Haller
Haller is a UK-registered charity operating the Haller Journey program for smallholder farmers in Kenya, delivering WASH infrastructure, training, and healthcare via the Haller Farmers App, a free multilingual mobile platform accessible in 180+ countries.
- Company typePrivate
- Founded2004
- HeadquartersKent, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Haller does
Haller Foundation is a UK-registered charity (Charity No. 1101725) headquartered in Tunbridge Wells, Kent, that operates sustainable development programs for smallholder farmers and rural communities in coastal Kenya. Founded in 2004 on the back of Dr. René Haller's pioneering work since the 1960s rehabilitating degraded limestone quarries near Mombasa, the organization implements a four-stage "Haller Journey" framework covering water security, farmer training, technology scaling, and the development of self-sustaining communities. Programmatic activities include WASH infrastructure (53 wells, 47 eco-loos, 54 dams constructed across 54 communities), a Farmer Training & Demonstration Farm at Mtopanga, mobile health clinics delivering approximately 7,000 patient consultations and 3,500 child vaccinations annually, the Nano-Enterprise Programme for financial inclusion, and the Nguuni Nature Sanctuary and Education Centre for environmental education.
The organization's primary digital asset is the Haller Farmers App, a mobile and web application providing sustainable farming techniques to smallholder farmers. The app delivers 70+ years of regenerative agriculture research through an offline-first architecture supporting English, Swahili, and French with audio functionality to address literacy barriers. An interactive 1000-square-meter plot design tool helps farmers plan efficient land use. The app was awarded Google Play Best Android App of the Year in 2020 and is accessible in 180+ countries. Haller also licenses its platform via a white-label program, with Fundatia ADEPT in Romania as the first documented partner.
Haller's revenue model combines donations from individuals, corporations, and institutional grant funders (Guernsey Overseas Aid & Development Commission, Fondation Eagle, JP Morgan Force for Good) with white-label licensing fees. The Haller Farmers App is free to end users, supporting a community-led go-to-market motion supplemented by direct field deployment in Kenya. Strategic partners include 100+ NGOs and corporate entities, with technology development supported by Steepsoft AI as a long-term vendor.
Haller firmographics
Firmographics- Name
- Haller
- Legal name
- The Haller Foundation
- Website
- https://haller.org.uk
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Haller is a UK-registered charity operating the Haller Journey program for smallholder farmers in Kenya, delivering WASH infrastructure, training, and healthcare via the Haller Farmers App, a free multilingual mobile platform accessible in 180+ countries.
- Ownership category
- akta.pro rank
Haller industry classification
Industry- Product category
- Sustainable Development & Agriculture
- NAICS
- Farm Management Services (115116), Support Activities for Crop Production (11511), Support Activities for Crop Production (1151), Support Activities for Forestry (115310)
- SIC
- Agricultural Services (700), Services-Prepackaged Software (7372), Forestry (800)
- akta.pro primary industry
- Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping) (AFAGALAA)
- akta.pro secondary industries
- Carbon, Sustainability & MRV Platforms (GHG Accounting, Regenerative Ag) (AFAAAFAK), Carbon, Sustainability & MRV Services for Farms (Baseline, Monitoring, Reporting, Verification) (AFACACAK), Water, Sanitation & Hygiene (WASH) (BPAGABAC), Forestry, Land Use & REDD+ Programs (BPADALAF)
Keywords
Where Haller is headquartered
LocationHeadquarters
- HQ city
- Kent
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Haller business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Donations and Charitable Funding: Haller is a registered UK charity (No. 1101725) that operates primarily through donations from individuals, corporations, and foundations. The organization receives funding from institutional donors, corporate partnerships, and individual supporters.
- White Label Licensing: The Haller Farmers App technology can be white labeled to other organizations for a fee, allowing them to use the platform with customized content for their specific regions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free App - Individual Farmers |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels8 records
Haller product offering
Product offeringCore offering
The Haller Foundation delivers the "Haller Journey," a four-stage methodology (Water Security, Farmer Training, Scaling Through Technology, and Building Self-sustaining Communities) for smallholder farmers and rural communities in Africa. Its digital centerpiece is the Haller Farmers App, a mobile platform providing sustainable farming techniques offline in English, Swahili, and French. The foundation also runs community-based farmer training, WASH infrastructure (wells, dams, eco-loos), mobile health clinics, and environmental education through the Nguuni Nature Sanctuary.
