NovaCare
NovaCare is a Hunter-based not-for-profit aged and community care provider serving older adults across Newcastle, Lake Macquarie, the Lower Hunter, Port Stephens, and Maitland in NSW, Australia. It delivers home-based nursing, personal care, allied health, domestic support, transport, social, and respite services funded through government programs and private fees.
- Company typePrivate
- Founded1989
- HeadquartersCarrington, Australia
- Headcount101–250
- GTM typeB2C
- OfferingServices
NovaCare firmographics
Firmographics- Name
- NovaCare
- Legal name
- NovaCare
- Website
- https://novacare.org.au
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- NovaCare is a Hunter-based not-for-profit aged and community care provider serving older adults across Newcastle, Lake Macquarie, the Lower Hunter, Port Stephens, and Maitland in NSW, Australia. It delivers home-based nursing, personal care, allied health, domestic support, transport, social, and respite services funded through government programs and private fees.
- Ownership category
- akta.pro rank
NovaCare industry classification
Industry- Product category
- Aged Care and Community Services
- NAICS
- Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Home Health Care Services (8082), Services-Social Services (8300)
- akta.pro primary industry
- Conversation, Cognitive Stimulation & Activity Facilitation (HSABAAAB)
Keywords
Where NovaCare is headquartered
LocationHeadquarters
- HQ city
- Carrington
- HQ country
- Australia
- HQ region
- Oceania
Offices6 records
Markets served
NovaCare business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Government-Funded Home Care Services: NovaCare receives revenue through the Australian Government's Support at Home Program (introduced November 2025, replacing Home Care Packages) and Commonwealth Home Support Program. These are federally funded programs where the government subsidises aged care services for eligible older adults. Consumers receive funding packages and can choose NovaCare as their provider.
- Private Fee-for-Service: All NovaCare services are available on a private fee basis without government referrals. Private clients pay directly for services including respite care, domestic support, personal care, and transport. This provides revenue from clients who may not qualify for government subsidies or prefer to pay out-of-pocket.
- Respite Care Services: Respite services provided to both government-funded homecare package holders and private paying adults. Includes day respite, overnight respite at Ailsa Craig Cottage, and in-home respite support. Funding can come from homecare packages or the Australian Government's Carer Gateway.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Support at Home Program - Government Subsidised |
| Other | Pay-as-you-go | Private Fee-for-Service |
| Subscription | Monthly | Commonwealth Home Support Program |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
NovaCare product offering
Product offeringCore offering
NovaCare is a Hunter-based not-for-profit that delivers coordinated home care, respite, allied health, social, transport, and dementia services to older adults so they can remain living independently at home. Core delivery runs through the federally funded Support at Home Program and Commonwealth Home Support Program, supplemented by private fee-for-service arrangements, and is supported by dedicated Care Partners, social centres in Merewether, Swansea, Morisset and Taylors Beach, and the Ailsa Craig Cottage overnight respite facility.
Product overview
NovaCare is a Hunter-based, not-for-profit aged and community care organization offering a comprehensive suite of home care services through the Support at Home Program and Commonwealth Home Support Program. The core offering centers on enabling older adults to live independently at home through coordinated services including nursing care, personal care, allied health, domestic supports, transport, garden maintenance, and respite care. The organization operates dedicated respite facilities (Ailsa Craig Cottage) and four social centres across Merewether, Swansea, Morisset, and Taylors Beach. Digital services include the NovaConnect platform for virtual connections and online exercise classes. NovaCare also runs specialty programs like Dementia Care, Companionship, Cycling Without Age, and ActiveStrongerBetter exercise programs. Services span Newcastle, Lake Macquarie, Lower Hunter, Port Stephens, and Maitland regions.
Differentiator
Problem solved
Functional benefit
Brands
- Ailsa Craig Cottage: A privately owned respite cottage located in Hamilton, NSW, offering day, overnight, and planned respite care services in a fully renovated federation home environment.
- NovaConnect
- NovaLife
- Cycling Without Age
- ActiveStrongerBetter
Products and services
- Support at Home Program A federally funded home care program introduced in November 2025 providing coordinated home support services including clinical care (nursing, occupational therapy, podiatry), independence supports (showering, medications, transport, respite), and everyday living assistance (cleaning, gardening, shopping, meal preparation) to help older adults remain living independently at home in the Hunter region.
