AllThingsTalk
AllThingsTalk is a Belgium-based IoT Platform-as-a-Service provider offering multi-protocol device connectivity, data visualization, and rule-based automation, serving Managed Service Providers, VARs, and ISVs across Europe as a subsidiary of ALSO Holding AG.
- Company typePrivate
- Founded2013
- HeadquartersGhent, Belgium
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What AllThingsTalk does
AllThingsTalk NV, founded in 2013 in Belgium and headquartered in Mechelen, is an IoT middleware platform offered as a commodity SaaS. The company operates the AllThingsTalk IoT Platform, available in three deployment variants: AllThingsTalk Maker (a free, self-serve prototyping tier for individual developers and hobbyists), the ALSO IoT Platform (a B2B subscription tier targeting Value-Added Resellers and Independent Software Vendors), and Private Spaces (custom instances for enterprises and educational programs). The platform provides full-stack IoT capabilities including device connectivity across LPWAN networks (LoRaWAN, NB-IoT, LTE-M), structured data collection and asset management, real-time visualization through Pinboard dashboards, and workflow automation via the proprietary EARL rules engine and ABCL binary conversion language. In 2023, the company extended its offering with AllThingsTalk Connectivity+, a pan-European NB-IoT and LTE-m cellular connectivity service providing a unified SIM and dashboard.
AllThingsTalk operates a dual-tier go-to-market combining product-led growth (free Maker tier) with a partner-led B2B motion. Its primary customer segment is Managed Service Providers (MSPs), who build end-customer IoT solutions using the platform and a curated ecosystem of technology partners. Revenue is generated through B2B SaaS subscriptions on the ALSO IoT Platform, connectivity service subscriptions via Connectivity+, and hardware sales of Rapid Development Kits. The company is a wholly-owned subsidiary of ALSO Holding AG, a European IT distribution conglomerate, following the 2019 acquisition that positioned AllThingsTalk as the cornerstone of ALSO's IoT ecosystem strategy. The company is led by CEO Tom Casaer, CTO Peter Leemans, and Director Stefaan Top, with a headcount in the 11-50 range.
AllThingsTalk firmographics
Firmographics- Name
- AllThingsTalk
- Legal name
- AllThingsTalk NV
- Website
- https://allthingstalk.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AllThingsTalk is a Belgium-based IoT Platform-as-a-Service provider offering multi-protocol device connectivity, data visualization, and rule-based automation, serving Managed Service Providers, VARs, and ISVs across Europe as a subsidiary of ALSO Holding AG.
- Ownership category
- akta.pro rank
AllThingsTalk industry classification
Industry- Product category
- IoT Platform-as-a-Service
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Telecommunications Resellers (517121)
- SIC
- Computer Communications Equipment (3576), Telephone Communications (No Radiotelephone) (4813)
- akta.pro primary industry
- IoT Connectivity Management (Private APN, SIM/eSIM, Device Connectivity) (HDAIAGAG)
- akta.pro secondary industry
- IoT/M2M Mobile Network Operators (LPWAN, NB-IoT/LTE-M) (HDAIAAAH)
Keywords
Where AllThingsTalk is headquartered
LocationHeadquarters
- HQ city
- Ghent
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
AllThingsTalk business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations, Supply Chain
Revenue model
- IoT Platform SaaS Subscription: AllThingsTalk Maker is provided free of charge for prototyping and development purposes. The ALSO IoT Platform (B2B version) serves enterprise customers including VARs and ISVs building solutions for their end customers, likely through subscription-based SaaS pricing.
- Connectivity+ Service: Pan-European NB-IoT and LTE-m connectivity service launched in 2023. Provides transparent connectivity dashboard tailored to customer needs. Revenue likely generated through SIM card subscriptions and data plans.