Product overview
Haller offers a unified portfolio centered on the Haller Journey—a four-stage methodology combining Water Security, Farmer Training, Scaling Through Technology, and Building Self-sustaining Communities. The cornerstone product is the Haller Farmers App, a mobile and web platform delivering sustainable farming knowledge offline in English, Swahili, and French. This is supported by hands-on Farmer Training at the Mtopanga Demonstration Farm and community demo plots, alongside physical infrastructure through WASH projects (wells, dams, eco-loos). The organization operates the Nguuni Nature Sanctuary and Nguuni Education Centre for environmental education, and provides healthcare services through the Haller Health Clinic with approximately 7,000 annual patient consultations. The Nano-Enterprise Programme delivers financial inclusion through seed capital and business training. Haller also licenses its technology via a white label program for partner organizations.
Differentiator
Problem solved
Functional benefit
Brands
- Haller Farmers App: Mobile and web application providing sustainable farming techniques, agricultural knowledge, and conservation information to smallholder farmers in Africa and beyond.
- Nguuni Nature Sanctuary
- Haller Park
Products and services
- Haller Farmers App Mobile and web application providing smallholder farmers in Africa with sustainable farming techniques, agricultural knowledge, and an interactive 1000 sq meter plot design tool. Available in English, Swahili, and French with offline access capability. Free to download on the App Store and Google Play.
- Farmer Training Programme
Quantifiable outcome
- Over 96,400 patient treatments delivered in Kenya
- +5 more outcomes
Companies that use Haller
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Haller technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Haller partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Regen TrustcoreNew partnership announced to strengthen smallholder resilience in Kikambala, Kenya, supporting regenerative agriculture projects across Africa.
- Fundatia ADEPTcoreWhite labeled the Haller Farmers App technology to create a sister app tailored to Eastern European smallholder farmers in Romania. Demonstrates the global scalability of the Haller platform.
- Tsavo TrustcorePartnership focused on education and conservation, including improving learning outcomes at secondary schools in Makueni County through solar power and digital learning tools. Also supports wildlife conservation efforts in the Tsavo region.
- Samburu Girls FoundationcoreCollaboration to protect young women in rural Kenya from FGM, child marriage, and beading. Provides education, safe shelter, and improved sanitation to empower girls and create lasting change.
- ShiviaminorPartnership delivering impact programs to smallholder farmers, part of Haller's network of 100+ partnerships.
- La Maison de l'ArtemisiacoreCollaborated to add French language support to the Haller Farmers App and contributed medicinal plant knowledge to the app's content library. Survey collaboration across 15 African countries.
- United Action for Children CameroonminorPartner in the mobile technology usage survey across African countries, helping understand technology adoption among smallholder farmers.
- Centre for Community Health Change (CCCHEC)minorPartner in research on mobile technology usage among African smallholder farmers.
- Initiative for Climate and Renewable Energy Advocacy (ICCREA)minorPartner in research collaboration on mobile technology usage among African smallholder farmers.
- Harvest Food ForestcoreTraining community gardeners to build resilient, climate-smart futures through school food forests in Kenya and Uganda.
- Milgis TrustcorePartnership improving livelihoods in Northern Kenya through family planning, water projects, and ecosystem restoration.
- Nikoi IslandminorPartnership supporting sustainable development initiatives.
- Osiligi Charity ProjectsminorDecember 2023 partnership for farmer training sessions in Kenya, an exciting step in scaling regenerative farming knowledge.
- Steepsoft AIcoreLong-term technology partner responsible for implementing app updates and improvements in the refreshed Haller Farmers App.
Scale indicators14 records
Recent moves6 records
Expansion highlights6 records
Haller competitors and assessment
Company assessmentDirect peers
- Digital Green: Non-profit that uses video and digital tools to share agricultural best practices with smallholder farmers, particularly in India and Sub-Saharan Africa. Comparable as a technology-mediated extension model for smallholders, with similar offline/ low-bandwidth design constraints.
