What Gregory does

Gregory is a privately held New Zealand women's fashion brand operating as Gregory Limited, founded in 1994 and headquartered at 84 Newton Rd, Eden Terrace, Auckland. The company designs, produces, and sells directional, design-led womenswear under a single "Gregory" brand, organised around seasonal collections - the most recent being the Autumn Winter 2026 (AW26) drop covering outerwear, knitwear, dresses, tops, bottoms, skirts, and accessories. Product positioning emphasises couture- and architectural-inspired silhouettes, premium fabrics (cashmere, silk, Japanese cotton, Italian virgin wool), and selective New Zealand-based manufacturing.

The business runs a multi-channel model: direct-to-consumer sales through a Shopify-powered e-commerce storefront (gregory.net.nz) and physical retail stores in New Zealand, international DTC shipping to Australia, the UK, and the USA via DHL Express, and a dedicated wholesale trade programme for external retailers and stockists. Pricing spans approximately NZD $50 for entry-level tops to NZD $900+ for premium coats, with seasonal promotional activity (including an End of Season Sale at up to 50% off) and a branded gift-card programme at NZD $50-$500.

Gregory is independently owned with no disclosed institutional investors, parent company, subsidiaries, or funding rounds. There is no public management team roster, no public financials, and the technology stack is limited to standard e-commerce tooling with no proprietary AI, API surface, or disclosed integrations. Customer segments and channels are entirely B2C/retail-trade; no named enterprise customers exist in the source material.

Name

Gregory

Legal name

Gregory Limited

Website

https://gregory.net.nz

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Gregory is a privately held New Zealand womenswear brand founded in 1994, selling directional, design-led clothing via a Shopify e-commerce site, physical stores in NZ, wholesale trade, and international shipping to Australia, the UK, and the USA.

Ownership category

akta.pro rank

Product category

Contemporary Womenswear

NAICS

Clothing and Clothing Accessories Retailers (458110), Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (3159), Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Women's Clothing Stores (5621), Women's, Misses', And Juniors Outerwear (2330), Knit Outerwear Mills (2253), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Women’s Apparel Retail (CRAAABAB)

akta.pro secondary industries

Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI), Scarves, Wraps & Shawls (CRAAAJAF), Knitwear & Sweaters Manufacturers (CRAAAAAJ)

Keywords

• Contemporary womenswear
• Women's clothing brand
• Seasonal fashion collections
• Designer knitwear
• Premium outerwear

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Retail Sales: Revenue generated from direct product sales through the company's e-commerce website and physical retail locations in New Zealand.
2. Wholesale Trade: Revenue from wholesale enquiries through dedicated trade programme for retailers and stockists.
3. Gift Cards: Sale of gift certificates in denominations of $50, $100, $200, and $500, valid for one year from purchase date.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Gregory designs, produces, and retails contemporary, design-led womenswear organised into seasonal collections. The current AW26 collection includes outerwear (jackets and coats), knitwear (cashmere and wool jumpers, cardigans, vests), dresses, tops, bottoms, skirts, accessories (scarves), and gift cards, with many pieces made in New Zealand using premium fabrics sourced from Japan, Italy, and Turkey. The brand sells primarily through its own e-commerce site and physical retail stores in New Zealand, with international shipping and a wholesale trade programme as supplementary channels.

