Iredale Pedersen Hook architects

What Iredale Pedersen Hook architects does

Iredale Pedersen Hook architects is an Australian architecture firm founded in 1999 and headquartered in Perth, Western Australia, with an additional office in Melbourne. The firm provides professional architecture and design services across residential, community, civic, education, health, and housing sectors. Its portfolio of more than 50 named projects, spanning 2005-2024, includes work in remote, rural, suburban, coastal, and urban contexts, with particular concentration in Western Australia's Kimberley and Pilbara regions and selected commissions in Victoria.

The firm's core specialisation is culturally-responsive architecture for Indigenous Australian communities, integrating Aboriginal cultural protocols, environmental sustainability, and community co-design processes into building projects ranging from correctional facilities and aged-care centres to transitional housing and cultural museums. It also delivers high-end private residential commissions and civic landscape projects. Technology stack is conventional professional-services practice — no proprietary software, AI/ML systems, or patents disclosed; differentiation is in domain expertise, project execution in remote environments, and design quality.

Revenue is generated through project-based fees across three channels: competitive tendering for government and public sector projects (Western Australian Department of Housing, Department of Justice, Public Transport Authority, local councils, Perth Zoo, WA Museum); invited architectural competitions for civic projects; and direct commissions from private residential and commercial clients. Pricing is project-specific and not publicly disclosed, following standard public procurement for government work. The firm has accumulated over 100 industry awards and acts as a recognised specialist supplier to Western Australian government agencies, with marketing conducted primarily through its project portfolio website and Instagram presence rather than paid channels.

Name

Iredale Pedersen Hook architects

Legal name

Iredale Pedersen Hook architects

Website

https://iredalepedersenhook.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Iredale Pedersen Hook architects is a Perth-based Australian architecture firm (founded 1999) delivering culturally-responsive, sustainable design for government, Indigenous community, education, and private residential clients across Western Australia and Victoria, with offices in Perth and Melbourne.

Ownership category

akta.pro rank

Product category

Architecture Services

NAICS

Architectural Services (541310), Architectural Services (54131)

SIC

Services-Engineering Services (8711)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

Keywords

• Architecture design services
• Community and civic architecture
• Indigenous cultural design
• Sustainable building design
• Government infrastructure architecture

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Architecture and design services: Professional architecture services delivered through commissioned projects including government tenders, public sector contracts, and private residential commissions. Revenue is generated through project-based fees for design, documentation, and project oversight services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Iredale Pedersen Hook architects is a professional architecture firm that provides planning, architectural design, documentation, and project delivery services across residential, community, civic, education, health, housing, and cultural sectors. The firm delivers projects through competitive government tenders, public sector contracts, invited architectural competitions, and direct private commissions, with offices in Perth and Melbourne. It is recognised for integrating sustainable design principles and Indigenous cultural protocols into buildings delivered in remote, regional, and urban contexts across Australia.

