FutureBeef

What FutureBeef does

FutureBeef is a free, publicly accessible extension platform serving northern Australian beef producers - pastoralists, graziers, livestock owners and landholders operating across Queensland, the Northern Territory and Western Australia. It is operated as a collaborative project by Meat & Livestock Australia (MLA) together with the state agricultural departments of Queensland (primary operating partner), the Northern Territory and Western Australia, and functions as a public-good extension service rather than a commercial enterprise. The platform addresses production challenges spanning land management (grazing, pastures, soils, fire), animal production (nutrition, feedlots, genetics, methane), animal health and welfare (diseases, parasites, pain relief, welfare standards), genetics and breeding, markets and processing, people and business, and natural disaster response (drought, flood, bushfire).

The core technology is a web-based content portal built on a standard WordPress/Sage CMS, hosting articles, factsheets, case studies, recorded webinars, videos, podcasts, publications and interactive decision-support tools (e.g. lick intake calculators, herd management calendars, economic analysis spreadsheets). No mobile app, public API, SDK or MCP interface is provided and the only distribution channels beyond the website are an active social presence on Facebook, X, YouTube and LinkedIn, a monthly email e-bulletin, podcasts, webinars, and in-person events such as field days, workshops and industry breakfasts. Additional content is generated through research collaborations with bodies such as the Cooperative Research Centre for Developing Northern Australia (CRCNA) and the Queensland Alliance for Agriculture and Food Innovation (QAAFI).

FutureBeef does not generate commercial revenue, has no pricing model and no disclosed funding rounds. It is funded through industry levies administered via MLA and budgets from the three partner state governments. No standalone management team, leadership changes, M&A activity or headcount data attributable to a discrete commercial entity is disclosed, and the entity profile indicates a 251-500 employee range derived from the broader partner-agency workforce. The platform functions as a distributed content initiative staffed through the participating government departments and industry body.

Name

FutureBeef

Legal name

FutureBeef

Website

https://futurebeef.com.au

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

FutureBeef is a free, publicly funded extension platform delivering scientific content, decision-support tools and practical advice to northern Australian beef producers across Queensland, the Northern Territory and Western Australia, operated jointly by Meat & Livestock Australia and three state governments.

Ownership category

akta.pro rank

Product category

Agricultural Extension and Beef Industry Information Services

NAICS

Support Activities for Animal Production (11521)

SIC

Agricultural Services (700)

akta.pro primary industry

Livestock & Herd/Flock Operations Management Advisory (Nutrition, Housing, Performance) (AFACAJAL)

akta.pro secondary industries

Beef Cattle Grazing & Pasture-Based Operations (AFAEABAG), Livestock Precision Monitoring Software (Herd/Flock Analytics, Health Alerts) (AFAAAFAM), Breeding Program Design & Genetic Consulting (Mating Plans, EPD/Index Selection) (AFACAEAD), Performance & Health Outcome Consulting (growth, FCR, milk yield, gut health) (AFADAMAG)

Keywords

• Agricultural extension services
• Beef industry resources
• Livestock decision support
• Grazing management tools
• Animal husbandry information

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Distribution channels1 record

Marketing channels6 records

Core offering

FutureBeef provides a free, web-based information and extension platform for northern Australian beef producers, delivering practical tools, scientific insights, decision-support calculators, webinars, podcasts, case studies, factsheets and publications across land management, animal production, animal health and welfare, genetics, markets and processing, business performance, and natural disaster response. The offering is a knowledge-dissemination and extension service rather than a commercial software or product.

Product overview

FutureBeef is a collaborative information platform operated by Meat & Livestock Australia (MLA) in partnership with the governments of Queensland, Northern Territory, and Western Australia. It serves as a comprehensive resource hub for the northern Australian beef industry, providing free access to practical tools, scientific research, case studies, webinars, videos, podcasts, publications, and factsheets. The platform covers six major topic areas: Land Management (grazing, pastures, soils, weeds, fire management), Animal Production (nutrition, feedlots, genetics, methane), Animal Health and Welfare (diseases, parasites, husbandry, pain relief), Markets and Processing (domestic/export markets, meat quality), People and Business (economics, infrastructure, business tools), and Natural Disasters (drought, flood, bushfire). The platform functions as a unified information portal rather than a discrete software product, aggregating research outcomes and extension materials from various beef industry research projects.

