OJDinteractive

What OJDinteractive does

OJDinteractiva is the digital media audit and certification division of INFORMACIÓN Y CONTROL DE PUBLICACIONES, S.A. (INTROL), a privately held Spanish public limited company headquartered in Madrid. Founded under the parent company that has certified print media circulation since the pre-digital era, OJDinteractiva provides independent third-party verification of web traffic, audience metrics, and diffusion figures for digital media publications operating in Spain. The company is a full member of the International Federation of Audit Bureaux of Circulations (IFABC) and certifies media against international web measurement standards, issuing star-rated homologations to third-party measurement tools such as Adobe Analytics, comScore, Weborama, and AT Internet.

The core product is Auditoría de Medios Online, which audits and certifies traffic data — including unique browsers, visits, page views, and time on page — supplied by various measurement tools across over 200 certified digital media outlets. The product portfolio extends to campaign auditing (Auditoría de Campañas), affiliate network auditing, WOM certification (in partnership with trnd Ibérica), DB Quality newsletter distribution list certification, and Digital Signage audience measurement certification (in partnership with Neo Advertising using facial recognition). Value-added intelligence products include Traffic Monitoring (a competitive intelligence dashboard available in Basic and Premium tiers), Market Monitoring Observatorio de la Publicidad Online (aggregated advertising revenue intelligence), and a Cuadro de Mandos business intelligence dashboard.

Revenue is generated primarily through recurring subscription fees from certified media publishers, supplemented by professional services fees for ad-hoc campaign audits, measurement tool homologations, sector studies, and SEO/SEM consulting. Go-to-market is sales-led with direct account management for enterprise publishers (eldiario.es, Europa Press, Agencia EFE) and inside sales for the long tail of mid-market regional and local digital outlets. Distribution is direct via a client portal, with marketing concentrated in public certification listings, monthly data publications, and industry conference participation (IFABC assemblies, free press jornadas). The company is not venture capital-backed and operates as an independent, self-sustaining standards body.

Name

OJDinteractive

Legal name

INFORMACIÓN Y CONTROL DE PUBLICACIONES, S.A.

Website

https://ojdinteractiva.es

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

OJDinteractiva is the Spanish independent third-party certification body for digital media audience measurement, auditing web traffic data for over 200 online publications under IFABC international standards. It generates subscription revenue from media publishers and professional services fees from advertisers, affiliate networks, and digital signage operators across Spain.

Ownership category

akta.pro rank

Product category

Digital Media Audit & Certification

NAICS

Marketing Research and Public Opinion Polling (54191), Testing Laboratories and Services (541380), Testing Laboratories and Services (54138)

SIC

Services-Testing Laboratories (8734), Services-Advertising (7310)

akta.pro primary industry

OOH Programmatic & Data/Measurement Services (Audience Analytics, Attribution) (MPAAAKAI)

akta.pro secondary industries

Standards, Registries & Interoperability Services (EIDR/ISAN, CPE, DDEX) (MPAHALAO), Content Identification & Matching (Fingerprinting, ID Resolution) (MPAHALAE)

Keywords

• Digital media auditing
• Audience measurement services
• Traffic certification
• Online advertising verification
• Web analytics audit

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Online Media Auditing Services: Recurring certification fees from online media publishers seeking independent traffic verification. Fees based on subscription model with periodic (monthly) data publication.
2. Traffic Monitoring Intelligence: Premium competitive intelligence service exclusively available to auditing clients, providing daily monitoring of traffic metrics for subscribed media.
3. Campaign Auditing: Point-in-time ad hoc audit services for advertising campaigns requested by advertisers or media to verify campaign execution.
4. DB Quality Newsletter Certification: Certification service for newsletter distribution lists with access to renewed data interface and dashboards.
5. Digital Signage Certification: Certification for digital signage networks with audience measurement data.
6. Market Monitoring Observatory: Aggregated market data subscription providing online advertising billing intelligence and relative positioning.
7. Sector Studies: Customized studies on web traffic evolution for specific sectors based on certified OJDinteractiva data.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

OJDinteractiva is the Spanish independent certification body for digital media, auditing and verifying online audience metrics (unique browsers, visits, page views) supplied by third-party measurement tools against IFABC international web measurement standards. It certifies online publishers, advertising campaigns, affiliate networks, word-of-mouth marketing, newsletter distribution lists, and digital signage networks, while operating a Traffic Monitoring competitive intelligence service and a Market Monitoring observatory for aggregated online advertising billing data.

