers, and project delivery approach.
• Kreysler & Associates: California-based composite and architectural fabrication firm serving public art, museums, and commercial architecture. Comparable in custom fabrication depth for high-profile cultural and architectural projects across multiple materials.
• Polich Tallix: Rock Tavern, NY-based art fabrication and sculpture foundry serving major museums, galleries, and artists. Directly comparable for custom art fabrication and large-scale sculpture work, such as New Project's Lee Ufan steel sculpture collaboration with Pace Gallery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/newprojectbklyn
• Facebookfacebook.com/NewProject.Bklyn
• LinkedInlinkedin.com/company/new-project-llc
• Instagraminstagram.com/new.project

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Project