BRUNS

What BRUNS does

BRUNS (legal name: BRUNS Messe- und Ausstellungsgestaltung GmbH) is a Munich-based, privately held trade fair and exhibition construction company founded in 1979. It designs, plans, and builds custom exhibition stands, pavilions, corporate showrooms, experience centres, and other three-dimensional brand spaces for trade shows, conferences, forums, and corporate facilities. Core technical capabilities include 3D CAD (AutoCAD, Pytha, Vectorworks), ERP-based material management, scenography and spatial brand storytelling, and a proprietary 360-degree virtual exhibition stand platform used for hybrid event formats. The company's portfolio of named clients spans electronics, aerospace and defence, water treatment, automation, real estate, automotive, rail, and thermal systems — including Airbus, Dallmeier, ZF Friedrichshafen, Thales Deutschland, ProMinent, Rosenberger, and Zollner Elektronik.

The business model is project-based professional services: each engagement is custom-designed and individually quoted based on scope, size, materials, and international logistics, with services spanning concept development, scenography, design, CAD, graphic design, technical planning, material procurement, on-site assembly, and dismantling. A single project manager serves as point of contact from planning through execution, and international delivery is enabled through a partner network spanning Germany, the UAE, India, the USA, China, and several European countries. The company is led by three Managing Directors — Thomas Hopf, Robert Klimsa, and Julius Kügler — and employs an in-house cross-functional team of architects, CAD artists, designers, graphic artists, logisticians, marketing experts, project managers, and scenographers, supplemented by its Munich headquarters, an upgraded central warehouse in Karlsfeld, and memberships in IFES and forward.live.

Customers are enterprise-level, ranging from family-owned mid-caps to multinational corporations, and revenue is generated one trade show or project at a time. The GTM motion is fundamentally event-driven: BRUNS both exhibits at and builds for major international trade fairs (electronica, IFAT, ACHEMA, bauma, SPS, CIGRE, IDEX), supported by industry press coverage, a website blog and case-study portfolio, and virtual stand demonstrations. Pricing is not publicly disclosed, the company has no external funding rounds, and there is no parent company or external PE ownership indicated.

Name

BRUNS

Legal name

BRUNS Messe- und Ausstellungsgestaltung GmbH

Website

https://bruns-messebau.de

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1–10 employees

Short description

BRUNS is a Munich-based, privately held trade fair construction and exhibition design company, founded in 1979, that designs and builds custom exhibition stands, corporate showrooms, and three-dimensional brand spaces for enterprise clients across electronics, aerospace, defence, automation, and other industries at trade shows and corporate facilities globally.

Ownership category

akta.pro rank

Product category

Exhibition Design and Trade Show Construction Services

NAICS

Indoor and Outdoor Display Advertising (54185), Indoor and Outdoor Display Advertising (541850), Showcase, Partition, Shelving, and Locker Manufacturing (337215)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Miscellaneous Furniture & Fixtures (2590), Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)

akta.pro industry

PRIMARYTHAHAHAA

Custom Booth & Stand Design (Concept, 3D, Branding)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Booth Design, Exhibition Stand Builders & Show Services

SECONDARYMPAAAGAC

Trade Show & Exhibition Marketing (Booth Design/Build)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Experiential & Event Marketing Agencies

SECONDARYTHAHAHAC

Modular & Portable Display Systems (Pop-Ups, Tension Fabric, Kits)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Booth Design, Exhibition Stand Builders & Show Services

SECONDARYMPAGAOAB

Virtual Trade Shows & Expos (Digital Booths, Lead Capture)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Virtual & Hybrid Events

SECONDARYTHAHAOAE

Virtual Expo & 3D Booth Solutions (Show Floors, Digital Booths, Product Demos)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Virtual & Hybrid Event Solutions

Keywords

• Trade show booth construction
• Exhibition stand design
• Exhibition scenography services
• Virtual exhibition platforms
• Corporate showroom design

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Exhibition Stand Design and Construction: BRUNS designs, plans, and constructs custom exhibition stands for trade shows, events, forums, and conferences. Revenue is generated on a project-by-project basis, with services spanning from initial concept and content development through to construction and on-site assembly. Projects range from small 35 sqm stands to multi-storey stands exceeding 190 sqm.
2. Interior Architecture and Showroom Design: BRUNS designs and builds corporate showrooms, experience centres, and interior brand spaces at client sites, as evidenced by projects for Dallmeier (750 m² Experience Centre, Regensburg) and Thales Deutschland (300 m² Showroom, Ditzingen).

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

BRUNS designs, plans, and constructs custom exhibition stands, showrooms, and three-dimensional brand spaces for trade fairs, conferences, forums, and corporate sites. Services span corporate identity analysis, scenography, 3D CAD design, graphic design, technical planning, material procurement, international logistics, on-site assembly, and dismantling, delivered as project-based engagements ranging from small 35 m² stands to large multi-storey stands exceeding 190 m². The offering also includes proprietary virtual exhibition stands with 360° interactive hotspots for hybrid and digital-only event formats.