- Rapid Development Kits: Pre-configured hardware kits (LoRaWAN RDK, LTE-M RDK, NB-IoT RDK, Raspberry Pi kits, Arduino kits) sold to developers and businesses for rapid IoT prototyping and deployment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | AllThingsTalk Maker - Free prototyping platform |
| Subscription | Monthly | ALSO IoT Platform - B2B enterprise platform |
| Subscription | Multi-year contract | Private Spaces |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
AllThingsTalk product offering
Product offeringCore offering
AllThingsTalk provides an IoT Platform-as-a-Service that connects sensors, collects, visualizes, and operationalizes IoT data across multiple LPWAN protocols (LoRaWAN, NB-IoT, LTE-M). The platform is offered in three forms: AllThingsTalk Maker (free self-serve prototyping), the ALSO IoT Platform (B2B subscription for VARs and ISVs), and Private Spaces (dedicated instances for enterprises and education). The company also offers Connectivity+ pan-European NB-IoT/LTE-M cellular connectivity and Rapid Development Kits (LoRaWAN, NB-IoT, LTE-M) sold directly via an online store.
Product overview
AllThingsTalk is an IoT technology enabler that operates as a platform-centric business, integrating the technologies of ALSO IoT technology partners including hardware device builders, connectivity providers, and application developers. The core product is the AllThingsTalk IoT Platform, available in three deployment variants: AllThingsTalk Maker (free prototyping for makers and prototypers), ALSO IoT Platform (B2B platform for VARs and ISVs building end solutions), and Private Spaces (custom instances for businesses or education programs). The platform provides full-stack IoT capabilities including device connectivity across LPWAN networks (LoRaWAN, NB-IoT, LTE-M), data collection and storage as typed assets, visualization via pinboards and widgets, and automation through the EARL rules engine. AllThingsTalk Connectivity+ extends the offering with pan-European NB-IoT and LTE-m cellular connectivity. Developer support includes SDKs for Arduino (WiFi, LoRaWAN, LTE-M, NB-IoT), Python, Java, and Go, plus ABCL for binary payload encoding. A range of Rapid Development Kits (LoRaWAN RDK, NB-IoT RDK, LTE-M RDK) and product kits (Track-and-Trace, Air Quality) provide ready-to-use hardware. The platform also supports integrations with Microsoft Power BI/Automate/Apps for analytics and workflow automation, and connects to multiple LoRaWAN network providers (Loriot, The Things Network, Actility ThingPark, Proximus MyThings, Things Connected) and cellular networks (Orange Belgium NB-IoT, LTE-M).
Differentiator
Problem solved
Functional benefit
Brands
- Connectivity+: A pan-European NB-IoT and LTE-m service with transparent dashboard, tailored to customer needs
- Workplace+
- Track&Trace
Products and services
- AllThingsTalk IoT Platform Central IoT technology enabler platform that integrates hardware device builders, connectivity providers, and application developers; connects sensors, collects, visualizes, and uses IoT data across LoRaWAN, NB-IoT, LTE-M. Available in three deployment variants: AllThingsTalk Maker (free prototyping), ALSO IoT Platform (B2B for VARs/ISVs), and Private Spaces.
- AllThingsTalk Maker Free prototyping platform for makers, prototypers, and enthusiasts. Provides full IoT platform access including device connectivity, asset management, Pinboards for visualization, and EARL rules for automation. Accessible via self-serve signup at maker.allthingstalk.com with endpoints at api.allthingstalk.io.
- AllThingsTalk Connectivity+ Pan-European NB-IoT and LTE-m cellular connectivity service providing a transparent dashboard and single-SIM IoT connectivity across geographies. Tailored to B2B customer needs within the ALSO IoT technology ecosystem.
- AllThingsTalk LoRaWAN Rapid Development Kit Prototyping kit for LoRaWAN connectivity featuring a Sodaq Mbili board with MicroChip LoRaWAN chip, Grove push button, and antenna. Compatible with LoRaWAN networks via Loriot, The Things Network, Actility ThingPark, and Proximus MyThings.
- Orange NB-IoT Rapid Development Kit Prototyping kit for NB-IoT connectivity featuring a Sodaq Mbili board with NB-IoT UBee radio module, MicroSIM card, and Grove sensors (temperature/humidity, air quality, light, sound). Pre-configured with AllThingsTalk Arduino NB-IoT SDK and RDK libraries.
