50 States Insurance Leads, LLC
50 States Insurance Leads is a US wholesale lead generation company that aggregates, verifies, and sells real-time auto, health, life, and home insurance leads to independent insurance agents and agencies nationwide through a self-serve online marketplace launched in 2018.
- Company typePrivate
- Founded2011
- HeadquartersLewes, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What 50 States Insurance Leads, LLC does
50 States Insurance Leads, LLC is a US-based, Delaware-incorporated wholesale lead generation company founded in 2011 that aggregates, verifies, and resells real-time insurance leads to independent insurance agents, brokers, and agencies across all 50 states. The company generates consumer leads through a combination of owned insurance quote websites (SEO and content marketing), social media, and an affiliate marketing network, with daily volumes reported at approximately 5,000 auto insurance leads, 6,000 life insurance leads, and over 4,000 home insurance leads. Quality assurance is delivered via IP verification (proxy-IP validation for valid US IP addresses), 100% real-time phone connectivity verification, and third-party lead scoring services that rank leads by conversion potential.
The company's core product surface comprises four insurance verticals (auto, health, life/FE, and home), each offered in both exclusive (sole-agent access, higher price) and shared (multi-agent, lower price) formats. Distribution is executed through a self-serve wholesale marketplace at agent.50statesinsuranceleads.com, launched in November 2018, where agents can sign up online, configure filters and delivery timing, and purchase leads with an integrated CRM. Pricing is transaction-based on a pay-as-you-go model with payments collected in advance via third-party gateway; specific per-lead pricing is not publicly disclosed but is positioned as "lowest price guaranteed," with a 10% extra credit buffer offered on all purchases.
The business is privately held, bootstrapped (no disclosed funding rounds), and operates from Lewes, Delaware with a headcount of 51-100 employees. The customer base is horizontal, targeting insurance agents and agencies nationwide through a long-tail distribution model rather than enterprise anchor accounts, with mid-market agencies such as LQM Agency referenced as repeat buyers.
50 States Insurance Leads, LLC firmographics
Firmographics- Name
- 50 States Insurance Leads, LLC
- Legal name
- 50 States Insurance Leads, LLC
- Website
- https://50statesinsuranceleads.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- 50 States Insurance Leads is a US wholesale lead generation company that aggregates, verifies, and sells real-time auto, health, life, and home insurance leads to independent insurance agents and agencies nationwide through a self-serve online marketplace launched in 2018.
- Ownership category
- akta.pro rank
50 States Insurance Leads, LLC industry classification
Industry- Product category
- Insurance Lead Generation
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Insurance Leads, Introducers & Referral Networks (FSAEAMAB)
- akta.pro secondary industries
- Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE), Lead Qualification & Inside Sales Support Services (BPAFAKAK), Affiliate & Partner Lead Generation Networks (BPAFAKAL)
Keywords
Where 50 States Insurance Leads, LLC is headquartered
LocationHeadquarters
- HQ city
- Lewes
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
50 States Insurance Leads, LLC business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Marketing or Sales, Technology or R&D, Personnel, Operations
Revenue model
- Insurance Lead Sales (Transaction-based): The company generates revenue by selling insurance leads to insurance agents and agencies on a per-lead transaction basis. Payments are collected in advance via third-party payment gateway using debit/credit cards or bank transfers. The company offers both exclusive leads (higher price, sole access) and shared leads (lower price, multiple agents receive same lead). Leads span auto, health, life, and home insurance categories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Quote-based lead purchasing through wholesale marketplace |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
50 States Insurance Leads, LLC product offering
Product offeringCore offering
50 States Insurance Leads generates and sells real-time, exclusive and shared insurance leads for Auto, Health, Life & Final Expense, and Home insurance lines to insurance agents, agencies, and brokers across all 50 US states. Leads are delivered through a self-serve wholesale marketplace where agents sign up, configure filters and delivery schedules, and purchase leads in bulk via credit/debit card or bank transfer. Every lead is IP-verified, phone-verified, and quality-scored through third-party lead scoring before delivery.
Product overview
50 States Insurance Leads, LLC is a lead generation company specializing in insurance leads for agents across the United States. Their core offerings include four main lead types: Auto Insurance Leads, Health Insurance Leads, Life Insurance & FE Leads, and Home Insurance Leads. These leads are offered in both exclusive and shared formats, as well as real-time delivery options. The company operates a wholesale insurance lead marketplace platform where agents can purchase leads with customizable delivery times and filter settings. Quality assurance is provided through IP verification, phone verification, and third-party lead scoring services. The company has been in the insurance lead generation business for over 8 years, generating thousands of leads daily through their online and affiliate marketing channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Auto Insurance Leads Exclusive and shared, real-time auto insurance leads for insurance agents nationwide, IP-validated, phone-validated, and quality-scored to maximize conversion potential. The company processes approximately 5,000 auto insurance leads per day.
- Health Insurance Leads Exclusive and shared, real-time health insurance leads for insurance agents nationwide, IP-validated, phone-validated, and quality-scored. Positions for the steady consumer demand for online health insurance shopping.