- Respite Care Carer support service offering day, evening, overnight, and emergency respite either in clients' homes or at the Ailsa Craig Cottage facility, accommodating up to 10 people during the day and 4 overnight. Available to homecare package holders and private paying adults, with funding accessible via the Carer Gateway.
- Ailsa Craig Cottage Respite Facility A four-bedroom architecturally enhanced federation home in Hamilton, NSW offering respite accommodation with private ensuites, daily activities, pet therapy, art, gardening, BBQ, and men's shed facilities for up to 10 day guests and 4 overnight guests. Positioned as Newcastle's only overnight respite facility.
- Respite in Your Home In-home respite service providing 1:1 holistic support including overnight stays, meal preparation, and companionship to give primary caregivers a break. Available on regular or ad-hoc scheduling for older adults in the Hunter region.
- Nursing Care Registered nurse clinical services delivered in clients' homes including catheter care, medication management, diabetes management, pre and post hospital care, wound care, continence care, COVID-19 care, nursing assessments, and tube feeding supports.
- Personal Care Personal care assistance with bathing, dressing, toileting, medication management, and clinical wound management delivered by staff holding Certificate III Individual Support qualifications.
- Allied Health Services Coordinated wellness and allied healthcare including physiotherapy, occupational therapy, registered nurse visits, podiatry, dietitian, speech therapy, dental, vision, hearing services, home modifications, and rehabilitation support.
- Domestic Supports Housekeeping and domestic assistance including cleaning, laundry, washing, and everyday living duties to help consumers live safely and independently at home.
- Transport Services Transportation services using 12-seater buses for social outings and cars for private transport to medical appointments, shopping, and other destinations throughout Newcastle, Lake Macquarie, Port Stephens, Maitland and beyond, with staff accompanying clients.
- Home and Garden Maintenance Lawn mowing, hedge maintenance, planting, rubbish removal, pressure washing, and home repairs performed by three dedicated grounds and gardens teams with equipped utes.
- Dementia Care Specialised dementia support services including in-home prompts, welfare checks, respite care, social centre activities, and staff trained in dementia techniques and responses, designed to help people living with dementia remain at home with greater comfort and safety.
- Social Services Social support programs including NovaLife activities, exercise classes (Healthy Moves, Strength Balance and Relax, Aqua Aerobics), group outings, special events, interest groups, and access to social centres in Merewether, Swansea, Morisset, and Taylors Beach.
- Companionship Social companionship service providing someone to talk to, share activities with, and engage in hobbies, games, conversations, learning, and outdoor activities to combat isolation and loneliness among older adults.
- NovaConnect Virtual Day Centre Online communication and technology service (NovaConnect) helping clients build digital skills to access video calls, online exercise classes, shopping assistance, music, podcasts, and travel experiences from home, including Virtual Day Centre experiences and technology training for clients unfamiliar with digital services.
- Cycling Without Age Program International movement initiative brought to the Hunter region by NovaCare, providing trishaw cycling experiences to elderly citizens, with NovaCare staff and volunteers serving as pilots to deliver wind-in-hair experiences and active citizenship.
- ActiveStrongerBetter Exercise Program Exercise program offering low to moderate intensity classes for older adults promoting independence, confidence, health, and wellbeing, supported by NSW Health and managed by Hunter Ageing Alliance and NovaCare Community Services.
Quantifiable outcome
- Over 35 years of operation in the Hunter region
- +2 more outcomes
Companies that use NovaCare
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
NovaCare technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
NovaCare partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Pride in DiversityminorPride in Diversity is an affiliate partner of NovaCare. This partnership supports NovaCare's commitment to inclusive workplaces and services for diverse communities.
- Cycling Without AgeminorNovaCare initiated the Hunter region chapters for this international movement that helps people experience the joy of cycling again. The movement provides opportunities for elderly citizens to remain active citizens by cycling on specially designed trishaws. NovaCare staff and volunteers serve as pilots.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
NovaCare competitors and assessment
Company assessmentDirect peers
- KinCare: One of Australia's largest dedicated in-home care providers, delivering government-funded home care packages and private services across NSW and other states. KinCare is the closest national scale comparable to NovaCare's home care model, with similar reliance on My Aged Care referrals and support at home funding.
