REI Habitat

What REI Habitat does

REI Habitat is a French real estate developer founded in 2009 in Montreuil by Paul Jarquin, operating exclusively in wood and low-carbon construction. The company develops residential, mixed-use, and office buildings for individual buyers, institutional investors, social housing providers, and public developers, with a project base concentrated in Île-de-France and a growing presence in Lyon, Montpellier, Nantes, and Strasbourg. Its go-to-market spans direct unit sales to households, forward sales (VEFA) to listed investors such as Gecina, and co-promotion joint development with partners including ICADE, Caisse des Dépôts, and Demathieu Bard Immobilier.

The company's core technology is engineered timber construction (including CLT-type systems and high-rise timber framing such as the 50m Wood Up tower) using PEFC-certified, French-sourced Bois de France timber, paired with biosourced materials and circular-economy practices. The build capability is verticalised through two wholly owned entities: EQO Ingénierie, a wood structural engineering subsidiary that supports projects from competition stage through delivery, and Remake, a circular-economy operator founded in 2016 that reuses construction-site waste for interior fit-out, furnishings, and outdoor spaces across REI Habitat projects.

Revenue is generated primarily through one-time property transactions (unit sales to individuals and forward sales to institutional investors) and shared economics under co-promotion arrangements. Pricing is project-specific, varying by unit size, location, and certification level (NF Habitat HQE, BREEAM Excellent, BBCA, BiodiverCity, Biosourcé, RE2020 2025-threshold compliant). AXA Investment Managers – Real Assets holds a 49% stake acquired in 2020, with Paul Jarquin retaining operational control as President alongside Deputy CEO Morgane Scoarnec.

Name

REI Habitat

Legal name

REI Habitat

Website

https://reihabitat.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

REI Habitat is a French wood and low-carbon real estate developer founded in 2009 that designs and delivers residential, mixed-use, and office buildings using PEFC-certified French timber for individual buyers, institutional investors, and social housing providers across France.

Ownership category

akta.pro rank

Product category

Sustainable Wood Construction Real Estate Development

NAICS

New Housing For-Sale Builders (236117)

SIC

Land Subdividers & Developers (No Cemeteries) (6552), Real Estate Dealers (For Their Own Account) (6532)

akta.pro primary industry

Residential Affordable Housing Development & Construction (IMAFABAI)

Keywords

• Sustainable real estate development
• Wood frame construction
• Low-carbon property developer
• Mixed-use residential projects
• Circular economy construction

Headquarters

HQ city

Montreuil

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Development and Sales: REI Habitat develops wood and low-carbon buildings (residential, mixed-use, office) and sells them to individual buyers, institutional investors, and social housing providers. Revenue is generated through one-time property transactions with prices based on unit size, location, and certifications achieved. The company also engages in co-promotion arrangements where development costs and revenues are shared with partners.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

REI Habitat is a French real estate developer that designs, constructs, and sells residential, mixed-use, and office buildings using wood structural systems (including CLT and other engineered wood products) sourced from French PEFC-certified forests. The company develops projects under three integrated sub-brands: REI Promotion (property development), EQO Ingénierie (wood structure engineering), and Remake (circular economy operator for material reuse). Buildings are sold via direct sales to individual buyers, via VEFA forward sales to institutional investors (e.g., Gecina), and through co-promotion with public developers (ICADE, Caisse des Dépôts) and social housing providers for affordable and mixed-tenure projects.

Product overview

REI Habitat operates as a wood and low-carbon real estate developer with three main integrated services: REI Promotion (core property development), EQO Ingénierie (specialized wood engineering), and Remake (circular economy operations). The company develops residential, mixed-use, and office buildings primarily in wood structure across France, with a portfolio of delivered and ongoing projects. The integrated model combines development expertise with specialized engineering and material reuse capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• REI Promotion: Residential real estate development division proposing generous, wood-constructed housing with natural materials, outdoor spaces, and shared gardens.
• EQO Ingénierie
• Remake

