American Floral
American Floral is an independent retail florist in Irmo, South Carolina, selling fresh floral arrangements, sympathy tributes, and plants directly to consumers and weddings/events across a 17-ZIP service area. It operates a single storefront and e-commerce site powered by Hana Florist POS.
- Company typePrivate
- Founded2010
- HeadquartersIrmo, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What American Floral does
American Floral is an independent retail florist operating from a single storefront at 7565 St. Andrews Road in Irmo, South Carolina. The company sells fresh-cut floral arrangements, potted plants, and sympathy/funeral tributes, and provides custom floral design services for weddings and events in the Columbia, SC metropolitan area. Its product catalog includes standard bouquets priced from $59.95 to over $500 for premium casket sprays, plus themed arrangements tied to local sports affiliations (Clemson, Gamecock) and seasonal designs.
The business runs on the Hana Florist POS platform, which powers both its e-commerce storefront (americanfloral.biz) and in-store point-of-sale. Orders can be placed online, by phone, or in person, with hand delivery within a defined 17-ZIP service area and same-day fulfillment for orders placed before noon. A subscription service is offered for recurring flower deliveries, and a separate website (americanfloralsc.com) markets the wedding and event design vertical. Pricing is primarily unit-based across bouquet, funeral, and wedding categories.
Revenue mechanics are split across four streams: one-time retail flower sales, recurring flower subscriptions, transaction-based delivery fees, and professional services for weddings/events. Customer segmentation is horizontal, serving individual consumers, funeral homes and families, healthcare facilities, and couples/event planners. The company is privately held, owner-operated, has no disclosed outside funding, no parent company, and no headcount disclosures.
American Floral firmographics
Firmographics- Name
- American Floral
- Legal name
- American Floral
- Website
- https://americanfloral.biz
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- American Floral is an independent retail florist in Irmo, South Carolina, selling fresh floral arrangements, sympathy tributes, and plants directly to consumers and weddings/events across a 17-ZIP service area. It operates a single storefront and e-commerce site powered by Hana Florist POS.
- Ownership category
- akta.pro rank
American Floral industry classification
Industry- Product category
- Retail Florist
- NAICS
- Florists (45931)
- SIC
- Retail-Miscellaneous Shopping Goods Stores (5940)
- akta.pro primary industry
- Event Floral Design & Arrangements (HSACAOAA)
- akta.pro secondary industry
- Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ)
Keywords
Where American Floral is headquartered
LocationHeadquarters
- HQ city
- Irmo
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
American Floral business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Retail Flower Sales: One-time sales of fresh cut flowers, bouquets, arrangements, and potted plants through online and in-store channels. Individual transaction-based purchases.
- Flower Subscriptions: Recurring subscription service for regular flower deliveries. Customers can set up automated delivery plans for ongoing floral needs.
- Delivery Fees: Delivery charges calculated at checkout based on recipient address. Free local delivery available in Irmo area for qualifying orders.
- Wedding and Event Floral Services: Custom floral design services for weddings and special events, including consultation, installation, and arrangement creation. The company has over 30 years of experience in event florals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard bouquet arrangements starting at $59.95 |
| Unit Pricing | Pay-as-you-go | Multi-tier arrangements with size upgrades |
| Unit Pricing | Pay-as-you-go | Premium funeral arrangements from $239.95 to $559.95 |
| Subscription | Monthly | Flower subscription plans available |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels2 records
American Floral product offering
Product offeringCore offering
American Floral is a local retail florist that designs and sells custom fresh-cut flower arrangements, potted plants, and themed sympathy/memorial tributes to individual consumers and event clients in the Irmo, SC and greater Midlands market. The company operates a walk-in retail shop combined with an e-commerce storefront and offers same-day hand delivery, wedding and event floral design services, and recurring flower subscriptions. Product pricing spans roughly $59.95 entry-level bouquets to over $500 premium casket sprays, with tiered sizing (As Shown / Better / Best) on select designs.
