ICEB

What ICEB does

ICEB SAS is a privately held French software publisher and managed IT services provider headquartered in Chatou (Yvelines), founded in 1988. The company develops and operates four proprietary products: GBS, an ERP solution specialized for GPL (Liquefied Petroleum Gas) distribution companies and maintained for over 25 years; MAGIC BPM, a no-code business process automation platform originally launched in 1988 and used across healthcare, energy, insurance, industry, and public sector organizations; SQLInfo, an automatic documentation generator for MySQL, PostgreSQL, and SQL Server databases; and INFO3S, a managed services and local IT support portal.

The underlying technology stack spans Windows, Android, iOS, SQL/MySQL, PostgreSQL, PHP, Java, .NET, JavaScript, BPMN, ERP, CRM, Webservices, Workflow, and Drupal, with all four products developed and maintained in-house by a team of approximately 30 expert staff. ICEB holds ISO 9001 (quality management) and ISO 27001 (information security) certifications from Intertek/COFRAC, which serve as procurement credentials for its enterprise customer base of 300+ active clients across 150+ completed projects.

Revenue is generated through three streams: software publishing (licensing and subscriptions for GBS, MAGIC BPM, and SQLInfo), managed services (full IT infrastructure management via INFO3S), and professional services (custom development, deployment, training, and integration). Pricing is quote-based with multi-year contracts and no public pricing tiers, and the go-to-market is consultative enterprise sales driven by demo requests and 24-hour expert response, with worldwide reach concentrated in French-speaking markets.

Name

ICEB

Legal name

ICEB SAS

Website

https://iceb.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

ICEB SAS is a privately held French software publisher and managed IT services company, founded in 1988 in Chatou, France. It serves 300+ enterprise clients with proprietary ERP (GBS), no-code BPM (MAGIC BPM), database documentation (SQLInfo), and managed IT services (INFO3S).

Ownership category

akta.pro rank

Product category

Enterprise Business Software (ERP/BPM)

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)

Keywords

• ERP software solutions
• Business process automation
• Managed IT services
• Custom software development
• Database documentation tools

Headquarters

HQ city

Chatou

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Publishing: Development and maintenance of custom business software including ERP, BPM applications, and specialized tools (GBS, Magic BPM, SQLInfo). Revenue generated from software licenses and subscriptions.
2. Managed Services (Infogérance): Full IT infrastructure management, proactive maintenance, and responsive user support through INFO3S platform. Ongoing service contracts with clients.
3. Professional Services: Custom software development, implementation, deployment, training, and ongoing support services for ERP and BPM solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

ICEB SAS designs, integrates, and manages custom business software solutions for demanding enterprises. Its portfolio includes four proprietary products: GBS (an ERP for distribution and service companies covering sales, procurement, stock, accounting, and reporting), MAGIC BPM (a no-code business process automation platform developed since 1988), SQLInfo (automatic documentation generator for SQL databases), and INFO3S (a managed IT services and helpdesk portal). The company also delivers custom application development (mobile/web), SI integrations, and cybersecurity services.

Product overview

ICEB SAS operates as a software publisher and IT management company offering a comprehensive suite of business solutions for demanding enterprises. The portfolio consists of four core products: GBS (an ERP solution for distribution and service companies), MAGIC BPM (a no-code business process automation platform developed since 1988), SQLInfo (a database documentation tool), and INFO3S (a managed services portal). Together with professional services including software development, mobile/web app development, managed services, SI integrations, and cybersecurity offerings, ICEB provides end-to-end coverage of enterprise IT systems.

Differentiator

Problem solved

Functional benefit

Brands

• MAGIC BPM: No-code business process automation platform developed by ICEB since 1988 for automating and optimizing business processes without technical skills required.
• GBS
• SQLInfo
• INFO3S

Products and services

• GBS Complete ERP solution for the operational and financial management of distribution and service companies, covering sales management, procurement, stock management, accounting, and reporting. Designed for GPL distributors and similar distribution/service businesses.
• MAGIC BPM No-code business process automation platform enabling workflow automation without technical skills. Serves HR, Procurement, Quality, IT, and Finance processes across healthcare, energy, insurance, industry, and public sector organizations.
• SQLInfo Automatic documentation generator for SQL databases supporting MySQL, PostgreSQL, and SQL Server, generating visual diagrams and shareable exports. Designed for software development teams and database administrators.
• INFO3S Managed services portal providing IT infrastructure management including user support and helpdesk, infrastructure maintenance, network management, security and backups, and custom development. Outsources IT management for client organizations.
• Custom Software Development Services Professional services for custom software development, mobile (iOS/Android) and web application design, implementation, deployment, training, and ongoing support for ERP and BPM solutions.
• IT Security & Cybersecurity Services Security audits, ISO 27001 compliance support, data protection, and business continuity services for enterprise organizations.

Quantifiable outcome

• Reduction of errors and delays through automated workflows
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Bizagi: Global BPM and low-code process automation platform with strong presence in Europe and Latin America. Bizagi competes with MAGIC BPM in the intelligent BPM suite space, offering similar capabilities for HR, procurement, and finance process automation across enterprise customers.
• Bonitasoft: French open-source BPM and workflow automation vendor founded in 2009, headquartered in Grenoble. Bonitasoft competes directly with MAGIC BPM in the French market for BPM platforms targeting HR, finance, and operational process automation, with similar no-code/low-code positioning.
• Camunda: Berlin-based BPM and process orchestration platform serving enterprise developers and business users. Camunda competes in the workflow automation category with MAGIC BPM, though more developer-focused, and represents the cloud-native, well-capitalized competitor ICEB faces in European BPM deals.

Regional players

• Devoteam: French IT services and consulting firm specializing in cloud, cybersecurity, and digital transformation. Devoteam competes with ICEB's INFO3S managed services and custom development offerings in the French enterprise market, with similar consulting-led GTM motion and broader vendor partnerships.

Broad incumbents

• Infor: US-based ERP vendor with strong vertical specialization in distribution, manufacturing, and services industries. Infor's industry-specific CloudSuites compete with GBS ERP in distribution and services verticals globally, including French-speaking markets where ICEB operates.
• Appian: US-based low-code automation and BPM platform targeting large enterprises and government agencies. Appian competes with MAGIC BPM in process automation deals, particularly where ISO 27001 and compliance certifications are prerequisites, representing the well-funded international challenger.
• Sage: UK-headquartered global ERP, accounting, and HR software vendor with strong presence in French SMB market. Sage's X3 and cloud ERP offerings compete with GBS in distribution and services verticals, while their broader portfolio overlaps with ICEB's managed services and BPM positioning.
• Cegid: Major French ERP and cloud business management software vendor serving SMB and mid-market customers across multiple verticals. Cegid competes with ICEB's GBS ERP in the French distribution and services market while also offering HR, finance, and CRM modules that overlap with MAGIC BPM use cases.
• Microsoft Dynamics 365: Microsoft's cloud ERP and CRM suite with Power Platform low-code tools for workflow automation. Dynamics competes with both GBS ERP and MAGIC BPM in French enterprise and mid-market deals, often bundled with Microsoft 365 and Azure relationships that smaller specialists cannot match.

Emerging players

• ProcessMaker: Low-code BPM and workflow automation platform targeting mid-market and enterprise customers with AI-enhanced process modeling. ProcessMaker competes with MAGIC BPM in the intelligent automation space, often appearing as an alternative in European RFPs where cloud-native delivery is preferred.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ICEBSAS
• LinkedInlinkedin.com/company/iceb-sas

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ICEB