The Holistic Directory

What The Holistic Directory does

The Holistic Directory is an online two-sided marketplace that connects holistic therapy practitioners with consumers seeking alternative and complementary wellness services. The platform lists 259 practitioners across more than 200 therapy categories, organized into Mind (60 modalities), Body (112), and Soul (71) groupings. Practitioners maintain self-serve profile pages with reviews, member articles, and direct messaging; consumers can search by therapy type, modality, or location via a public-facing directory interface. The site also publishes "The Journal," a content hub with 38+ articles on holistic topics.

The underlying product is a web-based directory platform with practitioner member dashboards, a searchable public index, an events calendar, a "Featured Therapist of the Month" promotion, and a companion Facebook community group. The technology stack appears to be a standard directory/CRM-class web application with profile, search, messaging, and content modules rather than a custom marketplace build. There is no disclosed evidence of AI-driven matching, recommendation, or content features.

Monetization is a single subscription tier — the "Earth Membership" at £88.88 per year — which grants practitioners a profile listing, dashboard access, and directory inclusion. A 10-day free trial is offered. The platform uses a UK domain (.co.uk) but serves practitioners and seekers across 11+ countries. No funding, headcount, corporate parent, or traffic metrics are disclosed; the operation appears bootstrapped and likely solo or very small team. The business model is low-ticket, high-volume SMB SaaS at its core, with potential optionality in featured placements and future tiered offerings.

Name

The Holistic Directory

Legal name

The Holistic Directory

Website

https://theholisticdirectory.co.uk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

The Holistic Directory is a UK-based online marketplace that lists 259 holistic therapy practitioners across 200+ modalities, monetized via an £88.88/year subscription and serving consumers globally across 11+ countries.

Ownership category

akta.pro rank

Product category

Holistic Wellness Directory Platform

NAICS

Web Search Portals, Libraries, Archives, and Other Information Services (5192)

SIC

Services-Prepackaged Software (7372), Services-Membership Organizations (8600)

akta.pro primary industry

Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)

Keywords

• Holistic wellness directory
• Practitioner listing platform
• Alternative therapy search
• Complementary health directory
• Wellness marketplace platform

Headquarters

HQ city

Dereham

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Practitioner Membership Subscription: Holistic practitioners pay an annual subscription fee to list their business on the directory. The Earth Membership at £88.88 provides business listing, category placement, access to leads, social media promotion, and networking access. This is the primary revenue stream.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Online directory and marketplace connecting holistic therapy practitioners with individuals seeking wellness services. Practitioners pay the Earth Membership subscription at £88.88 per year to be listed, gain visibility, and access leads; wellness seekers search practitioners by therapy type, location, and specialty across 200+ categories organized into Mind, Body, and Soul.

Product overview

The Holistic Directory operates as a B2B marketplace and directory platform connecting holistic therapy practitioners with clients seeking wellness services. The core platform provides searchable practitioner listings organized by therapy type, location, and specialty, supplemented by a tiered membership system where the Earth Membership (£88.88) serves as the basic paid tier offering business listings, social media exposure, and category feature positioning. Additional modules include the Featured Therapist of the Month spotlight service, a Member Reviews system for client testimonials, an Events Calendar for workshop promotion, and a Member Articles platform for practitioner-authored content.

Differentiator

Problem solved

Functional benefit

Products and services

• The Holistic Directory Platform Online directory platform connecting holistic therapy practitioners with clients seeking wellness services, featuring searchable listings by therapy type, location, and specialty across Mind, Body, and Soul categories.
• Earth Membership Annual subscription at £88.88 giving holistic practitioners a business listing with full bio and links, social media video promotion across all platform channels, in-person and online Zoom networking access, category feature placement, access to leads, and weekly posts in the Holistic Directory Community Facebook group. A '10 Days Free' trial is offered to new members.

Quantifiable outcome

• 259 practitioners listed
• +1 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Holistic Therapy Hub: Niche online directory specifically focused on holistic therapy practitioners. Closest direct niche competitor to The Holistic Directory, operating with a similar practitioner-listing, location/category-discovery model.
• Vagaro: Subscription-based booking and business management platform for salons, spas, and wellness practitioners. Comparable SMB-focused SaaS-plus-marketplace model in the holistic/wellness category.
• WellnessLiving: Business management platform for wellness practitioners including booking, marketing, and client engagement. Comparable in serving holistic and wellness SMBs with subscription-based practitioner software.
• Booksy: Booking and marketplace platform for beauty and wellness professionals with SMB subscription model. Comparable in serving independent holistic and wellness practitioners with self-serve onboarding and consumer-facing discovery.

Broad incumbents

• Yell (Yell.com): UK-leading general business directory where many holistic practitioners are also listed. Comparable directory/marketplace mechanics but operates as a broad incumbent across all categories rather than a curated wellness niche.
• Thumbtack: US-based services marketplace connecting consumers with local professionals across categories including wellness. Comparable two-sided marketplace model but with broader scope, lead-fee monetization, and significantly larger scale.
• Google Business Profile: Free business listing and discovery platform where holistic practitioners are typically listed. A primary substitute for directory discovery — its free model and search dominance pose a structural competitive threat to paid niche directories.
• Mindbody: Established wellness and fitness business management platform serving practitioners, studios, and spas with booking, payments, and marketing tools. Comparable practitioner-facing software but operates as a broader incumbent rather than a niche directory.

Direct peers

• Fresha: Global beauty, wellness, and self-care marketplace with self-serve PLG onboarding for practitioners. Comparable two-sided marketplace model serving SMB practitioners with subscription/lead-fee monetization in the wellness category.
• Treatwell: UK-based beauty and wellness booking marketplace connecting practitioners with clients. Operates in the same geographic and category space as The Holistic Directory but with a transactional booking model and substantially larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/holisticdirect
• Facebookfacebook.com/TheHolisticDirectory

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Holistic Directory