Precision Athletica

What Precision Athletica does

Precision Athletica operates the NSW Centre of Excellence, a membership-based high-performance hub located at Sydney Olympic Park Athletics Centre in New South Wales, Australia. It is a business unit of Athletics NSW and was officially opened on 27 April 2024, delivering an integrated stack of strength and conditioning, sports science, sports medicine, and nutrition services to junior athletes aged 10–14 (Junior Development Program) and development athletes aged 14–18 (Performance Development Program), as well as to pre-elite and elite athletes across 42 sports. The Centre's technology layer is built on sports-science instrumentation rather than software products: Junior Athletic Movement Assessment (JAMA) for Peak Height Velocity and growth-stage tracking, Speed and Spatiotemporal Analysis combining GPS and high-speed video, and VALD-based sports screening for sprints, jumps, throws, and walks; an automated booking system supports a BLACKROLL Recovery Room, and a Thinkific-hosted Pathway Academy delivers online coach education.

The business model is a weekly subscription (A$99/week at Sydney Olympic Park for unlimited JDP sessions, A$45/week at the Tamworth regional hub for two sessions) layered with B2B contracts from national sporting bodies (Hockey Australia, Badminton Australia) and a school partnership (Trinity Grammar). Distribution is direct-to-consumer via an assessment-then-enrollment funnel and via channel/reseller partnerships (Rural Fit in Tamworth), while sports medicine and physiotherapy are delivered through an on-site partnership with Sydney West Sports Medicine, whose practitioners have served at every Olympics and Commonwealth Games for 23+ years. Customer acquisition is community-led within the NSW athletics pathway, supported by content marketing, parent education webinars, and email newsletters; the company is in early commercialization with only 5 disclosed employees and no disclosed revenue or external funding.

Name

Precision Athletica

Legal name

Athletics NSW Centre of Excellence

Website

https://precisionathletica.com.au

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Precision Athletica operates the NSW Centre of Excellence at Sydney Olympic Park, delivering integrated strength and conditioning, sports science, sports medicine, and nutrition services to junior, development, and elite athletes across 42 sports via a membership-based model and national-federation partnerships.

Ownership category

akta.pro rank

Product category

Youth Sports Performance Services

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Strength & Conditioning / Athletic Performance Training (HSADAEAB)

akta.pro secondary industries

Strength, Conditioning & Speed/Agility Training Facilities (MPAKAJAD), Athlete Testing & Combine Prep (metrics, scouting prep) (HSADAEAK), Elite Performance Training Centers (High-Performance/Pro Prep) (MPAKAJAC)

Keywords

• Athletic training programs
• Youth athlete development
• Strength and conditioning
• Sports physiotherapy
• Performance testing

Headquarters

HQ city

Sydney Olympic Park

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Membership-based Program Fees: Operating under a membership-based model where athletes pay weekly fees for access to training programs, assessments, and support services. Programs include Junior Development Program and Performance Development Program.
2. Sports Medicine Services: Physiotherapy and sports medicine services provided through Sydney West Sports Medicine partnership, offering assessment, treatment, and rehabilitation services to athletes and the broader community.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Precision Athletica operates a membership-based athletic development facility for athletes aged 10–18, delivering strength and conditioning coaching, sports physiotherapy, sports nutrition consultations, and physical performance testing out of the NSW Centre of Excellence at Sydney Olympic Park. The program runs as the high-performance youth arm of Athletics NSW, with athletes progressing through individualised training plans aligned to the sport's official development pathways.

Product overview

The NSW Centre of Excellence (Precision Athletica) is a sports performance center operating as a membership-based model under Athletics NSW. It offers an integrated suite of athletic development programs and services: the Junior Development Program (JDP) for ages 10-14 focusing on movement foundations and adaptability, the Performance Development Program for athletes 14-18 with sport-specific S&C coaching across 42 sports, and complementary services including sports physiotherapy (via Sydney West Sports Medicine), sports nutrition, and performance testing. Key testing capabilities include Junior Athletic Movement Assessment (JAMA) for growth/maturation tracking, Speed and Spatiotemporal Analysis using GPS and video, and VALD technologies for sports screening. The facility includes a BLACKROLL Recovery Room with compression boots and online booking. Regional access is provided through partnerships including Rural Fit Tamworth. The Pathway Academy provides online coach education and talent development through Thinkific.

Differentiator

Problem solved

Functional benefit

Brands

• BLACKROLL Recovery Room: State-of-the-art recovery space featuring three comfortable lounges and compression boots for athlete recovery after training and competition.
• Pathway Academy
• Pathway Academy Talent Program

Products and services

• Precision Athletica Membership Recurring membership for athletes aged 10–18 providing access to the integrated Precision Athletica training program at the NSW Centre of Excellence, Sydney Olympic Park (and Tamworth). Designed for junior track-and-field athletes within the Athletics NSW development pipeline.
• Strength and Conditioning Coaching Supervised strength and conditioning sessions delivered by qualified coaches to junior athletes to develop physical capacity, speed, power and movement competence.
• Sports Physiotherapy Sports physiotherapy assessment, treatment and rehabilitation services for junior athletes, delivered by physiotherapists as part of Precision Athletica's integrated service mix.
• Sports Nutrition Consultation Individualised sports nutrition consultations provided to junior athletes and their families as part of the development program, supporting fuelling, recovery and body composition goals.
• Performance Testing Physical performance testing and benchmarking for junior athletes (e.g., speed, power, strength, endurance metrics) used to track progress and inform program design.

