Oceana Products

What Oceana Products does

Oceana Products is a privately held, direct-to-consumer nutritional supplement and skincare company founded in 1982 and headquartered in Belvidere, United States, with manufacturing operated out of Ålesund, Norway. The company sells marine-derived health products centered on omega-3 fish oils (standard, concentrated TG, and Aminomega formulations), deep-sea shark liver oil capsules rich in alkyglycerols and squalene, and the GlycoMarine Joint Health complex derived from New Zealand green-lipped mussel via a proprietary hydro-extraction process. The product portfolio also includes a topical skincare extension — BioMarine Deep Water Squalane in lavender and fragrance-free variants — marketed for hydration and anti-aging. Core technical differentiators include a proprietary antioxidant blend (rosemary extract, ascorbyl palmitate, mixed natural tocopherols) claimed to increase product stability by 300%, batch-by-ingredient traceability, and independent third-party testing for environmental contaminants including mercury, lead, arsenic, pesticides, PCBs, and dioxins.

The business operates exclusively through a Shopify-powered e-commerce storefront (oceanaproducts.com) with no disclosed wholesale, retail, or third-party marketplace distribution. Products are sold as one-time purchases priced from $19.95 to $89.95, with volume discount codes (VOLUME4 and VOLUME6) and a 60-day satisfaction guarantee. Shipping is handled via USPS Priority at flat rates domestically ($7), to Canada ($25), and other international destinations ($35). Customer support is delivered via phone (866-623-2650) and email ([email protected]), with organic social presence on Instagram, Facebook, Pinterest, and Twitter, and a Journal blog supporting content marketing.

The company is bootstrapped with no disclosed funding rounds, no parent company, no subsidiaries, and operates with a lean team of 1–10 employees. The customer base consists of individual health-conscious consumers across three primary segments: general wellness/immune support buyers, joint health seekers (including NSAID alternatives), and skincare/dermatology users. The company maintains minimal geographic footprint (US-dominant, selective international) and shows no AI/ML integration, no API offerings, and no enterprise or B2B sales motion. Multiple products across categories are listed as 'Sold out' on the storefront at the time of observation, indicating either inventory supply constraints or low SKU-level velocity.

Name

Oceana Products

Legal name

Oceana Products

Website

https://oceanaproducts.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

1–10 employees

Short description

Oceana Products is a private, bootstrapped DTC nutritional supplement and skincare company founded in 1982, manufacturing marine-derived omega-3 fish oils, shark liver oil, joint health complexes, and topical squalane in Norway, and selling exclusively through a Shopify e-commerce storefront to individual health-conscious consumers.

Ownership category

akta.pro rank

Product category

Nutritional Supplements

NAICS

Seafood Product Preparation and Packaging (311710)

SIC

Food And Kindred Products (2000), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Omega-3 & Marine/Algal Lipids (EPA/DHA Oils, Concentrates) (AFAJALAK)

Keywords

• Marine nutritional supplements
• Omega-3 fish oil
• Shark liver oil capsules
• Joint health supplements
• Topical squalane skincare

Headquarters

HQ city

Belvidere

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Direct Product Sales (E-commerce): One-time purchase of nutritional supplements and topical skincare products through the company's Shopify e-commerce platform. Products sold in various capsule counts and sizes with volume-based discounts available.
2. Direct Product Sales (Shark Liver Oil): Sale of Aminomega Deep-Sea Shark Liver Oil capsules, previously known as Oceana Shark Liver Oil. 100% pure, no artificial coloring, additives or preservatives. Rich in alkyglycerols and squalene.
3. Topical Skincare Products: Sale of BioMarine Topical Deep Water Squalane products (Lavender and Fragrance Free variants) marketed for skin hydration and anti-aging benefits.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Oceana Products manufactures and directly sells marine-derived nutritional supplements and topical skincare products to consumers through its Shopify e-commerce storefront. The catalog centers on omega-3 fish oil capsules and TG concentrates, deep-sea shark liver oil capsules, and the GlycoMarine Joint Health complex, complemented by BioMarine Topical Squalane skincare. Products are manufactured in Ålesund, Norway and sold one-time-purchase to individual consumers with volume-based discounts.

Product overview

Oceana Products is a direct-to-consumer nutritional supplement and skincare company offering marine-based health products. The product portfolio centers on omega-3 fish oils (including standard, concentrated TG, and aminomega formulations), shark liver oil supplements, and joint health products derived from New Zealand green-lipped mussel. The company also offers topical skincare products featuring BioMarine Squalane in lavender and fragrance-free variants. All products are manufactured in Ålesund, Norway with rigorous batch testing for purity and potency by independent facilities, incorporating a proprietary antioxidant blend for stability. The company emphasizes sustainable sourcing and uses no harsh processing methods.