Product overview

OJDinteractive is the digital media division of Información y Control de Publicaciones (INTROL), offering a comprehensive portfolio of audit and certification services for online media in Spain. The core offering centers on Auditoría de Medios Online, providing independent certification of web traffic, audience metrics, and diffusion figures for digital publications. This is complemented by campaign-focused audits (Auditoría de Campañas, Auditoría para Redes de Afiliados) and specialized certifications (WOM, Digital Signage, DB Quality for newsletters). Intelligence and monitoring services include Traffic Monitoring (competitive intelligence with Basic/Premium tiers), Market Monitoring (advertising revenue observatory), and a Cuadro de Mandos dashboard for visual analytics. Additional services encompass Homologación Medidores (measurement tool validation), Estudios Sectoriales (custom sector studies), and Asesoría (SEO/SEM consulting). The company also maintains a separate sub-brand, Servicios Medios Impresos, which covers print media certification through OJD and PGD divisions.

Differentiator

Problem solved

Functional benefit

Brands

• Traffic Monitoring: Exclusive and free tool for clients that allows daily monitoring of key web traffic metrics for all media subscribed to OJDinteractiva's audit service. Includes Basic and Premium access options with features such as unique browsers, visits, page views, evolution graphs, geographic traffic data, and ranking of most viewed pages.
• DB Quality
• Market Monitoring – Observatorio de la Publicidad Online
• OJD Compliant (Homologación Medidores)

Products and services

• Auditoría de Medios Online
• Auditoría de Campañas Publicitarias
• Auditoría para Redes de Afiliados
• Certificación de WOM (Word of Mouth) Certification service for word-of-mouth marketing and collaborative marketing campaigns, validating campaign reach, impact, and engagement metrics.
• DB Quality - Certificación de Listas de Distribución (Newsletters) Certification service for newsletter distribution lists validating diffusion metrics including email sends, deliveries, and open rates based on email server data for newsletter publishers.
• Market Monitoring - Observatorio de la Publicidad Online Advertising market intelligence observatory that collects aggregated monthly online advertising billing data from participating companies, preserving confidentiality while providing market data and relative positioning intelligence.
• Traffic Monitoring - Inteligencia Competitiva Exclusive daily competitive intelligence tool provided to auditing clients that monitors key web traffic metrics (unique browsers, visits, page views) for all media outlets subscribed to the OJDinteractiva audit service, available in Basic and Premium access tiers.
• Homologación Medidores - OJD Compliant Certification service that validates the proper use of measurement tools against IFABC international standards to ensure audit capability and data reasonableness, issuing star-based homologation ratings (one to three stars) for measurement tools such as Adobe Analytics, Webtrekk, Weborama, and AT Internet.
• Certificación de Digital Signage Certification service for digital signage networks (including shopping center and public space networks) that includes audience measurement through facial recognition systems, providing transparent measurement of digital out-of-home advertising impact.
• Estudios Sectoriales Custom sector studies analyzing web traffic and audience evolution for specific sectors based on OJDinteractiva-certified data, produced on client request to provide tailored market intelligence.
• Asesoría (SEO/SEM Consulting) SEO/SEM consulting service providing recommendations based on certified web analytics data to help clients improve search engine rankings and conversion rates.
• Cuadro de Mandos OJDinteractiva Business intelligence dashboard tool for tracking, analyzing, and understanding website evolution over time, providing daily traffic data, comparative charts, geographic breakdowns, referrer analysis, and traffic variation alerts.
• Servicios Medios Impresos (OJD y PGD) Print media circulation certification services operated through two divisions: OJD (Oficina de Justificación de la Difusión) for newspapers, magazines, and professional publications; and PGD (Publicaciones Gratuitas Ejemplares Distribuibles) for free distribution publications.

