Better Life Home Care

What Better Life Home Care does

Better Life Home Care, LLC is a family-owned, non-medical home care provider headquartered in Farmington Hills, Michigan, founded in 1999 by Brian Schurgin after personal experience as a caregiver for his stroke-affected grandfather. The company delivers concierge in-home care services across Michigan, including personalized companionship, assistance with activities of daily living (bathing, toileting, dressing, eating, transferring, range of motion), medication reminders, meal preparation, housekeeping, transportation, and specialized care for clients with Alzheimer's, Parkinson's, MS, ALS, and post-stroke conditions. Caregivers are dispatched directly to client homes and matched to family dynamics by Director of Operations Debbie Schurgin.

The company augments its core homecare service with a therapeutic massage offering that includes neuromuscular reeducation, myofascial release, manual therapy, and cold/heat pack therapy. This massage line is frequently billed through Michigan No-Fault automobile insurance for clients recovering from motor vehicle accidents involving whiplash, back trauma, closed head injury, spinal cord injuries, and limited range of motion. Service delivery is entirely human-led, with no disclosed technology platform, app, or digital tooling.

Revenue is generated through quote-based, customized care plans billed to individual families on a recurring basis, supplemented by insurance reimbursements on the massage line. The company employs 11-50 people, has no external investors, no parent company, and no recorded funding rounds, and operates exclusively within the state of Michigan under a referral- and community-driven go-to-market motion.

Name

Better Life Home Care

Legal name

Better Life Home Care, LLC

Website

https://betterlifehomecare.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Better Life Home Care is a Michigan-based, family-owned non-medical home care provider delivering personalized companionship, ADL assistance, and therapeutic massage to aging seniors, individuals with neurodegenerative conditions, and motor vehicle accident recovery clients across the state.

Ownership category

akta.pro rank

Product category

Home Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Home Health Care Services (8082), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Dementia/Alzheimer’s In-Home Care (Non-Medical) (HLADAGAG)

akta.pro secondary industries

Dementia Personal Care (ADLs) Support (HSABAEAB), Alzheimer’s Specialized Care (Mid/Late-Stage) (HSABAEAC), Live-In Care (Single Caregiver, 24-Hour Presence) (HSABAHAB), In-Home Dementia Care Services (Specialized Personal Care) (HLADACAI)

Keywords

• Non-medical home care
• In-home caregiver services
• Companion care
• Therapeutic massage
• Dementia care services

Headquarters

HQ city

Farmington Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. In-Home Care Services: The company provides a wide array of non-medical home care services including companionship, personal care, home management, and assistance with activities of daily living. Revenue is generated through service fees for hourly or scheduled care. Additionally, therapeutic massage services may be covered by Michigan No-Fault automobile insurance for clients with motor vehicle accident injuries.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Better Life Home Care is a family-owned, concierge non-medical home care provider serving clients throughout Michigan. Caregivers deliver personalized companionship, personal care and activities-of-daily-living (ADL) assistance, home management, and therapeutic massage services directly in clients' homes. Care is tailored for aging seniors and individuals living with Alzheimer's, Parkinson's, MS, ALS, strokes, and other neurodegenerative conditions, with therapeutic massage also available for motor vehicle accident recovery clients.

Product overview

Better Life Home Care is a non-medical home care provider offering a portfolio of services centered around its core Homecare Services product, supplemented by Therapeutic Massage. The company operates as a concierge home care provider offering personalized companion care, personal care and ADL assistance, and home management services. Caregivers are trained to work with individuals living with Alzheimer's, Parkinson's, MS, ALS, and strokes. The Therapeutic Massage service provides rehabilitative therapy that complements the core care offerings, particularly for clients recovering from motor vehicle accident injuries.

Differentiator

Problem solved

Functional benefit

Products and services

• Homecare Services Non-medical home care services delivered in clients' homes throughout Michigan, including personalized companionship, personal care and activities of daily living (ADL) assistance, home management support, transportation and errand accompaniment, medication reminders, meal preparation, housekeeping, and care for individuals living with Alzheimer's, Parkinson's, MS, ALS, and stroke recovery.
• Therapeutic Massage Therapeutic restorative rehabilitation services delivered to clients throughout Michigan by licensed and insured massage therapists, including neuromuscular reeducation, myofascial release, manual therapy, massage treatment, and cold/heat pack therapy for pain management and rehabilitation. Often covered by Michigan No-Fault automobile insurance for motor vehicle accident injuries including whiplash, back trauma, closed head injuries, spinal cord injuries, and limited range of motion.

Quantifiable outcome

• Studies show people receiving in-home care tend to live longer and have a better quality of life

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Comfort Keepers: National in-home care franchise providing companionship, personal care, and specialized dementia and Alzheimer's support across the U.S. Highly comparable service mix to Better Life Home Care, but operating at franchise scale and broader geographic reach.
• Interim HealthCare: Established franchise network delivering both home health and non-medical personal care services to seniors and chronically ill clients across the U.S.; overlapping clientele and service categories with Better Life Home Care.
• Visiting Angels: National franchise network providing non-medical in-home elder care including Alzheimer's and dementia support, personal care, and respite care. Direct service-line overlap with Better Life Home Care.
• Bayada Home Health Care: Large multi-state provider of home health and personal care services including adult and senior care, with significant overlap in elder care clients; broader clinical scope but highly comparable home-based delivery model.
• Home Instead: Large global in-home care franchise focused on seniors, offering personal care, companionship, and dementia care. Overlaps directly with Better Life Home Care's core non-medical services for aging and Alzheimer's clients.

Direct peers

• BrightStar Care: Franchise providing both medical and non-medical home care with trained caregivers supporting Alzheimer's, Parkinson's, MS, ALS, and post-stroke clients — closely mirrors Better Life Home Care's specialized neurodegenerative positioning.
• Senior Helpers: National in-home senior care provider with explicit specialty programs for Alzheimer's, Parkinson's, and dementia care; comparable concierge-style service model and client base to Better Life Home Care.
• Always Best Care Senior Services: National senior care franchise offering in-home non-medical care, dementia and Alzheimer's programs, and personal care services — comparable target population and service mix to Better Life Home Care.
• Right at Home: Franchise delivering non-medical in-home care, personal care, and specialized dementia and chronic disease support to seniors — directly competes with Better Life Home Care's core service offering.

Emerging players

• Honor Technology: Tech-enabled home care platform combining professional caregivers with proprietary software for scheduling, family communication, and care quality — represents the digital-first model that Better Life Home Care currently lacks but competes against for the same senior care demand.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/betterlifehc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Better Life Home Care