Aqua Physical
Aqua Physical is a UK-based company that invented the AquaBase floating exercise mat and sells the equipment, instructor training, and a subscription content portal to health clubs, hotels, resorts, and military facilities in 55+ countries.
- Company typePrivate
- Founded2014
- HeadquartersPortland, Ireland
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Aqua Physical does
Aqua Physical is a UK-based private company (registered as Aqua Physical Limited in England and Wales, headquartered in Portland, Dorset) that invented the AquaBase, the world's first floating exercise mat. Founded in 2014, the company sells the proprietary AquaBase mat — a high-density drop-stitch, triple-layered PVC platform with resistance band attachment points, a bespoke tethering system, and a 2-year warranty — along with a full accessory line (hand pump, electric pump, tethering system, bungees, vacuum suction pads, T-bars, backpack). Its core technology is aquatic stability training: group exercise classes delivered on water using the AquaBase as a stable, low-impact platform.
The company monetizes through a three-layer business model. First, hardware sales of the AquaBase and accessories to B2B customers (health clubs, fitness chains, hotels, resorts, military, councils) via direct enterprise field sales, e-commerce, and a distributor network, with quantity discounts on bulk equipment orders. Second, instructor training delivered both online (via the Thinkific e-learning platform) and face-to-face (on-site Master Trainer sessions), with a prerequisite of an existing Group Exercise, Personal Trainer, Yoga, or Pilates qualification and biennial recertification via FloatFit Workshop. Third, a recurring Online Portal Subscription at £7.99/month, available only to qualified instructors and venues, granting access to quarterly program releases, exercise libraries, and marketing materials, supported by commercial trademark licensing of the AquaBase, FloatFit, and AquaPhysical marks.
Aqua Physical serves primary customers in three segments: health clubs and fitness facilities (its core segment), hotels and resorts, and government/military facilities, with secondary end-user segments in children/families and wellness/mind-body participants. Its product offering spans four programs: FloatFit HIIT, FloatFit BALANCE, FloatFit GROW (for ages 8+), and FloatFit CIRCUITS, all updated quarterly. The company reports presence in 55+ countries and 1,500+ certified instructors, with customers including David Lloyd, DW Fitness First, Fitness First, Holmes Place, GLL, Virgin Active, Westin, LUX* Resorts, Center Parcs, Club Med, the YMCA, and the Royal Navy. It is bootstrapped, with 1-10 employees, no disclosed external funding, and registered UK trademarks plus design protection on the AquaBase.
Aqua Physical firmographics
Firmographics- Name
- Aqua Physical
- Legal name
- Aqua Physical Limited
- Website
- https://aquaphysical.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Aqua Physical is a UK-based company that invented the AquaBase floating exercise mat and sells the equipment, instructor training, and a subscription content portal to health clubs, hotels, resorts, and military facilities in 55+ countries.
- Ownership category
- akta.pro rank
Aqua Physical industry classification
Industry- Product category
- Aquatic Fitness Equipment
- NAICS
- Sporting and Athletic Goods Manufacturing (33992), Fitness and Recreational Sports Centers (71394)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Aqua Fitness Classes (HSADABAL)
- akta.pro secondary industries
- Water Sports Equipment Retail (Wake, Ski, Tow, Tubes) (CRAMAIAC), Aquatics Programs (Pools, Swim Lessons, Lifeguarding) (EDALAIAF)
Keywords
Where Aqua Physical is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
Aqua Physical business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Marketing or Sales, Supply Chain, Technology or R&D, Personnel, Operations, Infrastructure
Revenue model
- AquaBase Equipment Sales: Sale of the proprietary AquaBase floating exercise mat and accessories (hand pump, electric pump, tethering system, bungees, suction pads, T-bars, backpack) to health clubs, swimming pools, hotels, and fitness facilities. Quantity discounts available.
