John C Maxwell Leadership Center

What John C Maxwell Leadership Center does

The John C. Maxwell Leadership Center is a private, for-profit leadership development organization that operates as a training hub within 12Stone Church in Duluth, Georgia. It delivers in-person leadership training programs to ministry interns, pastors, and community leaders, with a stated mission of developing next-generation church leaders. The Center is a subsidiary-style entity of parent organization 12Stone Church and does not operate as a standalone technology or product company.

The Center's core offering is its leadership training program, supplemented by content marketing through two partner blogs: the Maxwell Leadership Blog (offering values-based leadership lessons from a team of seasoned leaders) and the Dan Reiland Blog (providing leadership insights from a local church executive leadership perspective). Distribution is regional — restricted to Georgia, primarily across Gwinnett, Hall, and Jackson counties — and runs through in-person programs at the Duluth facility, a partner referral network (EQUIP Leadership, Wesleyan Investment Foundation, Maxwell Leadership, and 12Stone Church), and inbound inquiries via the maxwellcenter.com contact form. No mobile app, API, or technology platform is associated with the Center.

The revenue model is not publicly disclosed; source material characterizes the stream as subscription/recurring, though pricing, program fees, and membership costs are not listed on the website. With 1–10 employees, no disclosed funding rounds, and a ministry-aligned mission, the Center appears to be funded and sustained primarily through its parent 12Stone Church and partner ecosystem rather than external capital or direct paid enrollment at scale.

Name

John C Maxwell Leadership Center

Legal name

John C. Maxwell Leadership Center

Website

https://maxwellcenter.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The John C. Maxwell Leadership Center is a private leadership training hub within 12Stone Church in Duluth, Georgia, delivering in-person development programs for ministry interns, pastors, and community leaders across the region.

Ownership category

akta.pro rank

Product category

Leadership Development Training

NAICS

Professional and Management Development Training (61143), Professional and Management Development Training (611430), Religious Organizations (8131)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Ministerial Training Institutes (Clergy Formation) (EDAHAKAE)

akta.pro secondary industries

Executive Leadership & C-Suite Development (EDABAAAA), Corporate & Leadership Development (BPACANAA), Talent Management & Leadership Advisory (Succession, Performance, Culture) (BPACAJAH)

Keywords

• Leadership development programs
• Ministry training
• Church leadership education
• Pastoral development
• Leadership coaching services

Headquarters

HQ city

Duluth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Leadership Training Programs: The center provides leadership training for ministry leaders including interns, pastors, and community leaders. The specific revenue model is not publicly disclosed on the website.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The John C. Maxwell Leadership Center delivers on-site leadership development and training programs for ministry leaders, including interns, pastors, and community leaders. Programs are conducted in-person at the center's facility within 12Stone Church in Duluth, Georgia, and are designed to shape, inspire, and develop the next generation of ministry leaders through structured training delivered in a real-world church environment.

Product overview

The John C. Maxwell Leadership Center is a leadership development organization that serves as a unified platform providing leadership training and development resources for ministry leaders. The Center offers structured leadership training programs alongside complementary content through its associated blogs (Maxwell Leadership Blog and Dan Reiland Blog), which together form the core educational offering focused on developing next generation ministry leaders.

Differentiator

Problem solved

Functional benefit

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• EQUIP LeadershipcoreStrategic or Co-development PartnerEQUIP offers evangelistic solutions that add value to a lost world and deliver hope through faith in Jesus. The partnership enables the Maxwell Center to provide comprehensive leadership training that integrates evangelism and ministry development.
• Wesleyan Investment Foundation (WIF)coreStrategic or Co-development PartnerWIF provides loan assistance to churches and church-related entities for facility expansion, land purchase, construction, renovation, and debt refinancing. The partnership supports the center's mission by enabling church growth and development.
• Maxwell LeadershipcoreStrategic or Co-development PartnerMaxwell Leadership, while not housed at the Maxwell Center, works in cooperation to continue the mission of developing leaders. This partnership extends the center's reach and brand association with John C. Maxwell's leadership philosophy.
• 12Stone ChurchcoreStrategic or Co-development Partner12Stone Church is a multi-site church with locations in Gwinnett, Hall, and Jackson counties in Georgia. It serves as the host organization for the Maxwell Center and provides the physical facility and ministry environment for leadership training programs.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Leadership Network: Organization focused on innovation and leadership development for large churches and church networks. Direct peer: serves a similar church leadership audience with peer learning, research, and leadership development programming.
• Lead Like Jesus: Faith-based leadership development organization running leadership training programs, workshops, and content for Christian leaders. Direct peer: similar faith-based leadership development category serving pastors and ministry leaders with structured training.
• Maxwell Leadership: Founded by John C. Maxwell to deliver leadership training, coaching, and content globally. Direct peer: same founder, same leadership-development category, with overlapping content like the Maxwell Leadership Blog that the Maxwell Center directly cross-promotes.
• InJoy Stewardship Solutions: Dan Reiland-affiliated pastoral coaching and leadership development firm serving church executives. Direct peer: explicitly listed as Dan Reiland's ministry on the Maxwell Center site, with overlapping pastoral leadership training audience.
• EQUIP Leadership: John C. Maxwell-founded ministry that trains leaders worldwide through evangelism and leadership development. Direct peer: shared founder DNA, partner-listed on the Maxwell Center site, and overlapping mission of developing leaders in a faith-based context.

Others

• Wesleyan Investment Foundation: Listed as a core partner, WIF provides loan and capital services to churches rather than direct leadership training. Others - enabling partner: serves the same church ecosystem and is explicitly partnered on the Maxwell Center site, but its core offering is capital, not training.

Broad incumbents

• Catalyst: Large-scale leadership development movement running conferences and resources for church and marketplace leaders. Broad incumbent: operates across many leadership segments at greater scale with a broader product portfolio than the Maxwell Center.
• Lifeway Christian Resources: One of the largest Christian publishers and ministry training providers, offering pastoral leadership training, conferences, and curriculum. Broad incumbent: wide portfolio of ministry training content that overlaps with the Maxwell Center's leadership development mission.

Regional players

• InterVarsity Christian Fellowship / Urbana Missions: Faith-based nonprofit focused on developing student and young adult leaders on US campuses and globally. Regional/Campus player: comparable in mission of developing next-generation Christian leaders and missionaries, but anchored in a university rather than church setting.

Emerging players

• Baylor's George W. Truett Theological Seminary (Truett): Accredited theological seminary offering pastoral leadership formation programs. Emerging player in adjacent space: addresses the same ministerial/clergy formation need but through formal degree-granting programs rather than the Maxwell Center's training cohort model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/maxwellcenter
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/john-c.-maxwell-leadership-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about John C Maxwell Leadership Center