Snacka Snyggt
Snacka Snyggt is a Stockholm-based rhetoric and communication training company serving Swedish enterprises and individual professionals through open enrollment courses, customized corporate training programs, lectures, and the Snackademin online learning platform.
- Company typePrivate
- Founded2009
- HeadquartersStockholm, Sweden
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Snacka Snyggt does
Snacka Snyggt AB is a Stockholm-based privately held rhetoric and communication training company founded in 2009 by Elaine Eksvård and operating primarily in the Swedish market. The firm designs and delivers rhetoric, presentation, negotiation, feedback, and conflict-handling training programs to corporate clients and individual professionals, complementing live courses with inspirational lectures and two interactive calculator tools (meeting cost and staff turnover) used as content marketing assets. Its service delivery is built on in-house training methodologies that combine classical Greek rhetoric with modern psychological insights, executed through a small internal team and a curated network of specialized rhetoric consultants rather than proprietary software platforms.
The company's product portfolio is anchored by five core courses — Snacka Snyggt (foundational rhetoric), Presentationsteknik (incorporating AI-assisted preparation techniques), Härskarteknik (manipulation techniques), Förhandlingsteknik (negotiation), and Framgångsrika Samtal (successful conversations) — delivered through three primary channels: customized on-site corporate training, open enrollment public courses invoiced roughly four weeks in advance, and the Snackademin online learning platform that extends curriculum reach after in-person attendance. Distribution is concentrated in Sweden, with some English-language offerings for multinational clients. Marketing is content-led via a substantial blog, a podcast on Spotify, an email newsletter, Instagram, and a LinkedIn following exceeding 10,000.
Revenue is generated primarily through professional services fees from corporate training programs and open enrollment courses (both quote-based or per-program), with supplementary income from speaking engagements. The customer base skews enterprise and is diversified across industries — technology (ABB, Spotify, King), automotive (Volvo), retail/fashion (H&M), financial services (PwC, Swedbank), government (Riksdagsförvaltningen), entertainment (Universal Music, Wermland Opera), beverage (Red Bull), and steel/manufacturing (SSAB) — alongside a long-tail of individual course attendees. Leadership transitioned in August 2024 when founder Elaine Eksvård stepped into a founder/coach role and Johanna was appointed CEO.
Snacka Snyggt firmographics
Firmographics- Name
- Snacka Snyggt
- Legal name
- Snacka Snyggt AB
- Website
- https://snackasnyggt.se
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Snacka Snyggt is a Stockholm-based rhetoric and communication training company serving Swedish enterprises and individual professionals through open enrollment courses, customized corporate training programs, lectures, and the Snackademin online learning platform.
- Ownership category
- akta.pro rank
Snacka Snyggt industry classification
Industry- Product category
- Professional Communication and Rhetoric Training Services
- NAICS
- Professional and Management Development Training (61143), Language Schools (611630)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Speech & Debate Camps, Intensives & Bootcamps (EDAMAOAN)
- akta.pro secondary industries
- General Language Schools & Institutes (EDAMAFAA), Speech & Debate Competition Preparation (Events, Extemp, Impromptu) (EDAMAOAF)
Keywords
Where Snacka Snyggt is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Snacka Snyggt business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Corporate Training Programs: Customized training programs tailored for corporate clients, delivered on-site or at company facilities. Pricing varies based on course scope, duration, and number of participants.
- Open Enrollment Courses: Public courses available for individual enrollment, with courses on rhetoric, presentation techniques, negotiation, and leadership communication. Invoiced in advance 4 weeks before course start.
- Speaking Engagements: Inspirational lectures and presentations on communication, team building, and professional development for corporate events and conferences.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Corporate customized training - quote-based pricing |
| Other | Pay-as-you-go | Open enrollment courses - individual enrollment |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Snacka Snyggt product offering
Product offeringCore offering
Snacka Snyggt provides rhetoric and communication training services to Swedish individuals and organizations through open enrollment public courses, customized corporate training programs, and keynote speaking engagements. Its five flagship courses cover modern rhetoric, presentation techniques, manipulation tactics, negotiation, and difficult conversations. Delivery formats include on-site corporate training, classroom sessions at the Stockholm office, and online video courses via the Snackademin learning platform.
Product overview
Snacka Snyggt is a Swedish rhetoric and communication training company offering a portfolio of courses, lectures, and digital tools. The core product lineup includes five main training courses: Snacka Snyggt (foundational rhetoric), Presentationsteknik (presentation techniques), Härskarteknik (manipulation techniques), Förhandlingsteknik (negotiation techniques), and Framgångsrika Samtal (successful conversations). These are delivered through multiple channels: open enrollment courses, customized corporate training, inspirational lectures, and the Snackademin online platform. Additionally, the company provides two free calculator tools (meeting cost calculator and staff turnover calculator) as marketing tools. The offering architecture is course-based rather than software-based, with physical training as the primary service delivery method supplemented by web courses for post-training reinforcement.
Differentiator
Problem solved
Functional benefit
Products and services
- Snacka Snyggt (Grundkurs) — Foundational Rhetoric Course The foundational rhetoric course in modern rhetoric covering presentation techniques, body language, voice control, storytelling, and persuasive communication.
- Presentationsteknik — Presentation Techniques Course Advanced course focused on presentation skills including creating engaging structures, memorable messages, body language, voice techniques, and AI-assisted preparation.
