Mototrack Accessories

What Mototrack Accessories does

Mototrack Accessories Pty Ltd is an Australian online retailer operating the e-commerce storefront mototrack.com.au, specializing in motorcycle accessories for road, race, dirt, and adventure segments. The company functions as a multi-brand distributor and importer rather than a technology platform, holding exclusive Australian distribution rights for HealTech Electronics, SpeedAngle Inc., WRS Moto Special Parts, and Thermal Technology, and serving as Australian importer for Extreme Components and ProMotoTools. Its product portfolio spans premium international brands including Akrapovic exhausts, GBRacing crash protection, Brembo Racing brake components, Bonamici Racing rearsets, Rizoma accessories, BST carbon fiber wheels, Yoshimura exhausts, Puig windscreens, HEL Performance brake lines, and Accossato components, organized into categories covering electronics, windscreens, crash protection, brake systems, exhausts, plastics, riding gear, oils/lubricants, and track/workshop equipment.

The business operates a direct-to-consumer e-commerce model with a secondary reseller/wholesale channel for motorcycle dealers. Pricing is unit-based with GST-inclusive pricing ranging from approximately $17.95 (entry-level silicone cases) to $4,999 (BST carbon fiber wheels), with average items in the $50–$800 range. Customer service is delivered via phone/text during business hours (Mon-Fri 9am-4pm AEST). Marketing relies on organic SEO, e-commerce catalog presence, email newsletter, a SpeedAngle Australia Facebook community, and customer reviews/testimonials. The company is privately held with 1-10 employees, was operating from Berwick and recently relocated to new premises at 191 Proximity Drive, Sunshine West, Victoria 3020. The website indicates operational history extending back to at least 2020 based on customer review timestamps, and ongoing motorsport community involvement continues into 2025.

Revenue mechanics are straightforward one-time product sales with no subscription or recurring billing model observed. Geographic reach is domestic Australia only, with no global footprint claimed. The company has no disclosed funding rounds, no institutional investors, no parent or subsidiary structure, and operates as a founder/owner-led entity under the legal name Mototrack Accessories Pty Ltd, domiciled in Victoria, Australia.

Name

Mototrack Accessories

Legal name

Mototrack Accessories Pty Ltd

Website

https://mototrack.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Mototrack Accessories is an Australian online retailer specializing in motorcycle accessories for road, race, dirt, and adventure segments, operating as the exclusive Australian distributor for HealTech Electronics, SpeedAngle, WRS, and Thermal Technology, and serving individual motorcycle enthusiasts and motorcycle dealer resellers across Australia.

Ownership category

akta.pro rank

Product category

Motorcycle Parts and Accessories Retail

NAICS

Automotive Parts and Accessories Retailers (44133), Motor Vehicle and Motor Vehicle Parts and Supplies Merchant Wholesalers (4231)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Motorcycle Riding Gear & Apparel Retail (CRAMANAA)

akta.pro secondary industries

Protective Armor & Impact Protection Retail (Body/Back/Chest) (CRAMANAC), Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow) (CRAMANAB), Safety Accessories & Wearables Retail (Neck Braces, Hydration, Earplugs) (CRAMANAL)

Keywords

• Motorcycle accessories retail
• Motorcycle parts distribution
• Motorcycle performance electronics
• Motorcycle racing equipment
• Aftermarket motorcycle parts

Headquarters

HQ city

Berwick

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Product Sales: One-time product sales of motorcycle accessories including electronics, windscreens, crash protection, exhaust systems, riding gear, and workshop equipment. Revenue generated through direct retail transactions on e-commerce platform and wholesale to resellers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Mototrack Accessories is an Australian online retailer that sells motorcycle accessories and parts across road, race, dirt, and adventure segments. It distributes and imports products from multiple international brands including HealTech Electronics (quick shifters, speedometer calibrators, gear indicators), SpeedAngle GPS lap timers, WRS windscreens and switchgear, Thermal Technology tyre warmers, Akrapovic exhaust systems, GBRacing crash protection, Brembo Racing brakes, Bonamici Racing rearsets, Rizoma accessories, Extreme Components, Acerbis, BST wheels, Yoshimura, Puig, Accossato, HEL Performance, and Ram Mounts, alongside riding gear, workshop equipment, oils, and cleaning products.

