Leap Events Inc.
Leap Events Inc. (dba Leap Event Technology) operates a unified enterprise event technology platform combining ticketing, mobile apps, marketing, convention management, photo ops, and merchant services for sports, music, festivals, comedy, and convention organizers across 60+ countries, serving 25,000+ clients including NFL, NBA, Live Nation, and Sphere.
- Company typePrivate
- Founded2015
- HeadquartersToronto, Canada
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Leap Events Inc. does
Leap Events Inc., doing business as Leap Event Technology, operates a unified enterprise event technology platform that serves event organizers across sports, music, festivals, comedy, fandom conventions, and attractions. The company was formed through the unification and rebranding of the previously acquired ShowClix and Ticketbooth ticketing platforms into a single platform in 2025. Per firmographic data, the legal entity traces to 2015, though the operating company's reach now spans 60+ countries with team presence in the U.S., Canada, Europe, and Australia, and a self-reported employee base of 200+ (noting a discrepancy with firmographic data indicating 1–10 employees, which likely reflects the resident legal entity headcount rather than the full operating team). The platform reports $1 billion+ in annual gross transaction volume, 23 million+ tickets sold per year, and has powered 500,000+ events for 25,000+ clients.
The technology stack combines six integrated solutions: Event Ticketing (a scalable ticketing engine), Marketing & Analytics (expert-driven campaign execution with A/B testing), Mobile Apps & Activations (engagement and data capture), Convention Management (registration, vendor coordination, and guest management), Photo Ops & Autographs (celebrity meet-and-greet experience management, with 420,000+ experiences facilitated), and Merchant Services (payment processing and revenue management). Across these solutions, the platform has accumulated 53 million+ unique fan profiles and 2.1 billion+ audience attributes, forming a proprietary data asset that powers targeted marketing campaigns (1.5 billion+ marketing messages sent to date). The architecture is delivered as a connected cloud/SaaS platform with client login access, designed so that data flows across solutions rather than operating as siloed tools. Notable platform components include a flexible CMS for fan-facing content, integrated ad operations support, and multi-year mobile app deployment capabilities (180+ apps published annually).
Leap generates revenue through a mix of percentage-based transaction fees on tickets sold, fixed-price multi-year contracts for mobile app development, professional services fees for marketing campaign execution, and merchant processing fees on payment volume. The go-to-market is direct enterprise field sales ("Book a Demo" / "Schedule a Call" CTAs) targeting iconic events and legendary brands globally, with no marketplace, reseller, or OEM channels identified. Marquee customers include NFL, NBA, UFC, NASCAR, MLS, Live Nation, Sphere, Madison Square Garden Entertainment, Harris Blitzer Sports & Entertainment, State Farm Arena, Kansas City Chiefs, Big 12 Conference, Ironman, Informa, and New York Comic Con. Revenue itself is not disclosed; the company's $1B+ GTV and 23M+ ticket metrics are transaction-volume proxies rather than revenue figures.
Leap Events Inc. firmographics
Firmographics- Name
- Leap Events Inc.
- Legal name
- Leap Events Inc.
- Website
- https://leapevents.ca
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Leap Events Inc. (dba Leap Event Technology) operates a unified enterprise event technology platform combining ticketing, mobile apps, marketing, convention management, photo ops, and merchant services for sports, music, festivals, comedy, and convention organizers across 60+ countries, serving 25,000+ clients including NFL, NBA, Live Nation, and Sphere.
- Ownership category
- akta.pro rank
Leap Events Inc. industry classification
Industry- Product category
- Event Technology Software
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132), Other Amusement and Recreation Industries (7139)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Brand Activations & Pop-Ups (Retail/Street/Guerrilla) (BPAFAGAF)
- akta.pro secondary industry
- Travel & Adventure Shows (MPAGAFAD)
Keywords
Where Leap Events Inc. is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices4 records
Markets served
Leap Events Inc. business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Ticketing Platform: Percentage-based fee per ticket sold through the platform. Part of a competitive pricing structure.
- Mobile Apps: Fixed price for mobile app development and deployment
- Marketing & Analytics Services: Campaign execution services with pricing based on solution type, optimized by expert team
- Merchant Services: Payment processing and revenue management services for events
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Fixed price model for mobile apps |
| Transaction based/ take rate | Pay-as-you-go | Percentage-based ticketing fees |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Leap Events Inc. product offering
Product offeringCore offering
Leap Events Inc. operates Leap Event Technology, an integrated event technology SaaS platform sold to enterprise event organizers. The platform bundles ticketing, mobile apps and activations, marketing and analytics services, convention management, photo ops and autographs, and merchant payment processing into a single connected ecosystem. Customers include major sports leagues, music festivals, fan conventions, attractions, and venues across 60+ countries.
Product overview
Leap Event Technology operates as a unified event technology platform combining six integrated solutions: Event Ticketing (scalable ticketing platform), Marketing & Analytics (expert-driven campaign optimization), Mobile Apps & Activations (engagement and data capture tools), Convention Management (registration and guest management), Photo Ops & Autographs (celebrity experience management), and Merchant Services (payment processing). The platform also incorporates acquired brands ShowClix and Ticketbooth under its unified offering. The platform is designed to work as a connected ecosystem where data flows across solutions, enabling event organizers to build audiences, monetize through ticketing and ecommerce, engage attendees, and leverage unified data analytics.