- Orange LTE-M Rapid Development Kit Prototyping kit for LTE-M connectivity featuring a Sodaq SARA AFF board with GPS, 3-axis accelerometer, and LTE-M SIM card. Supports bi-directional real-time communication. Includes experiments for asset guarding, perishable goods monitoring, and asset tracking.
- Private Spaces Private instances of the AllThingsTalk IoT platform for specific businesses or education programs (e.g., UGent, InsightAir, Vodafone NL, Orange BE). Custom deployments with the same platform features, differing only in endpoints.
- Solution Acceleration Kits (Workplace+ and Track&Trace) Pre-configured solution kits for workplace management and energy monitoring (Workplace+) and asset tracking (Track&Trace), built with Partner+ program sensors, connectivity, and applications for MSPs and end customers.
Quantifiable outcome
- Pan-European NB-IoT and LTE-m connectivity coverage
- +1 more outcomes
Companies that use AllThingsTalk
Customer profileSegments3 records
Ideal customer profiles3 records
AllThingsTalk technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability3 records
Feature5 records
AllThingsTalk partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered flagship and core.
- ALSO Holding AGflagshipALSO acquired AllThingsTalk in 2019, making it the cornerstone of ALSO's strategy to build an IoT business ecosystem. AllThingsTalk operates as part of ALSO's IoT business unit, integrating ALSO's technology partners into the platform.
- SodaQcoreHardware partner in the Partner+ program (since 2018). SodaQ provides boards and rapid development kits including SODAQ Mbili, SODAQ SARA for NB-IoT and LTE-M connectivity, fully integrated with AllThingsTalk platform.
- ElsyscorePartner+ program member (since 2018). Elsys provides sensors and solutions including Workplace+ kit for workplace environment monitoring, integrated with AllThingsTalk platform.
- InsyscorePartner+ program member (since 2018). Insys provides industrial IoT and data communication solutions integrated with AllThingsTalk platform.
- Digital MattercorePartner+ program member (since 2018). Provides BLE tag devices and asset tracking solutions with gateway capabilities, integrated with ALSO IoT Platform.
- The Things Network (TTN)coreLoRaWAN network provider. The Things Stack Community Edition (V3) integrates with AllThingsTalk Maker via webhook, enabling users to send and receive LoRa data through TTN to the platform.
- Actility ThingParkcoreLoRaWAN network server and application server software provider. ThingPark integrates with AllThingsTalk Maker to forward LoRa device data to the platform.
- Orange BelgiumcoreCellular network provider offering NB-IoT connectivity. Orange Belgium provides NB-IoT SIM cards and Rapid Development Kits integrated with AllThingsTalk platform for low-power wide area connectivity.
- OKdocoreOKdo provides Air Quality IoT Starter Kit and Air Quality Kit for Raspberry Pi. AllThingsTalk powers the OKdo Cloud platform for these kits, enabling air quality monitoring and community data sharing.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
AllThingsTalk competitors and assessment
Company assessmentEmerging players
- Actility: Actility operates ThingPark, a private LoRaWAN network and application server integrated with AllThingsTalk. Comparable at the LPWAN connectivity layer for enterprise private network deployments.
- The Things Industries: The Things Industries provides The Things Stack, a LoRaWAN network server integrated with AllThingsTalk. Adjacent as a managed LoRaWAN connectivity partner/competitor for LPWAN-focused customers.
Direct peers
- Particle: Particle offers an IoT Platform-as-a-Service with cellular and Wi-Fi device hardware, a rules engine, and developer console. Overlaps AllThingsTalk in IoT middleware plus managed connectivity, targeting developers and B2B solution builders.
- ThingsBoard: ThingsBoard offers an open-source IoT platform with device management, rules, and visualization that can be self-hosted or used as a managed cloud service. Competes with AllThingsTalk in horizontal IoT middleware, especially for cost-sensitive integrators.
- EMQX: EMQX provides an MQTT-based IoT messaging platform for device connectivity and data ingestion at scale. Overlaps AllThingsTalk on the connectivity and device management layer for LPWAN and MQTT-enabled devices.
- Ubidots: Ubidots provides an IoT middleware platform with device connectivity, dashboards, and event/rule engines for makers and enterprises. Highly comparable to AllThingsTalk Maker and ALSO IoT Platform in horizontal IoT PaaS positioning.