Quantifiable outcome

• Athletes prepared for transition to elite/institute environments
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• University of SydneycoreStrategic or Co-development Partner · 19 January 2026Grow to Gold PhD project partnership focusing on strengthening athlete pathways and supporting coach education through applied research that directly informs practice.
• Hockey AustraliacoreStrategic or Co-development Partner · 28 May 2025NSW Performance Pathway Partnership supporting Hockey Australia NSW Performance Pathway Program. Up to 15 identified male and female players train out of Centre of Excellence throughout 2025 with dedicated S&C service, BLACKROLL Recovery Room access, and off-peak gym access.
• Badminton AustraliacoreStrategic or Co-development Partner · 25 March 2025Performance training partnership providing Badminton Australia athletes with access to S&C services including performance testing, individualised programming, in-house S&C sessions, and performance management while traveling for tournaments.
• BLACKROLLcoreGTM or Marketing Partner · 20 February 2025Performance partnership with globally renowned recovery and regeneration products brand. BLACKROLL Recovery Room established at Centre of Excellence featuring three comfortable lounges and compression boots. Automated online booking system for recovery sessions during opening hours.
• Sydney West Sports MedicinecoreStrategic or Co-development Partner · 29 January 2025Partnership bringing world-class sports medicine and performance services under one roof at the Centre of Excellence. Sydney West Sports Medicine provides physiotherapy, injury management, and comprehensive sports medicine services. Practitioners have served at every Olympics and Commonwealth Games since the centre was founded 23+ years ago. Team works with elite teams including NSWIS, NRL (Bulldogs, Roosters, Panthers, Titans), Sydney Kings, AFL (Sydney Swans, GWS Giants), and Sydney FC.
• Rural Fit (Tamworth)coreChannel Partner/ Reseller/ Distributor · 11 December 2024Regional training hub partnership providing Northern NSW athletes access to the same programs as the Centre of Excellence. Rural Fit's JDP Coaches deliver tailored athletic development programming. Part of expansion to bring programs to regional athletes.
• Trinity Grammar SchoolminorStrategic or Co-development Partner · 18 October 2024Collaboration where Trinity Grammar School athletics squad utilizes COE's state-of-the-art facilities for strength and conditioning program delivery. Part of Term 4 2024 and Term 1 2025 program. Trinity has produced Olympians including Rohan Browning, Olli Hoare, and Connor Murphy.

Scale indicators3 records

Recent moves15 records

Expansion highlights5 records

Direct peers

• EXOS: US-based human performance company that delivers integrated S+C, sports medicine, nutrition, and performance testing for athletes and tactical populations — the closest commercial parallel to CoE's integrated stack.
• Aspire Academy: Qatar-based international sports performance academy offering integrated S+C, sports science, sports medicine and multi-sport athlete development programs for pre-elite and elite athletes.
• IMG Academy: Multi-sport performance academy combining sport-specific coaching, S+C, sports medicine, and college pathway placement for aspiring youth athletes — analogous multi-sport, membership-driven academy model.

Others

• VALD Performance: Sports technology vendor whose ForceDecks, NordBord, and screening systems underpin CoE's VALD-based testing protocols; a key supplier in the ecosystem rather than a competitor.
• Catapult Sports: Global provider of athlete tracking and performance analytics technology to elite sport organisations; ecosystem/technology peer adjacent to CoE's GPS-based spatiotemporal analysis service.

Broad incumbents

• NSW Institute of Sport (NSWIS): State-government-funded high-performance sport organisation providing S+C, sports science and sports medicine to NSW elite athletes; overlaps directly with CoE's mandate but operates at a broader, government-funded scale and elite tier.
• Australian Institute of Sport (AIS): National high-performance sport agency providing integrated performance services to elite athletes across all sports; the apex body CoE feeds athletes into and a broader-scale incumbent in the same integrated-services category.
• Victorian Institute of Sport (VIS): Victoria's state-level high-performance sport institute offering integrated S+C, sports science, sports medicine, and athlete wellbeing services — directly comparable institutional peer in a neighbouring state.
• Queensland Academy of Sport (QAS): Queensland's high-performance sport agency delivering integrated performance services to elite and developing athletes across multiple sports — analogous state-level institution.

Emerging players

• Athletes' Performance: Niche athlete-development provider offering integrated S+C and sports-science programming for amateur and emerging professional athletes; comparable emerging player operating a similar integrated stack at smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/precision-athletica

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Precision Athletica