Trnd International

What Trnd International does

Trnd International operates Europe's largest collaborative marketing and word-of-mouth community platform under the parent entity TERRITORY Influence GmbH, headquartered in Munich, Germany. The company's core offering is the trnd platform, powered by proprietary technology called trndsphere, which connects registered consumer members ("trndsters") with major consumer brands for product testing, authentic review generation, and social media advocacy campaigns. Consumers register for free to participate, receive product samples, and share honest opinions across their personal networks both online (Instagram, Facebook) and offline. The platform supports a suite of marketing services through TERRITORY Influence including digital influencer marketing (integrated with CreatorIQ), word-of-mouth campaigns, online ratings and reviews management, product sampling, consumer insights, ambassador communities, social media content management, and community management.

Trnd generates revenue through professional services engagements with brand partners, who pay for access to the consumer community for collaborative marketing campaigns. The company has served 500+ brands since its founding in 2005, including long-standing enterprise relationships with P&G, Unilever, L'Oréal, Coca-Cola, Nestlé, Estée Lauder, Danone, Henkel, Mars, COTY, Sony, Samsung, Ferrero, and Mondelez. Operations span 12+ European countries through regional offices in Germany (Munich HQ, Hamburg), Spain (Barcelona), France (Paris), Hungary (Budapest), and Poland (Warsaw), with country-specific localized platforms. The company maintains three Managing Directors (Stefan Schumacher, Karsten Hoffmann, Oliver Reinke) and operates with a lean 11-50 employee headcount across its multi-country footprint.

Name

Trnd International

Legal name

TERRITORY Influence GmbH

Website

https://trnd.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Brand Partnership Campaigns: Trnd generates revenue by partnering with brands (P&G, Unilever, L'Oréal, Nestlé, Coca-Cola, and 500+ others) to run collaborative marketing campaigns. Brands pay for access to the community of consumer testers who provide authentic word-of-mouth promotion and product feedback.
2. Influencer Marketing Services: TERRITORY Influence agency services including digital influencer marketing, word-of-mouth campaigns, ratings & reviews management, product sampling, consumer insights, ambassador communities, and social media content management.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Trnd operates a collaborative marketing platform that connects major consumer brands (P&G, Unilever, L'Oréal, Nestlé, Coca-Cola, and 500+ others) with a European community of registered consumer members who test products, share honest reviews, and generate authentic word-of-mouth promotion across social networks. Brands pay for campaign services while consumer participation is free, managed through the proprietary trndsphere platform with localized operations across 12+ European countries.

Product overview

Trnd International operates the trnd platform, a collaborative marketing ecosystem that enables brands to engage consumer communities for product testing, word-of-mouth promotion, and authentic brand advocacy. The platform is complemented by TERRITORY Influence's suite of marketing services including Digital Influence, Word-of-Mouth Marketing, Online Ratings & Reviews, Product Sampling, Consumer Insights, Ambassador Communities, Social Media Content & Management, and Community Management. The trnd platform serves as the core community hub where registered members participate in brand projects, while TERRITORY Influence provides the strategic and operational marketing services. The company has operated since 2005 and supports brands across Europe including P&G, Unilever, L'Oréal, Coca-Cola, Nestlé, and others.

Differentiator

Problem solved

Functional benefit

Brands

• trndsphere: Technology platform powering the trnd collaborative marketing community
• Wombats

Products and services

• trnd Platform A collaborative marketing platform connecting brands with consumer communities for product testing, word-of-mouth marketing, and campaign management. Members register for free, receive products to test, and share honest opinions on social media.
• Digital Influence

Quantifiable outcome

• 500+ brands supported since 2005
• +1 more outcomes

Named customers15 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core.