Product overview

Mototrack Accessories is an Australian online motorcycle accessories retailer operating as a pure e-commerce platform for Road, Race, Dirt & Adventure motorcycling. The business functions as a multi-brand distributor and importer rather than a technology product company. The product portfolio is organized around distinct brands and product categories: HealTech Electronics (electronic tuning devices including SpeedoHealer, QuickShifter, and data loggers), SpeedAngle GPS Lap Timers, WRS Windscreens/SwitchGear/LED Lights, Thermal Technology Tyre Warmers, Akrapovic Exhaust Systems, GBRacing Crash Protection, Brembo Racing brake components, Bonamici Racing rearsets and controls, Rizoma accessories, Extreme Components fairings and rearsets, Acerbis plastics and accessories, and comprehensive categories for Crash Protection, Bike Parts, Racing Accessories, Riding Gear, Oils & Lubricants, and Workshop Equipment. They are exclusive Australian distributors for HealTech Electronics, SpeedAngle Inc., WRS Moto Special Parts, and Thermal Technology, and Australian importer for Extreme Components and ProMotoTools.

Differentiator

Problem solved

Functional benefit

Products and services

• HealTech Electronics Distributed brand line of electronic motorcycle accessories including SpeedoHealer speedometer calibrators, QuickShifter Easy wireless quickshifters, exhaust servo eliminators, gear indicators, oxygen sensor eliminators, headlight eliminators, iLogger data logging systems, ThunderBox power distribution modules, Fuel Injection Tuner Pro, and dealer/workshop diagnostic tools. Sold to motorcycle enthusiasts, dealers, and workshops in Australia.
• SpeedAngle GPS Lap Timers Distributed brand line of GPS-based lap timing solutions with lean angle measurement and data logging, including the DashApex and Apex lap timers, with firmware updates available. Sold to Australian motorcycle track riders and the racing community.
• WRS Windscreens Distributed brand line of motorcycle windscreens in sport, race high, touring, and enduro styles for Aprilia, Benelli, BMW, Cagiva, CF Moto, Ducati, Harley Davidson, Honda, Husqvarna, Kawasaki, KTM, Kymco, Moto Guzzi, MV Agusta, Piaggio, Royal Enfield, Suzuki, SYM, Triumph, Voge, and Yamaha motorcycles.
• WRS SwitchGear Distributed brand line of WRS motorcycle switchgear including button switches, switchgear controls, and throttles.
• WRS LED Lights Distributed brand line of WRS LED lighting products for motorcycles, including headlight protection lenses and lighthouse lenses.
• Thermal Technology Tyre Warmers Distributed brand line of motorcycle tyre warmers including Pro Series, Performance Series, Race Series, and Evo Dual/Tri Zone models with temperature settings at 50°C, 90°C, and 110°C. Sold to track day riders and racers.
• Akrapovic Exhaust Systems Distributed brand line of titanium and carbon fibre Akrapovic exhaust systems including Complete Exhaust Systems, Slip-On Systems, Racing Line, Evolution Line, headers, link pipes, muffler brackets, heat shields, catalytic converters, and noise dampers.
• GBRacing Crash Protection Distributed brand line of GBRacing crash protection products including engine case covers, brake and clutch lever guards, titanium bolts, crash bobbins, frame sliders, dash protectors, and cover bolt kits, for Aprilia, BMW, Buell, CF Moto, Ducati, EBR, Honda, Husqvarna, Kawasaki, KTM, MV Agusta, and Suzuki motorcycles.
• Brembo Racing Distributed brand line of high-performance Brembo Racing brake components including brake pads, 19RCS/17RCS/15RCS Corsa Corta brake master cylinders, clutch master cylinders, front and rear brake calipers, brake disks, caliper pistons and seals, and spare parts.
• EBC Brakes Distributed brand line of EBC brake pads and brake components for motorcycles.
• Bonamici Racing Distributed brand line of Bonamici Racing rearsets, adaptors, rearset parts, fuel tank caps, clip-on handlebars, spools, levers, brake and clutch lever guards, cover protection, chain adjusters, triple clamps, dashboard protection, and mirror blocks.
• Rizoma Motorcycle Accessories Distributed brand line of Rizoma motorcycle accessories including guards, mirrors, levers, turn signals, fuel tank caps, pegs and adaptors, reservoirs, bar ends and bars, cable kits, and licence plate support kits.