- Härskarteknik — Manipulation Techniques Course Course on identifying, handling, and eliminating manipulation techniques in the workplace, including silent treatment, exclusion methods, and other dominance tactics.
- Förhandlingsteknik — Negotiation Techniques Course Negotiation techniques course covering psychological argumentation, objection handling, preparation templates, and maintaining relationships while being firm.
- Framgångsrika Samtal — Successful Conversations Course Course on successful conversations covering conversation types, difficult dialogues, feedback techniques, body language, and managing emotional outbursts.
- Öppna Kurser — Open Enrollment Public Courses Publicly scheduled courses available for individual enrollment across all Snacka Snyggt topics including rhetoric, presentation, negotiation, and communication. Course fees are invoiced in advance approximately four weeks before course start.
- Företagskurser — Customized Corporate Training Programs Customized corporate training programs tailored to specific company needs and communication challenges. Pricing varies based on scope, duration, and number of participants.
- Föreläsningar — Inspirational Lectures and Keynote Speaking Engagements Inspirational lectures on topics including handling difficult people, managing objections, listener motivation, and professional digital meetings, delivered at corporate events, conferences, and organizational meetings.
- Snackademin — Online Learning Platform Online learning platform offering video-based courses and web-based training materials for continued education after in-person courses, available to course participants at no additional cost.
Companies that use Snacka Snyggt
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles2 records
Snacka Snyggt technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Snacka Snyggt partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- WinningtempcoreCollaboration to develop an AI-powered hybrid tool combining employee surveys with educational video content, designed to help HR professionals identify and address workplace bullying. The partnership integrates Snacka Snyggt's communication expertise with Winningtemp's employee engagement measurement technology.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Snacka Snyggt competitors and assessment
Company assessmentDirect peers
- Dale Carnegie Training: Global leader in professional communication, presentation, and leadership training with a franchise model. Directly comparable to Snacka Snyggt in offering executive communication courses to corporate clients, though at vastly larger scale.
- The Humphrey Group: Canadian firm specializing in presentation skills, executive communication, and leadership presence training. Closely comparable positioning as a high-touch communication training firm serving Fortune 500-type enterprise clients.
- Toastmasters International: World's largest public speaking and leadership development organization. Comparable in training professionals in rhetoric and presentation skills, though operates a volunteer-club model rather than paid corporate training.
- Crucial Learning: Offers corporate training in communication, difficult conversations, and influence (formerly VitalSmarts). Directly comparable to Snacka Snyggt's 'Framgångsrika Samtal' and feedback courses for managers and corporate teams.
Emerging players
- Mind Tools: Online platform offering bite-sized training content on communication, leadership, and management skills. Comparable audience (corporate professionals) but offers digital self-serve rather than live rhetoric training.
Broad incumbents
- Korn Ferry: Global organizational consulting firm with a leadership development practice that includes executive communication coaching. Comparable at the high end of executive training but operates as part of broader HR consulting.
- Skillsoft: Large corporate training provider covering leadership, communication, and professional development at scale. Comparable end market but vastly broader portfolio than Snacka Snyggt's specialist rhetoric focus.
Regional players
- Speakeasy: UK-based communication skills training company offering presentation, media, and storytelling courses. Comparable offering and customer base to Snacka Snyggt but operating in the UK rather than Sweden.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Snacka Snyggt social profiles
Digital presenceSnacka Snyggt financial estimates
Financial estimateRevenue estimate
Valuation estimate
Snacka Snyggt leadership team
Management profileNumber of profiles
Profiles10 records
Snacka Snyggt funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Snacka Snyggt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Snacka Snyggt
What does Snacka Snyggt do?
Snacka Snyggt provides rhetoric and communication training services to Swedish individuals and organizations through open enrollment public courses, customized corporate training programs, and keynote speaking engagements. Its five flagship courses cover modern rhetoric, presentation techniques, manipulation tactics, negotiation, and difficult conversations. Delivery formats include on-site corporate training, classroom sessions at the Stockholm office, and online video courses via the Snackademin learning platform.
Is Snacka Snyggt a public or private company?
Snacka Snyggt is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Snacka Snyggt founded?
Snacka Snyggt was founded in 2009. It employs 1 to 10 people.
Where is Snacka Snyggt based?
Snacka Snyggt is headquartered in Stockholm, Sweden, in the Europe region.
How does Snacka Snyggt make money?
Three revenue lines are on record. Corporate Training Programs are the primary driver. The others are open Enrollment Courses and speaking Engagements.
Who are Snacka Snyggt's main competitors?
Direct peers on record are Dale Carnegie Training, The Humphrey Group, Toastmasters International and Crucial Learning. Mind Tools is listed as an emerging player. Broad incumbents are Korn Ferry and Skillsoft. Speakeasy is listed as a regional player.
Does Snacka Snyggt have an API?
No public API is recorded for Snacka Snyggt.
What industry is Snacka Snyggt in?
Snacka Snyggt's product category is Professional Communication and Rhetoric Training Services. Its primary akta.pro industry code is EDAMAOAN, Speech & Debate Camps, Intensives & Bootcamps, with a secondary code of EDAMAFAA, General Language Schools & Institutes. Its NAICS code is 61143 and its SIC code is 8200.