Products and services

• REI Promotion Core residential real estate development service of REI Habitat, specializing in wood and low-carbon construction. Offers market-rate, affordable (BRS), and social housing units from studios to T5 across France, with a focus on natural materials, generous outdoor spaces, and shared gardens co-designed with future residents.
• EQO Ingénierie Engineering subsidiary of REI Habitat specialized in wood structure construction. Associated with project management from the design competition phase, ensuring rational design and economic monitoring throughout the project lifecycle. Has accompanied four delivered REI Habitat projects and supports five projects in construction or development phases.
• Remake Circular economy operator and third-place spaces subsidiary of REI Habitat, founded in 2016. Reuses construction waste from REI Habitat building sites to create interior fit-outs, furniture, and outdoor/common spaces. Located at Restore collective in Saint-Denis, providing design, furnishing, and outdoor area fittings for real estate development projects.
• REI Habitat Residential Projects (Wood and Low-Carbon Buildings) Wood-frame residential, mixed-use, and office buildings developed by REI Habitat across France. Includes social housing, accession housing (BRS), and market-rate apartments from studios to T5 units. Features biosourced materials, energy efficiency meeting RE2020 standards, and participatory design workshops with future residents. Notable projects include Black Sun (2013, first R+5 timber building in Île-de-France), Anthracite, Wood Up (2021 launch, 15-story French beech tower in Paris 13th), and the Village Olympique Lot D (650 units for Paris 2024 JOP).

Quantifiable outcome

• Carbon storage in buildings through wood construction
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• ICADEcoreStrategic or Co-development PartnerCo-promotion partner on multiple major projects including Village Olympique (Paris 2024, 650 units) and Be Green (Nantes, 44 units). ICADE is a public development company specializing in urban regeneration and sustainable development.
• CitalliossupportingStrategic or Co-development PartnerCo-MOA (Maître d'Ouvrage) with REI Habitat on La Maison de l'Amiral project in Viroflay. Citallios is a French urban development company.
• Demathieu Bard ImmobiliersupportingStrategic or Co-development PartnerCo-MOA (Maître d'Ouvrage) with REI Habitat on La Hora project in Lyon Confluences (17949 m2, R+16, mixed-use development).
• RemakecoreOthersFounded in 2016 as a subsidiary of REI Habitat, Remake is an operator of the circular economy and third places. It reuses construction waste from REI Habitat building sites to create interior fit-outs, furniture, and outdoor spaces. Located at Restore collective in Saint-Denis.
• EQO IngénieriecoreOthersSpecialized in wood structure construction engineering, associated with project design from competition phase. Accompanied four delivered REI Habitat projects and currently supports five projects in construction or development phases.
• Fibois Île-de-France et Fibois Pays de la LoiresupportingStrategic or Co-development PartnerPartners in the 'Un Immeuble Une Forêt' (One Building One Forest) program for voluntary carbon offset. The program funds forest renewal, R&D experimentation, and public awareness actions on forest future.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Icade: French public real estate developer and co-promotion partner of REI Habitat on Village Olympique and Be Green. Both a buyer-counterparty and a competing developer in low-carbon residential and tertiary real estate.
• Nexity: France's largest residential property developer across all construction types. Comparable as a buyer- and tenant-counterparty for new housing, and increasingly a competitor as it moves into low-carbon / wood construction.
• Kaufman & Broad: Major French for-sale homebuilder with national coverage. Overlaps with REI Habitat on residential for-sale development and represents the kind of scaled incumbent that may move into wood-frame offerings under RE2020.
• Altarea (Altarea Cogedim): Listed French real estate developer operating residential, office, and retail asset classes. Acquired Woodeum, making it a directly comparable wood-construction peer at greater scale.
• Vinci Immobilier: National French residential property developer, subsidiary of Vinci Group. Operates across the same housing and mixed-use segments as REI Habitat and represents scaled competition for tenders and VEFA-style sales.
• Eiffage Immobilier: French residential developer subsidiary of Eiffage Group. Operates across French metropolitan markets similar to REI Habitat, increasingly emphasizing low-carbon construction in its portfolio.
• Bouygues Immobilier: Large French residential and tertiary property developer (subsidiary of Bouygues Group). Comparable across product lines and customer base, and a potential wood-construction entrant as RE2020 tightens.

Direct peers

• Woodeum: French specialist in timber-frame residential real estate development, closely comparable to REI Habitat as a direct competitor in low-carbon wood construction for housing. Now part of Altarea group.
• Ossabois: French timber construction specialist focused on wood-frame residential and tertiary buildings. Comparable as a niche peer with deep wood-engineering expertise competing in the same low-carbon French construction market.

Others

• Gecina: Listed French REIT (SIIC) and major REI Habitat customer via VEFA (Wood Up). Comparable as an institutional buyer of new residential assets and as a benchmark for low-carbon asset premiums in France.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/REI_Habitat

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REI Habitat