Johnson's Towing
Johnson's Towing is a family-owned towing and recovery company in Bellingham, Washington, established in 1967. It provides 24/7 light and heavy duty towing, accident recovery, rotator, and roadside assistance services across Whatcom County.
- Company typePrivate
- Founded1967
- HeadquartersBellingham, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Johnson's Towing does
Johnson's Towing is a family-owned towing and recovery company headquartered in Bellingham, Washington, providing 24/7 emergency services across Whatcom County. Founded in 1967 and operating as a subsidiary of Budget Towing, the company serves individual vehicle owners, commercial fleet operators, and law enforcement and emergency services agencies that require accident response and recovery.
The service portfolio is organized across five lines: medium and heavy duty towing (semi-trucks, RVs, buses, commercial trailers), light duty towing (passenger vehicles), accident recovery, rotator crane services for load shifts and equipment placement, and roadside assistance including tire changes, jump starts, and lockouts. Service delivery relies on physical assets — flatbed trucks, a rotator crane, and specialized recovery vehicles — operated by CDL-licensed and Wreckmasters-certified drivers. The company is fully licensed and insured and is a member of the Towing and Recovery Association of Washington.
The business model is direct-to-consumer and transactional: customers reach the company via phone dispatch, pricing is quoted per service depending on vehicle weight, distance, and recovery complexity, and payment is collected at time of service via credit card, cash, or check. Marketing is largely reputation-driven, anchored by a 4.4/5 star rating across 307 Google reviews and a modest digital footprint consisting of a website, Facebook page, and review presence rather than paid acquisition channels.
Johnson's Towing firmographics
Firmographics- Name
- Johnson's Towing
- Legal name
- Johnson's Towing
- Website
- https://johnsonstowing.org
- Company type
- Private
- Founded year
- 1967
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Johnson's Towing is a family-owned towing and recovery company in Bellingham, Washington, established in 1967. It provides 24/7 light and heavy duty towing, accident recovery, rotator, and roadside assistance services across Whatcom County.
- Ownership category
- akta.pro rank
Johnson's Towing industry classification
Industry- Product category
- Towing and Recovery Services
- NAICS
- Motor Vehicle Towing (48841), Motor Vehicle Towing (488410), Support Activities for Road Transportation (4884)
- SIC
- Services-Automotive Repair, Services & Parking (7500)
- akta.pro primary industry
- Accident Recovery, Winch-Out & Towing Services (Light/Heavy) (TLAKAFAH)
- akta.pro secondary industries
- Heavy-Duty Truck & Bus Mobile Repair & Roadside (TLAKAFAB), Towing, Recovery & Vehicle Removal Services (TLAJAJAC), Towing, Recovery & Vehicle Storage (Collision-Related) (TLAKAEAM)
Keywords
Where Johnson's Towing is headquartered
LocationHeadquarters
- HQ city
- Bellingham
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Johnson's Towing business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Infrastructure, Operations, Supply Chain, Marketing or Sales
Revenue model
- Towing and Recovery Services: Service-based business providing on-demand towing and vehicle recovery services. Revenue generated through per-service transactions for light duty towing, medium/heavy duty towing, accident recovery, rotator crane services, and roadside assistance. Payment collected at time of service with accepted forms including American Express, Cash, Check, Discover, MasterCard, and Visa.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Quote-based pricing for all towing services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Johnson's Towing product offering
Product offeringCore offering
Johnson's Towing provides 24/7 towing, vehicle recovery, and roadside assistance services across Whatcom County and surrounding regions from its Bellingham, WA base. Core services include medium and heavy duty towing for commercial vehicles, light duty towing for passenger vehicles, accident recovery, rotator crane services for heavy equipment, and roadside assistance (tire changes, jump starts, lock-outs). All jobs are dispatched on-demand via phone and delivered by CDL-licensed, Wreckmasters-certified drivers using specialized flatbed trucks and recovery vehicles.
Product overview
Johnson's Towing is a traditional towing and recovery service company offering five interconnected service lines: Medium and Heavy Duty Towing for commercial vehicles and equipment; Light Duty Towing for passenger vehicles; Accident Recovery for post-collision vehicle removal; Rotator Services for heavy equipment handling via crane; and Roadside Assistance for emergency tire, jump start, and unlock needs. All services operate 24/7 and are delivered by CDL-licensed, Wreckmasters-certified drivers. The company operates as a subsidiary of Budget Towing and has served Whatcom County since 1967.
Differentiator
Problem solved
Functional benefit
Products and services
- Medium and Heavy Duty Towing Towing services for semi-trucks, large vehicles, RVs, buses, commercial trailers, and construction trailers, including heavy duty flatbed towing for vehicle relocations, equipment transfers, and salvage/recovery. Available 24/7 with CDL-licensed drivers.
