Artisans Fleuristes Solidaires

What Artisans Fleuristes Solidaires does

Artisans Fleuristes Solidaires is a French non-profit collective of independent artisan florists, operated by the private limited company FLEURAMETZ FRANCE (SARL, RCS Nantes 788 428 068, headquartered at 71 Boulevard Alfred Nobel, 44400 Rezé). The collective runs a direct-to-consumer e-commerce platform at artisans-fleuristes-solidaires.fr where customers browse and order floral bouquets for gifting occasions (birthdays, Valentine's Day, Mother's Day, Grandmothers' Day, funerals). Each order is automatically routed to the nearest partner artisan florist across metropolitan France, who handcrafts the bouquet using seasonal flowers and delivers it within 24 hours, ensuring freshness and supporting local artisans.

The underlying technology is a commodity Prestashop storefront hosted on OVH servers within the EU (GDPR-compliant), with payment processing via Stripe, Google Pay, and Apple Pay over an SSL-encrypted checkout. The product line centers on two flagships: 'Bouquet Solidaire' bouquets (€50–€60), of which €2 per sale is donated to a rotating charitable association (currently animal welfare charity Une Patte Tendue), and 'Bouquets Simples' (€35–€45). The catalog extends to Bouquet Solidaire avec Vase bundles, plant compositions in S/M/L sizes (€50–€80), and funeral pieces (cushions, wreaths, rackets). The platform does not have a mobile app.

The business model is product-led growth with one-time e-commerce sales as the sole revenue stream. Pricing is publicly disclosed and ranges from €35 to €80 per bouquet, with delivery fees added at checkout. The platform serves two segments: individual French consumers making gift purchases, and independent artisan florists who join the collective as members (adhérents) to access online demand and the shared brand. Marketing is content-led, anchored by an editorial blog with 38+ SEO articles plus organic presence on Facebook, Instagram, and LinkedIn. No external funding, M&A, or parent company is disclosed.

Name

Artisans Fleuristes Solidaires

Legal name

FLEURAMETZ FRANCE

Website

https://artisans-fleuristes-solidaires.fr

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Artisans Fleuristes Solidaires is a French non-profit collective of independent artisan florists operating a nationwide e-commerce platform (Prestashop on OVH) that routes flower orders to the nearest partner florist for 24-hour delivery, with €2 per Solidaire bouquet donated to charity.

Ownership category

akta.pro rank

Product category

Online Floral Delivery Services

NAICS

Florists (45931), Florists (459310)

akta.pro industry

PRIMARYHSACAOAJ

Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages)

Home & Personal Services/Event & Personal Concierge Services/Event Decor, Floral & Styling Services

Keywords

• Artisan floral bouquets
• Online flower delivery
• Local florist collective
• Funeral floral arrangements
• Plant compositions

Headquarters

HQ city

Rezé

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Others

Revenue model

1. E-commerce Product Sales: The primary revenue stream is direct online sales of floral bouquets and arrangements through artisans-fleuristes-solidaires.fr. Customers pay for products at prices ranging from €35 to €80 per bouquet, with bouquets available with or without a vase. Sold as one-time transactions; Bouquet Solidaire products trigger a €2 donation to a charity.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Artisans Fleuristes Solidaires operates an e-commerce platform that sells floral bouquets and arrangements handcrafted by a nationwide network of independent artisan florists. Each order is routed to the nearest partner florist for same-day preparation and delivery across metropolitan France. The signature "Bouquet Solidaire" line triggers a €2 donation per purchase to a rotating charitable association (currently "Une Patte tendue"). The offering extends to standard bouquets, bouquets with vases, plant compositions, and funeral pieces.

Product overview

Artisans Fleuristes Solidaires is a non-profit collective of independent French florists operating an e-commerce platform for same-day-prepared flower deliveries across France within 24 hours. The product portfolio centers on two main offerings: (1) Bouquet Solidaire bouquets, where €2 per purchase is donated to rotating charitable associations (currently supporting Une Patte Tendue), and (2) standard Bouquets Simples. Both are artisan-crafted using seasonal, locally-selected flowers with composition delegated to partner florists based on chosen style and color preferences. The offering extends to Bouquet Solidaire avec Vase bundles, plant compositions in multiple sizes, and funeral pieces (pièces de deuil) including cushions, wreaths, and casket covers. A complementary blog provides floral education and occasion-based guidance.

Differentiator

Problem solved

Functional benefit

Products and services

• Bouquet Solidaire

Quantifiable outcome

• €2 donated per Solidaire bouquet to the featured national charity
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Une Patte tenduecoreOthersThe current featured charity of the Artisans Fleuristes Solidaires collective. When customers purchase a Bouquet Solidaire, €2 is donated to this association. It is an animal welfare charity supporting animals in difficulty.
• Association Fleuristes SolidairescoreOthersFor every Solidarity Vase (vase solidaire) sold on the platform, FLEURAMETZ donates €2 to the Association Fleuristes Solidaires, which uses the funds to sponsor other associative projects. This creates an internal solidarity cycle within the collective.
• Partner Artisan FloristscoreChannel Partner/ Reseller/ DistributorIndependent artisan florists across France who join the collective as members (adhérents). They prepare and deliver bouquets ordered through the platform, with the nearest artisan assigned to each order. They benefit from the collective brand, online visibility, and a fair revenue model.

Scale indicators4 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• Florajet: Major French online flower delivery platform routing orders to a network of partner florists. Directly competes on the same product categories (bouquets, plants, funeral pieces) with nationwide delivery and similar gifting occasion focus.
• 123fleurs: French online florist with a partner florist network providing same-day and next-day delivery across France. Directly comparable business model and target audience.
• Interflora France: Dominant French flower delivery network connecting customers with local florists for same-day delivery. Operates a similar two-sided marketplace model with nationwide artisan florist fulfillment, making it the most directly comparable competitor to Artisans Fleuristes Solidaires.
• Le Coq Fleuriste: French online floral delivery service with partner florist fulfillment across France. Competes in the same bouquet gifting and funeral occasion segments.
• Aquarelle: Long-established French online florist offering bouquets and floral compositions with nationwide delivery. Competes head-to-head in the same artisan-positioned, occasion-driven floral gifting segment.

Regional players

• The Bouqs Co: US-based online florist with farm-direct sourcing and nationwide delivery. Comparable e-commerce florist model with sustainability positioning, though primarily serving the North American market.

Broad incumbents

• Bloomon: European direct-to-consumer flower company offering seasonal bouquets via subscription and one-off delivery. Broader incumbent operating across multiple European countries with a more standardized, designer-led approach.
• EuroFlorist: European online flower delivery network with cross-border presence. Operates a florist-partner marketplace model analogous to the subject company, with broader geographic reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/artisansfleuristessolidaires
• LinkedInlinkedin.com/company/artisans-fleuristes-solidaires
• Instagraminstagram.com/artisans_fleuristes_solidaires

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Artisans Fleuristes Solidaires