Product overview

Gregory is a New Zealand fashion brand with over 30 years of history, offering a unified e-commerce platform for women's fashion. The product portfolio consists of the AW26 (Autumn Winter 2026) seasonal collection featuring directional, design-led womenswear. The offering is structured as a single e-commerce platform with the following product categories: Outerwear (Carlos Jacket, Arin Jacket, Fiorenzo Coat, Palma Jacket), Knitwear (Aurelia Cardi, Farrah Jumper, Farrah Knit Cardi, Freda Jumper, Faron Cashmere Jumper, Alessandra Jumper, Aero Cashmere Vest, Freddie Jumper, Nero Polo), Dresses (Zannier Dress, Marisol Dress, Tova Dress, Bruno Dress, Reyne Dress, Carmen Shirt Dress, Randi Dress, Julio Dress, L/S Dorienne Dress, Terra Dress, Dillan Dress), Tops (Therese Shirt, Tadao Blouse, Carmen Shirt, Short Sleeve Rae Shirt, Paxton Shirt, Tova Top, Sonop Top, Pietro Top, L/S Miriam Top, Zack Tank, Marni Tee, Amor Tee, Sion Blouse), Bottoms (Muriel Jean, Hoff Jean Cord, Leal Pant Cord, Marino Pant, Maki Pant, Leah Pant), Skirts (Cheval Skirt, Phillipa Skirt, Dale Skirt), and Accessories (Fay Scarf, Farrah Scarf). The collections are defined by strong couture and architectural inspirations, clean silhouettes with attention to detail, emphasis on tailoring, and eclectic use of fabrics. The brand also offers Gift Cards in $50, $100, $200, and $500 denominations.

Differentiator

Problem solved

Functional benefit

Products and services

• Carlos Jacket AW26 A structured jacket from the AW26 collection featuring modern elegance with quality construction, available in multiple colorways including camel.
• Arin Jacket AW26 A directional jacket from the AW26 collection available in multiple colorways including Sage, Dark Khaki, and Steel.
• Fiorenzo Coat AW26 A premium coat from the AW26 collection featuring sophisticated tailoring and architectural silhouette.
• Palma Jacket AW26 An elegant wool blazer with stand collar, precision button detailing, structured shoulder pads, and fully lined interior, made from 80% Wool 20% TENCEL.
• Aurelia Cardi AW26 A luxurious 100% cashmere short sleeve cardigan with round neckline and button front closure, featuring feminine silhouette.
• Aurelia Cardi AW26 Oat Milk Cashmere wool cardigan in oat milk colorway from the AW26 collection.
• Farrah Jumper AW26 Cashmere wool jumper with round neck, short sleeves, and ribbed trim, designed to pair with Farrah Knit Cardi.
• Farrah Knit Cardi AW26

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Trelise Cooper: Established NZ womenswear designer brand with seasonal collections, premium price points, and a multi-channel NZ/AUS retail and wholesale presence. Comparable on geography, customer, and product structure.
• Maggie Marilyn: New Zealand design-led womenswear brand with international reach, sustainable manufacturing ethos, and premium positioning. Comparable to Gregory on NZ origin, DTC + wholesale model, and design-led contemporary womenswear.
• Zambesi: New Zealand design-led womenswear and menswear brand with comparable architectural tailoring, premium positioning, and a long heritage (founded 1979). Highly comparable to Gregory on geography, customer base, and design-led contemporary positioning.
• Juliette Hogan: Auckland-based contemporary womenswear label with similar architectural/elegant aesthetic and premium price architecture. Directly comparable on geography, customer, and positioning.
• Kate Sylvester: New Zealand contemporary womenswear brand with a design-led ethos, premium pricing, and both DTC and wholesale distribution. Operates in the same local market and customer segment as Gregory.
• Karen Walker: Auckland-based directional womenswear brand with international wholesale distribution. Comparable to Gregory as a NZ design-led contemporary label serving a similar discerning female customer with premium price points and global shipping.
• Paris Georgia: New Zealand contemporary womenswear brand with elevated, design-led aesthetic and international shipping. Comparable to Gregory on NZ origin, DTC model, premium positioning, and target customer.

Broad incumbents

• Aje: Australian contemporary womenswear brand with premium pricing, seasonal collections, and established international wholesale. Comparable to Gregory on customer segment, design-led positioning, and seasonal drop model.
• C/MEO Collective: Australian contemporary womenswear label operating at a larger scale with broad wholesale and DTC distribution. Comparable as a Southern Hemisphere design-led contemporary womenswear competitor in overlapping AU/NZ wholesale channels.

Regional players

• Glassons: Large NZ/AUS mass-market women's apparel retailer. Operates in the same regional market as Gregory but at a different price point; useful as a benchmark for NZ womenswear retail scale and customer overlap at the entry level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/gregorynz

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gregory