Alder Trust

What Alder Trust does

Alder Trust is a UK-registered charity (Charity Number 1160393, Company Number 8821484) founded in 2013 and headquartered at 107 Firgrove Road, Southampton. Its mission is to improve mental health and well-being in Southampton by filling gaps in community support through four core programmes: Firgrove (pregnancy, miscarriage, baby-loss, and pre/post-abortion support and counselling), Purple Doorway (post-abortion counselling programme launched August 2016), the Healthy Relationships Programme (relationship education for young people in schools, youth groups, and community groups, launched 2018), and Aldermoor Community Farm (a sustainable community farm partnership established 2020). The charity delivers services free of charge to beneficiaries and operates entirely through a relational, community-led model with no proprietary technology platform.

Revenue is generated through donations (including a Give as You Live portal) and Gift Aid reclaim, with no fees charged to service users. Alder Trust reaches end beneficiaries primarily through referral and co-delivery partnerships with churches (King's Community Church, Faith Action Audit Network), schools (Hope Community School), community hubs (Monty's Hub), a clinical/public-sector partner (BRS Contact Centre / Behaviour Resource Service), and the Southampton Advice Services Alliance. Governance sits with a trustee board chaired by David Barclay; day-to-day management is led by Manager & Development Coordinator Megan Pitt, with fundraising and innovation handled by Debs White (Head of Fundraising & Innovation, listed 2023). The organisation is privately held in the sense of being independent and unlisted, with no disclosed parent, investor, or capital structure beyond charity status and trustee oversight.

Name

Alder Trust

Legal name

Alder Trust

Website

https://aldertrust.org.uk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Alder Trust is a Southampton-based UK charity, founded 2013, delivering free mental health and well-being programmes — Firgrove, Purple Doorway, Healthy Relationships, and Aldermoor Community Farm — to vulnerable families, young people, and individuals facing pregnancy loss, abortion, or social isolation.

Ownership category

akta.pro rank

Product category

Community Mental Health and Well-being Services

NAICS

Child and Youth Services (62411), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Social Services (8300)

akta.pro industry

PRIMARYBPAGADAO

Youth Housing, Foster Care & Wraparound Support (Education-Linked) Nonprofits

Business & Public Services/Nonprofit, NGO & Social Services/Education & Youth Development Nonprofits

SECONDARYBPAGABAG

Child Protection & Child Rights

Business & Public Services/Nonprofit, NGO & Social Services/International Development & Poverty Alleviation

Keywords

• Community mental health
• Counselling services
• Youth relationship education
• Pregnancy support
• Community charity programmes

Headquarters

HQ city

Southampton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Donations and Charitable Giving: The charity receives donations from supporters, with a 'Donate now' option available on the website. Donations may include Gift Aid claims for tax purposes.
2. Gift Aid: The charity processes Gift Aid on eligible donations, which is a legal obligation and compliant with HMRC requirements for charitable donations.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Alder Trust is a UK registered charity that delivers free community mental health and well-being services through projects including Firgrove (pregnancy loss and abortion counselling), Purple Doorway (post-abortion counselling programme), the Healthy Relationships Programme (youth relationship education in schools and community groups), Aldermoor Community Farm (community agricultural initiative), and the Advice Southampton online signposting service. Services are funded by donations and grants and delivered through direct community engagement with vulnerable populations in Southampton.

Product overview

Alder Trust is a charitable organization offering multiple community-focused programmes and projects. The core offerings include Firgrove (pregnancy support and counselling), the Healthy Relationships Programme (youth education), Purple Doorway (post-abortion counselling), and Aldermoor Community Farm (community agriculture). These services are designed to address gaps in mental health support and community well-being across Southampton.