Product overview
American Floral is a local florist and e-commerce flower shop offering a single integrated product line focused on fresh floral arrangements and plants. The portfolio consists of standard bouquet products (romantic roses, seasonal arrangements, mixed bouquets) and funeral/sympathy products (standing sprays, casket sprays, urn wreaths, wreaths), along with potted plants and wedding/event design services. The products are sold directly through their website with same-day delivery available, powered by Hana Florist POS e-commerce platform. The company serves the Irmo, SC area and surrounding communities with hand-delivery of custom-designed arrangements.
Differentiator
Problem solved
Functional benefit
Products and services
- Dozen Red Roses
Companies that use American Floral
Customer profileSegments4 records
Ideal customer profiles4 records
American Floral technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
American Floral partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
American Floral competitors and assessment
Company assessmentDirect peers
- Teleflora: Network of thousands of member florists fulfilling orders via a central clearinghouse; comparable as a competing local-florist-aggregator model serving sympathy, wedding, and everyday gifting.
- JustFlowers: Direct-to-consumer online flower retailer offering same-day delivered arrangements at entry-level price points ($40–$80) that overlap with American Floral's bouquet tier.
- ProFlowers: Online flower and gifting retailer offering boxed and arranged flower delivery; overlaps on everyday and sympathy arrangements, though distribution is more ship-from-facility than local florist.
- FTD: Long-standing flower delivery network offering retail bouquets, sympathy, and occasion designs via partner florists. Closely comparable product mix and delivery-driven model.
- From You Flowers: Online flower delivery retailer offering comparable price-tiered bouquets and same-day local delivery via partner florists; competes in the same occasion and price band.
- 1-800-Flowers: National online flower and gifting retailer offering same-day local florist delivery across the U.S. Directly comparable business model: bouquet sales, sympathy/wedding ordering, and subscription gifting.
Others
- Hana Florist POS: Florist-specific e-commerce and point-of-sale software platform. American Floral runs on it directly; relevant as a technology enabler and indirect strategic dependency.
Emerging players
- The Bouqs Co. Farm-to-consumer online flower delivery company emphasizing sustainable sourcing and direct grower relationships. Comparable only at the margin with American Floral's local-farm narrative.
- UrbanStems: DTC online floral brand with strong digital-first marketing and subscription offerings; an emerging threat to local florists for the digital gifting and subscription customer.
- BloomNation: Online marketplace that connects consumers with local florists; comparable as a technology platform serving independent florist shops like American Floral (and a competitor partner-network alternative).
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
American Floral social profiles
Digital presenceAmerican Floral financial estimates
Financial estimateRevenue estimate
Valuation estimate
American Floral leadership team
Management profileNumber of profiles
American Floral funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
American Floral M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about American Floral
What does American Floral do?
American Floral is a local retail florist that designs and sells custom fresh-cut flower arrangements, potted plants, and themed sympathy/memorial tributes to individual consumers and event clients in the Irmo, SC and greater Midlands market. The company operates a walk-in retail shop combined with an e-commerce storefront and offers same-day hand delivery, wedding and event floral design services, and recurring flower subscriptions. Product pricing spans roughly $59.95 entry-level bouquets to over $500 premium casket sprays, with tiered sizing (As Shown / Better / Best) on select designs.
Is American Floral a public or private company?
American Floral is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was American Floral founded?
American Floral was founded in 2010. It employs 1 to 10 people.
Where is American Floral based?
American Floral is headquartered in Irmo, United States, in the North America region.
How does American Floral make money?
Four revenue lines are on record. Retail Flower Sales are the primary driver. The others are flower Subscriptions, delivery Fees and wedding and Event Floral Services.
Who are American Floral's main competitors?
Direct peers on record are Teleflora, JustFlowers, ProFlowers, FTD, From You Flowers and 1-800-Flowers. Hana Florist POS is listed as an others. Emerging players are The Bouqs Co., UrbanStems and BloomNation.
Does American Floral have an API?
No public API is recorded for American Floral.
What industry is American Floral in?
American Floral's product category is Retail Florist. Its primary akta.pro industry code is HSACAOAA, Event Floral Design & Arrangements, with a secondary code of HSACAOAJ, Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages). Its NAICS code is 45931 and its SIC code is 5940.