Product overview

Iredale Pedersen Hook Architects is a full-service architecture firm offering comprehensive architectural design and project delivery services across multiple sectors. The firm operates from offices in Perth and Melbourne, delivering projects spanning residential houses, community facilities, civic buildings, educational institutions, healthcare facilities, and housing developments. The portfolio includes award-winning designs ranging from private residences to large-scale public infrastructure, remote community housing, and cultural centers.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Service Architecture Practice (Design and Project Delivery) End-to-end architectural services covering master planning, schematic design, design development, documentation, and contract administration for government, institutional, and private clients across Australia. Delivered by the Perth and Melbourne studios.
• Remote Indigenous Community Housing Program Specialised housing design and delivery service for remote Indigenous communities, with environmentally efficient housing typologies, compressed timeframes, and transitional housing configurations suited to remote regions.
• Campus-Style Correctional Facility Design Environmentally, socially, and economically sustainable correctional facility design service, with cluster planning around central ovals and rehabilitation-oriented accommodation layouts.
• Dual-Pavilion Children and Family Centre Design Children and family centre design service featuring dual-pavilion typologies that express interdependency between childcare and family support functions.
• Culturally-Responsive Aged Care Facility Design Aged care facility design service that integrates Aboriginal cultural protocols including gender separation, ceremonial requirements, outdoor connection, and mortuary practices into functional elder care environments.
• Public Transport Information Pod Design Transit infrastructure design service producing branded wayfinding pod structures for metropolitan public transport networks, integrating identity, colour, and form.
• Museum Gallery Design (Boola Bardip Galleries) Cultural institution and gallery design service that explores regional cultural and natural heritage through themed galleries with Indigenous perspective framing the visitor journey.
• National Park Suspension Bridge Design Bridge and small-scale infrastructure design service focused on ecologically-sensitive weathering steel structures providing trail access and accessibility within National Park settings.
• Bespoke Private Residential Architecture Bespoke residential architecture service for private clients, delivering site-responsive houses that create experiential connections to landscape, including award-winning projects such as Casa Mia, Mosman Bay House, Nannup House, Applecross House, and Trigg Point House.
• Civic and Courthouse Design Civic building design service with projects including Kununurra Courthouse and other justice and government administration buildings, delivered for regional and remote communities.
• Community and NGO Facility Design (EPIC EpiCentre) Community facility design service for not-for-profit and NGO clients, delivering culturally-engaged community centres that support regional service delivery in the Pilbara and Goldfields.
• Cultural and Knowledge Centre Design (Bilya Koort Boodja) Cultural centre design service delivering facilities that integrate Indigenous cultural and environmental knowledge, including the Bilya Koort Boodja Centre for Nyoongar Culture and Environmental Knowledge.
• Visitor Centre and Tourism Architecture Visitor centre and tourism facility design service for government clients, delivering projects such as the Jewel Cave Visitor Centre for DBCA in environmentally sensitive tourism contexts.

Quantifiable outcome

• Delivered 111 houses in East Kimberley over 3 stages within compressed timeframes under Federal Government Stimulus Package
• +3 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

28 partnerships are on record, tiered core, key and standard.

