What AMV Seguros does

AMV Hispania Correduría de Seguros S.L.U. (operating as AMV Seguros) is a Spanish insurance brokerage founded in 1974 and headquartered in Alcobendas, Madrid. The company specializes in motorcycle, scooter, moped, quad, jet ski, classic vehicle, and car insurance, serving more than 1 million policyholders in Spain and France through a hybrid digital and dealer-assisted distribution model. It operates as a corredoría de seguros, meaning it does not underwrite risk itself but earns commissions by placing coverage with carrier partners across multiple tiers ranging from mandatory third-party liability to comprehensive full coverage.

The company's core technology is an online tarification platform that generates personalized quotes in approximately 1.5 minutes based on driver age, license seniority, vehicle type, cylinder capacity, postal code, and prior claims history, with full policy contracting achievable in roughly 3 minutes. The platform integrates with the SINCO national claims database for driver history verification and bonus-malus scoring, and provides customer self-service via a dedicated client portal for receipts, policy documents, and roadside assistance requests. AMV maintains a network of more than 800 motorcycle dealers and concessionaries as physical distribution partners, each with a dedicated professional access portal.

AMV generates revenue through brokerage commissions on insurance premiums collected, with policyholders able to pay annually, semi-annually, quarterly, or monthly via direct debit or card. Its customer base spans individual motorcycle and scooter owners, classic vehicle collectors, recreational vehicle owners (quads, jet skis), car owners, and a growing B2B segment covering companies, public institutions, collectives, and associations. The company operates without disclosed external institutional ownership, has no funding rounds on record, and has not been involved in any reported mergers, acquisitions, or leadership transitions in the provided data.

Name

AMV Seguros

Legal name

AMV Hispania Correduría de Seguros S.L.U.

Website

https://amv.es

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

101–250 employees

Short description

AMV Seguros is a Spanish insurance broker founded in 1974 that specializes in motorcycle, scooter, quad, jet ski, classic vehicle, and car insurance, serving over 1 million policyholders in Spain and France through a digital platform and an 800+ dealer network.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Motor Vehicle Liability Insurance (FSAJAMAC)

akta.pro secondary industry

Standard Personal Auto Insurance (Liability, Collision & Comprehensive) (FSAJAAAA)

Keywords

• Motorcycle insurance
• Vehicle insurance brokerage
• Scooter insurance
• Classic vehicle insurance
• Digital insurance platform

Headquarters

HQ city

Alcobendas

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Insurance Premium Revenue: AMV generates revenue through insurance premiums collected from policyholders. As a insurance brokerage (correduria), they earn commissions from insurance companies for policies sold. Payment options include annual, semi-annual, quarterly, and monthly installments with direct debit or card payment.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

AMV Seguros is a Spanish insurance broker (correduría) specializing in motorcycle, scooter, car, quad, jet ski, and classic vehicle insurance. The company offers tiered coverage options ranging from basic third-party liability to comprehensive full coverage (todo riesgo), with motorcycle-specific add-ons such as helmet and airbag vest coverage. Customers can obtain quotes in approximately 1.5 minutes and complete policy contracting 100% online in about 3 minutes, with payment available annually, semi-annually, quarterly, or monthly.

Product overview

AMV Seguros is a Spanish motorcycle and vehicle insurance broker specializing in two-wheeled vehicles. The company offers a portfolio of insurance products centered around motorcycle insurance (Seguro de Moto) as the core product, with specialized variants for scooters, quads, and water motorcycles. Supporting the core motorcycle offerings are car insurance products including standard and classic vehicle coverage. The product lineup is organized into coverage tiers (Third Party, Third Party + Collision, Third Party + Theft and Fire, Full Coverage) with optional add-ons for roadside assistance, driver accidents, and equipment. AMV Legend serves as a sub-brand for classic vehicle insurance. All products are distributed through an online platform enabling quote calculation and 100% digital contracting, with policy management available through a customer portal.

Differentiator

Problem solved

Functional benefit

Brands

• AMV Legend: Specialized insurance product for classic motorcycles and cars, designed for vehicles over 20 years old with limited annual mileage (under 5,000 km/year) and intended for occasional leisure driving.

