Russo Property Group
Russo Property Group is a privately held boutique vacation rental management and design firm that manages short-term rentals in St. Augustine, FL and Philadelphia, PA for individual property owners, combining Guesty/PriceLabs-powered operations with STR-focused interior design and concierge services.
- Company typePrivate
- Founded2017
- HeadquartersSaint Augustine, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Russo Property Group does
Russo Property Group, LLC is a privately held boutique vacation rental management and design company founded in 2017 by Glenn and Kelly Russo. The firm operates across two U.S. regional markets — St. Augustine, Florida and the Philadelphia, Pennsylvania area — and provides end-to-end short-term rental services to individual property owners and investors, including marketing, dynamic pricing, guest communication, cleaning, maintenance, staging, and interior design. Its customer base is dual-sided: property owners seeking to maximize rental income, and travelers booking stays through distributed OTA listings and the company's direct booking site. The company is entirely founder-owned with no institutional funding and operates with 1-10 employees.
The company's technology stack is composed almost entirely of third-party SaaS rather than proprietary systems. Guesty serves as the central property management platform coordinating listings, bookings, and guest communication across Airbnb, VRBO, Expedia, and Booking.com, and PriceLabs is integrated for demand-based dynamic pricing. The firm holds Airbnb Superhost (Five Stars) and VRBO Premier Partner designations, which elevate listing visibility on the two largest North American OTAs. Distribution is omnichannel, including direct booking through the Guesty booking site. A sub-brand, STR Interior Design, offers short-term rental and residential design intended to improve listing photography and conversion.
Revenue is generated primarily through managed-services fees on rental income, supplemented by professional services including interior design, seasonal décor installation, residential design, concierge coordination (private chef, in-home massage, painting workshops, fishing charters, golf cart rentals, photography), and short-term rental consulting. The gtm motion is consultative and direct-to-owner for management services, paired with direct-to-consumer booking for guests. Operations remain regional rather than national, and the firm positions itself around personalized founder involvement and local market expertise rather than scaled platform operations.
Russo Property Group firmographics
Firmographics- Name
- Russo Property Group
- Legal name
- Russo Property Group LLC
- Website
- https://russopg.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Russo Property Group is a privately held boutique vacation rental management and design firm that manages short-term rentals in St. Augustine, FL and Philadelphia, PA for individual property owners, combining Guesty/PriceLabs-powered operations with STR-focused interior design and concierge services.
- Ownership category
- akta.pro rank
Russo Property Group industry classification
Industry- Product category
- Vacation Rental Property Management
- NAICS
- Residential Property Managers (531311)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Full-Service Vacation Rental Property Management (BPAJAIAA)
- akta.pro secondary industries
- Full-Service Vacation Rental Property Management (THAMAKAA), Owner Services, Reporting & Portfolio Administration (THAMAKAI)
Keywords
Where Russo Property Group is headquartered
LocationHeadquarters
- HQ city
- Saint Augustine
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Russo Property Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Vacation Rental Property Management: Full-service property management for short-term rentals including marketing, guest communication, cleaning, maintenance, and staging. Revenue derived from management fees on rental income.
- Interior Design & Staging Services: Short-term rental interior design, seasonal decor installation, and residential design services. Includes space planning, material selections, finishes, fixtures, and furniture.
- Concierge Services: Curated guest experiences including private chef, massage therapy, yoga, golf cart rental, fishing charters, photography, and custom requests. Revenue from service coordination and booking fees.
- Short Term Rental Consulting: Expert guidance for designing, investing, or optimizing vacation rentals with data-backed advice and creative direction for property owners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Private Painting Workshop |
| Other | Pay-as-you-go | Private Chef Services |
| Other | Pay-as-you-go | In-home Massage Therapy |
| Other | Pay-as-you-go | Golf Cart Rental |
| Other | Pay-as-you-go | Fishing Charters |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
Russo Property Group product offering
Product offeringCore offering
Russo Property Group provides full-service boutique management of short-term vacation rentals — listing, marketing, guest communication, dynamic pricing, cleaning, maintenance, and staging — augmented by STR-focused interior design, concierge experiences, and consulting for property owners in St. Augustine, FL and the Philadelphia, PA area.
Product overview
Russo Property Group operates as a boutique vacation rental management and design company offering an integrated suite of services. The core offering consists of Short Term Rental Management combined with Interior Design Services (STR Interior Design) to maximize property performance. Additional services include Seasonal Decor and Residential Design for property enhancement, Concierge Services for guest experience (private chef, yoga, massage, golf carts, fishing, photography), and Short Term Rental Consulting for strategic guidance. The company also provides a booking platform integration through Guesty for property listings and uses PriceLabs for pricing optimization.
Differentiator
Problem solved
Functional benefit
Brands
- STR Interior Design: Short-term rental interior design services that photograph beautifully, live comfortably, and perform profitably. Creates spaces that tell a story, capture attention, and convert browsers into bookings.
Products and services
- Short Term Rental Management Full-service, boutique property management for short-term rentals serving individual property owners and investors in St. Augustine, FL and the Philadelphia, PA area. Includes listing creation, marketing, dynamic pricing, guest communication, cleaning, maintenance, staging, and post-stay turnovers.
- STR Interior Design Interior design services purpose-built for short-term rentals, intended to elevate booking conversion through thoughtful space planning, materials, finishes, fixtures, furniture, and photography-friendly styling. Targeted at property owners who want design-driven ROI from their rental.
- Concierge Services
- Short Term Rental Consulting Expert consulting for property owners and investors covering strategy, data analysis, creative direction, and optimization advice for new or existing vacation rental properties.
