Liferoots

What Liferoots does

LifeROOTS, Inc. is a 501(c)(3) nonprofit organization founded in 1958 and headquartered at 1111 Menaul Blvd NE in Albuquerque, New Mexico. The organization delivers developmental and employment-support services to underserved populations, primarily individuals with developmental disabilities (including cerebral palsy, autism, seizure disorders, and chromosomal disorders manifesting before age 22) and veterans. Services span the lifespan of the participant and include employment support (job coaching, employment planning, situational assessments, resume and cover-letter assistance, interview preparation, employer referrals), an early-intervention Caregiver Coaching Model that trains caregivers to support child development through everyday routines, and facility-services (janitorial, floor and carpet cleaning, and power washing) delivered through commercial contracts.

The organization operates a hybrid social-enterprise model in which two revenue streams co-fund the developmental mission: government-funded employment services (referrals and authorizations from the New Mexico Division of Vocational Rehabilitation and the federal Ticket to Work program) and commercial facility-services contracts with customers including Supply One Inc., Southern Wine & Spirits, Kirtland Air Force Base, and the City of Albuquerque. A secondary revenue stream comes from charitable donations routed through givebutter.com, Smith's Inspire rewards program, corporate matching, and Facebook fundraisers. Technology assets include a proprietary QA Admin App for facility-services quality assurance and the Caregiver Coaching Model for early intervention; the organization is affiliated with the national SourceAmerica and AbilityOne federal-contracting networks.

LifeROOTS employs more than 49 individuals serving the Albuquerque metro area and has built durable distribution through long-standing referral partnerships with DVR and Ticket to Work. The organization received the 2024 Candid Platinum Transparency Seal (awarded to fewer than 1% of nonprofits) and holds 501(c)(3) tax-exempt status with ADA compliance commitments. It maintains an active multi-channel presence (Facebook, LinkedIn, Instagram, TikTok, X, YouTube) for donor and community engagement, and is governed by an independent community board.

Name

Liferoots

Legal name

LifeROOTS, Inc.

Website

https://liferootsnm.org

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

101–250 employees

Short description

LifeROOTS, Inc. is a 501(c)(3) nonprofit founded in 1958 in Albuquerque, New Mexico, providing employment support, early-intervention caregiver coaching, and developmental services to individuals with disabilities and veterans, supplemented by commercial janitorial and facility-services contracts.

Ownership category

akta.pro rank

Product category

Nonprofit Disability Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Family Caregiver Coaching, Education & Support (HSABAIAI)

Keywords

• Developmental disability services
• Vocational rehabilitation services
• Commercial janitorial services
• Employment support services
• Caregiver early intervention

Headquarters

HQ city

Albuquerque

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales, Technology or R&D

Revenue model

1. Government Contracts: Revenue from government-funded programs including New Mexico Division of Vocational Rehabilitation (DVR) and Ticket to Work (TTW) for employment support services to individuals with developmental disabilities
2. Commercial Cleaning Contracts: Janitorial, floor and carpet cleaning, and power washing services provided to commercial partners including Supply One Inc., Southern Wine & Spirits, and other businesses in the Albuquerque metropolitan area
3. Donations and Philanthropy: Charitable donations from individuals, corporate matching programs, volunteer grants, Facebook fundraisers, Smith's Inspire program, and in-kind donations supporting the nonprofit mission

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

LifeROOTS is a 501(c)(3) nonprofit organization that delivers community-based developmental, vocational, and caregiver support services to individuals with disabilities (including Veterans) in New Mexico, while operating a social-enterprise Facility Services division that provides commercial janitorial, floor and carpet cleaning, and power wash services. Revenue is generated through state and government contracts for human services, commercial cleaning contracts, and charitable donations.

Product overview

LifeROOTS is a nonprofit organization offering a portfolio of developmental services focused on supporting individuals with extra needs throughout their lifespan. The core offerings consist of Employment Support services (providing job coaching, resume assistance, interview preparation, and employer referrals for individuals with developmental disabilities), Facility Services (commercial janitorial, floor and carpet cleaning, and power washing services), and a Caregiver Coaching Model for early intervention. These services work together to promote independence and create meaningful employment opportunities while providing essential community services.

Differentiator

Problem solved

Functional benefit

Products and services

• Employment Support A vocational rehabilitation program that helps people with disabilities find, prepare for, and maintain meaningful employment through pre-employment preparation, skill development, job placement, and on-the-job coaching. Designed for individuals with developmental and other disabilities in New Mexico.
• Veterans Employment Program A specialized program within Employment Support that helps U.S. military Veterans with disabilities prepare for, find, and retain employment, with particular focus on Veterans experiencing post-traumatic stress.
• Janitorial Services Commercial janitorial cleaning service for businesses and organizations, delivered by trained facility crews as part of LifeROOTS' social-enterprise Facility Services division.
• Floor and Carpet Cleaning Specialized commercial floor and carpet cleaning service offered to businesses and organizations as part of LifeROOTS' Facility Services social enterprise.
• Power Wash Cleaning Commercial power wash cleaning service for buildings, surfaces, and exterior spaces, delivered as part of LifeROOTS' Facility Services social enterprise.
• Caregiver Coaching Model A signature early-intervention program that provides education and coaching to caregivers of infants and young children with developmental delays, designed to strengthen caregiver-child relationships and support child development. Recognized as a pioneering program in the state of New Mexico.

