Pogo Physio

What Pogo Physio does

POGO Physio is a privately held, founder-owned allied-health practice headquartered in Robina on the Gold Coast, Australia, operating from a purpose-built facility established in 2024 that houses a dedicated rehab gym, exercise testing zones, and multiple therapy rooms. Founded in 2006 by APA Titled Sports & Exercise Physiotherapist Brad Beer (originally trading as My Back's Physio), the practice has grown into a multidisciplinary clinic delivering physiotherapy, exercise physiology, podiatry, dietetics, remedial and sports massage, and clinical Pilates alongside technology-enabled therapies (AlterG anti-gravity treadmill, GALILEO whole body vibration, Normatec recovery, shock wave therapy, VO2 max testing, VALD force plates).

The company's product platform is organised around a 60-minute "Discover Recover™" initial assessment and three pricing formats: session-to-session pay-as-you-go, fixed-fee Finish Line® Programs (2, 6 and 12 week durations with unlimited sessions), and tiered Monthly Wellness Booster™ subscriptions, supported by a registered trademark portfolio and the Finish Line® Workbook progress-tracking tool. The practice differentiates through founder-led authority (Amazon bestselling book "You CAN Run Pain Free!", The Physical Performance Show podcast with 369+ episodes, and a 900+ article blog across 30 categories) and through its elite athlete credentials, including named service relationships with Athletics Australia, Triathlon Australia, New Zealand High Performance and British Triathlon.

POGO Physio serves a diversified customer base: general public and active adults on the Gold Coast are the volume segment, runners and recreational athletes are a marquee positioning segment, and a small number of elite/Olympic-level athletes provide endorsement and credibility. Revenue is generated per session, via bundled fixed-fee programs, monthly subscriptions, specialty therapy sessions, telehealth consultations (extending reach to all Australian states and multiple international markets), and book sales. Distribution is direct-to-consumer via online booking, phone, and the physical clinic, with referral channels into Medicare (CDM), NDIS, DVA and WorkCover Queensland.

Name

Pogo Physio

Legal name

POGO Physio

Website

https://pogophysio.com.au

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

POGO Physio is a Gold Coast-based allied-health practice founded in 2006 that delivers multidisciplinary physiotherapy, sports rehab, podiatry, dietetics, exercise physiology and clinical Pilates to a diversified base of general public, runners and elite athletes, monetising through initial assessments, fixed-fee Finish Line® programs, monthly subscriptions and specialty therapies with telehealth extending reach nationally and internationally.

Ownership category

akta.pro rank

Product category

Physiotherapy & Allied Health Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Offices of Podiatrists (621391)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Sports Physical Therapy & Return-to-Play Rehab (HSADAIAB)

akta.pro secondary industries

Orthopedic Physical Therapy & Post-Op Rehab (HSADAIAA), Return-to-Sport / Post-Rehab Athletic Reconditioning (HSADAEAJ), Sports Medicine, Athletic Training & Rehabilitation Services (EDALAIAH)

Keywords

• Physiotherapy services
• Sports injury rehabilitation
• Exercise physiology
• Clinical pilates
• Running physiotherapy

