Kryast I Sverige AB

What Kryast I Sverige AB does

Kryast I Sverige AB is a privately held Swedish human resources and organizational development consulting firm founded by Gustaf Möller (VD/CEO) and headquartered in Växjö, Småland, with a regional office at Krinova in Kristianstad, Skåne. The firm delivers professional services across five core practice areas — leadership development (Ledarskapsutveckling), management team development (Ledningsgruppsutveckling), group development (Grupputveckling), core values work (Värdegrundsarbete), and change management (Förändringsarbete) — alongside educational events and a team-activities business carved out in January 2024 into a wholly-owned subsidiary called Teambuilding i Sverige AB.

Kryast's service delivery rests on a proprietary methodology that integrates established organizational development frameworks: Susan Wheelan's Integrated Model of Group Development (IMGD), Will Schutz's FIRO theory, Google's Aristotle Project findings on team effectiveness, Amy Edmondson's teaming research on psychological safety, David Rock's SCARF neuroleadership model, and the Strength Deployment Inventory (SDI). SDI is delivered through certified facilitators including Maria Daniels and Åsa Ingvert. Services are executed through customized workshops, individual and team coaching, multi-year advisory engagements, and educational events, including the recurring "Spanarna" future-trends breakfast seminar series co-hosted with partner GoBrave.

The firm operates a sales-led, event-driven go-to-market anchored by direct consulting engagements, partner-driven referrals, and seminar-based demand generation. All engagements are custom-priced with publicly undisclosed rates and tailored to client scope, frequently under multi-year contracts. Kryast is privately owned with no external funding and operates with a core consulting team of approximately eight to ten practitioners, distributed between founders/lead consultants Gustaf Möller, Maria Rehn, Henrik Näsström, Maria Daniels, Rebecca Elmforsen, Birthe Björkenstock-Nilson, and activity managers Sara Backman and Johan Eklöf. Customer acquisition is supported by content marketing, regional partnerships with Region Kronoberg, Almi, Handelskammaren Sydost, Styrelseakademien Sydost, and GoBrave, and a website knowledge library. Kryast serves a dispersed base of small and mid-market private clients and public-sector buyers (including Tingsryds kommun, Växjö kommun, Region Kronoberg, and Onkologkliniken i Växjö) across southern Sweden, having served approximately 500 unique customers and delivered more than 4,000 engagements in its first decade of operation.

Name

Kryast I Sverige AB

Legal name

Kryast i Sverige AB

Website

https://kryast.se

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Kryast I Sverige AB is a Swedish HR and organizational development consultancy delivering leadership development, team development, change management, and core-values services to small and mid-market firms, public-sector clients, and municipalities across southern Sweden from offices in Växjö and Kristianstad.

Ownership category

akta.pro rank

Product category

Organizational Development Consulting

NAICS

Management Consulting Services (54161), Human Resources Consulting Services (541612), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Talent Management & Leadership Advisory (Succession, Performance, Culture) (BPACAJAH)

akta.pro secondary industries

Organization Design & Change Management Consulting (BPAHACAD), Operational Excellence (OPEX) & Performance Management (KPI/OKR) (EDABAKAH)

Keywords

• Leadership development
• Team development
• Organizational consulting
• Change management
• Executive coaching

Headquarters

HQ city

Växjö

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Consulting Services: Professional consulting services for leadership development, team development, organizational change, and workplace environment improvement. Services delivered through workshops, coaching, training programs, and ongoing advisory engagements.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Kryast I Sverige AB is a Swedish organizational consulting firm that delivers leadership development, management team development, group development, core values work, and change management services to organizations primarily in the Småland and Skåne regions. Services are delivered through workshops, coaching, training programs, and ongoing advisory engagements grounded in behavioral science frameworks such as IMGD, FIRO, the SCARF model, and SDI. In early 2024, the company spun off its teambuilding activities into a wholly-owned subsidiary, Teambuilding i Sverige AB.

Product overview

Kryast I Sverige AB is a Swedish consulting company offering organizational and leadership development services. The core offerings include five main service areas: Ledarskapsutveckling (Leadership Development), Ledningsgruppsutveckling (Management Team Development), Grupputveckling (Group Development), Värdegrundsarbete (Core Values Work), and Förändringsarbete (Change Management). Additionally, Kryast provides Teamaktiviteter (Team Activities) including branded formats like Bäst i Test, Mästarnas, Smålands Robinson, and TV-show. At the turn of 2023/2024, Kryast spun off its teambuilding activities into a separate subsidiary, Teambuilding i Sverige AB, to enable geographic expansion. The company also organizes educational events and seminars under the 'Föreläsningar och events' category. Kryast operates primarily in southern Sweden from offices in Växjö and Kristianstad.