- Self Help Africa: International development organisation headquartered in Ireland/UK working with smallholder farmers in Africa on sustainable agriculture, enterprise development, and food security. Comparable as a UK-registered NGO serving overlapping smallholder segments.
- Farm Africa: UK-registered charity working with smallholder farmers in eastern Africa on sustainable agriculture, market access, and climate-resilient farming. Directly comparable as a UK-based international development organisation targeting similar farmer outcomes in overlapping geographies.
- Precision Development (PxD): Non-profit that delivers agricultural extension advice to smallholder farmers via mobile phone, using digital channels to scale agronomic information. Directly comparable to the Haller Farmers App as a digital-first extension tool for resource-poor smallholders.
- One Acre Fund: Large non-profit social enterprise providing smallholder farmers in Sub-Saharan Africa with farm inputs, training, and market access. Highly comparable to Haller's model of bundled services for African smallholders, though One Acre Fund operates at far greater scale and focuses more on input financing.
- Farm Concern International: Africa-based non-profit working with smallholder farmers and pastoralists on commercialisation, market access, and sustainable production. Directly comparable as a smallholder-focused African development organisation addressing similar production and market challenges.
- TechnoServe: International non-profit that works with enterprising people in the developing world to build competitive farms, businesses, and industries. Comparable in targeting smallholder farmer prosperity in Africa and in the integrated training-plus-enterprise support model.
Broad incumbents
- Concern Worldwide: Large international humanitarian organisation addressing extreme poverty, with significant programming in livelihoods, WASH, and health in East Africa. Comparable in delivering integrated WASH, health, and livelihoods programming to similar rural Kenyan and East African communities, though at much larger scale and with a broader mandate.
Emerging players
- Fundatia ADEPT: Romanian foundation focused on small-scale farming and traditional landscapes that has white-labelled the Haller Farmers App. Comparable both as a peer organisation serving smallholders and as the first public commercial proof point of Haller's white-label model.
- WeFarm (now part of Grupo): Peer-to-peer digital network that enabled smallholder farmers to share agricultural advice via SMS, now part of Grupo offering a wider digital ecosystem for farmers. Comparable as a digital agriculture knowledge-sharing platform for smallholders, though pivoted to a broader commerce model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Haller social profiles
Digital presenceHaller compliance and trust
Trust signalCompliance1 record
Haller financial estimates
Financial estimateRevenue estimate
Valuation estimate
Haller leadership team
Management profileNumber of profiles
Profiles7 records
Haller funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Haller M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Haller
What does Haller do?
The Haller Foundation delivers the "Haller Journey," a four-stage methodology (Water Security, Farmer Training, Scaling Through Technology, and Building Self-sustaining Communities) for smallholder farmers and rural communities in Africa. Its digital centerpiece is the Haller Farmers App, a mobile platform providing sustainable farming techniques offline in English, Swahili, and French. The foundation also runs community-based farmer training, WASH infrastructure (wells, dams, eco-loos), mobile health clinics, and environmental education through the Nguuni Nature Sanctuary.
Is Haller a public or private company?
Haller is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Haller founded?
Haller was founded in 2004. It employs 1 to 10 people.
Where is Haller based?
Haller is headquartered in Kent, United Kingdom, in the Europe region.
How does Haller make money?
Two revenue lines are on record. Donations and Charitable Funding is the primary driver. The others are white Label Licensing.
Who are Haller's main competitors?
Direct peers on record are Digital Green, Self Help Africa, Farm Africa, Precision Development (PxD), One Acre Fund, Farm Concern International and TechnoServe. Concern Worldwide is listed as a broad incumbent. Emerging players are Fundatia ADEPT and WeFarm (now part of Grupo).
Does Haller have an API?
No public API is recorded for Haller.
What industry is Haller in?
Haller's product category is Sustainable Development & Agriculture. Its primary akta.pro industry code is AFAGALAA, Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping), with a secondary code of AFAAAFAK, Carbon, Sustainability & MRV Platforms (GHG Accounting, Regenerative Ag). Its NAICS code is 115116 and its SIC code is 700.