Berkshire Hathaway HomeServices Hawai'i Realty

What Berkshire Hathaway HomeServices Hawai'i Realty does

Berkshire Hathaway HomeServices Hawai'i Realty is a real estate brokerage franchise based in Kailua, Hawaii, founded in 2015. The company buys and sells residential properties on behalf of individual consumers in the Hawaii market, operating under the Berkshire Hathaway HomeServices brand licensed by BHH Affiliates, LLC — a Delaware limited liability company ultimately backed by Columbia Insurance Company, a Berkshire Hathaway affiliate. The firm is part of a national franchise network of 50,000+ agents and 1,400+ offices, which provides lead-sharing, cross-market referrals, and shared marketing assets. Headcount is reported in the 101–250 range, which likely includes office staff and rostered independent contractor agents.

The company's product portfolio spans the full-service residential brokerage plus several sub-brands: the Luxury Collection for high-net-worth clients, Senior Real Estate Specialists for the 50+ demographic, and a commercial real estate platform (bhhscre.com). Supporting technology includes ProValue Estimate, a home valuation tool described as powered by the same technology used by mortgage lenders, and consumer-facing digital search and saved-property functionality on bhhs.com. Marketing and content assets include The Snap monthly market report, the annual Real Estate Report, and the Global Luxury Landscape Report.

Revenue is generated through the traditional real estate commission model, with industry-standard rates of 5–6% of property sale price negotiated between agents and clients and split between listing and buyer's agents. The company is privately held, is not publicly traded, has no disclosed funding rounds, and no recorded M&A, leadership changes, or strategic transactions specific to the Hawai'i franchise. The financial profile and growth indicators for this specific entity are not separately disclosed from the parent brand.

Name

Berkshire Hathaway HomeServices Hawai'i Realty

Legal name

BHH Affiliates, LLC

Website

https://bhhshawaii.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Berkshire Hathaway HomeServices Hawai'i Realty is a Kailua, Hawaii-based residential real estate brokerage franchise operating under the Berkshire Hathaway brand, serving home buyers, sellers, luxury clients, and seniors in the Hawaii market through a network of licensed agents.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Luxury & High-End Residential Brokerage (BPAJAAAC), Buyer Representation Services (BPAJAAAJ), Senior Living & 55+ Community Brokerage (BPAJAAAH)

Keywords

• Residential real estate brokerage
• Luxury property sales
• Commercial real estate services
• Home valuation services
• Senior real estate services

Headquarters

HQ city

Kailua

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Real Estate Commission: Traditional real estate brokerage commission model where agents earn a percentage of each property transaction they facilitate. Commission rates are typically 5-6% of the home sale price, split between the listing agent and buyer's agent. Franchise operates under the BHHS brand with independent agent ownership.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Berkshire Hathaway HomeServices Hawai'i Realty is a residential real estate brokerage franchise that helps individual consumers buy and sell homes, condominiums, and multi-family properties in Hawai'i. The franchise operates under the national Berkshire Hathaway HomeServices brand and offers complementary service lines including luxury property sales, commercial real estate, and senior-focused real estate transactions, all delivered through licensed real estate agents and supported by the ProValue Estimate home valuation tool.

Product overview

Berkshire Hathaway HomeServices operates as a unified real estate brokerage platform offering residential home buying and selling services through its core platform, complemented by specialized sub-brands and modules. The portfolio includes the main brokerage service, Luxury Collection for premium properties, Prestige Magazine for luxury lifestyle content, Commercial Services for commercial real estate, Senior Real Estate Specialists for senior-focused transactions, and ProValue Estimate for home valuation. Supporting content products like The Snap market reports and the Global Luxury Landscape Report provide market intelligence to agents and consumers.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Brokerage Full-service residential real estate brokerage helping individual consumers buy, sell, and rent single-family homes, condominiums, and multi-family properties through a network of licensed real estate agents.
• Luxury Collection
• Commercial Real Estate Services Commercial real estate services offering strategic investment opportunities, data-driven insights, and expert guidance for commercial property transactions including office buildings, retail spaces, and industrial properties.
• Senior Real Estate Services Specialized real estate services for adults aged 50+, providing extensive local market expertise, convenience-focused service, and personalized guidance for downsizing, retirement relocations, and other housing transitions.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core, flagship and minor.

• BHH Affiliates, LLCcoreStrategic or Co-development PartnerMaster franchisor entity responsible for the Berkshire Hathaway HomeServices brand and network operations. Provides brand identity, technology platforms, marketing resources, and franchise support to member brokerages. Operated under the oversight of Columbia Insurance Company, a Berkshire Hathaway affiliate.
• Columbia Insurance Company (Berkshire Hathaway Affiliate)flagshipOthersBerkshire Hathaway affiliate providing insurance company backing for the brand. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered marks of Columbia Insurance Company.
• Sunshine Kids FoundationminorStrategic or Co-development PartnerCorporate charity partnership supporting the Sunshine Kids Foundation, which helps put smiles back on young cancer patients' faces. Brand-aligned community initiative demonstrating corporate social responsibility.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• RE/MAX: Global franchise real estate network with independent agent model and commission-based revenue. Operates in Hawaii markets and competes for the same buyer/seller transactions and agent recruiting pool.
• Engel & Völkers: International luxury-focused franchise brokerage with active Hawaii presence. Directly comparable on premium service positioning, international buyer referrals, and high-end commission economics.
• Compass: National tech-enabled brokerage actively expanding luxury market share in Hawaii. Competes for the same agent talent and buyer/seller clients with a more digital-first platform and aggressive agent equity compensation model.
• ERA Real Estate: Global residential franchise brokerage with similar commission-based revenue and independent agent model. Competes in residential segments for agent affiliation and consumer mind share.
• Corcoran Group: Luxury-leaning residential brokerage with a franchise model and strong international buyer referral network. Comparable on premium positioning and high-end Hawaii buyer flow.
• Coldwell Banker Realty: One of the largest U.S. residential brokerage franchise networks with a comparable commission model, luxury brand (Coldwell Banker Global Luxury), and broad geographic footprint. Direct competitor for Hawaii listings, agent recruitment, and buyer-side representation.
• Sotheby's International Realty: Premier luxury real estate franchise with strong Hawaii presence. Competes head-to-head for high-net-worth and luxury transactions in Honolulu, Maui, and Kauai, sharing the same premium commission model and brand-led marketing approach.
• Better Homes and Gardens Real Estate: National franchise brokerage with comparable commission model, lifestyle-brand marketing, and agent-attraction positioning. Competes for residential transactions and agent talent in Hawaii and across the U.S.

Regional players

• Hawaii Life Real Estate Brokers: Largest Hawaii-focused independent brokerage, founded and headquartered in the islands. Direct competitor in the same local luxury and second-home market, with deep local market share that the BHHS franchise must displace.

Broad incumbents

• Keller Williams Realty: Largest U.S. real estate franchise by agent count, with a broad, non-luxury-tilted portfolio. Competes for general residential transactions in Hawaii and across the U.S. with an agent-centric, profit-share model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BHHSHawaiiRealty

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Berkshire Hathaway HomeServices Hawai'i Realty