Products and services

• Seguro de Moto (Motorcycle Insurance) Core motorcycle insurance product with multiple coverage tiers including Third Party, Third Party + Collision, Third Party + Theft and Fire, and Full Coverage (Todo Riesgo). Includes motorcycle-specific coverages such as helmet protection, airbag vest, key loss assistance, and incorrect refueling assistance bundled in all tiers. Available for individual motorcycle owners in Spain.
• Seguro de Scooter (Scooter Insurance) Scooter insurance for urban commuters, delivery riders, and scooter enthusiasts. Coverage available for electric scooters, 125cc scooters, and 49cc mopeds/cyclomotors.
• Seguro de Coche (Car Insurance) Standard car insurance for car owners with online quotation and contracting capabilities. Expands AMV's coverage beyond motorcycles to standard vehicles.
• Seguro de Quad (Quad and Buggy Insurance) Insurance coverage for quad vehicles and buggies, addressing specialized recreational vehicles not typically covered by standard auto insurance.
• Seguro de Moto de Agua (Jet Ski Insurance) Water motorcycle (jet ski) insurance coverage for recreational water sports users.
• AMV Legend (Classic Vehicle Insurance) Sub-brand product offering specialized insurance for classic motorcycles and cars over 20 years old with limited annual mileage (max 5,000 km) intended for occasional leisure driving. Fleet coverage available for 2-6 vehicles.
• Otros Seguros (Custom Insurance Solutions for Businesses and Institutions) Custom insurance solutions tailored for companies, businesses, commerce establishments, public institutions, collectives, and associations with diverse risk coverage requirements. Supported via dedicated contact channel (900 906 730).

Quantifiable outcome

• 90% customer satisfaction rate
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor and core.

• eKomiminorOtherseKomi provides independent customer review collection and verification services for AMV, enabling transparent customer feedback display on the AMV website. Over 13,000 customer reviews have been collected with a 4.5/5 rating.
• SINCO (Fichero Informatizado de Seguros de Automóviles de Conductores)coreTechnology or IntegrationIntegration with SINCO database for verification of driver claims history and bonus-malus calculation during the insurance contracting process, enabling accurate pricing based on driving record.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bennetts: UK motorcycle insurance specialist with strong digital and membership-led distribution. Closely mirrors AMV's combination of niche expertise, brand community, and online-first contracting for motorcycle owners.
• Direct Seguros: Spanish direct-writing auto insurer using a phone-and-online distribution model. A direct competitor to AMV's digitally enabled contracting experience for Spanish motorcycle and car customers.
• MCE Insurance: UK motorcycle insurance specialist broker. Directly comparable in vertical specialization (motorcycle-only niche), broker (rather than carrier) model, and digital contracting experience built around motorcyclists.
• Linea Directa Aseguradora: Spanish digital-first direct auto insurer (formerly part of Bankinter). Closely comparable to AMV: targets Spanish consumers with online contracting for motorcycle and car insurance, competing head-to-head with the same digital-experience bar set by AMV's 1.5/3-minute tarifier.
• Devitt Insurance: UK specialist motorcycle insurance broker with decades of niche focus. Highly comparable operating model — narrow product set, broker economics, digital + phone distribution aimed at motorcyclists.

Broad incumbents

• Mutua Madrileña: One of Spain's largest P&C insurers with significant auto (including motorcycle) market share. Relevant incumbent whose broader portfolio and capital base compete with AMV across every line AMV underwrites.
• Generali Seguros: Spanish arm of a global insurer offering motorcycle coverage alongside broader P&C and life products. A broad incumbent that competes on price and channel reach in AMV's Spanish core market.
• Mapfre: Spain's largest insurer and a dominant player in motor (including motorcycle) coverage. Operates across most P&C lines and competes directly with AMV on motorcycle pricing and distribution.
• Pelayo Seguros: Spanish auto insurance specialist with multi-channel distribution including digital and call-center. Competes with AMV in motorcycle and car segments while operating a broader auto portfolio.
• Zurich Seguros: Spanish subsidiary of a global insurer offering motorcycle and other P&C lines through agents and brokers. A broad incumbent competitor in the Spanish motor insurance market AMV primarily serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/AMV_seguros
• YouTubeyoutube.com/%40amvsegurosenmoto
• Facebookfacebook.com/amvseguros
• LinkedInlinkedin.com/company/amvsegurosenmoto
• Instagraminstagram.com/amvsegurosenmoto

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMV Seguros