AFC Promotion

Name

AFC Promotion

Legal name

AFC Promotion

Website

https://afc-promotion.fr

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Residential Real Estate Development

SIC

Real Estate Dealers (For Their Own Account) (6532)

akta.pro industry

PRIMARYBPAJAFAH

HOA / Condominium Association Management

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Property Management

Keywords

• Residential real estate development
• New-build apartments
• Senior living residences
• Property investment advisory
• Smart home integration

Headquarters

HQ city

Biarritz

HQ country

France

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. New Residential Property Sales: AFC Promotion generates revenue through the development and sale of new residential properties (apartments and houses) to end-buyers (primary residence purchasers and buy-to-let investors). Properties are sold in new condition (VEFA / off-plan or completed), with typical price points ranging from approximately €120,000 to over €300,000 depending on location and size.
2. Commercial and Activity Space Sales: AFC Promotion also develops and sells commercial premises and activity spaces, as evidenced by Res'pyr offices and commercial units at Muret.
3. Senior Living Residences (Allégria): AFC Promotion develops and sells units within its Allégria senior living concept — autonomous senior residences — targeting both end-users and investors seeking LMNP rental income.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

AFC Promotion is a French real estate developer that designs, builds, and sells new residential properties (apartments and houses) across Nouvelle-Aquitaine, Occitanie, Île-de-France, and Hauts-de-France. Its portfolio includes primary-residence homes, buy-to-let investment units, senior autonomous living residences under the Allégria brand, and commercial/activity spaces, sold directly to end-buyers with personalized advisory and a fully digitalized purchase journey.

Product overview

AFC Promotion is a 30-year-old French real estate developer offering a comprehensive portfolio of residential development services and specialized investment products. The core offering centers on new construction of diverse housing types (apartments, houses, senior residences, student housing, coliving spaces) across five regions in France. Key branded products include Allégria (senior living) and the '1 immeuble, 1 œuvre' art integration program. The company provides connected home features through Legrand and Delta Dore domotics systems. Supporting services include fiscal investment programs (Pinel, LMNP, Dispositif Jeanbrun, PTZ, reduced TVA, BRS, Prix Maîtrisé) and a fully digitalized purchasing experience with virtual tours, electronic signatures, and client portal. AFC Promotion is committed to RSE (Corporate Social Responsibility) with sustainable construction following RE 2020 and environmental certifications.

Differentiator

Problem solved

Functional benefit

Brands

• Allégria: Senior autonomous living residences concept offering peri-urban housing for seniors with shared spaces, social activities, environmental responsibility, and on-site management. Located in Nouvelle-Aquitaine.
• Plus Belle Ma Ville
• 1 immeuble, 1 œuvre
• La Collection

Products and services

• AFC Promotion New Residential Property Development New-build apartments and houses developed and sold by AFC Promotion across Nouvelle-Aquitaine, Occitanie, Île-de-France, and Hauts-de-France, with units priced from approximately €120,000 to over €300,000 depending on program and location. Targeted at first-time buyers, primary residence purchasers, and buy-to-let investors, with reduced notary fees, RE 2020 energy performance, and developer guarantees (perfect completion 1 yr, biennale 2 yr, decennale 10 yr).
• Allégria Senior Autonomous Living Residences Peri-urban senior living residences offering autonomous seniors modern, secure, and convivial housing with shared spaces, social activities, green spaces, and on-site management. Units can be purchased by end-user seniors or by LMNP investors targeting retirement rental income. Available at Domaine Bellevue in Léognan with pricing from €210,000.
• Commercial and Activity Space Development

Quantifiable outcome

• Reduction in energy consumption and CO2 emissions through RE 2020 compliance and sustainable construction practices (debitumisation, renaturalization, bioclimatic design)
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core, peripheral and minor.

• AquipierrecoreStrategic or Co-development Partner · 1 September 2025AFC Promotion signed a co-promotion partnership with Aquipierre for the development of the Domaine Bellevue program at Léognan and another undisclosed project. This partnership reflects AFC's strategy of collaborative development to share investment and expertise.
• Uniti HabitatcoreStrategic or Co-development Partner · 1 September 2025AFC Promotion partnered with Uniti Habitat for the inauguration of the Res'pyr project in Muret (ZAC Porte des Pyrénées, inaugurated 9 September 2025). The project represents a new model of sustainable and inclusive housing developed collaboratively.
• Aqma (Cabinet d'Architectes)coreImplementation/ SI/ Consulting PartnerAqma, a cabinet of architects, provides interior design and space planning services for AFC Promotion buyers — for example, at the Cour de Charlotte residence in Sceaux. Aqma offers full customization support including layout, finishes, and interior decoration.
• LegrandperipheralTechnology or IntegrationLegrand supplies connected home automation equipment (connected shutters, lighting, etc.) installed in AFC Promotion residences such as Milady View in Biarritz and Les Ornes du Lac in Villenave-d'Ornon.
• Delta DoreperipheralTechnology or IntegrationDelta Dore supplies smart home systems (connected thermostats, alarms, etc.) installed in AFC Promotion residences as part of their domotique/smart home offering.
• Global Heart WatchminorOthersAFC Promotion is a patron (mécène) of the Global Heart Watch association, an international non-profit organization. This philanthropy partnership supports cardiac health awareness.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Vinci Immobilier: Residential arm of the Vinci group, developing new-build housing, serviced residences and serviced-land programs across France — overlapping with AFC on apartment and senior/concept residences.
• Bouygues Immobilier: Large diversified French real estate developer of new housing including social, intermediate and free-market residences, with a national footprint that overlaps AFC's regional markets.
• Altarea: French listed property group with a residential development business (Pitch Immo / Cogedim) developing new apartments nationwide — overlaps with AFC on multi-region primary-residence and investment stock.

Direct peers

• Kaufman & Broad: Major French residential developer of new apartments, houses and managed residences across France (including South-West and Île-de-France), competing for the same primary-residence and buy-to-let buyers using Pinel, LMNP and PTZ.
• Nexity: France's largest residential developer (promoteur immobilier), developing new-build apartments and houses nationally including in Nouvelle-Aquitaine, Occitanie and Île-de-France — the same geographies AFC Promotion serves, with directly overlapping VEFA product.
• Eiffage Immobilier: French residential developer building new housing programs across the country with comparable focus on environmental performance, fiscal-supported housing (PTZ/Pinel/LMNP), and connected-home offerings.
• OGIC: Independent French residential developer (promoteur) with a multi-regional footprint including Île-de-France, Nouvelle-Aquitaine and Hauts-de-France, focused on sustainable new-build housing — directly comparable in scale and product.
• Quartus: Mid-sized French residential developer with national footprint and emphasis on sustainable housing, coliving, and serviced residences — closely comparable to AFC's diversified product mix.
• Cardinal Investissement / Cardinal Édifice: Independent French real estate developer active across Nouvelle-Aquitaine, Île-de-France and other regions, building new residences, serviced housing and mixed-use projects — directly comparable offering.

Regional players

• GreenCity Immobilier: Independently run residential developer focused on the South-West of France (Occitanie, Nouvelle-Aquitaine), building affordable, social and senior residences — a direct Southwest competitor to AFC Promotion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AFCPromotion
• Facebookfacebook.com/afc.promotion

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AFC Promotion