Differentiator

Problem solved

Functional benefit

Brands

• Firgrove: Support and information for those facing an unintended pregnancy as well as pre and post abortion, miscarriage and baby loss counselling
• Purple Doorway
• Healthy Relationships Programme
• Aldermoor Community Farm

Products and services

• Firgrove Support and information service for those facing unintended pregnancy, including pre and post abortion, miscarriage and baby loss counselling.
• Healthy Relationships Programme Educational programme enabling young people to explore all aspects of relationships, delivered in schools, youth groups and community groups to help them make informed and healthy choices.
• Purple Doorway Counselling programme designed to support clients impacted by abortion through a guided journey, facilitating gentle review of life to release hope and healing.
• Aldermoor Community Farm Sustainable community farm initiative that nurtures the potential of people while nurturing the land, building community connections through agricultural activities.

Quantifiable outcome

• Doubled the number of organisations promoted through Advice Southampton
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Advice Southampton (Southampton Advice Services Alliance)coreStrategic or Co-development Partner · 1 January 2016Flag-ship project for Southampton Advice Services Alliance to improve client access to the right service. Provides online access to advice for young people, people with disability, refugees and asylum seekers, older people and minority ethnic groups.
• Hope Community School / New Generations Schools TrustminorStrategic or Co-development Partner · 1 January 2016Supported the application process for Southampton's first mainstream Free School through recruitment, engagement of local businesses, and securing retailer support.
• BRS Contact Centre (Behaviour Resource Service)coreStrategic or Co-development Partner · 1 January 2015Multi-agency specialist CAHMS service working with children, young people and families with severe emotional and behavioural difficulties. Alder Trust helped identify spaces across the city for supervised contact sessions.
• Firgrove CentrecoreStrategic or Co-development PartnerThe Firgrove Centre offers support and information for those facing an unintended pregnancy as well as pre and post abortion, miscarriage and baby loss counselling. Alder Trust is helping develop and grow their existing services.
• Healthy Relationships ProgrammecoreStrategic or Co-development PartnerDelivers sessions in schools, youth groups and community groups enabling young people to explore all aspects of relationships and make informed healthy choices.
• Purple DoorwaycoreStrategic or Co-development PartnerCounselling programme designed to take clients who have been impacted by abortion on a supported journey, leading them to hope and healing.
• Aldermoor Community FarmminorStrategic or Co-development PartnerSustainable community farm operating to nurture the potential of people as well as the land. Goal is to operate sustainably while serving the community.
• Faith Action Audit NetworkminorStrategic or Co-development PartnerNetwork of church leaders and faith group facilities identified for use in community services, including supervised contact spaces for families.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Mind: Largest UK mental health charity; operates broad mental-health information, advice, and local-service networks across the country — overlaps Alder Trust's mental health/wellbeing remit but at vastly greater scale.
• Samaritans: National UK charity providing emotional support and listening services — overlaps Alder Trust's counselling and emotional-support mission as a much larger incumbent.
• YMCA: Large national community-services charity delivering youth work, family support, and community programmes — broad incumbent comparable to Alder Trust's community-embedded, multi-segment model.

Direct peers

• Home-Start: UK family support charity helping families with young children through volunteer-led home visiting — comparable community-embedded, relational delivery model serving vulnerable families.
• Place2Be: UK children's mental health charity delivering counselling and emotional support directly within schools — closely aligned with Alder Trust's Healthy Relationships Programme and supervised-contact work with children in care.
• Relate: National UK charity providing relationship counselling, sex/relationships education, and family support — directly comparable to Alder Trust's relationships education and family-counselling offerings.
• Family Lives: UK charity offering family support, parenting advice, and helpline services — comparable to Alder Trust's advice, referral, and family-segment services (including vulnerable adults).
• The Mix: UK charity providing digital and telephone support for under-25s on mental health, relationships, and wellbeing — comparable youth-segment focus and community-signposting function.
• Winston's Wish: UK charity supporting bereaved children and young people — directly comparable to Alder Trust's Firgrove miscarriage/baby-loss counselling service.
• Spurgeons: UK children's charity delivering family support, foster care, and youth services — overlaps Alder Trust's supervised-contact work for looked-after children and broader children-and-families mission.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/AlderTrust
• Facebookfacebook.com/AlderTrust
• LinkedInlinkedin.com/company/alder-trust

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alder Trust