What Supanova Comic Con & Gaming does

Supanova Comic Con & Gaming, operated by Supanova Expo Pty Ltd, is an Australian pop culture convention business that has run a multi-city tour since 2000. The company organizes ticketed events across six Australian cities — Adelaide, Brisbane, Gold Coast, Melbourne, Sydney, and Perth — held at major convention centers and showgrounds. Each event features celebrity guests ("Supa-Stars"), comic creators, exhibitor floors, cosplay competitions, and panel programming, with add-on products including the Level Up gaming track, the Supanova @ Sunset VIP evening event, and a Supa-Hero Volunteer program that staffs operations across nine departments.

The business does not depend on proprietary technology; its platform is the physical event itself, with ticketing outsourced to Leap Events (TicketBooth) and venue logistics handled through established partnerships. A content arm (news articles, interviews, Supanova TV videos, newsletters) sustains year-round community engagement between event cycles, supported by an editorial team that has published over 1,200 articles.

Revenue is generated through multiple streams: general admission and tiered ticket sales (GA, VIP Supa-Star Pass, Supa-Q, Specialty), separate autograph and photograph tokens purchased from celebrity guests, exhibitor booth fees on the trader floor, and on-site retail including Certificates of Authenticity for signed items. Customer segments are persona-based (Pop Culture Fans, Cosplay Community, Collectors) rather than enterprise accounts, and distribution is direct-to-consumer via online ticketing and venue box offices. The company is privately held with no disclosed funding rounds or financial filings.

Name

Supanova Comic Con & Gaming

Legal name

Supanova Expo Pty Ltd

Website

https://supanova.com.au

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Supanova Comic Con & Gaming is an Australian pop culture convention operator running a 6-city annual tour since 2000, hosting celebrity guests, exhibitors, cosplay competitions, and gaming panels for individual fans.

Ownership category

akta.pro rank

Product category

Pop Culture Convention Events

NAICS

Convention and Trade Show Organizers (56192), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Arts, Culture, Entertainment & Fan Conventions Organizers (THAHABAN)

akta.pro secondary industries

Beauty, Fashion & Pop-Culture Conventions (MPAGAFAG), General Consumer Expos & Trade Shows (MPAGAFAA)

Keywords

• Pop culture conventions
• Comic con events
• Celebrity meet and greets
• Cosplay competitions
• Fan convention tours

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Ticket Sales: Entry tickets to events sold through ticketing partner Leap Events/TicketBooth. Children 12 and under enter free with paying adults. Various ticket tiers including General Admission, VIP Supa-Star Pass, Supa-Q, and Specialty passes.
2. Autograph and Photograph Tokens: Separate token purchases for photo ops and autographs with Supa-Star celebrity guests. Photograph tokens allow up to 2 adults and 2 children per photo session. Autograph tokens valid for single signature.
3. Exhibitor Floor: Trader floor with vendors selling collectibles, toys, comics, merchandise and exclusive items. Booth fees charged to exhibitors.
4. Supanova @ Sunset VIP Event: Separate ticketed after-hours VIP event for VIP, Supa-Q and Specialty ticket holders, providing exclusive access to celebrity guests.
5. Cosplay Retail and Merchandise: On-site retail selling Supa-Star autographs, photo tokens, and potentially merchandise. Certificates of Authenticity available for purchase for autographs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Supanova Comic Con & Gaming operates a multi-city Australian pop culture convention tour staged six times per year across Adelaide, Brisbane, Gold Coast, Melbourne, Sydney, and Perth. The events deliver celebrity guest appearances (Supa-Stars), autograph and photograph sessions, cosplay competitions, panel programming, and an exhibitor floor featuring comics, toys, collectibles, and exclusive merchandise. Tickets are sold through Leap Events/TicketBooth alongside separate tokens for photo ops and autographs, with a paid VIP after-hours event called Supanova @ Sunset.

Product overview

Supanova Comic Con & Gaming is a multi-city Australian pop culture convention that serves as the core product. The offering consists of the main convention events across Adelaide, Brisbane, Gold Coast, Melbourne, Sydney, and Perth, supplemented by add-on modules including the Level Up gaming track, Supanova @ Sunset VIP experience, Supa-Hero volunteer program, Cosplay Showcase competitions, and News & Entertainment editorial content. Tickets provide base admission while photo/autograph tokens enable star interactions.