- Instructor Training Certification: FloatFit instructor training delivered face-to-face or online through e-learning. Certification required to teach FloatFit classes. Instructors must renew certification every 2 years through a FloatFit Workshop.
- Online Portal Subscription: Monthly subscription service (£7.99/month) for certified FloatFit instructors and venues providing access to new FloatFit releases, program videos, exercise library, marketing materials, launch guides, and educational resources. Quarterly content updates.
- Licensing Royalties: Commercial licensing of trademarks (AquaBase, FloatFit, AquaPhysical) to certified instructors and venues for use in promotional materials and class delivery. Separate license agreements required for uses beyond descriptive purposes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Online Portal Subscription |
| Unit Pricing | Pay-as-you-go | AquaBase Equipment - Quantity Discounts |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Aqua Physical product offering
Product offeringCore offering
Aqua Physical designs, brands, and distributes the AquaBase — the world's first floating exercise mat — alongside the FloatFit program ecosystem of pre-built aquatic group fitness classes (HIIT, BALANCE, GROW, CIRCUITS). The complete package sold to operators includes the proprietary mat and accessories (pumps, tethering system, bungees, suction pads, backpack, T-bars), mandatory instructor certification training, and a recurring online portal subscription delivering new programs and marketing content.
Product overview
Aqua Physical is a fitness equipment and programming company that invented the world's first floating exercise mat - the AquaBase. The product portfolio is organized as a complete solution comprising: (1) the AquaBase core product - a floating exercise mat with accessories (handpump, electric pump, tethering system, bungees, vacuum suction pads, backpack, T-bars); (2) the FloatFit program ecosystem including HIIT (high intensity interval training), BALANCE (yoga/pilates-inspired), GROW (children's fitness), and CIRCUITS (combined water activities); (3) the Online Portal Subscription providing ongoing program content and resources; and (4) instructor training services delivered both online (via Thinkific) and face-to-face. The company operates in 55+ countries with 1500+ certified FloatFit instructors.
Differentiator
Problem solved
Functional benefit
Brands
- FloatFit: Group exercise programs on water, including FloatFit HIIT (high intensity interval training), FloatFit BALANCE (inspired by yoga and pilates), FloatFit GROW (fun and fitness for children), and FloatFit CIRCUITS (in water, on water and swimming).
- AquaBase
Products and services
- AquaBase Floating Exercise Mat The Original Floating Exercise Mat constructed with high-density drop stitch for rigidity and triple layered PVC for durability. Inflated dimensions 210 x 90 cm, deflated 87 x 22 cm, weight 8 kg, weight limit 120 kg, with resistance band attachment points, handles for portability, and a 2-year warranty. Sold to health clubs, swimming pools, hotels, and fitness facilities with quantity discounts.
- FloatFit HIIT
- FloatFit BALANCE
- FloatFit GROW
- FloatFit CIRCUITS
- Handpump
- Electric Pump
- Tethering System
- Bungees
- Vacuum Suction Pads
- Backpack
- T-Bars
- Online Portal Subscription
- FloatFit Instructor Training - Online
- FloatFit Instructor Training - Face-to-face
Quantifiable outcome
- HIIT classes burn approximately 360 calories per session
- +4 more outcomes
Companies that use Aqua Physical
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles4 records
Aqua Physical technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Aqua Physical partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Naked SproutminorSustainability Partner for AquaPhysical. Naked Sprout provides sustainable products and practices aligned with AquaPhysical's environmental commitments.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Aqua Physical competitors and assessment
Company assessmentDirect peers
- Hydrorider: Italian-based manufacturer of aquatic fitness equipment (water bikes, aqua bags) used in group fitness classes. Direct competitor to AquaBase in the aquatic group-exercise equipment category, serving similar health club, hotel, and rehab customers.
- Pool-Fit: UK-based provider of aqua exercise and aqua aerobics instructor training and programming. Closely comparable to AquaPhysical's FloatFit instructor training and certification business, targeting the same UK and European leisure operator market.