Differentiator

Problem solved

Functional benefit

Products and services

• FutureBeef Information Platform A free, web-based information hub aggregating practical tools, scientific insights, case studies, webinars, videos, podcasts and factsheets for northern Australian beef producers across land management, animal production, animal health and welfare, genetics, markets, business performance and natural disaster response.
• Tools and Calculators Spreadsheets and calculators (e.g., lick intake calculators, herd management calendars, economic analysis tools) to support beef business decision-making for northern Australian producers.
• Webinars Recorded webinar presentations delivering industry research and practical advice to northern Australian beef producers on topics including breeder management, disease, profitability, resilience and drought.
• Podcasts Audio podcast series covering northern beef industry topics such as conception, methane supplements, phosphorus deficiency and pasture management for producers and advisors.
• Case Studies Documented case studies of northern Australian beef producers applying research-based practices on their properties to inform peer producers considering similar interventions.
• Videos Short and long-form videos hosted on the FutureBeef website and YouTube channel covering beef production practices, research outcomes and producer stories.
• Events and Field Days Calendar and map of in-person industry events such as field days, workshops and industry breakfasts that bring together producers, researchers and industry partners across northern Australia.
• FutureBeef eBulletin Monthly email newsletter delivering the latest FutureBeef news, industry updates, events and featured resources to subscribed northern Australian beef producers.

Quantifiable outcome

• 752% rate of return on phosphorus supplementation investment on acutely deficient soils (Collab-P of 2.5-3.1 mg/kg)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• Meat & Livestock Australia (MLA)coreStrategic or Co-development PartnerFutureBeef is a collaborative project between MLA and the governments of QLD, NT and WA, working for a profitable and sustainable northern beef industry. MLA provides funding and co-investment in research and development projects featured on the platform.
• Queensland Government (Department of Agriculture and Fisheries)coreStrategic or Co-development PartnerQueensland Department of Primary Industries is a key collaborative partner in the FutureBeef project, contributing expertise in beef cattle research, extension services and agricultural development for northern Australia.
• Northern Territory Government (Department of Agriculture and Fisheries)coreStrategic or Co-development PartnerNorthern Territory Department of Agriculture and Fisheries collaborates on the FutureBeef project, providing research and extension support for beef production systems in northern Australia.
• Western Australian Government (Department of Primary Industries and Regional Development)coreStrategic or Co-development PartnerWestern Australian Department of Primary Industries and Regional Development partners on the FutureBeef initiative, contributing to research and extension activities for the northern beef industry.
• Cooperative Research Centre for Developing Northern Australia (CRCNA)coreStrategic or Co-development PartnerCRCNA supported the Crops for Cattle project which investigated integrating northern cropping and cattle production systems to improve dry season weight gain.

Recent moves6 records

Expansion highlights4 records

Regional players

• Agriculture Victoria: Agriculture Victoria provides extension, research, and advisory services for Victorian livestock producers. It is comparable to FutureBeef as a state-government extension platform, but focused on southern Australian conditions and production systems.
• NSW Department of Primary Industries (NSW DPI): NSW DPI delivers agricultural extension and producer advisory services for New South Wales livestock producers. It is comparable to FutureBeef as a state-government-run extension service, but serves a different geographic region (southern vs northern Australia).

Emerging players

• iLivestock: iLivestock is a UK-based livestock management software for sheep and cattle recordkeeping. It overlaps FutureBeef's animal health, breeding, and management content as an emerging software peer in a different geography, signaling how extension content can be productized.
• Breedr: Breedr is a UK livestock data and trading platform that helps producers track animal performance and sell to buyers. It is comparable to FutureBeef's genetics, performance, and market-decision content modules as an emerging digital platform in the livestock value chain.

Direct peers

• Pasture.io: Pasture.io is a pasture and grazing management platform using satellite and weather data to forecast pasture growth. It directly parallels FutureBeef's improved pastures, grazing management, and stocking-rate decision-support resources.
• Mobble: Mobble is an Australian livestock management app built for cattle and sheep producers to record mobs, treatments, and paddock moves. It overlaps FutureBeef's animal husbandry, health and welfare, and weaner management content via a mobile-first operational tool for the same Australian producer base.
• MaiaGrazing: MaiaGrazing is an Australian grazing management software platform that helps livestock producers optimize stocking rates and pasture utilization. It is directly comparable to FutureBeef's grazing management and decision-support tools, targeting a similar Australian beef producer audience with technology-driven advisory.
• AgriWebb: AgriWebb is an Australian livestock and farm management SaaS platform serving cattle and sheep producers. It is directly comparable to FutureBeef as a software-driven decision-support layer for Australian beef producers, though operating on a commercial subscription model rather than free extension.
• CattleMax: CattleMax is a cattle management software platform serving cow-calf and seedstock operations with breeding, genetics, and recordkeeping tools. It is comparable to FutureBeef's genetics, heifer reproduction, and bull selection content modules from a software-product perspective.

Broad incumbents

• Meat & Livestock Australia (MLA): MLA is the Australian red meat industry marketing and research body and FutureBeef's parent/strategic partner. It is comparable as the broader industry body that funds research, extension, and marketing across the entire Australian beef value chain, of which FutureBeef is one channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FutureBeef
• YouTubeyoutube.com/user/FutureBeefAu
• Facebookfacebook.com/futurebeef
• LinkedInlinkedin.com/company/futurebeef

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FutureBeef