Differentiator

Problem solved

Functional benefit

Brands

• Supanova: Main brand name for the pop culture convention and gaming events
• Supa-Stars
• Supanova @ Sunset
• Supa-Hero Volunteers
• Cosplay HQ
• Level Up

Products and services

• Supanova Comic Con & Gaming Convention Annual multi-city pop culture convention event featuring celebrity Supa-Stars, exhibitor floor, cosplay competitions, panels, and autograph/photograph sessions, targeting pop culture fans, families, cosplay enthusiasts, and collectors across Australia.
• Supanova Tickets (Day Passes, Weekend Passes, VIP Supa-Star Passes, Supa-Q, Specialty passes) Event admission tickets sold in multiple tiers (General Admission, VIP Supa-Star Pass, Supa-Q, Specialty passes), with separate autograph and photograph tokens for celebrity meet-and-greets, sold online through Leap Events/TicketBooth and on-site at venue box offices. Children under 12 enter free with paying adults.
• Supanova @ Sunset VIP Event Paid after-hours VIP event open to VIP Supa-Star Pass, Supa-Q, and Specialty ticket holders, offering intimate interactions with celebrity guests on Saturday evenings at the convention.
• Autograph and Photograph Tokens Separate token purchases for autograph and photograph sessions with celebrity Supa-Stars, with Certificates of Authenticity available for purchase alongside autographs; photograph tokens cover up to 2 adults and 2 children aged 12 or under per session, autograph tokens cover a single signature.
• Exhibitor Floor Booth Rental Booth rental program for traders and vendors selling comics, toys, collectibles, merchandise, and exclusive items at each Supanova event, with exhibitor enquiries handled through the official contact channel.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Leap EventscoreChannel Partner/ Reseller/ DistributorOfficial ticketing partner handling online ticket sales, upgrades, and day changes for all Supanova events. Contacted for ticket modifications and technical issues.
• Venue OperatorscoreOthersPartnerships with major convention centers and showgrounds including Brisbane Convention & Exhibition Centre, Adelaide Showground, Gold Coast Convention & Exhibition Centre, Melbourne Showgrounds, Sydney Showground Olympic Park, and Perth Convention & Exhibition Centre.
• AUS Esports and GamingminorGTM or Marketing PartnerGaming partner featured at events with dedicated gaming area and content.
• Glitch Productions / The Amazing Digital CircusminorGTM or Marketing PartnerFeatured content partnership bringing animated series talent to events as Supa-Stars.
• Marvel StadiumminorGTM or Marketing PartnerAustralian artist Wayne Nichols, Supanova Supa-Star alum, designed artwork for Marvel Stadium Walk of Legends installation, featuring legendary Marvel characters.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Singapore Comic Con: APAC pop culture convention offering similar celebrity, cosplay, and exhibitor programming in Southeast Asia; relevant peer given Supanova's potential regional expansion path.
• Tokyo Comic Con: Asia-based pop culture convention with comparable celebrity guest, cosplay, and exhibitor formats; useful comparator for international expansion potential and APAC fan engagement dynamics.

Direct peers

• Oz Comic-Con: Australia's other major multi-city pop culture convention, operating similar celebrity guest, cosplay, and exhibitor floor formats across Australian cities; the closest direct competitor to Supanova in the domestic market.
• Anime Expo: Large North American anime and pop culture convention with comparable celebrity voice actor, cosplay, and exhibitor programming; directly comparable in attendee experience even though US-based.
• MCM Comic Con: ReedPop-operated multi-city pop culture convention running across the UK and other markets with comparable celebrity guest, cosplay, and exhibitor programming to Supanova.
• Emerald City Comic Con: ReedPop-run US pop culture convention with comparable celebrity guest, cosplay, and exhibitor floor format, providing a useful business model benchmark for a single-market convention operator.
• PAX (Penny Arcade Expo): Multi-city gaming and pop culture convention with comparable exhibitor, esports, and celebrity guest formats; particularly relevant given Supanova's Level Up gaming track overlap.

Broad incumbents

• New York Comic Con (ReedPop): ReedPop's flagship US pop culture convention with overlapping celebrity, anime, and gaming programming; comparable business model though at substantially larger scale and owned by a global event operator.
• Comic-Con International (San Diego Comic-Con): The flagship global pop culture convention, operating at much larger scale but with a directly comparable celebrity-guest, panel, exhibitor, and cosplay format that sets the template Supanova follows.
• Fan Expo Canada: Informa-owned multi-format fan convention in Canada with comparable celebrity, comic, anime, and gaming tracks; benchmark for a multi-event regional convention portfolio business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SupanovaExpo
• Facebookfacebook.com/supanovaexpo
• Instagraminstagram.com/supanovaexpo
• LinkedInlinkedin.com/company/supanovaexpo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Supanova Comic Con & Gaming