The Site Controller
- Company typePrivate
- Founded2012
- HeadquartersCorona, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
The Site Controller firmographics
Firmographics- Name
- The Site Controller
- Legal name
- The Site Controller, LLC
- Website
- https://thesitecontroller.net
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
The Site Controller industry classification
Industry- Product category
- Commercial Fuel Equipment
- NAICS
- Gasoline Stations and Fuel Dealers (457)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro industry
- Fuel Stations with Convenience Retail (Forecourt C-Stores)Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Alcohol & Tobacco Convenience Retail (C-Stores & Fuel Retail)Customer Self-Service Portals & Digital Experience (Web/Mobile)
Keywords
Where The Site Controller is headquartered
LocationHeadquarters
- HQ city
- Corona
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Site Controller business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Hardware Sales - Fuel Controllers: Sale of Commercial Fuel Controller (CFC) and Everest Fuel Controller platforms as the core product, including integration with existing fuel site equipment.
- Software/Services: Software interfaces and platform services providing remote management, device alerts, and processing capabilities for fuel sites.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
The Site Controller product offering
Product offeringCore offering
The Site Controller designs, manufactures, and supports fuel site controller hardware/software platforms — the Commercial Fuel Controller (CFC) and Everest Fuel Controller — that interface with island card readers, mechanical and electronic fuel dispensers, CRINDS, and tank level monitors. The platforms support multiple payment types (credit cards, fleet cards, proprietary cards) with configurable acceptance rules and enable remote site management via the InSight customer portal.
Product overview
The Site Controller provides a portfolio of fuel controller products and payment solutions for commercial fuel sites. The core offering includes the Commercial Fuel Controller (CFC) and Everest Fuel Controller platforms, which serve as the foundation for fuel site management with interfaces to card readers, dispensers, CRINDS, and tank monitors. The product line extends through Cardless Swipe and Custom Card payment add-ons, and the InSight Portal customer portal for remote site management. All products are designed for seamless integration with existing fuel island equipment, supporting multiple payment types including credit cards, fleet cards, and proprietary cards.
Differentiator
Problem solved
Functional benefit
Brands
- Everest Fuel Controller: The fuel site controller providing robust processing, remote management, and device alerts for commercial fuel sites.
Products and services
- Commercial Fuel Controller (CFC)
Companies that use The Site Controller
Customer profileSegments1 record
Ideal customer profiles1 record
The Site Controller technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature5 records
The Site Controller partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- PEI (Petroleum Equipment Institute)minorIndustry association membership providing credibility and networking within the petroleum equipment industry. TSC displays the PEI member logo on their website footer.
- ConexxusminorListed in the Conexxus member directory, indicating participation in the convenience store and fuel retail technology standards organization.
- NCWM (National Conference on Weights and Measures)coreNCWM provides NTEP (National Type Evaluation Program) certification for The Site Controller's fuel measurement equipment, ensuring regulatory compliance and market acceptance for commercial fuel controllers.
Scale indicators1 record
The Site Controller competitors and assessment
Company assessmentEmerging players
- FuelCloud: Cloud-based fuel management and access control platform with a focus on unattended and smaller commercial fueling operations. Comparable to The Site Controller in serving commercial fuel site control, with a more software-led, subscription-centric model.
- P97 Networks: Mobile commerce and digital payments platform focused on the fuel and convenience retail industry. Comparable to The Site Controller in serving fuel retail payment and site technology, with a stronger mobile/app orientation.
- PayRange: Cashless payment platform for unattended retail, including fuel and car wash sites. Comparable to The Site Controller in modernizing payment acceptance at fuel sites, with a more software/consumer-app focus.
Broad incumbents
- Verifone: Large global payments and POS terminal provider with a fuel and petroleum segment. Comparable to The Site Controller in fuel payment terminals, though it operates at much greater scale and across many retail verticals.
- Wayne Fueling Systems (Dover Fueling Solutions): Major provider of fuel dispensers, payment terminals, and forecourt control solutions, owned by Dover Corporation. Comparable to The Site Controller in the same forecourt controller / dispenser integration space, but with far greater scale and a global service footprint.
- Gilbarco Veeder-Root: One of the largest global manufacturers of fuel dispensers, forecourt controllers, payment terminals, and tank gauging systems for retail fuel sites. Directly comparable to The Site Controller as the dominant incumbent in commercial fuel site control equipment.
Others
- Radiant RFID (fuel/lift automation): Provider of RFID-based automation solutions for fuel sites, fleet, and industrial applications. Adjacent to The Site Controller in the broader commercial fuel site technology ecosystem, but with a different hardware foundation (RFID vs. controller).
Direct peers
- Invenco by GVR: Specialist in outdoor payment terminals and EMV-compliant forecourt controllers for fuel retail. Most directly comparable peer to The Site Controller in the niche of retrofit-friendly, dispenser-integrated fuel site controllers.
- Orpak Systems: Provider of forecourt controllers, payment solutions, and back-office systems for fuel retail and convenience stores. Direct competitor in commercial fuel site controllers with broader geographic reach.
- Petrosoft: Provider of forecourt controllers, back-office, and managed services for c-stores and fuel retailers. Direct competitor to The Site Controller in commercial fuel site management hardware and software.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Site Controller social profiles
Digital presenceThe Site Controller compliance and trust
Trust signalCompliance1 record
The Site Controller financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Site Controller leadership team
Management profileNumber of profiles
The Site Controller funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Site Controller M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Site Controller
What does The Site Controller do?
The Site Controller designs, manufactures, and supports fuel site controller hardware/software platforms — the Commercial Fuel Controller (CFC) and Everest Fuel Controller — that interface with island card readers, mechanical and electronic fuel dispensers, CRINDS, and tank level monitors. The platforms support multiple payment types (credit cards, fleet cards, proprietary cards) with configurable acceptance rules and enable remote site management via the InSight customer portal.
Is The Site Controller a public or private company?
The Site Controller is a private company. It is classified as management employee owned and is currently operating.
When was The Site Controller founded?
The Site Controller was founded in 2012. It employs 1 to 10 people.
Where is The Site Controller based?
The Site Controller is headquartered in Corona, United States, in the North America region.
How does The Site Controller make money?
Two revenue lines are on record. Hardware Sales - Fuel Controllers are the primary driver. The others are software/Services.
Who are The Site Controller's main competitors?
Emerging players on record are FuelCloud, P97 Networks and PayRange. Broad incumbents are Verifone, Wayne Fueling Systems (Dover Fueling Solutions) and Gilbarco Veeder-Root. Radiant RFID (fuel/lift automation) is listed as an others. Direct peers are Invenco by GVR, Orpak Systems and Petrosoft.
Does The Site Controller have an API?
No public API is recorded for The Site Controller.
What industry is The Site Controller in?
The Site Controller's product category is Commercial Fuel Equipment. Its primary akta.pro industry code is CRANAJAB, Fuel Stations with Convenience Retail (Forecourt C-Stores), with a secondary code of EUAJAHAK, Customer Self-Service Portals & Digital Experience (Web/Mobile). Its NAICS code is 457 and its SIC code is 5500.