Differentiator

Problem solved

Functional benefit

Products and services

• Aminomega 830 TG Omega-3 Fish Oil (60 Capsules) Concentrated omega-3 fish oil providing 420mg EPA, 310mg DHA, and 100mg of other omega-3 fatty acids per capsule in a highly bioavailable glyceride form. Suggested use: 1-2 capsules daily. Targeted at health-conscious adult consumers.
• Aminomega Deep-Sea Shark Liver Oil 100% pure shark liver oil rich in alkyglycerols and squalene, supporting the body's natural immune system. Minimally processed with no artificial coloring, additives, or preservatives. Sold in 90- and 180-capsule sizes. Targeted at adults seeking immune support.
• GlycoMarine Joint Health Proprietary marine glycogen complex (Glycomarine) extracted from New Zealand green-lipped mussel via a proprietary hydro-extraction process. Contains 500mg Glycomarine per capsule, marketed for joint pain relief and mobility support and as gastro-protective against NSAIDs. Sold in 84- and 252-capsule sizes. Targeted at adults with joint pain or limited mobility.
• Omega-3 Fish Oil 100% natural fish oil with no chemical alterations to the omega-3 molecules, providing 180mg EPA, 120mg DHA, and 50mg of other omega-3s per soft gel with natural lemon flavor. Sold in 90- and 240-capsule sizes. Targeted at adults seeking general omega-3 supplementation.
• Omega-3 Liquid Fish Oil TG Concentrate (5 fl oz) Concentrated liquid fish oil providing 1,375–1,575mg EPA, 900–1,050mg DHA, and 500–575mg of other omega-3s per teaspoon in a highly bioavailable glyceride form. Marketed as suitable for adults and children.
• BioMarine Topical Deep Water Squalane (Lavender and Fragrance Free) BioMarine Topical Deep Water Squalane marketed as a natural, readily absorbed, non-comedogenic emollient that increases skin respiration and supplies moisture, with claims of protecting skin from sun, dryness and aging. Sold in 2-oz sizes in lavender and fragrance-free variants. Targeted at consumers seeking natural skincare for hydration, anti-aging, and after-shave use.

Quantifiable outcome

• Product stability increased by 300% with proprietary antioxidant blend
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Pure Encapsulations: Practitioner-channel premium supplement brand (now part of Nestlé Health Science) offering pharmaceutical-grade omega-3s and joint health products. Comparable in purity/quality positioning but with far broader practitioner distribution.
• Jarrow Formulas: Established broad-line supplement brand offering omega-3 fish oils among hundreds of other SKUs. Comparable as a competitor in the omega-3 category, though with much broader portfolio and distribution.
• Life Extension: Long-standing direct-to-consumer supplement brand offering omega-3, joint health, and skincare products. Comparable in DTC motion and longevity/wellness customer base, though with a much larger SKU catalog.
• NOW Foods: One of the largest natural products manufacturers in the US, offering extensive omega-3 and supplement lines. Represents the mass-market incumbent that Oceana competes against on price and shelf presence.

Direct peers

• Vital Choice: DTC retailer of sustainably sourced seafood and marine-derived supplements, including omega-3s. Comparable to Oceana in DTC e-commerce motion, marine-sourced product mix, and sustainability-led brand positioning.
• Carlson Labs: Long-established family-owned fish oil and nutritional supplement brand (founded 1965) offering premium omega-3 products with third-party testing. Directly comparable to Oceana in category, family/private ownership structure, and emphasis on purity.
• Xtend-Life: New Zealand-based supplement brand featuring green-lipped mussel (GlycoMarine competitor) and marine-derived ingredients. Directly comparable for the joint health SKU and shared NZ marine-sourcing story.
• Nordic Naturals: The leading premium omega-3 fish oil brand in the US, founded on triglyceride-form omega-3s and independent third-party testing (similar to Oceana's value props). Competes directly in the same DTC and practitioner channels with far greater scale and marketing budget.
• Wiley's Finest: Premium fish oil and omega-3 supplement brand focused on triglyceride-form concentrates and sustainability — closely aligned with Oceana's product positioning, glyceride-form technology, and traceability story.

Emerging players

• Standard Process: Whole-food supplement brand with practitioner-channel focus offering joint and immune support products. Comparable as a niche premium supplement brand but with a different (whole-food rather than marine-extract) formulation approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/oceana_products/?hl=en
• Facebookfacebook.com/Oceana-Products-100080063690111
• LinkedInlinkedin.com/company/scandinavian-laboratories

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oceana Products