Quantifiable outcome

• Only less than 1% of nonprofits receive the Platinum Transparency Seal from Candid

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Supply One Inc.coreChannel Partner/ Reseller/ DistributorCommercial cleaning and janitorial services contract partner providing facility services to businesses in the Albuquerque metropolitan area
• Southern Wine & SpiritscoreChannel Partner/ Reseller/ DistributorCommercial cleaning services contract partner for beverage distribution facility
• Kirtland Air Force BasecoreChannel Partner/ Reseller/ DistributorTrusted government partner receiving facility services; demonstrates ability to serve federal installations
• City of AlbuquerquecoreChannel Partner/ Reseller/ DistributorTrusted municipal partnership for community services in the Albuquerque area
• SourceAmericacoreStrategic or Co-development PartnerNational nonprofit that creates job opportunities for people with significant disabilities through federal contracting; LifeROOTS maintains affiliation logo on website
• AbilityOnecoreStrategic or Co-development PartnerFederal program that creates employment opportunities for Americans with disabilities; LifeROOTS maintains affiliation logo on website
• New Mexico Division of Vocational Rehabilitation (DVR)coreChannel Partner/ Reseller/ DistributorGovernment agency referral partner for individuals with developmental disabilities seeking employment support services; provides authorizations for interview clothing and uniforms
• Ticket to Work (TTW)coreChannel Partner/ Reseller/ DistributorFederal program providing employment support and vocational rehabilitation services to Social Security disability beneficiaries; referral pathway for program participants
• The Gibson EdgeminorGTM or Marketing PartnerMentioned in announcements; relationship appears to be community or economic development partnership
• Hispano Chamber of CommerceminorGTM or Marketing PartnerChamber partnership providing community visibility and networking opportunities for the nonprofit organization

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SourceAmerica: National nonprofit creating employment opportunities for people with significant disabilities through federal contracting. LifeROOTS maintains affiliation with SourceAmerica; both operate within the AbilityOne program ecosystem and compete for similar federal contracts serving people with disabilities.
• The Arc: National nonprofit organization serving individuals with intellectual and developmental disabilities (IDD) through advocacy, employment support, and community-based services. Closely aligned with LifeROOTS' core mission of supporting individuals with developmental disabilities to achieve independence and employment.
• JAN-PRO Cleaning Systems: Commercial janitorial and facility services franchise operating in Albuquerque and across the US. Directly comparable to LifeROOTS' Facility Services line (janitorial, floor and carpet cleaning, power washing) and competes for the same commercial cleaning customers.
• Goodwill Industries International: Nonprofit organization operating employment placement, job training, and developmental services for individuals with disabilities and other barriers to employment. The Goodwill social enterprise model (retail/thrift stores funding mission work) parallels LifeROOTS' commercial cleaning social enterprise funding employment services.

Broad incumbents

• ServiceMaster Clean: Established commercial cleaning and janitorial franchise network offering floor care, carpet cleaning, and power washing services. Comparable to LifeROOTS' Facility Services product line for commercial customers in the Albuquerque metro area.
• Easterseals: National nonprofit providing disability services, employment support, and community-based programs across all 50 states. Direct overlap with LifeROOTS' employment support and caregiver/family services for individuals with disabilities, but operates at vastly greater scale and geographic reach.
• BrightSpring Health Services: Large provider of home and community-based health services for individuals with intellectual and developmental disabilities, including employment and caregiver support. Comparable population served and service categories as LifeROOTS but operates across multiple states at significantly larger scale.
• United Cerebral Palsy (UCP): National nonprofit providing services and support for individuals with cerebral palsy and other developmental disabilities, including employment services and caregiver support. Directly comparable to LifeROOTS' cerebral palsy and developmental disability service population.

Regional players

• CleanNet USA: National commercial cleaning franchise offering janitorial, floor care, and specialty cleaning services to businesses. Comparable to LifeROOTS' facility services commercial cleaning contracts with businesses in the Albuquerque metro area.

Others

• New Mexico Division of Vocational Rehabilitation (DVR) Providers: Network of New Mexico-based organizations receiving DVR referrals for vocational rehabilitation services. Competes with LifeROOTS for state-funded employment support authorizations for individuals with developmental disabilities throughout the Albuquerque region.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/liferootsnm
• YouTubeyoutube.com/@LifeROOTSInc
• Facebookfacebook.com/liferootsnm
• LinkedInlinkedin.com/in/liferoots-non-profit-511952214
• Instagraminstagram.com/liferootsnm
• TikToktiktok.com/@liferootsnm

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liferoots