Victoria Racing Club

What Victoria Racing Club does

HeyLink.me operates a link-in-bio platform that enables users—primarily social media creators, influencers, small businesses, freelancers, and marketing agencies—to consolidate multiple online destinations (social profiles, online stores, videos, contact details, payment links, lead-capture forms) under a single URL. The platform reports 11,720,636 customers across 195 countries, with the website localized in 40+ languages. Customers are acquired primarily through self-serve, product-led sign-up, with no named sales motion at the lower tiers.

The core technology is a no-code page builder supporting multi-format content embedding (links, media, e-commerce listings, lead forms, QR codes), backed by an integrations layer spanning social platforms (Instagram, TikTok, YouTube, Facebook, X), music services (Spotify, Apple Music, SoundCloud, Deezer, Tidal, Pandora, Audiomack), payment and cryptocurrency tools, NFT marketplaces (OpenSea), and mapping. The product surface extends beyond the core page to include 60+ free templates across verticals, KODE.link for QR code generation and Apple/Google Wallet digital cards, a 100+ app marketplace, a Custom Domain offering, an AdSense-based 'Earn Money' monetization feature, and an Enterprise API tier with white-label capabilities and 200+ integrations.

Revenue is generated through four streams: (i) a freemium subscription where the Pro tier is priced at $5.90/month monthly or $7/month annually (~23% discount); (ii) e-commerce transaction fees of 3.9% + 30¢ for Pro users and 9.9% + 30¢ for free-tier users; (iii) AdSense revenue share on user pages; and (iv) Enterprise and Agency accounts with custom multi-account pricing on a three-account minimum. The company is privately held, and the source material discloses no ownership structure, funding history, founding date, or financial figures.

Name

Victoria Racing Club

Legal name

HeyLink.me

Website

https://heylink.me

Company type

Private

Founded year

1864

Operating status

Operating

Short description

HeyLink.me operates a link-in-bio platform serving 11.7 million users across 195 countries, primarily individual creators, small businesses, and marketing agencies. It monetizes through freemium Pro subscriptions, e-commerce transaction fees, AdSense revenue share, and Enterprise/Agency tiers.

Ownership category

akta.pro rank

Product category

Social Media Marketing Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Social Commerce Enablement (Shops, Catalog, Checkout, Link-in-bio) (CRAFANAJ)

Keywords

• Link-in-bio platform
• Social media marketing
• Creator economy tools
• QR code generator
• Digital business cards

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Freemium Subscription (PRO): Free tier with basic features (50 links, basic QR code); paid PRO tier at $5.90/month offering 100 links, custom branding, advanced analytics, and reduced transaction fees
2. Transaction Fees: E-commerce transactions incur fees: 3.9% + 30c for PRO users, 9.9% + 30c for Starter users
3. Advertising Revenue Share: Users can activate ads on their pages and earn revenue through AdSense integration. Revenue calculated based on visitor region and content category.
4. Enterprise/Agency Accounts: Flexible pricing for agencies managing multiple PRO accounts, starting at 3 accounts minimum

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

HeyLink.me operates a link-in-bio platform that lets users create a single URL consolidating all their content links, social media profiles, e-commerce storefronts, lead generation forms, and digital business cards. The platform serves creators, influencers, and small businesses with a freemium Starter tier and paid Pro subscription, augmented by an Apps Marketplace with 100+ integrations, an Enterprise white-label API solution, and an Agency multi-account management package.

Product overview

HeyLink.me is a unified link management platform that provides a single link to manage all online presence. The core product is the HeyLink.me link-in-bio platform (available in free Starter and paid Pro tiers), which serves as a centralized hub for managing links across social media platforms. The ecosystem includes complementary products: KODE.link (QR code and digital card solutions), HeyLink.me Marketplace (100+ app integrations), HeyLink.me for Business (conversion and e-commerce tools), Earn Money (AdSense monetization), Custom Domain (branding enhancement), HeyLink.me Agency (multi-account management), and HeyLink.me Enterprise (white-label API solution with 200+ integrations). Together these products enable users to consolidate their digital presence, monetize content, and manage multiple accounts.