Quantifiable outcome

• Over 4,300 million page views certified in September 2014
• +2 more outcomes

Named customers16 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature8 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• trnd IbéricacoreStrategic or Co-development Partner · 16 June 2014Collaborative marketing and word-of-mouth (WOM) auditing partnership. OJDinteractiva certifies campaigns for trnd Iberica clients including Royal Canin, Mars, Argal, Philips, L'Oréal, Ebro Foods, and Yves Rocher. Partnership consolidated with 16 campaigns certified.
• Neo AdvertisingcoreStrategic or Co-development Partner · 1 January 2014Digital signage audience measurement partnership. Neo Advertising operates circuit of screens in 35 shopping centers with facial recognition systems. OJDinteractiva audits measurement data providing transparency for digital out-of-home advertising impact and opening new planning possibilities.
• Adobe SiteCatalystcoreTechnology or Integration · 1 April 2013Measurement tool homologation (formerly Omniture). Adobe SiteCatalyst received three-star (maximum) rating for full compliance with IFABC international standards, recognizing product quality for digital analytics solutions provided to media groups.
• AT Internet (Xiti)coreTechnology or Integration · 1 October 2012Measurement tool homologation for Anaytics product. AT Internet received three-star (maximum) rating demonstrating full compliance with IFABC international web measurement standards.
• WeboramacoreTechnology or Integration · 1 July 2012Measurement tool homologation through Wreport product. Weborama received two-star rating for compliance with IFABC standards, approved for use in OJDinteractiva digital media audits.
• comScorecoreTechnology or Integration · 1 June 2012Measurement tool homologation for digital audience measurement. comScore Direct received two-star rating for compliance with IFABC international web measurement standards, enabling certified media to use this measurement tool for OJDinteractiva audits.
• IFABC (International Federation of Audit Bureaux of Circulations)coreOthers · 1 January 1990Full member of international organization grouping 35 audit bureaux from five continents. OJD participates in standards development for web measurement and hosts international assemblies (XXV IFABC Assembly in Madrid). OJDinteractiva adheres to IFABC published international web measurement standards.
• IAB SpainminorOthersPartnership for digital advertising standards. OJDinteractiva references IAB Spain books and standards in regulatory documentation, aligning measurement practices with industry-wide advertising standards.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Regional players

• GfK (Growth from Knowledge): German-based global market research company. Regional/broader peer — GfK operates media audience panels across Europe and globally, competing with OJDinteractiva's sector studies and market monitoring services for clients needing European cross-market digital audience intelligence.

Direct peers

• Quividi: French-based digital signage audience analytics provider using computer vision. Direct peer — Quividi is the technology backbone for facial-recognition-based DOOH measurement, the same methodology OJDinteractiva certifies for partners like Neo Advertising; both compete in the certified DOOH audience measurement category.
• ABC (Audit Bureau of Circulations, UK): UK national audit bureau and fellow IFABC member. Direct peer — ABC performs the same independent third-party certification function for UK print and digital media that OJDinteractiva performs for Spain, and both operate under shared IFABC standards frameworks.
• comScore: Global digital audience measurement company whose Direct product was homologated by OJDinteractiva. ComScore is both a measurement tool that OJD audits AND a direct competitor to OJD's own traffic data publications, competing for the same advertisers and agencies seeking Spanish digital audience intelligence.
• SimilarWeb: Public website traffic intelligence platform widely used by advertisers and agencies. Direct peer — SimilarWeb provides estimated traffic data for Spanish digital media outlets, competing directly with OJDinteractiva's Traffic Monitoring intelligence product as an alternative source of competitive website intelligence.
• AIMC (Asociación para la Investigación de Medios de Comunicación): Spain's main media research joint industry committee that produces the EGM audience study. Direct peer — both organizations are non-profit-style industry bodies providing independent audience measurement for the Spanish ad market, though AIMC focuses on cross-media reach while OJDinteractiva focuses on digital traffic certification.

Emerging players

• Integral Ad Science (IAS): Digital ad verification and measurement company focused on viewability, fraud, and brand safety. Emerging peer — IAS competes with OJDinteractiva's campaign auditing service (Auditoría de Campañas) by offering programmatic ad verification that advertisers may substitute for independent campaign audits.
• AT Internet (Piano): European web analytics provider (now part of Piano) whose Analyzer product OJDinteractiva homologated at maximum 3-star rating. Emerging peer — AT Internet is both a measurement tool that OJD certifies AND a competitor offering direct audience analytics that competes with OJD's certification value proposition.

Broad incumbents

• Nielsen (Digital Ad Ratings / Site Census): Global measurement incumbent whose Site Census product OJDinteractiva homologated at 3-star rating. Broader incumbent — Nielsen operates audience measurement across TV, radio, and digital globally and competes with OJD's audit function while also being a measurement tool source OJD certifies.
• Kantar Media: Global media research division of Kantar. Broad incumbent — Kantar offers syndicated and custom media research that competes with OJDinteractiva's Market Monitoring observatory and Estudios Sectoriales services, particularly for international advertisers and agencies operating in Spain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/OJDinteractiva

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OJDinteractive