Kreativkarussell

What Kreativkarussell does

Kreativkarussell GmbH is a founder-owned, full-service digital marketing agency headquartered in Brilon, North Rhine-Westphalia, Germany, operating since 2013 under managing director Oliver Vogel with a 35-person in-house team. The firm bundles three interconnected service lines: (1) website design and development on WordPress and WooCommerce; (2) e-commerce build and optimization centered on the German-market JTL Shop platform, including proprietary plugins (KK Portlets, WebStollen / dash.bar) developed under JTL Service Partner status; and (3) online marketing across Google Ads (as a Google Premium Partner), Microsoft Ads, Amazon Advertising, SEO, social media, content creation, email marketing via Klaviyo and CleverReach, and conversion rate optimization. Adjacent offerings include AI-era SEO/GEO advisory, WCAG 2.2 accessibility services, video production, and social-media recruiting.

The business model is professional services plus recurring revenue. Web development projects are priced via quotes with a 25% upfront payment and progress-based billing, while online marketing engagements carry setup fees plus monthly retainers and hosting/maintenance contracts carry minimum 12-month terms billed monthly or annually. Go-to-market is sales-led and consultation-driven, with prospective clients booking Beratungsgespräche (consultation appointments) via the website; inbound is supplemented by content marketing (Magazin), SEO, free Quick-Check audits, and active social channels. Customer base spans 500+ clients across verticals including beverage (RUM & CO, GOLDBERG & Sons), industrial safety (REMBE), automotive retail, hospitality, pharmacy, trades, and e-commerce SMBs, with the firm serving primarily German SMB and mid-market accounts. Revenue, funding, and ownership beyond the founder are not disclosed.

Name

Kreativkarussell

Legal name

kreativkarussell GmbH

Website

https://kreativkarussell.de

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Kreativkarussell is a founder-owned German full-service digital marketing agency in Brilon, NRW, with 35 in-house staff delivering WordPress, WooCommerce, and JTL Shop e-commerce builds alongside SEO, Google Ads, social media, and AI-era GEO services to 500+ SMB and mid-market clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Brilon

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Web Development Services: Website design and development, online shop creation, and platform customization. Pricing structured with 25% upfront upon order placement, followed by progress-based installments.
2. Online Marketing Services: Performance marketing, SEO, social media marketing, Google Ads, Amazon advertising, and content creation. Includes setup fees and recurring monthly retainer billing.
3. Hosting & Maintenance: Internet services and maintenance contracts with minimum 12-month terms, billed monthly or annually.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Kreativkarussell is a full-service digital marketing agency based in Brilon, Germany, providing website design, web development, and e-commerce shop builds (JTL Shop, WooCommerce, WordPress) alongside online marketing services such as SEO, Google/Microsoft/Amazon advertising, social media, content creation, conversion rate optimization, and email marketing. The agency serves as a single-source partner for digital presence, combining 35 in-house experts across design, development, and marketing disciplines. It holds Google Premium Partner status and delivers end-to-end campaign and website work for B2B and B2C clients in Germany, Austria, and Switzerland.

Product overview

Kreativkarussell is a full-service digital marketing agency offering an integrated suite of web development, e-commerce, and online marketing services. The core offering spans three interconnected areas: (1) Webseiten covering WordPress and WooCommerce development alongside custom web design; (2) Online-Shops centered on the JTL Shop platform with specialized sub-products including JTL SEO/GEO Agentur, JTL Marketing Profis, KK Portlets plugin, and WebStollen Plugins; and (3) Online Marketing including Google Ads (as a Google Premium Partner), Microsoft Ads, Amazon Advertising, SEO, Social Media Marketing, Content Creation, E-Mail Marketing (via Klaviyo), Conversion Rate Optimization, and Social-Media-Recruiting. The agency also provides specialized offerings like a dedicated Video service, KI Agentur for AI-powered solutions, authorized.by trust badge integration, Quick-Checks for free audits, and industry-specific solutions spanning Food & Beverage, Hotels, Automotive, Tourism, and Healthcare sectors. With in-house expert teams, the agency delivers holistic digital strategies from a single source for over 500 clients since 2013.

Differentiator

Problem solved

Functional benefit

Products and services

• Webdesign & Webentwicklung

Quantifiable outcome

• Over 500 customers served
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• GooglecoreTechnology or IntegrationGoogle Premium Partner status providing certified expertise in Google Ads, Google Analytics, Google Maps, and YouTube integrations. The agency leverages Google's advertising platforms and measurement tools for client campaigns.
• JTL SoftwarecoreTechnology or IntegrationCertified JTL Service Partner for JTL Shop e-commerce platform. The agency develops custom KK Portlets and WebStollen packages for JTL Shop 5, and offers JTL SEO/GEO services.
• WordPresscoreTechnology or IntegrationWordPress development as a core service offering, including WordPress website design and development.
• WooCommercecoreTechnology or IntegrationWooCommerce agency services for WordPress-based e-commerce solutions.
• authorized.byminorGTM or Marketing PartnerSeal integration partner for authorized.by certification seals and trust badges.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Team23: Full-service German digital agency specializing in web design, e-commerce, and online marketing. Similar size, geographic footprint, and service offering to Kreativkarussell, making it one of the closest direct comparables in the German SMB digital agency market.
• dkd Internet Service GmbH: Frankfurt-based digital agency offering web development, e-commerce, and digital marketing services. Comparable in service mix and target customer base (German SMBs and mid-market), with established Google Partner credentials.
• 247Grad: Full-service German digital agency offering web development, e-commerce, and online marketing services. Comparable in size, service mix, and German mid-market customer focus.
• morefire: Cologne-based digital marketing agency specializing in SEO, SEA, and performance marketing. Comparable in paid-search and SEO orientation and in serving the German SMB and mid-market segment.
• BERGZWEI: German digital agency focused on web design, e-commerce, and digital marketing. Comparable in service breadth and in serving the German SMB and Mittelstand market.
• netspirits: German digital agency offering web development, e-commerce, and digital marketing services. Comparable in service mix and in targeting German SMBs and mid-market enterprises.
• Löwenstark Digital Group: German digital agency group offering SEO, SEA, web development, and e-commerce services. Comparable in service breadth and German SMB target market, though generally larger in scale.
• mediawave: German digital agency providing web design, e-commerce, and digital marketing services. Comparable in service breadth and target verticals, particularly German SMB and Mittelstand clients.
• Sichtbar GmbH: German digital marketing agency with strong SEO and performance marketing focus. Comparable in service offering (SEO, Google Ads, web design) and in serving German SMBs and mid-market clients.
• MPM Marketing: German marketing agency offering web design, e-commerce, and digital marketing services. Comparable in service offering and target customer segment, with established presence in the German SMB digital-agency market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/kreativkarussell.de

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kreativkarussell