Marti Communications

What Marti Communications does

Marti Communications AG is a privately held, founder-owned Swiss digital creative agency headquartered in Zürich, operating since 1984. The agency is organized into two integrated units — Creative Agency (brand and image campaigns, corporate communications, media strategy, storytelling, event organization, CI/CD branding) and Online Solutions (websites, webshops, ERP integrations, performance and social media campaigns) — delivering 360-degree omnichannel communication to Swiss and DACH-region clients including Mercedes-Benz Schweiz, Liechtensteinische Landesbank, Upfield (Flora), Swiss Casino Winterthur, KALADENT, and several Swiss federal offices (Bundesamt für Umwelt, BLV). Its technical stack combines standard e-commerce platforms (WooCommerce, WordPress, Shopify, Magento) with a proprietary suite of custom middleware plugins (Marticom Order XML Exporter, Warehouse Connector, Channable Tracking Sender, Marticom Repricer, Depot-Validator, Logistic Performance Dashboard) developed for complex logistics and marketplace integrations, notably for 24apotheke.ch.

The agency has progressively layered AI capabilities into its service lines, using generative AI (Stability AI, Midjourney) for image production, AI-orchestrated content strategies for full-funnel campaigns, AI-powered symptom configurators for healthcare clients, and AI-optimized creatives for app-based campaigns (HomeMatch). Its business model is project-based professional services, with pricing not publicly disclosed and revenues undisclosed. Geographic reach is delivered directly in Switzerland and extended to the broader German-speaking market through a partnership with Reichl & Partner. The firm has remained independent since re-establishing the Marti Communications AG name in 1998 and has no external funding, parent company, or public listing.

Name

Marti Communications

Legal name

Marti Communications AG

Website

https://marticom.ch

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Marti Communications AG is a Swiss founder-owned digital creative agency in Zürich, serving Swiss and DACH clients with brand campaigns, digital, e-commerce, and event services through its Creative Agency and Online Solutions units.

Ownership category

akta.pro rank

Product category

Digital Marketing and Creative Communications Services

NAICS

Advertising, Public Relations, and Related Services (5418), Advertising Agencies (541810), Public Relations Agencies (54182)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

akta.pro secondary industries

Affiliate Marketing & Partner Program Management (MPAAACAD), Feed/Product Listing Ads Management (Shopping, Catalog Ads) (BPAFACAK)

Keywords

• Digital creative agency
• Brand campaign development
• E-commerce platform development
• Performance marketing services
• Corporate identity design

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Creative Agency Services: Traditional advertising services including brand and image campaigns, event organization, corporate communications, media strategy, storytelling campaigns. Project-based work with campaign deliverables.
2. Online Solutions: Digital services including website development, webshop creation, ERP integration, performance campaigns, and social media campaigns. Includes ongoing digital marketing services.
3. Event Organization: Events & PR unit handles event planning and execution for clients (e.g., Mercedes-Benz She's Mercedes events), including event production services.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Marti Communications is a Swiss digital creative agency operating through three units: Creative Agency (brand and image campaigns, storytelling, corporate communications, media strategy, CI/CD branding, event organization) and Online Solutions (websites, webshops, landing pages, ERP integrations, performance and social media campaigns). The agency uses generative AI and custom-developed middleware plugins to deliver AI-augmented creative production, e-commerce automation, and omnichannel campaigns for Swiss and DACH-region clients from SMBs to large enterprises.