• TAG architectscoreStrategic or Co-development PartnerTAG architects collaborated with Iredale Pedersen Hook Architects on the West Kimberley Regional Prison project, described as producing an environmentally, socially and economically sustainable facility. The collaboration was also noted on the Kununurra Courthouse project.
• ThylacinecoreStrategic or Co-development PartnerThylacine collaborated with Iredale Pedersen Hook Architects on the WA Museum Boola Bardip Galleries project, working with multi-discipline curatorial teams to design 5 galleries within the New WA Museum.
• ThylacinecoreStrategic or Co-development PartnerThylacine collaborated on the Kununurra Children and Family Centre project.
• Place LaboratorykeyStrategic or Co-development PartnerPlace Laboratory collaborated on the Mindeerup Plaza Connect Mend Street project, working on the master plan celebrating the unique history of South Perth.
• Aspect StudioskeyStrategic or Co-development PartnerAspect Studios collaborated on the St Barbara Square, Kalgoorlie City Centre project.
• ARUPkeyTechnology or IntegrationARUP provided structural engineering services for the Dwaarlindjirraap Suspension Bridge project, contributing to the technical aspects of the 105m bridge in a National Park setting.
• LyonskeyStrategic or Co-development PartnerLyons collaborated on the Manatj Park project.
• Plan EkeyStrategic or Co-development PartnerPlan E collaborated on the Manatj Park project.
• Paul CarterkeyStrategic or Co-development PartnerPaul Carter collaborated on the Manatj Park project.
• CAPAkeyStrategic or Co-development PartnerCAPA (landscape architecture firm) has worked with the firm on multiple projects including Florida Beach House, South Perth House, Mosman Bay House, Applecross House, and City Beach Residential College.
• CAPAkeyStrategic or Co-development PartnerCAPA collaborated on the Mosman Bay House project as landscape architect.
• Andrew LaidlawkeyStrategic or Co-development PartnerAndrew Laidlaw provided landscape architecture services for the Sheep House project in Victoria's Spa Country.
• Andrew LaidlawkeyStrategic or Co-development PartnerAndrew Laidlaw provided landscape architecture services for the Grace Park House project.
• Beatrix RowekeyStrategic or Co-development PartnerBeatrix Rowe provided interior design services for the Grace Park House project.
• Pamela GauntkeyStrategic or Co-development PartnerArtist Pamela Gaunt collaborated on the Elizabeth Quay Gelato Kiosk project, providing artistic elements that create a kaleidoscopic effect in the interior.
• Pamela GauntkeyStrategic or Co-development PartnerArtist Pamela Gaunt collaborated on the Mosman Bay House project.
• Helen SmithkeyStrategic or Co-development PartnerArtist Helen Smith collaborated on the House of Planes project.
• Jeremy Kirwan-WardkeyStrategic or Co-development PartnerArtist Jeremy Kirwan-Ward collaborated on the House of Planes project.
• Helen SmithkeyStrategic or Co-development PartnerArtist Helen Smith collaborated on the Casa Mia project.
• John TarrykeyStrategic or Co-development PartnerArtist John Tarry collaborated on the City Beach Residential College project.
• Creative SpaceskeyImplementation/ SI/ Consulting PartnerCreative Spaces provided interpretation design for the John Forrest National Park Redevelopment project.
• Terpkos EngineeringstandardTechnology or IntegrationTerpkos Engineering provided structural engineering services for the John Forrest National Park Redevelopment project.
• Edgeloe EngineeringstandardTechnology or IntegrationEdgeloe Engineering provided civil engineering services for the John Forrest National Park Redevelopment project.
• HW & AssociatesstandardTechnology or IntegrationHW & Associates provided quantity surveying services for the John Forrest National Park Redevelopment project.
• Peter FelecettistandardTechnology or IntegrationPeter Felecetti provided structural engineering services for the Sheep House project.
• Ashton Raggat MacDougallkeyStrategic or Co-development PartnerAshton Raggat MacDougall contributed to the Elizabeth Quay 'ripple-wave pattern' context within which the gelato kiosk sits as part of the EQ family.
• State 28keyStrategic or Co-development PartnerState 28 collaborated on the Vitality House + Works project.
• Realm StudioskeyStrategic or Co-development PartnerRealm Studios collaborated on the Swancare Leisure Centre project.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• John Wardle Architects: Melbourne-based architecture practice with strong portfolio in residential, cultural, and civic projects. Comparable in boutique scale, award-winning reputation, and integration of contextual/cultural design intelligence. Also won multiple Australian Institute of Architects awards.
• ARM Architecture: Australian architecture firm with notable cultural, civic, and educational portfolio including Indigenous-related projects. Comparable in multi-disciplinary design approach, government client base, and award-winning reputation across Australian architecture.
• Cox Architecture: Australian architecture practice with strong civic, education, and cultural portfolio. Comparable in serving government and institutional clients across multiple sectors with award-winning design. Similar project-driven fee model with government tender focus.
• Hassell: Major Australian architecture practice with offices across Australia and internationally. Directly comparable as a multi-sector architecture firm working across civic, education, health, residential, and cultural projects, with similar government client base. Hassell is significantly larger, providing a scale comparison.
• Architectus: Australian architecture and urban design practice with strong civic, education, and public realm portfolio. Comparable in working across multi-sector briefs with government clients, similar firm size, and award recognition in Australian architecture.
• Bates Smart: One of Australia's oldest architecture practices with broad portfolio across residential, commercial, civic, and heritage sectors. Comparable multi-sector design firm with government and institutional clients and similar project-based fee model.
• Fender Katsalidis: Australian architecture firm with significant cultural, residential, and commercial portfolio. Comparable in award-winning design across multiple sectors with strong cultural and civic projects, similar firm scale.
• BVN Architecture: Australian architecture firm with strong civic, education, and health portfolio. Comparable in serving government and institutional clients with similar multi-sector approach and significant award portfolio. Larger scale provides capacity comparison.
• Jackson Clements Burrows: Melbourne-based architecture practice with residential, educational, and civic portfolio. Comparable boutique scale, multi-sector approach, and award-winning reputation including Australian Institute of Architects recognition.

Emerging players

• NMBW Architecture Studio: Melbourne-based practice with notable Indigenous and community architecture portfolio including cultural centres and remote community projects. Comparable in specializing in culturally-responsive community design with a focus on Indigenous projects, though smaller scale and more niche than IPH.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/iredalepedersenhook
• Facebookfacebook.com/100066962926331
• LinkedInlinkedin.com/company/iredale-pedersen-hook

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Iredale Pedersen Hook architects