PetLog
PetLog is a Brazil-focused mobile platform for pet owners, offering a free app with smart QR-code Pet Tag identification, digital vaccination records, and an in-app social network to connect pet owners and locate pet-friendly venues and professionals, monetized via a Premium subscription and hardware sales.
- Company typePrivate
- Founded2024
- HeadquartersNatal, Brazil
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What PetLog does
PetLog (legal entity: Wevond Company, Inc., likely U.S.-incorporated but operating from Natal, Rio Grande do Norte, Brazil) is a consumer mobile platform for Brazilian pet owners ("tutores"), structured as a unified iOS/Android app that combines smart pet identification, digital vaccination records, and an in-app social network. The core product is the PetLog app (App Store id1533590104, Google Play package com.wevond.petlog), with a physical QR-code Pet Tag ("Plaquinha") attachable to a pet's collar that links to an online profile containing breed, age, owner contact details, and the pet's digital vaccination card. Built into the same app are three additional modules: the Digital Vaccination Record (Carteira de Vacinação Digital) with renewal alerts and travel-ready summaries, the Comunidade Petlog social network for organizing meetups and rating pet-friendly venues, and the Pet Professional Finder for discovering trainers, walkers, and veterinarians with peer references.
The technology stack is a cloud-hosted mobile application with QR-code-based identification and digital record storage; no proprietary AI/ML, API, SDK, or patent assets are disclosed. Revenue mechanics are freemium: the app is free to download, the Premium subscription unlocks advanced features and bundles a free Pet Tag, and the Pet Tag is also sold individually through the company's Tiendanube-hosted online store (loja.petlog.me), which is currently offline. No specific pricing for either Premium or the standalone tag is publicly disclosed. The company is private, founded circa 2021, has 1-10 employees, has raised one disclosed funding round of $31,693 (July 2021, investors undisclosed), and serves only the Brazilian market with no global footprint claim, named B2B customers, or disclosed management team.
PetLog firmographics
Firmographics- Name
- PetLog
- Legal name
- Wevond Company, Inc.
- Website
- https://petlog.me
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PetLog is a Brazil-focused mobile platform for pet owners, offering a free app with smart QR-code Pet Tag identification, digital vaccination records, and an in-app social network to connect pet owners and locate pet-friendly venues and professionals, monetized via a Premium subscription and hardware sales.
- Ownership category
- akta.pro rank
PetLog industry classification
Industry- Product category
- Pet Technology (Consumer Pet Wellness Mobile App)
- NAICS
- Pet Care (except Veterinary) Services (81291), Pet Care (except Veterinary) Services (812910), Pet and Pet Supplies Retailers (459910), Pet and Pet Supplies Retailers (45991)
- akta.pro primary industry
- Pet Care & Pet Services Platforms (Sitting, Walking, Grooming) (BPAMAHAI)
- akta.pro secondary industries
- Remote Monitoring & Connected Pet Care (Wearables, IoT, Chronic Care Programs) (HLAMAGAL), Pet Technology & Smart Devices Distribution (Trackers, Feeders) (CRAOAKAI)
Keywords
Where PetLog is headquartered
LocationHeadquarters
- HQ city
- Natal
- HQ country
- Brazil
- HQ region
- Latin America
Markets served
PetLog business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Premium subscription (Premium plan): Recurring subscription that unlocks advanced features and includes the physical Pet Tag (Plaquinha) at no additional cost. Provides recurring revenue tied to engaged pet owners.
- Individual Pet Tag hardware sales: One-time sale of the QR-code Pet Tag to non-subscribers via the company's own online store (loja.petlog.me). Captures consumers who want the hardware but do not subscribe.
- Freemium app tier: Free tier of the mobile app used to drive user acquisition and top-of-funnel growth, with paid conversion into Premium subscriptions and tag purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free tier of the PetLog mobile app |
| Subscription | Monthly | Premium subscription including the Pet Tag |
| One time/ perpetual license | Pay-as-you-go | Standalone Pet Tag purchase |
Go-to-market motion2 records
PetLog product offering
Product offeringCore offering
PetLog sells a freemium mobile pet well-being platform (iOS and Android) anchored by a smart QR-code Pet Tag that links to an online pet profile containing the pet's information and digital vaccination record. The app additionally bundles a pet-owner social network for meeting nearby owners, discovering and rating pet-friendly places, and finding pet professionals such as trainers, walkers, and veterinarians. Revenue is generated through a Premium subscription (which includes the physical Pet Tag) and standalone one-time sales of the Pet Tag hardware.
Product overview
PetLog is a unified mobile pet well-being platform (a single app with integrated modules) rather than a platform-plus-separate-product architecture. The PetLog mobile app is the core product, and the Pet Tag smart QR-code identification tag is its flagship add-on module, available individually or bundled with the Premium subscription. Built into the same app are two further modules: the Digital Vaccination Record (Carteira de Vacinação Digital) for storing and alerting on vaccination history, and the Pet Social Network (Comunidade Petlog) — which itself contains the Pet Professional Finder sub-module for locating trainers, walkers, and veterinarians. Together these form a single offering positioning PetLog as Brazil's largest pet well-being platform focused on security, health, and socialization.
