Capobianco Trattori
Capobianco Trattori is a third-generation, family-owned agricultural machinery dealership in Foggia, Italy, founded in 1945. It is the exclusive New Holland distributor for Foggia province and Molise, selling new and used tractors, harvesters, sprayers, and precision agriculture services to professional farms.
- Company typePrivate
- Founded1945
- HeadquartersFoggia, Italy
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Capobianco Trattori does
Capobianco Trattori is a third-generation, family-owned agricultural machinery dealership headquartered in Foggia, Italy, founded in 1945 under the legal entity Vincenzo Capobianco & Figli srl. The company operates as the exclusive distributor of New Holland tractors and agricultural equipment for the province of Foggia and the Molise region, and additionally carries JCB telehandlers, Mazzotti self-propelled sprayers, and a broad set of implement brands (Gaspardo, Maschio, CM, Toselli, among others). Its product portfolio spans compact and high-horsepower tractors (New Holland Boomer, Gamma T3–T8 Genesis), combine harvesters (CX, CR, CH, TC), Braud grape harvesters, telehandlers, balers, sprayers, tillage equipment, and pre-owned machinery from multiple manufacturers. The company maintains two physical locations — the Foggia headquarters on Via Manfredonia and a secondary office in Termoli (Molise) — supported by a website, Instagram presence, and a parts e-commerce shop offering a 10% first-purchase discount.
The underlying technology proposition is conventional agricultural engineering resold through a dealer channel rather than proprietary development. Precision agriculture capabilities are limited to OEM-provided solutions: automatic guidance systems and GPS-based positioning services (EGNOS, RTX, RTK) marketed under an "Agriculture 4.0" umbrella. Capobianco does not develop its own AI, machine learning, telematics, or agronomic software; it is a downstream reseller and integrator of upstream OEM technology stacks.
The business model combines multiple revenue streams: new and used hardware sales (the largest line by typical dealership economics), specialized technical assistance and original spare parts (recurring aftermarket revenue tied to the installed base), financing facilitation for equipment purchases, and ancillary services including diesel fuel supply and field-testing before purchase. The go-to-market is enterprise field sales via dealership locations, complemented by direct-to-farmer digital channels for parts. Customers are professional farms and individual agricultural operators across southern Italy (Mezzogiorno), with no large enterprise anchors disclosed — the named customer examples are individual farms such as Azienda Agricola Luigi Iannacci and Azienda Agricola Dirisio. Pricing is largely request-based and not publicly disclosed.
Capobianco Trattori firmographics
Firmographics- Name
- Capobianco Trattori
- Legal name
- Capobianco Vincenzo e Figli srl
- Website
- https://capobiancotrattori.com
- Company type
- Private
- Founded year
- 1945
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Capobianco Trattori is a third-generation, family-owned agricultural machinery dealership in Foggia, Italy, founded in 1945. It is the exclusive New Holland distributor for Foggia province and Molise, selling new and used tractors, harvesters, sprayers, and precision agriculture services to professional farms.
- Ownership category
- akta.pro rank
Capobianco Trattori industry classification
Industry- Product category
- Agricultural Machinery Dealership
- NAICS
- Farm and Garden Machinery and Equipment Merchant Wholesalers (423820)
- SIC
- Farm Machinery & Equipment (3523)
- akta.pro primary industry
- Agricultural Tractor & Field Machinery Vehicle Manufacturing (IMACAFAB)
- akta.pro secondary industries
- Harvesting & Forage Equipment (IMAHACAD), Crop Protection & Application Equipment (Sprayers/Spreaders) (IMAHACAC), Material Handling & Loader Attachments (Front Loaders, Telehandlers, Bale Handlers, Forks) (AFAAAAAC), Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools) (AFAAAAAH), Hay & Forage Machinery (Mowers, Rakes, Tedders, Balers, Wrappers) (AFAAAAAE)
Keywords
Where Capobianco Trattori is headquartered
LocationHeadquarters
- HQ city
- Foggia
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Capobianco Trattori business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Agricultural Machinery Sales: Sale of new and used tractors and agricultural machinery from multiple brands including New Holland (exclusive), JCB, and Mazzotti. Both new and pre-owned equipment is available.