Quantifiable outcome
- 20% increase in ADR (average daily rate) after redesign
- +1 more outcomes
Companies that use Russo Property Group
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Russo Property Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Russo Property Group partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, minor and major.
- GuestycoreProperty management software platform used for managing listings across Airbnb, VRBO, Expedia, and Booking.com. Handles booking management, guest communication, and operational workflows.
- PriceLabscoreDynamic pricing tool integrated into property management for optimizing nightly rates based on market demand, seasonality, and local factors to maximize revenue.
- Jenna Fine Art StudiominorLocal art studio in Uptown St. Augustine providing private painting workshops for guests. Part of curated concierge experience offerings.
- Chef Carlos FuentesminorPrivate chef providing custom multi-course dinners prepared and served in rental homes. Offered as premium concierge experience for guests.
- AirbnbcorePrimary distribution channel for vacation rental listings. Company holds Superhost status indicating high performance standards.
- VRBOcoreDistribution channel with Premier Partner status. Properties listed and managed through this platform.
- ExpediamajorOTA distribution channel for vacation rental properties.
- Booking.commajorOTA distribution channel for vacation rental properties.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Russo Property Group competitors and assessment
Company assessmentBroad incumbents
- Casago: Casago is a vacation rental property management franchise operating across multiple U.S. markets. Comparable to Russo as a full-service STR manager, but Casago scales via a franchise model rather than a founder-led boutique approach.
- Vrbo (Expedia Group): Vrbo is a major U.S. short-term rental marketplace where Russo holds Premier Partner status. Comparable as a channel incumbent that sets ranking, fee, and policy rules affecting Russo's managed listings and revenue.
- Vacasa: Vacasa is a large national full-service vacation rental management company. Comparable to Russo Property Group because both deliver end-to-end STR management, but Vacasa operates a far broader portfolio across hundreds of markets versus Russo's two-market boutique footprint.
- TurnKey Vacation Rentals: TurnKey provides full-service vacation rental management across multiple U.S. destinations. Comparable to Russo because both offer full-service STR management with local-market teams, though TurnKey's geographic reach and corporate backing materially exceed Russo's.
- Evolve Vacation Rental: Evolve is a national vacation rental manager with a hybrid full-service + co-host model. Comparable to Russo because both manage short-term rentals on behalf of owners and emphasize higher per-property revenue through service quality, though Evolve operates at significantly greater scale.
- Airbnb Friendly Apartments (Airbnb): Airbnb is the dominant global short-term rental marketplace and offers AirCover, host tools, and increasingly direct management programs. Comparable to Russo because Airbnb hosts and ranks listings that Russo manages, making it a platform incumbent with overlapping owner relationships.
Regional players
- Beach Properties of Hilton Head: Beach Properties is a regional full-service vacation rental management firm focused on the Hilton Head Island market. Comparable to Russo as a boutique STR manager with local market expertise, though Beach Properties operates only in the Hilton Head geography.
Others
- Guesty: Guesty is the property management software platform used by Russo for centralized booking, channel management, and guest communication. Comparable as a core technology provider whose roadmap and pricing directly impact Russo's operational cost structure and feature set.
- PriceLabs: PriceLabs is the dynamic pricing engine integrated into Russo's stack. Comparable as a revenue-management vendor whose pricing recommendations materially influence the ADR outcomes Russo markets to owners.
Direct peers
- Local STR property managers (e.g., St. Augustine Vacation Rentals): Local boutique vacation rental managers in St. Augustine and Northeast Florida directly compete with Russo for the same owner pool in the same submarket. Comparable because they offer the same core service in the same geography and compete head-to-head on management fees, design quality, and guest reviews.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks1 record
Key highlights7 records
Customer concentration
Russo Property Group social profiles
Digital presenceRusso Property Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Russo Property Group leadership team
Management profileNumber of profiles
Profiles2 records
Russo Property Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Russo Property Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Russo Property Group
What does Russo Property Group do?
Russo Property Group provides full-service boutique management of short-term vacation rentals — listing, marketing, guest communication, dynamic pricing, cleaning, maintenance, and staging — augmented by STR-focused interior design, concierge experiences, and consulting for property owners in St. Augustine, FL and the Philadelphia, PA area.
Is Russo Property Group a public or private company?
Russo Property Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Russo Property Group founded?
Russo Property Group was founded in 2017. It employs 1 to 10 people.
Where is Russo Property Group based?
Russo Property Group is headquartered in Saint Augustine, United States, in the North America region.
How does Russo Property Group make money?
Four revenue lines are on record. Vacation Rental Property Management is the primary driver. The others are interior Design & Staging Services, concierge Services and short Term Rental Consulting.
Who are Russo Property Group's main competitors?
Broad incumbents on record are Casago, Vrbo (Expedia Group), Vacasa, TurnKey Vacation Rentals, Evolve Vacation Rental and Airbnb Friendly Apartments (Airbnb). Beach Properties of Hilton Head is listed as a regional player. Others are Guesty and PriceLabs. Local STR property managers (e.g., St. Augustine Vacation Rentals) is listed as a direct peer.
Does Russo Property Group have an API?
No public API is recorded for Russo Property Group.
What industry is Russo Property Group in?
Russo Property Group's product category is Vacation Rental Property Management. Its primary akta.pro industry code is BPAJAIAA, Full-Service Vacation Rental Property Management, with a secondary code of THAMAKAA, Full-Service Vacation Rental Property Management. Its NAICS code is 531311 and its SIC code is 6531.