Differentiator

Problem solved

Functional benefit

Brands

• KODE.link: QR code generation and management solutions platform
• HeyLink.au

Products and services

• HeyLink.me Link-in-Bio Platform A unified link management platform that consolidates multiple content links, social profiles, e-commerce storefronts, lead capture forms, and monetization features under a single shareable URL for individual creators and small businesses.
• HeyLink.me Enterprise Enterprise tier offering white-label link-in-bio solutions with API integration, custom domain connectivity, comprehensive dashboards, and white-label branding for business clients managing multiple end-users or requiring system integration.
• HeyLink.me Agency Multi-account management solution for marketing agencies and businesses enabling centralized management of multiple HeyLink.me PRO accounts from a single dashboard with portfolio-level reporting and flexible per-account pricing.
• KODE.link Sub-brand QR code and digital business card platform providing a QR code builder, Apple Wallet and Google Wallet digital card generators, and a digital business card builder, integrated with the HeyLink.me ecosystem.
• HeyLink.me Apps Marketplace Third-party apps and integrations marketplace with 100+ applications extending platform functionality across social media, music streaming, payment processing, e-commerce, communication, and growth/monetization tools.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration38 records

AI capability2 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• Google (AdSense)coreTechnology or IntegrationAdSense integration allowing HeyLink.me users to monetize their pages by displaying ads from Google's advertising network. Revenue is shared between the user and HeyLink.me based on clicks and engagement.
• KODE.linkcoreTechnology or IntegrationQR code generation and management platform integrated into HeyLink.me, enabling users to create custom QR codes linking to their bio pages. Also powers Apple Wallet and Google Wallet digital card generation.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Beacons: Beacons is a creator platform offering link-in-bio, storefronts, email marketing, and media kits in one product. It targets the same creator/influencer segment as HeyLink.me with comparable e-commerce and monetization features.
• Shorby: Shorby is a link-in-bio and smart link platform built for messenger marketing, popular among marketers and agencies. It overlaps with HeyLink.me's Agency offering and link-routing for social bio traffic.
• Linktree: Linktree is the dominant link-in-bio platform with 30M+ users globally. It directly competes with HeyLink.me on the same core use case (single-link hub for creators) with overlapping features including payments, subscriptions, and integrations.
• Linkpop (Shopify): Linkpop is Shopify's link-in-bio tool with built-in Shopify checkout integration for selling products directly from a link page. It directly competes with HeyLink.me's e-commerce storefront and transaction fee monetization.
• Lnk.Bio: Lnk.Bio is a minimalist link-in-bio service for Instagram, TikTok, and YouTube creators. It competes directly with HeyLink.me's Starter-tier offering on simplicity and price for individual creators.
• Stan Store: Stan Store is a creator commerce platform enabling selling digital products, bookings, and links from a single bio link. It overlaps with HeyLink.me's e-commerce and creator-monetization layer, particularly competing on transaction take-rate and storefront features.
• Bento: Bento provides a free personal link page and portfolio builder with social, video, and music embeds. It overlaps with HeyLink.me's free-tier audience by aggregating links and content into a shareable profile page.
• Bio.link: Bio.link offers a personal landing page/link-in-bio tool with social integrations and analytics. It targets the same creator and influencer persona as HeyLink.me with a similar core feature set.

Regional players

• Taplink: Taplink is a popular link-in-bio and micro-landing-page platform originating in the Russian/CIS market. It offers comparable features (payments, integrations, templates) and is a strong regional competitor to HeyLink.me in Eastern Europe and Russia.

Emerging players

• Koji: Koji is a creator monetization platform enabling digital products, tipping, and personalized merchandise from a bio link. It intersects with HeyLink.me's e-commerce and Earn Money features but focuses on emerging creator commerce use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/FlemingtonVRC
• YouTubeheylink.me/youtube
• Facebookfacebook.com/FlemingtonVRC
• Instagramheylink.me/instagram
• TikTokheylink.me/tiktok

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Victoria Racing Club