- Agricultural Equipment Sales: Sale of new and used agricultural implements and attachments including tillage equipment, sprayers, balers, and specialized tools from partnered manufacturers.
- Technical Assistance and Spare Parts: Specialized technical support services with original spare parts to reduce downtime and improve field performance.
- Fuel Sales: Diesel fuel supply services for agricultural operations.
- Financing Services: Agricultural equipment financing solutions to support purchases.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Capobianco Trattori product offering
Product offeringCore offering
Capobianco Trattori sells new and used agricultural machinery — primarily as the exclusive New Holland distributor for Foggia province and Molise, plus JCB telehandlers, Mazzotti sprayers, and implements from Gaspardo, Maschio, CM, and Toselli — and complements equipment sales with technical assistance, original spare parts, precision agriculture (Agriculture 4.0) solutions, equipment financing, diesel fuel supply, field testing, and an e-commerce shop for parts and accessories.
Product overview
Capobianco Trattori is an agricultural machinery dealership founded in 1945, operating as an exclusive distributor of New Holland tractors and agricultural equipment for Foggia province and Molise region in Italy. The company sells a comprehensive portfolio of new and used agricultural machinery including multiple New Holland tractor series (Gamma CH, Boomer, T3-T8 Genesis), combine harvesters (Gamma CX/CR/TC/CH), Braud grape harvesters, telehandlers (Gamma TH), and high-density balers (Big Baler 1290, Roll Belt). They also distribute JCB telescopic handlers and Mazzotti self-propelled sprayers (IBIS, MAF). Beyond equipment sales, the company provides technical assistance, spare parts, precision agriculture solutions with automatic guidance systems, financing services, fuel supply, and field testing. Their product ecosystem is supported by partnerships with equipment brands including Gaspardo, Kongskilde, Marchetti, Maschio, Mazzotti, Moro, Nardi, OcMIS, Peruzzo, RM, Save, Selvatici, Sigma4, Toselli, and Unigreen.
Differentiator
Problem solved
Functional benefit
Products and services
- New Holland Tractors (multi-series line: Gamma CH, Boomer, Gamma T3–T8 Genesis)
Companies that use Capobianco Trattori
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles1 record
Capobianco Trattori technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Capobianco Trattori partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- New HollandcoreExclusive distributor for New Holland tractors and agricultural machinery for Foggia province and Molise region. Capobianco sells new and used New Holland products including tractors (Boomer, T3-T8 series), combine harvesters (CX, CR, CH, TC series), telescopic handlers (TH), and specialty equipment.
- JCBminorAuthorized JCB dealer for telehandlers including 530-60 Agrisuper and 536-95 AGRI models. Listed as JCB rivenditore (dealer) on website.
- MazzottiminorDistributor for Mazzotti self-propelled sprayers including MAF and IBIS 3180 LP models.
- GaspardominorEquipment partner for agricultural implements including sprayers Campo 22 and Campo 22C.
- MaschiominorEquipment partner for agricultural implements listed among brand partners.
- CM (Costruzione Mezzi)minorEquipment partner for front loaders and attachments listed among brand partners.
- ToselliminorEquipment partner for sprayers including Wonder Plus 4200 SH EVO INOX models.
Scale indicators3 records
Recent moves1 record
Expansion highlights5 records
Capobianco Trattori competitors and assessment
Company assessmentDirect peers
- Gruppo Baron: Italian multi-brand agricultural machinery dealer distributing tractors and implements from major brands. Directly comparable dealership model to Capobianco with multi-decade history and similar service-driven value proposition.
- Agribertocchi: Italian multi-brand agricultural machinery dealership distributing tractors and implements from major brands to professional farms across multiple regions. Closely comparable to Capobianco in operating model, OEM relationships, and after-sales service offering.