- Losant: Losant is an enterprise IoT platform offering device connectivity, rules engine, workflows, and visualization. Comparable to AllThingsTalk's B2B ALSO IoT Platform targeting solution providers and enterprise developers.
- 1NCE: 1NCE offers global cellular IoT connectivity (NB-IoT/LTE-M) as a flat-rate subscription service. Highly comparable to AllThingsTalk Connectivity+ at the pan-European/global IoT connectivity layer.
Broad incumbents
- Azure IoT Hub: Azure IoT Hub offers managed device connectivity, message routing, and integration with Azure digital twins and analytics. Acts as a broad incumbent in the same IoT middleware category as AllThingsTalk.
- AWS IoT Core: AWS IoT Core is a hyperscaler IoT connectivity and device management service bundled with the broader AWS cloud stack. Competes as a broad incumbent with overlapping device connectivity, rules, and shadow/state management.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
AllThingsTalk social profiles
Digital presenceAllThingsTalk financial estimates
Financial estimateRevenue estimate
Valuation estimate
AllThingsTalk leadership team
Management profileNumber of profiles
Profiles3 records
AllThingsTalk funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AllThingsTalk M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AllThingsTalk
What does AllThingsTalk do?
AllThingsTalk provides an IoT Platform-as-a-Service that connects sensors, collects, visualizes, and operationalizes IoT data across multiple LPWAN protocols (LoRaWAN, NB-IoT, LTE-M). The platform is offered in three forms: AllThingsTalk Maker (free self-serve prototyping), the ALSO IoT Platform (B2B subscription for VARs and ISVs), and Private Spaces (dedicated instances for enterprises and education). The company also offers Connectivity+ pan-European NB-IoT/LTE-M cellular connectivity and Rapid Development Kits (LoRaWAN, NB-IoT, LTE-M) sold directly via an online store.
Is AllThingsTalk a public or private company?
AllThingsTalk is a private company. It is classified as corporate owned and is currently operating.
When was AllThingsTalk founded?
AllThingsTalk was founded in 2013. It employs 11 to 50 people.
Where is AllThingsTalk based?
AllThingsTalk is headquartered in Ghent, Belgium, in the Europe region.
How does AllThingsTalk make money?
Three revenue lines are on record. IoT Platform SaaS Subscription is the primary driver. The others are connectivity+ Service and rapid Development Kits.
Who are AllThingsTalk's main competitors?
Emerging players on record are Actility and The Things Industries. Direct peers are Particle, ThingsBoard, EMQX, Ubidots, Losant and 1NCE. Broad incumbents are Azure IoT Hub and AWS IoT Core.
Does AllThingsTalk have an API?
Yes. AllThingsTalk offers a public IoT Cloud Platform accessible via HTTP REST API and MQTT messaging protocol. The platform provides multiple instances targeting different audiences: AllThingsTalk Maker (free prototyping platform for makers and prototypers), ALSO IoT Platform (B2B platform for VARs and ISVs), and private spaces. Key API endpoints include: Maker at api.allthingstalk.io (HTTP API and MQTT), ALSO IoT Platform at also.allthingstalk.io, and private spaces at [name].allthingstalk.io. The platform also supports UDP messaging protocol for LPWAN networks, particularly NB-IoT, with endpoint at api.allthingstalk.io on port 8891. Developers can work with Client SDKs including Arduino WiFi, Arduino LoRaWAN, Arduino LTE-M, Arduino NB-IoT, Python, Java, and Go. The platform also features EARL, an integrated rules engine for automation using when-then logic, and supports webhook-based integrations with external HTTP APIs. Developer documentation is at docs.allthingstalk.com.
What industry is AllThingsTalk in?
AllThingsTalk's product category is IoT Platform-as-a-Service. Its primary akta.pro industry code is HDAIAGAG, IoT Connectivity Management (Private APN, SIM/eSIM, Device Connectivity), with a secondary code of HDAIAAAH, IoT/M2M Mobile Network Operators (LPWAN, NB-IoT/LTE-M). Its NAICS code is 518 and its SIC code is 3576.