Headquarters

HQ city

Gold Coast

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Physiotherapy Consultations: Individual physiotherapy sessions including initial 60-minute Discover Recover™ appointments and follow-up session-to-session appointments. Revenue generated on a per-session basis.
2. Fixed Fee Finish Line® Programs: Fixed-fee unlimited access rehabilitation programs (2, 6, and 12 week options) providing certainty of spend for clients. Bundled prepaid programs offering unlimited sessions within the program period.
3. Monthly Wellness Booster Packages: Monthly fixed-fee wellness packages in Gold, Silver, and Bronze tiers providing ongoing physiotherapy access and maintenance care.
4. Remedial & Sports Massage: Accredited remedial and sports massage therapy sessions available in 30, 45, 60, or 90 minute durations. Includes pregnancy massage options. Health fund rebates apply.
5. Podiatry Services: Gold Coast podiatry services including custom orthotics, biomechanical assessment, gait analysis, sports injuries, and general foot care. Provided by in-house podiatrist Daniel Cavanagh.
6. Exercise Physiology: Exercise physiology services for injury rehabilitation, chronic condition management, sporting performance, active ageing, and disability. Supports Medicare (TCA/CDM referrals), NDIS, DVA, WorkCover, and private health insurance.
7. Diet & Nutrition Consultations: Accredited practising dietitian consultations including personalised meal plans, nutritional analysis, sports nutrition for endurance events, injury recovery nutrition, and weight management.
8. Telehealth Online Consultations: Remote physiotherapy consultations delivered via video platform, enabling treatment for geographically distant clients. Supports Medicare CDM, WorkCover QLD, DVA, and private health rebates.
9. Specialty Therapy Sessions: Revenue from Whole Body Vibration Therapy (GALILEO), Shock Wave Therapy, Normatec Recovery sessions, and AlterG Anti-Gravity Treadmill sessions.
10. Shock Wave Therapy (ESWT): Extracorporeal Shock Wave Therapy for musculoskeletal disorders including plantar fasciitis, calcific shoulder tendinopathy, gluteal tendinopathy, lateral epicondylalgia, and Achilles tendinopathy.
11. Running Book Sales: Sales of the Amazon bestselling book 'You CAN Run Pain Free! 2nd Edition' by Brad Beer, available in print, Kindle, iBooks, and Audible formats.
12. Active Rehab / Pilates Classes: Physiotherapist-led small group clinical exercise classes (maximum 4 people per class), run over 40+ classes per week. Uses reformers, wunda chairs, trapeze tables, weights, and bosu balls. Pre-paid class packs available.
13. Onero™ Bone Exercise Classes: Licensed Onero™ osteoporosis treatment program delivered by trained physiotherapists or exercise physiologists. Twice-weekly supervised sessions to increase bone density, strengthen muscle, and prevent falls. Supports GPMP Medicare referrals.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

POGO Physio is a multidisciplinary allied health practice on the Gold Coast delivering outcome-focused physiotherapy, exercise physiology, podiatry, dietetics, massage, and clinical Pilates services through 60-minute Initial Discover Recover Sessions, session-to-session physiotherapy, fixed-fee Finish Line Programs, and Monthly Wellness Booster packages. The practice pairs hands-on manual therapy and structured exercise rehabilitation with advanced equipment (AlterG, GALILEO, Normatec, shock wave therapy) to treat musculoskeletal, sports, running, tendon, bone, and post-surgical conditions for individuals ranging from elite athletes to general public clients.

Product overview

POGO Physio operates as a multi-service physiotherapy practice offering a unified platform of rehabilitation and performance services. The core offering consists of Initial Appointments (60-minute Discover Recover™ Sessions), Session to Session appointments, and fixed-fee Finish Line® Programs (2, 6, and 12 week durations) plus Monthly Wellness Booster packages. These core physiotherapy services are supplemented by specialized modules including Running Physio, Active Rehab Class (Clinical Pilates), Remedial & Sports Massage, Podiatry, Exercise Physiology, Diet & Nutrition, and Telehealth consultations. The practice also offers technology-enhanced treatments such as AlterG Anti-Gravity Treadmill, Normatec Recovery System, Whole Body Vibration Therapy (GALILEO™), Shock Wave Therapy, Tendon Clinic, ONERO Bone Exercise Classes, and VO2 Max Testing. Educational content includes the book 'You CAN Run Pain Free!' and The Physical Performance Show podcast. POGO Physio serves clients ranging from elite athletes (including Olympic medalists) to general population across the Gold Coast region.

Differentiator

Problem solved

Functional benefit

Brands

• The Physical Performance Show: A podcast hosted by Brad Beer featuring expert editions and featured performer editions related to physical performance, sports physiotherapy, and running injury rehabilitation.
• You CAN Run Pain Free!
• Physio Finish Line
• Discover Recover Session