- Life Insurance & FE Leads Exclusive and shared, real-time life insurance and final expense (FE) leads for insurance agents nationwide, IP-validated, phone-validated, and quality-scored. Targets the growing demand for online life insurance shopping.
- Home Insurance Leads Exclusive and shared, real-time home insurance leads for insurance agents nationwide, IP-validated, phone-validated, and quality-scored. Addresses the consistent demand for home insurance coverage.
- Wholesale Insurance Lead Marketplace Online self-serve wholesale marketplace platform through which agents, agencies, and insurance brokers purchase insurance leads at wholesale prices. Includes customizable delivery time settings, filter configuration, and an integrated CRM for lead management.
Quantifiable outcome
- Processes approximately 5,000 auto insurance leads per day
- +3 more outcomes
Companies that use 50 States Insurance Leads, LLC
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles1 record
50 States Insurance Leads, LLC technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature5 records
50 States Insurance Leads, LLC partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights4 records
50 States Insurance Leads, LLC competitors and assessment
Company assessmentDirect peers
- MediaAlpha: Public customer acquisition platform that powers insurance lead transactions between carriers and consumers through real-time auction technology, comparable to 50 States' real-time, multi-vertical lead marketplace model.
- EverQuote: Public online insurance lead generation marketplace operating an agent-facing platform that connects consumers shopping for auto, home, and life insurance with agents purchasing leads, directly comparable to 50 States Insurance Leads' core offering.
- QuoteWizard: Insurance lead generation platform owned by LendingTree that captures consumer quote requests across multiple insurance lines and routes them to agents, operating a directly analogous lead-gen-to-agent model.
- PolicyGenius: Digital insurance brokerage that generates and qualifies leads across life, home, auto, and disability and routes them to carriers/agents, operating the same multi-vertical insurance lead generation and routing model.
- The Zebra: Insurance comparison marketplace that captures consumer quote intent across auto and home and monetizes through agent lead sales, overlapping directly with 50 States' consumer-acquisition-to-agent-distribution model.
- SmartFinancial: Insurance lead generation and comparison platform operating a consumer-facing quote engine that captures consumer demand and sells leads to agents across multiple insurance lines.
- Insurify: Insurance comparison and lead generation platform providing auto and home insurance leads to carriers and agents, with a comparable owned-property-plus-paid-channel acquisition strategy.
- InsuranceLeads.com: Long-running insurance lead generation vendor selling exclusive and shared auto, home, and life leads to agents nationwide, with the same per-lead transaction-based model and quality verification stack as 50 States Insurance Leads.
Emerging players
- ActiveProspect: Lead verification and consent management infrastructure provider (LeadConduit, TrustedForm) used by insurance lead generators for TCPA compliance and lead routing, adjacent infrastructure to 50 States' verification stack.
Broad incumbents
- LendingTree: Large public financial services marketplace that owns QuoteWizard and offers insurance lead generation as part of a much broader lending and insurance consumer-acquisition portfolio, comparable as a broad incumbent competing in insurance lead sales.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
50 States Insurance Leads, LLC financial estimates
Financial estimateRevenue estimate
Valuation estimate
50 States Insurance Leads, LLC leadership team
Management profileNumber of profiles
50 States Insurance Leads, LLC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
50 States Insurance Leads, LLC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 50 States Insurance Leads, LLC
What does 50 States Insurance Leads, LLC do?
50 States Insurance Leads generates and sells real-time, exclusive and shared insurance leads for Auto, Health, Life & Final Expense, and Home insurance lines to insurance agents, agencies, and brokers across all 50 US states. Leads are delivered through a self-serve wholesale marketplace where agents sign up, configure filters and delivery schedules, and purchase leads in bulk via credit/debit card or bank transfer. Every lead is IP-verified, phone-verified, and quality-scored through third-party lead scoring before delivery.
Is 50 States Insurance Leads, LLC a public or private company?
50 States Insurance Leads, LLC is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 50 States Insurance Leads, LLC founded?
50 States Insurance Leads, LLC was founded in 2011. It employs 51 to 100 people.
Where is 50 States Insurance Leads, LLC based?
50 States Insurance Leads, LLC is headquartered in Lewes, United States, in the North America region.
How does 50 States Insurance Leads, LLC make money?
One revenue line is on record: insurance Lead Sales (Transaction-based).
Who are 50 States Insurance Leads, LLC's main competitors?
Direct peers on record are MediaAlpha, EverQuote, QuoteWizard, PolicyGenius, The Zebra, SmartFinancial, Insurify and InsuranceLeads.com. ActiveProspect is listed as an emerging player. LendingTree is listed as a broad incumbent.
Does 50 States Insurance Leads, LLC have an API?
No public API is recorded for 50 States Insurance Leads, LLC.
What industry is 50 States Insurance Leads, LLC in?
50 States Insurance Leads, LLC's product category is Insurance Lead Generation. Its primary akta.pro industry code is FSAEAMAB, Insurance Leads, Introducers & Referral Networks, with a secondary code of BPAFAKAE, Lead Generation & List Building Services (Prospecting, Data Sourcing). Its NAICS code is 5242 and its SIC code is 6411.