Differentiator

Problem solved

Functional benefit

Brands

• Teambuilding i Sverige AB: A subsidiary spun off from Kryast in 2024 to separately develop and expand teambuilding activities and corporate event services.

Products and services

• Ledarskapsutveckling (Leadership Development) Consulting services focused on developing leadership skills, transformational leadership, and managerial capabilities for individuals and organizations in Sweden.
• Ledningsgruppsutveckling (Management Team Development) Development programs for management teams focusing on collaboration, decision-making, strategic alignment, and group effectiveness.
• Grupputveckling (Group Development) Team development services including psychological safety, collaboration skills, and group dynamics improvement for workplace teams.
• Värdegrundsarbete (Core Values Work) Organizational development services focused on establishing, implementing, and living by shared values and corporate culture.
• Förändringsarbete (Change Management) Consulting services to help organizations navigate and implement change, including transformation leadership and sustainable change processes.
• Föreläsningar och events (Lectures and Events) Educational seminars, breakfast seminars, and events covering leadership, organizational development, and workplace topics, including the 'Spanarna' future-trends event series.

Quantifiable outcome

• Organizations report improved employee well-being and reduced stress-related illness
• +1 more outcomes

Named customers8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Region KronobergcoreStrategic or Co-development PartnerSelected as partnership partner in Region Kronoberg's procurement for leadership coaching and group development services. Supports Region's work to create healthy and functional workplaces.
• Almi KronobergcoreStrategic or Co-development PartnerCollaborative partner for business development initiatives. Almi and Kryast co-organize breakfast seminars on topics like strategy execution and leadership.
• Styrelseakademien SydostminorGTM or Marketing PartnerPartnership for joint events and seminars on leadership and governance topics in the Sydost region.
• GoBravecoreStrategic or Co-development PartnerLong-term collaboration partner in communication and organizational development. Co-hosts events including the 'Spanarna' future-trends seminar series. Similar values foundation.
• Handelskammaren SydostcoreStrategic or Co-development PartnerActive collaboration partner through the 'The New Boss' network for leaders in Växjö, Kristianstad, and Helsingborg. Co-organizes events and educational programs.
• Teambuilding i Sverige ABcoreOthersAt year-end 2023/2024, Kryast spun off its team building activities into a separate subsidiary company to clarify offerings and enable expansion.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Förändringskompetens: Swedish boutique consultancy focused on change management and organizational development. Closely comparable niche Swedish competitor targeting many of the same mid-market and public-sector clients that Kryast serves.
• Celemi: Swedish-headquartered organizational development and learning solutions provider that designs business simulations and training programs. Closely comparable to Kryast in being a Swedish OD/learning firm that sells experiential, methodology-backed leadership and team development to corporate clients.
• Implement Consulting Group: Nordic management and change management consultancy with strong presence in Sweden. Directly comparable to Kryast in delivering change management and leadership engagements, though at materially larger scale and broader Nordic footprint.
• Humanova: Swedish HR and leadership consultancy offering leadership programs, team development, and organizational change support. Comparable in offering mix and Swedish mid-market focus to Kryast.
• BTS Group: Swedish-founded strategy execution and leadership/sales capability firm using business simulations and structured development programs. Overlaps Kryast on methodology-driven leadership development and corporate buyer base, with much larger global scale.

Emerging players

• Chefios: Sweden-based leadership and manager development specialist with digital and in-person programs. Comparable niche in Swedish leadership development with similar target buyer (line managers and mid-market employers).

Broad incumbents

• FranklinCovey: Global leadership and performance consulting firm anchored by proprietary methodologies (e.g., 7 Habits). Highly comparable to Kryast in selling methodology-driven leadership and team effectiveness programs to corporate and public-sector clients.
• Dale Carnegie Training: Global leadership, sales, and team training franchise with a strong Swedish licensee presence. Overlaps Kryast on leadership and team development methodology-driven training, but operates at a vastly larger scale with proprietary content.
• Korn Ferry: Global organizational consulting firm with a leadership development and talent practice. Overlaps Kryast in leadership advisory and change work but competes for the same C-suite buyer at much larger program sizes.
• DDI (Development Dimensions International): Large global leadership and talent management consultancy offering leadership development, assessment, and change support. Comparable in targeting leadership pipeline and behavior-change outcomes, though at enterprise scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kryast I Sverige AB