• Extreme Components Distributed brand line of Extreme Components racing products including GP EVO rearsets, lever protection, handlebars, master cylinder protection, GP EVO brake and clutch levers, engine protection, brake caliper heat sinks, fairings in black fibre, carbon fibre, and Epotex, and spare parts.
• Acerbis Motorcycle Accessories Distributed brand line of Acerbis motorcycle accessories including auxiliary fuel tanks, bags and packs, chain guides and sliders, controls, disc covers, electrical components, fork protection, frame guards, fuel caps, filters, tanks, taps, hand guards, head and tail lights, plastics, seats, shock protectors, skid plates, stands, swingarm protectors, and tank mount kits.
• Accossato Brake and Control Components Distributed brand line of Accossato brake calipers, brake disks, brake levers, brake pads, brake reservoirs, clutch levers, footpegs, fuel caps, grips, hand controls (bar ends, grips, handlebars, risers), handlebars, handlebar riser kits, hydraulic switches, master cylinders (brake and clutch), reservoirs, and spares.
• HEL Performance Brake Lines Distributed brand line of HEL Performance ABS brake line kits, braided lines, calipers, and thumb brakes for motorcycles.
• Ram Mounts Distributed brand line of Ram Mounts motorcycle mounting solutions for GPS units, phones, and action cameras.
• BST Carbon Fibre Wheels Distributed brand line of BST (Black Stone Trading) motorcycle wheels, including Mamba TEK carbon fibre wheels for various motorcycles.
• Yoshimura Exhaust and Fender Kits Distributed brand line of Yoshimura exhaust systems and V2 fender eliminator kits for motorcycles.
• Puig Windscreens Distributed brand line of Puig windscreens including Z-Racing and New Generation Touring screens for various motorcycle models.
• Riding Gear Category offering of motorcycle riding apparel including leather gloves, men's and women's jackets and pants, helmets, leather suits, boots/riding shoes, base layers, wet weather gear, and accessories.
• Racing Accessories Category offering of motorcycle racing accessories including brake/clutch lever guards, button kill switches, button switch panels, Jetprime ABS eliminators, kill switches, switch panels, throttle controls, race fasteners, rearsets, and Thermal Technology tyre warmers.
• Bike Parts Category offering of motorcycle parts including engine parts (bottom end kits, complete engine rebuild kits), brake and clutch components, brake pads and disks, clutch parts, suspension (shocks), tyres and tubes, and hour meters.
• Track and Workshop Equipment Category offering of track and workshop equipment including floor mats, maintenance supplies, race materials, tools, transport and storage solutions, and tie downs and straps.
• Oils and Lubricants Category offering of motorcycle oils and lubricants including brake and clutch fluids, engine oil, and chain clean and lube products.
• Crash Protection Products Category offering of motorcycle crash protection products including Axle Armor axle protection, Crash Knobs, TrackSliders pickup systems, Pegsliderz footpeg sliders, and Supermoto accessories for Honda, KTM, and Husqvarna motorcycles.
• Motorcycle Plastics and Bodywork Category offering of motorcycle plastic bodywork including air box covers, front and rear fenders, front plates, headlight surrounds, lower fork covers, merchandise, plastic kits, radiator shrouds, and side panels.
• Bike Cleaning Products Category offering of bike cleaning products including protection, brushes, cloths and sponges, cleaning kits, and rider care items.
• Motorcycle Grips Category offering of motorcycle grips in road, trail, vintage, and off-road styles, including Domino A010 Slim racing grips.
• Lap Timers Category offering of motorcycle lap timing equipment including SpeedAngle GPS lap timers and Ram Mounts for securing devices.
• Parts and Accessories Broad category offering of motorcycle parts and accessories including air filters, batteries and chargers, chain adjuster kits, chain guides and sliders, chains and sprockets, controls (throttle cables), disc covers, Eazi-Grip traction control products, Eazi-Guard paint protection, electrical, engine protection, exhaust systems, and fork protection for various motorcycle brands.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core.