Products and services

• Initial Appointment (Discover Recover Session) 60-minute comprehensive initial physiotherapy consultation providing thorough assessment, accurate diagnosis, hands-on treatment, prognosis, goal identification, and commencement of a home exercise program with a Finish Line Workbook. Targeted at new clients beginning rehabilitation at POGO Physio.
• Session to Session Physiotherapy Pay-as-you-go physiotherapy appointments following the initial consultation for ongoing rehabilitation treatment on a per-session basis. Targeted at clients preferring flexible, per-visit billing rather than fixed-fee programs.
• Finish Line Programs Fixed-fee unlimited access physiotherapy rehabilitation programs available in 2, 6, and 12 week durations for completing rehabilitation, including 2 Week Fast Track (rapid pain relief) and 12 Week Into Performance variants. Targeted at clients wanting certainty of total spend and a defined outcome endpoint.
• Monthly Wellness Booster Packages Monthly fixed-fee wellness booster packages in Gold, Silver, and Bronze tiers providing ongoing physiotherapy access and maintenance care on a subscription basis. Targeted at clients seeking long-term preventive and maintenance physiotherapy.
• Running Physio Specialised physiotherapy service focused on running injury rehabilitation, gait analysis, and running performance enhancement, led by APA Titled Sports & Exercise Physiotherapist Brad Beer. Targeted at runners (recreational to elite) with running-related injuries.
• Active Rehab Class (Clinical Pilates) Physiotherapist-led small group exercise classes (maximum 4 people per class) using reformers, wunda chairs, trapeze tables, weights and bosu balls, run over 40 classes per week by male and female physiotherapists. Targeted at clients progressing through rehabilitation or seeking supervised strength and conditioning.
• Remedial & Sports Massage Accredited remedial and sports massage therapy sessions available in 30, 45, 60, or 90 minute durations including pregnancy massages, with private health fund rebates applicable. Targeted at clients seeking soft tissue therapy for injury, recovery or relaxation.
• Podiatry Podiatry services including sports injuries, heel pain, gait analysis, custom orthotics using foot scanning and milling technology, children's foot pain, and diabetic care. Targeted at clients with foot, ankle, gait or lower limb conditions.
• Exercise Physiology University-trained allied health service providing exercise therapy for injury rehabilitation, chronic condition management, sporting performance, active ageing, and disability, using VALD Force Plates, dynamometry and VO2 Max testing. Targeted at NDIS, Medicare CDM, DVA and WorkCover-funded clients plus private patients.
• Diet & Nutrition Consultations Accredited Practising Dietitian services including personalised nutrition consultations, meal plans, nutritional status analysis, sports nutrition for endurance events, and nutrition for injury recovery and weight management. Targeted at athletes, injured clients and general public seeking dietary guidance.
• Telehealth Online Consultations Online physiotherapy consultations delivered via video platform with remote exercise prescription using TrackActive, enabling treatment for geographically distant clients across Australia and internationally (NZ, USA, UK, Switzerland, South Africa, Indonesia, Canada, Bulgaria). Eligible for Medicare CDM, WorkCover QLD, DVA and selected private health rebates.
• Whole Body Vibration Therapy (GALILEO) Rehabilitation and conditioning sessions using the German-made GALILEO Whole Body Vibration Machine (5-30Hz, 0-13mm amplitude) for muscle, bone and tendon strengthening, osteoporosis, falls prevention and elite athlete conditioning. Targeted at clients needing advanced neuromuscular rehabilitation.
• Shock Wave Therapy (ESWT) Extracorporeal Shock Wave Therapy using mechanical energy pulses to promote healing for musculoskeletal disorders including plantar fasciitis, calcific shoulder tendinopathy, gluteal tendinopathy, lateral epicondylalgia and Achilles tendinopathy. Targeted at clients with chronic tendinopathies and stubborn soft-tissue conditions.
• Tendon Clinic Specialised tendon pathology treatment using evidence-based manual therapy, exercise prescription and adjunctive therapies such as shock wave therapy for Achilles tendinopathy, patellar tendinopathy and rotator cuff issues. Targeted at clients with chronic tendon pain and dysfunction.
• AlterG Anti-Gravity Treadmill Sessions Sessions on the NASA-designed AlterG Anti-Gravity Treadmill allowing users to run at a configurable percentage of body weight for bone stress injury rehabilitation, post-surgical recovery, gait training and progressive return to running. Targeted at injured runners and post-surgical clients needing controlled weight-bearing loading.
• Normatec Recovery System Dynamic compression sessions using the Pulse Pro Normatec Recovery System for optimised recovery from training loads and faster rehabilitation of lower limb injuries. Targeted at athletes and active clients needing accelerated recovery.
• ONERO Bone Exercise Classes Licensed osteoporosis treatment exercise program delivered twice weekly by trained physiotherapists or exercise physiologists to increase bone density, strengthen muscle and prevent falls; supports GPMP Medicare referrals. Targeted at adults with or at risk of osteoporosis.
• VO2 Max Testing Gold standard cardiovascular fitness and aerobic endurance testing on treadmill or stationary bike, providing individualised heart rate/power/pace training zones, detailed summary reports, and aerobic capability insights. Targeted at athletes and serious recreational exercisers seeking individualised training zones.
• You CAN Run Pain Free! (Book) Amazon bestselling running and jogging book by Brad Beer (Revised & Expanded 2nd Edition, 375 pages) covering a 5-step method for enjoying injury-free and faster running. Available globally in print, Kindle, iBooks and Audible formats.
• The Physical Performance Show (Podcast) Long-running podcast (369+ episodes) hosted by Brad Beer featuring Expert Edition interviews with leading physiotherapists, sports scientists and athletes, and Featured Performer Edition episodes with client success stories. Functions as POGO's primary content marketing and community-building channel.