- AquaJogger: US-based maker of water fitness belts, dumbbells, and aquatic exercise equipment used in pool-based fitness programming. Direct peer in the aquatic fitness equipment niche, with similar use cases in clubs, rehab centers, and community pools.
Broad incumbents
- Les Mills International: Global leader in group fitness programming (BODYATTACK, BODYBALANCE, etc.) with licensed instructor networks and club partnerships. Comparable to FloatFit's quarterly-updated program model and certified-instructor economics, but at vastly greater scale and across land-based formats.
- Hydrow: Connected at-home rowing equipment brand with subscription content and a premium consumer positioning. Comparable as a premium hardware-plus-subscription fitness business, though it targets home consumers rather than clubs and uses rowing rather than water-based bodyweight training.
- TRX: Global fitness equipment brand built around a single proprietary training tool (suspension trainer) with instructor certification and club/facility sales. Highly comparable business model to Aqua Physical: hardware anchor + certified instructor network + club channel + recurring content/training.
- Speedo Aquafit: Major water sports and swim brand (Speedo) that runs H2O Active aquatic fitness events and programming. Comparable to AquaPhysical's aquatic group-exercise programming and brand-driven content model, though Speedo's reach is far broader and extends well beyond fitness equipment.
Regional players
- Pavigym: Specialist in gym flooring and functional training equipment sold to health clubs and boutique studios. Comparable as a club-channel equipment and program supplier with a focus on group training monetization, though primarily active in Europe and based in a different fitness sub-category.
Emerging players
- Freeletics: Digital fitness platform with coach-led training and subscription content sold directly to consumers and through corporate channels. Comparable in subscription, certification-style training, and digital content cadence, but operates in bodyweight and digital rather than water-based equipment.
- BeaverFit: Supplier of functional and military fitness equipment, with documented Royal Navy relationships. Comparable to Aqua Physical in the military/government fitness channel, where FloatFit is also deployed, and adjacent in ruggedized aquatic and outdoor training equipment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Aqua Physical social profiles
Digital presenceAqua Physical compliance and trust
Trust signalCompliance1 record
Aqua Physical financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aqua Physical leadership team
Management profileNumber of profiles
Aqua Physical funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aqua Physical M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aqua Physical
What does Aqua Physical do?
Aqua Physical designs, brands, and distributes the AquaBase — the world's first floating exercise mat — alongside the FloatFit program ecosystem of pre-built aquatic group fitness classes (HIIT, BALANCE, GROW, CIRCUITS). The complete package sold to operators includes the proprietary mat and accessories (pumps, tethering system, bungees, suction pads, backpack, T-bars), mandatory instructor certification training, and a recurring online portal subscription delivering new programs and marketing content.
Is Aqua Physical a public or private company?
Aqua Physical is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Aqua Physical founded?
Aqua Physical was founded in 2014. It employs 1 to 10 people.
Where is Aqua Physical based?
Aqua Physical is headquartered in Portland, Ireland, in the Europe region.
How does Aqua Physical make money?
Four revenue lines are on record. AquaBase Equipment Sales are the primary driver. The others are instructor Training Certification, online Portal Subscription and licensing Royalties.
Who are Aqua Physical's main competitors?
Direct peers on record are Hydrorider, Pool-Fit and AquaJogger. Broad incumbents are Les Mills International, Hydrow, TRX and Speedo Aquafit. Pavigym is listed as a regional player. Emerging players are Freeletics and BeaverFit.
Does Aqua Physical have an API?
No public API is recorded for Aqua Physical.
What industry is Aqua Physical in?
Aqua Physical's product category is Aquatic Fitness Equipment. Its primary akta.pro industry code is HSADABAL, Aqua Fitness Classes, with a secondary code of CRAMAIAC, Water Sports Equipment Retail (Wake, Ski, Tow, Tubes). Its NAICS code is 33992 and its SIC code is 3949.