• P&G (Procter & Gamble)coreStrategic or Co-development Partner · 1 January 2005Long-term brand partnership for collaborative marketing campaigns. P&G works with trnd community members to test products like Pantene and generate authentic word-of-mouth promotion across European markets.
• UnilevercoreStrategic or Co-development Partner · 1 January 2005Strategic brand partner for product testing and marketing campaigns. Unilever brands including Old Spice, Lux, and Dove have run multiple campaigns on the trnd platform.
• L'OréalcoreStrategic or Co-development Partner · 1 January 2005Beauty and cosmetics brand partnership for collaborative marketing. L'Oréal uses trnd community for product launches and consumer feedback campaigns.
• NestlécoreStrategic or Co-development Partner · 1 January 2005Food and nutrition brand partner running product testing campaigns in European markets through trnd community.
• Coca-ColacoreStrategic or Co-development Partner · 1 January 2005Beverage brand partnership including campaign collaborations like FIFA World Cup watch parties and product sampling initiatives.
• Estée LaudercoreStrategic or Co-development Partner · 1 January 2005Premium beauty brand partnership for product testing and word-of-mouth marketing in European markets.
• DanonecoreStrategic or Co-development Partner · 1 January 2005Food and nutrition company partnership for collaborative marketing campaigns and product feedback initiatives.
• MarscoreStrategic or Co-development Partner · 1 January 2005Confectionery and food brand partnership for product testing and consumer engagement campaigns.
• HenkelcoreStrategic or Co-development Partner · 1 January 2005Consumer goods company partnership for product testing campaigns across beauty, laundry, and adhesive categories.
• SonycoreStrategic or Co-development Partner · 1 January 2005Electronics brand partnership for collaborative marketing campaigns in consumer technology products.
• COTYcoreStrategic or Co-development Partner · 1 January 2005Beauty brand partnership for product testing and word-of-mouth marketing campaigns.
• FreixenetcoreStrategic or Co-development Partner · 1 January 2005Spanish sparkling wine brand partnership for product marketing campaigns.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Bazaarvoice: User-generated content and ratings-and-reviews platform serving enterprise brands with consumer review collection, syndication, and social proof. Overlaps directly with Trnd's Online Ratings & Reviews and consumer-content generation capabilities.
• Yotpo: UGC, reviews, and visual marketing platform for e-commerce brands. Comparable to Trnd in generating authentic consumer reviews, ratings, and social content that supports brand-side product discovery and conversion.
• Aspire (formerly AspireIQ): Influencer marketing platform serving enterprise and SMB brands with creator marketplace, campaign management, and UGC tools. Comparable to Trnd in serving CPG and beauty verticals with managed creator campaigns.
• Upfluence: Influencer marketing software combining a creator database, e-commerce integration, and campaign analytics. Comparable to Trnd in helping brands identify, manage, and measure community/influencer-driven word-of-mouth campaigns.
• Influencer (Influencer.com): Influencer marketing platform that connects brands with creators across social channels and runs end-to-end campaign management. Directly comparable to Trnd's Digital Influence service module in targeting enterprise brand customers for creator-driven marketing campaigns.
• Klear (Meltwater): Influencer marketing platform acquired by Meltwater, offering creator discovery, campaign management, and analytics for enterprise brands. Comparable to Trnd's Digital Influence service in serving global brand-side campaign workflows.
• CreatorIQ: Enterprise influencer marketing SaaS platform with workflow, analytics, and creator discovery tools. Trnd already references CreatorIQ as part of its Digital Influence offering, making it a direct technology and competitive overlap.
• Skeepers: European-headquartered consumer engagement and UGC platform with reviews, surveys, and influencer activation products for enterprise brands. Closely comparable to Trnd in European market presence and CPG/beauty customer base.

Broad incumbents

• TERRITORY (parent agency group): German marketing and communications agency group that owns TERRITORY Influence, Trnd's parent entity. Comparable as a broad incumbent that bundles Trnd with wider marketing services such as branding, content, and digital transformation.

Regional players

• Hyphen Group (formerly known as Team Neusta digital agencies): European digital agency network offering influencer marketing, social media, and community management services to enterprise clients. Comparable to Trnd as a regional European player in community-led and influencer-driven marketing services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/trndUK
• LinkedInlinkedin.com/company/11825123
• Instagraminstagram.com/territoryinfluence

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trnd International