- Light Duty Towing
- Accident Recovery
- Rotator Services
- Roadside Assistance
Quantifiable outcome
- 4.4/5 star average rating from 307+ customer reviews indicating high customer satisfaction
Companies that use Johnson's Towing
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Johnson's Towing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Johnson's Towing partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Budget TowingcoreJohnson's Towing is a subsidiary of Budget Towing. Budget Towing operates a related auto auction service at budgettowingandrepair.com, suggesting vertical integration within the towing and vehicle disposition lifecycle.
- Towing and Recovery Association of WashingtonminorJohnson's Towing is a member of the Towing and Recovery Association of Washington, an industry trade association providing standards, networking, and professional development for towing operators in the state.
Scale indicators3 records
Recent moves4 records
Expansion highlights4 records
Johnson's Towing competitors and assessment
Company assessmentBroad incumbents
- Agero: Roadside assistance platform behind major auto manufacturer and insurer programs (e.g., SiriusXM, leading auto clubs), operating a large tow operator network and dispatching services nationally. Competes for the same contracted fleet and insurer demand Johnson may serve.
- AAA (American Automobile Association): Nationwide motor club and roadside assistance operator providing towing, battery, lockout, and recovery services to its membership base as part of a broader automotive services portfolio. Anchors large-scale regional towing demand through dispatch networks.
- Allstate Roadside Services: Roadside and motor-club service arm of a major personal-lines insurer offering towing, lockout, and battery services through a national dispatch network. A direct competitor for accident-recovery and insured-tow demand in regional markets.
Emerging players
- Urgent.ly: On-demand digital marketplace for roadside assistance and towing that connects consumers via a mobile app to a network of tow operators including heavy-duty recovery. Competes with and dispatches job flow to local operators like Johnson's Towing.
- HONK Technologies: Tech-enabled roadside assistance platform serving insurers, fleets, and consumers that aggregates demand and dispatches it to a network of independent tow operators. Directly channels towing jobs to operators like Johnson's and pressures local pricing.
Others
- Miller Industries: Largest North American manufacturer of tow trucks and recovery vehicles, including the Century and Vulcan brands used by operators like Johnson's Towing. A capital-equipment supplier defining the supply and economics of the light- and heavy-duty towing industry.
- Coach-Net (Good Sam Enterprises): Specialty roadside assistance provider for RVs, motorhomes, and commercial vehicles. Overlaps with Johnson's heavy-duty/RV/bus towing offering (per the medium and heavy duty services page) for the same customer cohort of specialty vehicle owners.
Direct peers
- Budget Towing: Parent company of Johnson's Towing and a direct operator of towing, repair, and auto auction services at the same address line of business. Functions as both a strategic parent and a direct peer operating in the same Whatcom County towing market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Johnson's Towing social profiles
Digital presenceJohnson's Towing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Johnson's Towing leadership team
Management profileNumber of profiles
Profiles1 record
Johnson's Towing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Johnson's Towing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Johnson's Towing
What does Johnson's Towing do?
Johnson's Towing provides 24/7 towing, vehicle recovery, and roadside assistance services across Whatcom County and surrounding regions from its Bellingham, WA base. Core services include medium and heavy duty towing for commercial vehicles, light duty towing for passenger vehicles, accident recovery, rotator crane services for heavy equipment, and roadside assistance (tire changes, jump starts, lock-outs). All jobs are dispatched on-demand via phone and delivered by CDL-licensed, Wreckmasters-certified drivers using specialized flatbed trucks and recovery vehicles.
Is Johnson's Towing a public or private company?
Johnson's Towing is a private company. It is classified as corporate owned and is currently operating.
When was Johnson's Towing founded?
Johnson's Towing was founded in 1967. It employs 11 to 50 people.
Where is Johnson's Towing based?
Johnson's Towing is headquartered in Bellingham, United States, in the North America region.
How does Johnson's Towing make money?
One revenue line is on record: towing and Recovery Services.
Who are Johnson's Towing's main competitors?
Broad incumbents on record are Agero, AAA (American Automobile Association) and Allstate Roadside Services. Emerging players are Urgent.ly and HONK Technologies. Others are Miller Industries and Coach-Net (Good Sam Enterprises). Budget Towing is listed as a direct peer.
Does Johnson's Towing have an API?
No public API is recorded for Johnson's Towing.
What industry is Johnson's Towing in?
Johnson's Towing's product category is Towing and Recovery Services. Its primary akta.pro industry code is TLAKAFAH, Accident Recovery, Winch-Out & Towing Services (Light/Heavy), with a secondary code of TLAKAFAB, Heavy-Duty Truck & Bus Mobile Repair & Roadside. Its NAICS code is 48841 and its SIC code is 7500.