Quantifiable outcome

• Over 50,000 clients helped since practice inception in 2006
• +5 more outcomes

Named customers20 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Six partnerships are on record, tiered core.

• Athletics AustraliacoreStrategic or Co-development PartnerPOGO Physio provides physiotherapy services for Athletics Australia athletes. This partnership positions the practice as a trusted provider for elite Australian track and field athletes, supporting rehabilitation and performance needs.
• Triathlon AustraliacoreStrategic or Co-development PartnerPOGO Physio provides physiotherapy services for Triathlon Australia athletes, supporting triathletes across swimming, cycling, and running disciplines.
• New Zealand High Performance (Athletics & Triathlon)coreStrategic or Co-development PartnerPOGO Physio provides physiotherapy services for New Zealand High Performance athletes in both athletics and triathlon, extending the practice's reach to international elite athletes from New Zealand.
• British TriathloncoreStrategic or Co-development PartnerPOGO Physio provides physiotherapy services for British Triathlon athletes competing internationally.
• Gold Coast MarathoncoreGTM or Marketing PartnerPOGO Physio is the official Gold Coast Marathon physiotherapy content provider, establishing authority in running physiotherapy and generating brand visibility among the running community.
• The Physical Performance ShowcoreGTM or Marketing PartnerThe Physical Performance Show podcast, hosted by Brad Beer, is a major content marketing and community-building platform. Physical Performance Livestream Events are also offered. The podcast features expert and featured performer editions, building brand authority and community.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Physio Inq: Australian mobile and clinic-based physiotherapy chain with strong sports, NDIS, and community-care focus. Comparable to POGO on multidisciplinary allied health delivery, NDIS/Medicare reliance, and Australian geography, with overlapping service lines in exercise physiology and massage.
• Back In Motion Health Group: Australia's largest physiotherapy franchise network offering multi-service allied health including sports physio, exercise physiology, massage, and pilates. Directly comparable to POGO on service mix, multi-disciplinary positioning, and Australian private-pay model, though operating at vastly greater scale via franchising.
• LifeReady Physiotherapy: Western Australia-based physiotherapy group offering physiotherapy, podiatry, dietetics, massage, and Pilates under one brand. Comparable to POGO on multidisciplinary allied health, recurring program offerings, and integrated care philosophy.
• Prana Physiotherapy & Health: Australian allied health practice combining physiotherapy, Pilates, exercise physiology, and massage with a wellness-led brand positioning. Comparable to POGO on clinical Pilates integration, multidisciplinary allied health, and content/education-driven marketing.
• Sports & Spinal Physiotherapy: Australian allied health group combining physiotherapy, exercise physiology, dietetics, podiatry, and Pilates. Highly comparable to POGO on multi-disciplinary service stack, recurring class-based offerings, and Australian private health rebate model.
• Precision Athletica: Sydney-based sports physiotherapy and high-performance clinic with elite athlete clientele and advanced technology (force plates, VO2 testing). Directly comparable to POGO on sports-physio specialism, elite athlete roster, technology-led assessment, and APA Titled clinician leadership.

Broad incumbents

• Aspetar Orthopaedic and Sports Medicine Hospital: Qatar-based elite sports medicine hospital serving Olympic athletes and professional leagues with advanced rehab technology including AlterG and force plate testing. Comparable to POGO on elite-athlete clientele and advanced rehab technology stack, though at vastly larger institutional scale and international scope.

Regional players

• Robina Physiotherapy (and Gold Coast peers): Local Gold Coast physiotherapy providers operating in or near Robina. They compete directly with POGO for in-person patients in the same catchment but lack POGO's elite athlete endorsements, podcast authority, and specialist technology stack.

Emerging players

• Move Well Physio: Smaller Australian physiotherapy practices with sports and running rehabilitation focus. Comparable to POGO on running and sports specialism but with narrower service mix and less developed content/brand authority.

Others

• The Bone Clinic (Onero™ licensor): Developer of the Onero™ osteoporosis exercise program that POGO Physio is licensed to deliver. Comparable as an ecosystem partner and content authority on bone health, providing POGO with a defensible specialty service line via licensing arrangement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pogo-physio
• Instagraminstagram.com/pogophysio
• Xx.com/pogophysio
• Facebookfacebook.com/pogophysio

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pogo Physio