• HealTech ElectronicscoreChannel Partner/ Reseller/ DistributorExclusive Australian distributor for HealTech Electronics products including quick shifters, speedometer calibrators, gear indicators, exhaust servo eliminators, and workshop diagnostic tools.
• SpeedAngle Inc.coreChannel Partner/ Reseller/ DistributorExclusive Australian distributor for SpeedAngle GPS lap timers with lean angle measurement and data logging capabilities. Supports Australian racing community including OJC events.
• WRS Moto Special PartscoreChannel Partner/ Reseller/ DistributorExclusive Australian distributor for WRS windscreens, switchgear, LED lights, and motorcycle accessories. WRS has become technical partner of Ducati Lenovo Team for MotoGP.
• Thermal TechnologycoreChannel Partner/ Reseller/ DistributorExclusive Australian distributor for Thermal Technology tyre warmers including Pro Series, Performance Series, Race Series, and Evo Dual/Tri Zone models.
• Extreme ComponentscoreChannel Partner/ Reseller/ DistributorAustralian importer of Extreme Components racing products including GP EVO rearsets, brake levers, handlebars, engine protection, fairings, and brake caliper heat sinks.
• ProMotoToolscoreChannel Partner/ Reseller/ DistributorAustralian importer of ProMotoTools workshop and track equipment.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• RevZilla: One of the largest online motorcycle apparel, parts and accessories retailers globally (now under Cycle Gear). Comparable in mission and audience but with far broader scale, owned media and US-centric operations.
• R&G Racing: UK-based aftermarket crash protection and accessory brand with direct international retail. Comparable as both competitor in crash protection/levers categories and as a supplier-type partner in the broader accessories ecosystem.

Direct peers

• FC-Moto: Germany-based e-commerce specialist in motorcycle apparel, helmets and accessories with international shipping. Directly comparable multi-brand catalog model and cross-border fulfillment orientation.
• BikeBandit: Large US-based online retailer of motorcycle parts, accessories and riding gear. Closely comparable to Mototrack's pure-play e-commerce model with multi-brand distribution across road, dirt and racing segments.
• Demon Tweeks: UK-based motorcycle and karting accessories retailer combining trade/DTC with proprietary brands. Similar specialist e-commerce proposition targeting road, race and trackday enthusiasts.
• Dennis Kirk: Long-standing US online retailer of powersports parts, accessories and riding gear. Comparable multi-brand e-commerce catalog and mail-order heritage with strong enthusiast positioning.
• Chaparral Motorsports: Multi-brand online motorcycle and ATV parts/accessories retailer with a large catalog of premium aftermarket brands. Comparable in carrying Akrapovic, Brembo, GBRacing-class lines and serving enthusiasts globally via e-commerce.

Others

• WPS / Western Powersports: Major US wholesale distributor of powersports parts, accessories and riding gear to dealers. Comparable to Mototrack's wholesale/reseller arm in supplying multi-brand aftermarket inventory to retail networks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mototrackacc
• Xx.com/mototrackacc
• LinkedInlinkedin.com/company/mototrack-accessories

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mototrack Accessories