- Casella Macchine Agricole: Italian agricultural equipment dealer offering tractors, harvesting equipment, and parts to professional farms. Operates the same dealership business model as Capobianco with similar OEM distribution relationships and regional coverage.
Broad incumbents
- CNH Industrial: Parent company of New Holland, Case IH, and Steyr. The OEM whose products Capobianco exclusively distributes; sets the strategic direction for the dealership's core product portfolio and territorial rights.
- John Deere: Largest global agricultural equipment manufacturer. Competes with New Holland across tractors and harvesting, with established dealer networks in Italy that compete for Capobianco's potential customers and influence overall pricing dynamics.
- AGCO Corporation: Global agricultural equipment manufacturer with brands including Massey Ferguson, Fendt, and Valtra. Competes with New Holland across tractors and harvesting, with rival dealer networks that compete for Capobianco's potential customers in Italy.
- Same Deutz-Fahr: Italian-headquartered tractor and agricultural machinery manufacturer producing Same, Deutz-Fahr, Lamborghini Trattori, and Hürlimann brands. Competes with New Holland as an OEM whose products compete head-to-head with Capobianco's portfolio.
- CLAAS: European agricultural machinery manufacturer, particularly strong in harvesting equipment and tractors. Competes directly with New Holland in combine harvesters and balers that form a core part of Capobianco's product portfolio.
- Argo Tractors (Landini / McCormick): Italian tractor manufacturer producing Landini and McCormick brands for professional and specialty agriculture. Competes in similar tractor segments to New Holland machines sold by Capobianco, with overlapping dealer networks across Italy.
Others
- Mazzotti: Italian manufacturer of self-propelled sprayers whose products (IBIS, MAF series) are distributed by Capobianco. Provides context on the supplier-partner dynamics in the Italian agricultural equipment ecosystem where Capobianco operates.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Capobianco Trattori social profiles
Digital presenceCapobianco Trattori financial estimates
Financial estimateRevenue estimate
Valuation estimate
Capobianco Trattori leadership team
Management profileNumber of profiles
Capobianco Trattori funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Capobianco Trattori M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Capobianco Trattori
What does Capobianco Trattori do?
Capobianco Trattori sells new and used agricultural machinery — primarily as the exclusive New Holland distributor for Foggia province and Molise, plus JCB telehandlers, Mazzotti sprayers, and implements from Gaspardo, Maschio, CM, and Toselli — and complements equipment sales with technical assistance, original spare parts, precision agriculture (Agriculture 4.0) solutions, equipment financing, diesel fuel supply, field testing, and an e-commerce shop for parts and accessories.
Is Capobianco Trattori a public or private company?
Capobianco Trattori is a private company. It is classified as family owned and is currently operating.
When was Capobianco Trattori founded?
Capobianco Trattori was founded in 1945. It employs 11 to 50 people.
Where is Capobianco Trattori based?
Capobianco Trattori is headquartered in Foggia, Italy, in the Europe region.
How does Capobianco Trattori make money?
Five revenue lines are on record. Agricultural Machinery Sales are the primary driver. The others are agricultural Equipment Sales, technical Assistance and Spare Parts, fuel Sales and financing Services.
Who are Capobianco Trattori's main competitors?
Direct peers on record are Gruppo Baron, Agribertocchi and Casella Macchine Agricole. Broad incumbents are CNH Industrial, John Deere, AGCO Corporation, Same Deutz-Fahr, CLAAS and Argo Tractors (Landini / McCormick). Mazzotti is listed as an others.
Does Capobianco Trattori have an API?
No public API is recorded for Capobianco Trattori.
What industry is Capobianco Trattori in?
Capobianco Trattori's product category is Agricultural Machinery Dealership. Its primary akta.pro industry code is IMACAFAB, Agricultural Tractor & Field Machinery Vehicle Manufacturing, with a secondary code of IMAHACAD, Harvesting & Forage Equipment. Its NAICS code is 423820 and its SIC code is 3523.