Lassen Sportswear

Name

Lassen Sportswear

Legal name

Lassen Sportswear

Website

https://lassen.co.za

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Lassen Sportswear is a Durban, South Africa-based custom sublimation sportswear manufacturer founded in 2007, producing custom apparel for cycling, triathlon, motocross, soccer, rugby, and athletics teams, plus promotional items, using in-house printing with imported European inks and branded fabrics.

Ownership category

akta.pro rank

Headquarters

HQ city

Durban

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Custom Sublimated Sportswear Manufacturing: Lassen Sportswear generates revenue through custom manufacturing of sublimated sportswear. Customers engage through a quote-based process: design conceptualisation, quote and timelines, final design approval, manufacturing, and courier delivery. Each order is bespoke and one-time in nature, though repeat customers may place multiple orders over time.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Lassen Sportswear manufactures custom sublimated sportswear for cycling, triathlon, soccer, rugby, athletics, and motocross, as well as sublimated flags, banners, and promotional items. The company handles the entire process in-house at its Durban factory, from graphic design conceptualisation through sublimation printing using imported European paper and inks to cutting, sewing, and quality inspection. Customers receive bespoke garments via courier following a quote-based Assess → Quote → Design → Deliver workflow.

Product overview

Lassen Sportswear is a custom sublimation sportswear manufacturer offering a portfolio of sports apparel products across multiple sporting codes including cycling, triathlon, soccer, rugby, athletics, and motocross. The company also produces sublimated promotional items such as flags and banners. All manufacturing and sublimation printing is conducted in-house at their Durban factory, from graphic design through to final production and quality inspection. The core offering consists of custom-designed, sublimated sportswear where designs are digitally printed onto fabric before manufacturing.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Sublimated Cycling Apparel Custom sublimated cycling tops and jerseys manufactured in-house at Lassen Sportswear's Durban factory with imported European inks and branded fabrics, designed for cycling teams, clubs, and individual cyclists in South Africa.
• Custom Sublimated Triathlon Apparel Custom sublimated sportswear for triathlon events, covering cycling, running, and swimming components, manufactured to order for triathlon teams and athletes in South Africa.
• Custom Sublimated Motocross Apparel Custom sublimated motocross jerseys and gear manufactured in-house, designed for motocross riders and teams seeking durable team-branded apparel in South Africa.
• Custom Sublimated Soccer Apparel Custom sublimated soccer jerseys and sportswear manufactured to order for soccer teams in South Africa, using in-house sublimation printing and branded fabrics.
• Custom Sublimated Rugby Apparel Custom sublimated rugby jerseys and sportswear produced for rugby teams, manufactured in-house at Lassen Sportswear's Durban factory.
• Custom Sublimated Athletics Apparel Custom sublimated sportswear designed for athletics events, manufactured in-house for athletics teams and individual competitors in South Africa.
• Custom Sublimated Flags and Banners Sublimated flags and banners manufactured to order for promotional, advertising, and event purposes, using Lassen Sportswear's in-house sublimation printing equipment.
• Custom Sublimated Promotional Items Custom sublimated promotional items produced in-house at Lassen Sportswear for marketing, event, and branding campaigns across South Africa, leveraging the same European inks and branded fabric supply chain as their apparel range.

Named customers11 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Castelli Cycling: Established Italian cycling apparel brand offering both off-the-shelf and custom team kits — overlaps with Lassen in the custom cycling team-apparel space but as part of a broader global apparel portfolio.
• Pearl Izumi: Global performance cycling and athletic apparel brand offering custom team programs — broader incumbent with overlapping custom cycling apparel capability but a much wider product and distribution footprint than Lassen.

Direct peers

• Verge Sport: Custom cycling and triathlon apparel manufacturer producing sublimated kits for teams and events — matches Lassen's core cycling/triathlon focus and custom sublimation workflow.
• Jakroo: Global custom sportswear manufacturer specializing in sublimated cycling, running, and team apparel with online design tools — competes with Lassen in the custom sublimated team-garment category.
• Bioracer: Belgian custom cycling, triathlon, and motorsport apparel manufacturer producing sublimated kits for teams and clubs — comparable custom sublimation focus with multi-sport depth like Lassen's.
• Voler Apparel: US custom cycling jersey and team apparel manufacturer with in-house sublimation and design services — comparable to Lassen's end-to-end design-to-delivery custom sportswear model.
• Primal Wear: US-based custom cycling and team apparel manufacturer offering sublimated kits for teams, clubs, and events — directly comparable to Lassen's custom sportswear manufacturing model across multiple disciplines.
• Champion System: Custom sublimated cycling, triathlon, and team apparel manufacturer serving teams and clubs worldwide — directly comparable in offering, target customer (team/sport clubs), and sublimation-based production model.

Regional players

• Epic Sportswear: South African cycling apparel brand and manufacturer producing custom and ready-made cycling kit — directly competes with Lassen in the same Durban/SA cycling team-apparel market.
• Scody: Australian custom cycling and triathlon apparel manufacturer using sublimation printing for teams and clubs — comparable product range and sublimation production model, but operating in Oceania rather than Africa.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Customer concentration

• Facebookfacebook.com/lassenSA
• Instagraminstagram.com/lassensportswear
• Xx.com/lassensports
• LinkedInlinkedin.com/company/lassen-sports-wear

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lassen Sportswear