Product overview

BRUNS is a Munich-based trade show booth construction and interior architecture company with 47 years of experience (established 1976-1979). The company offers a comprehensive portfolio of five interconnected service areas: Messebau (trade show booth construction and pavilions), Innenarchitektur (interior architecture and showroom design), Virtuell (virtual exhibition solutions and 360-degree tours), Ausstellung (exhibition design), and Gestaltung (scenography and brand experience design). BRUNS serves clients globally at trade shows, conferences, forums, and events, supporting both family businesses and large corporations. Their offerings range from physical booth construction and custom pavilion designs to digital virtual tour solutions, with a team of architects, CAD artists, designers, graphic artists, logistics experts, project managers, and scenographers.

Differentiator

Problem solved

Functional benefit

Products and services

• Messebau (Trade Show Booth Construction) Design and construction of custom exhibition stands and booths for trade shows and events, including pavilions, container constructions, and individual special structures for enterprise clients exhibiting at fairs such as electronica, IFAT, ACHEMA, bauma, SPS, CIGRE, and IDEX.
• Innenarchitektur (Interior Architecture) Interior design services including showroom and experience centre design, transforming corporate identity into three-dimensional brand spaces at client sites, as evidenced by projects for Dallmeier (750 m² Experience Centre, Regensburg) and Thales Deutschland (300 m² Showroom, Ditzingen).
• Virtuell (Virtual Exhibitions) Virtual exhibition stands and 360-degree virtual tours with interactive hotspots enabling digital presence and remote exploration of exhibition spaces for clients unable to attend physical trade shows, with high-resolution pre-rendered views and integrated video, photo, brochure, 3D exhibit, audio, and chat features.
• Ausstellung (Exhibition Design) Design and implementation of exhibition spaces, themed environments, and immersive brand worlds for trade fairs, conferences, forums, and corporate sites.
• Gestaltung (Scenography and Design) Szenografie and design services combining corporate identity analysis, spatial design, and brand storytelling to create engaging experiential three-dimensional brand and theme worlds.

Quantifiable outcome

• BRUNS successfully managed 9 exhibition stands at a single trade show (electronica 2024), including a double-decker stand and multiple robot installations.
• +2 more outcomes

Named customers17 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered minor.

• forward.liveminorGTM or Marketing PartnerBRUNS is a member of forward.live, an industry association for live communication and exhibition services. Membership provides networking opportunities and industry visibility.
• IFES (International Federation of Exhibition Services)minorGTM or Marketing PartnerBRUNS is a member of IFES, the international federation for exhibition services providers, supporting its global project delivery and industry representation.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Atelier Markgraph: German brand space and scenography agency designing exhibitions, brand worlds, and corporate showrooms. Directly comparable to BRUNS's scenography-led interior architecture and exhibition design work in the DACH market.
• Jangled Nerves: Stuttgart-based scenography and brand experience studio creating exhibitions, museums, and trade fair presentations. Comparable to BRUNS in scenography-led spatial storytelling for enterprise and cultural clients.
• KMS Team: German live communication and exhibition services agency designing and building trade show booths, events, and brand activations. Comparable mid-sized German peer competing in the same custom booth segment.
• Schmidhuber Brand Space: Munich-based brand space and exhibition design firm serving enterprise clients with custom booths and permanent brand environments. Direct DACH peer to BRUNS in scenography and trade show construction.
• GES (Global Experience Specialists): Global provider of exhibition and event services including custom exhibit design, fabrication, and on-site logistics. Directly comparable to BRUNS as a full-service trade show builder serving enterprise clients worldwide.
• Sparks: Trade show and event marketing services company providing exhibit design, fabrication, and event support. Closely mirrors BRUNS's project-based custom booth business serving enterprise exhibitors.
• MC2 (MC2 Live Your Brand): US-headquartered exhibit design and fabrication firm serving enterprise trade show programmes. Directly comparable business model — custom booth design, build, and onsite management for corporate clients.

Regional players

• Messe Frankfurt: World's largest trade fair organiser with in-house services spanning event operations and exhibitor support. Adjacent to BRUNS as the venue/ecosystem counterpart in the DACH trade show value chain rather than a direct booth-build competitor.

Broad incumbents

• George P. Johnson Experience Marketing: Large experience marketing agency designing and producing trade show exhibits, events, and brand activations. Overlaps with BRUNS in custom booth and brand-space creation for multinational enterprise clients.
• Jack Morton Worldwide: Global brand experience agency delivering events, exhibits, and immersive brand experiences for major enterprises. Comparable to BRUNS in scenography and experiential design but at much larger scale across a broader portfolio of services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BRUNS