- Bolton Clarke: Major Australian not-for-profit providing home care, allied health, and nursing services nationally, including NSW. Comparable service breadth to NovaCare (nursing, personal care, domestic, transport) and a similar NFP funding model via HCP/CHSP, though at much larger national scale.
- HammondCare: NFP specialising in dementia care, home care, and residential aged care, with strong presence in NSW and a focus on complex needs. Directly comparable on dementia in-home services and on the relationship-led, small-team model that NovaCare promotes.
- Home Instead Australia: Global home care franchise operating across Australian metros and regional areas, focused on personal care, companionship, and dementia support for older adults. Comparable in core companion and personal-care offering, though delivered through a franchise model rather than NFP.
- Uniting (UnitingCare Ageing): Large NFP delivering aged care, home care, and community services across NSW and ACT under multiple brands. Comparable on NFP status, full aged-care service mix, and strong NSW regional footprint including Hunter-adjacent areas.
- BaptistCare: Faith-based NFP operating home care, residential aged care, and community services across NSW and WA. Comparable in mission and service mix, including dedicated Care Partners and Home Care Package delivery — making it a directly comparable regional NFP home care peer.
Broad incumbents
- Feros Care: National NFP aged care provider delivering home care, residential services, and the "Feros Digital" tech platform across regional and coastal Australia. Comparable on NFP home care plus the NovaConnect-style digital engagement strategy, but operates at national scale.
Emerging players
- Five Good Friends: Tech-enabled home care marketplace and provider operating in NSW and Queensland, matching clients with support workers via an app-based model. Comparable on home care delivery to older adults but competes on digital onboarding, transparency, and pricing — directly relevant to NovaCare's NovaConnect offering.
Regional players
- Whiddon: NFP aged care provider operating community and home care services across regional NSW and Queensland. Comparable as a regional NFP home care peer, though not active in the Hunter region specifically.
- ECH (ECH Inc): South Australia-based NFP providing home care, retirement living, and allied health services to older adults across regional SA. Comparable NFP home care model and regional density strategy, but does not operate in NSW.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks2 records
Key highlights6 records
Customer concentration
NovaCare social profiles
Digital presenceNovaCare financial estimates
Financial estimateRevenue estimate
Valuation estimate
NovaCare leadership team
Management profileNumber of profiles
Profiles12 records
NovaCare funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NovaCare M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NovaCare
What does NovaCare do?
NovaCare is a Hunter-based not-for-profit that delivers coordinated home care, respite, allied health, social, transport, and dementia services to older adults so they can remain living independently at home. Core delivery runs through the federally funded Support at Home Program and Commonwealth Home Support Program, supplemented by private fee-for-service arrangements, and is supported by dedicated Care Partners, social centres in Merewether, Swansea, Morisset and Taylors Beach, and the Ailsa Craig Cottage overnight respite facility.
Is NovaCare a public or private company?
NovaCare is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was NovaCare founded?
NovaCare was founded in 1989. It employs 101 to 250 people.
Where is NovaCare based?
NovaCare is headquartered in Carrington, Australia, in the Oceania region.
How does NovaCare make money?
Three revenue lines are on record. Government-Funded Home Care Services are the primary driver. The others are private Fee-for-Service and respite Care Services.
Who are NovaCare's main competitors?
Direct peers on record are KinCare, Bolton Clarke, HammondCare, Home Instead Australia, Uniting (UnitingCare Ageing) and BaptistCare. Feros Care is listed as a broad incumbent. Five Good Friends is listed as an emerging player. Regional players are Whiddon and ECH (ECH Inc).
Does NovaCare have an API?
No public API is recorded for NovaCare.
What industry is NovaCare in?
NovaCare's product category is Aged Care and Community Services. Its primary akta.pro industry code is HSABAAAB, Conversation, Cognitive Stimulation & Activity Facilitation. Its NAICS code is 62161 and its SIC code is 8082.