Differentiator
Problem solved
Functional benefit
Brands
- Pet Tag: Petlog's smart QR-code pet identification tag attached to a pet's collar that links to an online profile with the pet's information and digital vaccination card.
Products and services
- PetLog Mobile App Unified mobile application (iOS via App Store and Android via Google Play) that serves as the central hub of PetLog's pet well-being platform, integrating smart QR-code identification, digital vaccination records, a pet-owner social network, and a pet professional finder. Target audience is Brazilian pet owners ("tutores") who download the app for free.
- Pet Tag (Plaquinha de Identificação Inteligente) Physical smart pet identification tag with an embedded QR code that links to an online pet profile containing the pet's name, breed, age, owner contact details, and digital vaccination card. Designed for Brazilian pet owners who attach it to the pet's collar; when scanned by a finder, it allows the finder to contact the owner in case of loss. Available free with the Premium subscription or as a standalone one-time purchase.
Companies that use PetLog
Customer profileIdeal customer profiles1 record
PetLog technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
PetLog partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights3 records
PetLog competitors and assessment
Company assessmentBroad incumbents
- Petz: Brazilian publicly listed pet retail chain with growing digital and vet services. Comparable as a broad Brazilian pet-care incumbent expanding into services and digital community.
- BarkBox: US subscription-based pet product/service brand with strong community content. Comparable as a subscription-driven pet-owner engagement platform, though primarily product-box rather than identification.
- Petlove: Brazil's largest online pet retailer and ecosystem (vet, services, subscription). Comparable because it operates a multi-vertical pet platform in Brazil targeting the same consumer base; broader and better-capitalized than PetLog.
- PetBacker: Global pet services marketplace (sitting, walking, grooming). Comparable on the pet-professional-finder / community side of PetLog, though with a wider geographic footprint.
Direct peers
- Whistle (by Mars Petcare): US pet GPS/health tracker with subscription-based hardware model. Comparable consumer-pet-hardware-plus-software proposition owned by a major pet-care conglomerate.
- DogHero: Brazilian marketplace for pet services (walking, daycare, hosting). Directly comparable in the pet-social-network + pet-professional-discovery space, although now integrated into Petlove.
- Pawprint: UK-based smart pet identification and lost-pet recovery service with QR-tag hardware. Closely comparable product concept (QR pet tag + online profile + community).
- Tractive: Austrian/global pet GPS and activity tracker with a subscription + hardware model. Directly comparable to PetLog on the subscription-bundled-hardware pet identification play, though Tractive is global and well-funded.
Emerging players
- 11Pets: Pet health-record management platform (vaccinations, reminders, vet history). Directly comparable to PetLog's Carteira de Vacinação Digital module and could converge with identification/community features.
Regional players
- Hundeo: Latin American pet care/training platform. Adjacent peer operating in similar Latin American markets with comparable dog-owner community and professional-discovery content.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
PetLog social profiles
Digital presencePetLog financial estimates
Financial estimateRevenue estimate
Valuation estimate
PetLog leadership team
Management profileNumber of profiles
PetLog funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PetLog M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PetLog
What does PetLog do?
PetLog sells a freemium mobile pet well-being platform (iOS and Android) anchored by a smart QR-code Pet Tag that links to an online pet profile containing the pet's information and digital vaccination record. The app additionally bundles a pet-owner social network for meeting nearby owners, discovering and rating pet-friendly places, and finding pet professionals such as trainers, walkers, and veterinarians. Revenue is generated through a Premium subscription (which includes the physical Pet Tag) and standalone one-time sales of the Pet Tag hardware.
Is PetLog a public or private company?
PetLog is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PetLog founded?
PetLog was founded in 2024. It employs 1 to 10 people.
Where is PetLog based?
PetLog is headquartered in Natal, Brazil, in the Latin America region.
How does PetLog make money?
Three revenue lines are on record. Premium subscription (Premium plan) is the primary driver. The others are individual Pet Tag hardware sales and freemium app tier.
Who are PetLog's main competitors?
Broad incumbents on record are Petz, BarkBox, Petlove and PetBacker. Direct peers are Whistle (by Mars Petcare), DogHero, Pawprint and Tractive. 11Pets is listed as an emerging player. Hundeo is listed as a regional player.
Does PetLog have an API?
No public API is recorded for PetLog.
What industry is PetLog in?
PetLog's product category is Pet Technology (Consumer Pet Wellness Mobile App). Its primary akta.pro industry code is BPAMAHAI, Pet Care & Pet Services Platforms (Sitting, Walking, Grooming), with a secondary code of HLAMAGAL, Remote Monitoring & Connected Pet Care (Wearables, IoT, Chronic Care Programs). Its NAICS code is 81291.