Differentiator
Problem solved
Functional benefit
Products and services
- Event Ticketing A powerful, scalable ticketing platform that enables event organizers to sell tickets faster. Charges a percentage-based fee per ticket sold and supports $1B+ in annual gross transaction volume with 23M+ tickets processed annually. Used by festivals, sports leagues, music venues, fandom conventions, and attractions globally.
- Marketing & Analytics Campaign optimization and execution services powered by in-house expert teams, designed to drive more revenue for events. Includes fan data capture, audience profile building, A/B testing, and targeted marketing. Has facilitated 1.5B+ marketing messages and supports ad campaign execution for large venues.
- Mobile Apps & Activations Mobile app development and deployment with fan engagement tools that capture attendee data and drive loyalty through interactive experiences. 180+ event mobile apps published annually under multi-year fixed-price contracts. Used by sports teams, festivals, and venues to enable sponsor activation and fan engagement.
- Convention Management Comprehensive convention operations platform covering registration, vendor management, and guest management from start to finish. Includes a flexible CMS for fan-facing content. Used by clients such as New York Comic Con to streamline registration, vendor coordination, and fan experiences for large conventions and expos.
- Photo Ops & Autographs Celebrity meet-and-greet and autograph experience management system that delivers fan experiences with celebrities. Has facilitated 420,000+ celebrity photo and autograph experiences, indicating specialized expertise in celebrity experience operations for conventions, festivals, and fandom events.
- Merchant Services Payment processing and revenue management solutions that streamline event finances and payment workflows for event organizers. Operates as a transaction-fee based service integrated with the ticketing platform.
Quantifiable outcome
- 8.85x ticketing revenue growth for REDWEST Festival
- +7 more outcomes
Companies that use Leap Events Inc.
Customer profileNamed customers38 records
Segments6 records
Ideal customer profiles2 records
Leap Events Inc. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Leap Events Inc. partnerships and signals
Strategic signalScale indicators11 records
Recent moves6 records
Expansion highlights6 records
Leap Events Inc. competitors and assessment
Company assessmentEmerging players
- Humanitix: Ticketing platform for events and experiences, differentiated by charitable donation model. Comparable ticketing technology and event management focus with growing enterprise traction.
- Tixr: Modern ticketing platform for live events including concerts, festivals, and sports. Emerging player with similar focus on enterprise live entertainment clients and brand-forward event experiences.
- Stova: Event technology platform offering registration, mobile apps, and engagement tools for corporate events and associations. Comparable mid-market enterprise event tech stack with mobile app focus similar to Leap.
- Audiencevue: Event data and fan engagement platform serving sports and entertainment clients. Overlaps with Leap's fan engagement and data capture capabilities for sports teams and venues.
Broad incumbents
- Ticketmaster (Live Nation Entertainment): Dominant ticketing incumbent owned by Live Nation, with exclusive contracts at most major venues and arenas. Competes with Leap at the high end of the enterprise market and sets industry pricing benchmarks.
Direct peers
- Bizzabo: Event experience platform providing registration, onsite solutions, and analytics for enterprise events. Directly comparable in mid-market and enterprise event technology with focus on data-driven event outcomes.
- Aventri: Event management software platform for enterprise meetings, conferences, and trade shows. Direct comparable in the enterprise event technology space with similar feature coverage.
- Cvent: Enterprise event management platform covering registration, logistics, and attendee engagement for large conventions and corporate events. Comparable on convention management and B2B enterprise event technology.
- Eventbrite: Self-service and enterprise event ticketing platform serving festivals, concerts, and conferences globally. Directly comparable as a ticketing and event management competitor with overlapping SMB and mid-market segments.
- RainFocus: Event marketing and management platform specializing in large conferences, trade shows, and corporate events. Directly comparable on convention management and event technology for enterprise organizers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Leap Events Inc. social profiles
Digital presenceLeap Events Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Leap Events Inc. leadership team
Management profileNumber of profiles
Leap Events Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Leap Events Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Leap Events Inc.
What does Leap Events Inc. do?
Leap Events Inc. operates Leap Event Technology, an integrated event technology SaaS platform sold to enterprise event organizers. The platform bundles ticketing, mobile apps and activations, marketing and analytics services, convention management, photo ops and autographs, and merchant payment processing into a single connected ecosystem. Customers include major sports leagues, music festivals, fan conventions, attractions, and venues across 60+ countries.
Is Leap Events Inc. a public or private company?
Leap Events Inc. is a private company. It is classified as unknown and is currently operating.
When was Leap Events Inc. founded?
Leap Events Inc. was founded in 2015. It employs 1 to 10 people.
Where is Leap Events Inc. based?
Leap Events Inc. is headquartered in Toronto, Canada, in the North America region.
How does Leap Events Inc. make money?
Four revenue lines are on record. Ticketing Platform is the primary driver. The others are mobile Apps, marketing & Analytics Services and merchant Services.
Who are Leap Events Inc.'s main competitors?
Emerging players on record are Humanitix, Tixr, Stova and Audiencevue. Ticketmaster (Live Nation Entertainment) is listed as a broad incumbent. Direct peers are Bizzabo, Aventri, Cvent, Eventbrite and RainFocus.
Does Leap Events Inc. have an API?
No public API is recorded for Leap Events Inc..
What industry is Leap Events Inc. in?
Leap Events Inc.'s product category is Event Technology Software. Its primary akta.pro industry code is BPAFAGAF, Brand Activations & Pop-Ups (Retail/Street/Guerrilla), with a secondary code of MPAGAFAD, Travel & Adventure Shows. Its NAICS code is 71132 and its SIC code is 7900.