Product overview

Marti Communications is a Swiss digital creative agency organized into two main operational units: Creative Agency (handling traditional advertising, brand campaigns, event organization, corporate communications, media strategy, storytelling, and CI/CD branding) and Online Solutions (providing websites, landing pages, web shops, ERP integrations, performance campaigns, and social media campaigns). The agency leverages artificial intelligence across its digital offerings — including generative AI for image creation, AI-powered content orchestration, automated creative production, conversational symptom configuration, and dynamic optimization — delivered both as part of its service offerings and through custom middleware plugins (Marticom Suite) developed for specific client e-commerce projects. The two-unit structure enables 360-degree omnichannel communication services spanning both traditional and digital channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Agency Services Traditional advertising and brand design unit providing brand and image campaigns, corporate communications, storytelling campaigns, CI/CD branding, media strategy, event organization, and design deliverables across print, broadcast, and digital for Swiss and DACH clients.
• Online Solutions (Digital Services) Digital services unit providing websites, webshops, landing pages, ERP integrations, performance campaigns, and social media campaigns with AI-assisted optimization for client digital presence.
• Website Design and Development Custom website design and development using WordPress, Shopify, and other CMS platforms with SEO optimization, responsive design, and analytics integration for measurable visitor tracking and performance.
• E-Commerce Webshop Development E-commerce platform development integrating payment systems, ERP connections, and conversion-optimized storefronts, built on Shopify, WooCommerce, and Magento with monitoring tools for sales, abandonment, and customer feedback.
• Landing Page Design Conversion-focused landing page design and build using tools like Unbounce and Instapage, with advanced analytics for user interaction and conversion-rate measurement.
• Social Media Campaigns Social media campaign creation, scheduling, and analytics via Hootsuite, Buffer, and Sprout Social with content creation, community management, and performance reporting across platforms.
• Performance Marketing Campaigns Targeted performance marketing campaigns using SEO, SEM, and social media advertising via Google Ads, Facebook Ads, and HubSpot, with data-driven optimization and ROI measurement.
• ERP Integration Services Integration of enterprise ERP systems including SAP, Oracle ERP, and Microsoft Dynamics with client web presence and e-commerce platforms to automate business processes and synchronize data.
• Brand and Image Campaigns Strategic brand and image campaigns with market research and audience analysis to build distinctive brand identity, awareness, and affinity for Swiss and DACH businesses.
• Event Organization Full-service event organization from planning through execution, including corporate events, product launches, and trade show appearances managed via Eventbrite with social media marketing support.
• Corporate Communications Internal and external corporate communications including brochures, annual reports, and digital media produced with Adobe InDesign, Hootsuite, and media monitoring via Meltwater and Cision.
• Media Strategy and Planning Custom media strategy development and planning maximizing reach and efficiency through targeted campaigns planned and optimized with Google Ads, Facebook Ads Manager, Hootsuite, and analytics tools.
• Storytelling Campaigns Narrative campaign development using content mapping and customer journey mapping techniques to create emotional connections with target audiences.
• Branding and Corporate Identity (CI/CD) Corporate identity and design development producing coherent brand presence from logos to style guides using Adobe Creative Suite and InVision, with consistency scoring across touchpoints.
• Custom E-Commerce Plugin Development (Marticom Suite) Bespoke middleware development for client e-commerce projects including Marticom Order XML Exporter, Order Fetcher, Warehouse Connector, Channable Tracking Sender, Repricer with Charmpricing, Depot-Validator, Logistic Performance Dashboard, and Stock Audit system for WooCommerce, Shopify, and Magento-based stores.

Quantifiable outcome

• Energy savings campaign reached 250,000 people monthly
• +4 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration41 records

AI capability18 records

Feature12 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Reichl & PartnercoreChannel Partner/ Reseller/ DistributorPartner agency that enables Marti Communications to serve the entire German-speaking market (Germany, Austria, Switzerland - DACH). This partnership extends the agency's geographic reach beyond Switzerland into the broader DACH region.
• Leading Swiss AgenciesminorOthersIndustry association membership. Leading Swiss Agencies is a network/association of leading Swiss communication agencies.
• GFM Schweizerische Gesellschaft für MarketingminorOthersSwiss Society for Marketing - industry professional association membership for marketing professionals.
• KS/CS Kommunikation SchweizminorOthersCommunication Switzerland - industry association for communication professionals in Switzerland.
• swisscleantechminorOthersMarti Communications is a member of swisscleantech association, demonstrating commitment to climate protection and active participation in dialogue with other companies and industries on sustainability.

Scale indicators3 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Jung von Matt: Independent, owner-influenced German creative agency network headquartered in Hamburg with strong DACH presence. Comparable to Marti in offering brand campaigns, digital, and integrated communications, but at materially larger scale; both position around creative independence versus holding-company conglomerates.
• Ruf Lanz: Award-winning independent Swiss creative agency in Zurich. Comparable to Marti as a competing independent Zurich boutique with strong award pedigree (ADC, Cannes Lions) serving Swiss enterprise clients.
• Scholz & Friends: German creative agency group with full-service brand, digital, and integrated communications capabilities. Direct comparable to Marti Communications in DACH regional creative agency positioning with multi-unit service lines.
• Thjnk: Independent German creative agency network offering brand strategy, digital campaigns, and integrated communications. Closely comparable to Marti in being an owner-influenced, mid-sized creative agency with a digital-first unit structure.
• Kolle Rebbe: Hamburg-based creative agency offering brand campaigns, digital experiences, and integrated marketing — direct competitor to Marti in DACH creative agency market, with comparable integrated creative+digital service model.
• Serviceplan Group: Largest independent German agency group offering full-service creative, digital, performance, and technology services across DACH. Comparable to Marti's full-service model and Online Solutions unit, with a stronger technology/proprietary platform emphasis.
• Wirz Communications: Zurich-based Swiss creative and communications agency with strong DACH footprint. Most direct Swiss comparable to Marti in geography, multi-unit structure, and integrated creative+digital services.
• Heimat TBWA: Independent German creative agency within the TBWA network offering brand campaigns, digital, and integrated communications. Comparable to Marti in integrated creative and digital offering with a DACH-anchored independent positioning.

Broad incumbents

• DDB Germany (DDB Düsseldorf): Established German arm of global DDB/WPP creative network, offering brand campaigns, digital transformation, and integrated communications. Comparable to Marti's service breadth but with significantly larger scale and network resources.
• PMP (Part of Accenture Song): Established Swiss marketing and communications consultancy within Accenture Song, offering integrated creative, digital, and consulting services. Comparable to Marti in Swiss enterprise client base and full-service offering, but backed by a global consulting platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marti Communications