Into The Source
Into The Source is a Zwolle-based full-service digital agency that builds custom websites, CMS and API integrations, and delivers data-driven SEO/SEA and UX/UI services to enterprise clients across retail, healthcare, sports, and real estate.
- Company typePrivate
- Founded2007
- HeadquartersZwolle, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Into The Source does
Into The Source is a Zwolle-based, full-service digital agency founded in 2007 that operates as the digital arm of the Venture Group conglomerate. The company designs and builds custom websites, web applications, content management systems, and API integrations, and delivers complementary UX/UI design, SEO/SEA, social advertising, and analytics services. Its work is explicitly framed around data-driven decision making, using tools such as A/B testing, Google Analytics, and Google Tag Manager to optimize conversion and engagement. Client engagements are primarily enterprise and project-based with multi-year relationships; named customers span professional football (PEC Zwolle), retail and DIY (GAMMA/KARWEI/Intergamma, Vadain, Praxis), healthcare (AMC, MT Integraal), real estate and construction (Brummelhuis, NL Huis), industrial manufacturing (VConsyst, RKT), and interior design (Instyle Concepts).
Beyond agency services, Into The Source operates B-Aware, a proprietary subscription software product launched in 2021 that helps property owners and managers track safety compliance and visitor access via QR-code-based safety modules. The company holds ISO 27001 certification, has 11-50 employees, and operates from a single Zwolle headquarters serving the Benelux market. Revenue is generated from professional services (project-based, custom-quoted) and product licensing, with several sister companies within Venture Group also serving as clients. The firm won the Website van het Jaar award for the PEC Zwolle platform in both 2022 and 2023.
Into The Source firmographics
Firmographics- Name
- Into The Source
- Legal name
- Into The Source
- Website
- https://intothesource.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Into The Source is a Zwolle-based full-service digital agency that builds custom websites, CMS and API integrations, and delivers data-driven SEO/SEA and UX/UI services to enterprise clients across retail, healthcare, sports, and real estate.
- Ownership category
- akta.pro rank
Where Into The Source is headquartered
LocationHeadquarters
- HQ city
- Zwolle
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Into The Source business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Digital Agency Services: Full service digital agency providing software development, web design, UX/UI design, SEO/SEA, data analytics, and online marketing services to businesses. Project-based engagements with custom scoping.
- Product Licensing (B-Aware): B-Aware safety compliance software tool for property management, licensed to property owners and managers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
Into The Source product offering
Product offeringCore offering
Into The Source is a Dutch full-service digital agency that designs, builds, and markets custom digital platforms for businesses, including corporate websites, e-commerce portals, product configurators, custom CMS, API integrations, and data-driven online marketing (SEO, SEA, social, analytics). The agency also develops and licenses its own proprietary product, B-Aware, a safety compliance management platform for real estate owners and managers with QR-code-based web app access for technicians and suppliers.
Product overview
Into The Source is a full-service digital agency offering custom website design, development, and digital marketing services. They develop their own proprietary product, B-Aware, a safety compliance software tool for real estate with a management system and web app. Their service portfolio includes UX/UI design, frontend and backend development, CMS development, API development, SEO, SEA, social media advertising, and web analytics. The agency serves diverse sectors including retail, healthcare, sports, construction, and real estate.
Differentiator
Problem solved
Functional benefit
Brands
- B-Aware: A smart software tool that provides property owners and/or managers with insights into compliance with safety requirements in buildings. B-Aware consists of a management system and a web app for safety awareness at work sites.
Products and services
- B-Aware A smart safety compliance software tool for real estate owners and managers. It provides a management system to configure building safety requirements and a web app enabling suppliers and technicians to scan QR codes and complete mandatory safety modules, creating awareness and logging building access.
- Website Design & Development Services
Quantifiable outcome
- 116% growth in housing requests for Brummelhuis after redesign
- +6 more outcomes
Companies that use Into The Source
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles2 records
Into The Source technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Into The Source partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Retail & MoreminorCollaborated with Retail & More on content development for Brummelhuis website redesign project. Partnership focused on proof and compelling content creation.
- Venture GroupcoreParent company of Into The Source. Venture Group is a family of companies including Vadain, VConsyst, VD&P, and V-Access. Into The Source serves as the digital agency arm of the group.
- Instyle ConceptscoreSister company within Venture Group, specializing in interior concepts for hotels, recreation, healthcare, and shortstay. Instyle Concepts styled Into The Source's new office at Ceintuurbaan.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Into The Source competitors and assessment
Company assessmentDirect peers
- Hike One: Dutch digital design and engineering agency focused on UX, design systems, and web platform development. Comparable in design-led development approach and enterprise client focus.
- Level Level: Dutch digital agency specializing in enterprise WordPress and web platform development. Comparable in technical positioning and mid-market enterprise client base to Into The Source.
- Dept Agency: Amsterdam-headquartered global full-service digital agency offering web development, CMS, digital marketing, and creative services. Closest large-scale Dutch peer to Into The Source's agency model, though operating at significantly larger scale.
- Blue Field Agency: Dutch digital agency offering web development, design, and online marketing services to mid-market and enterprise clients. Comparable in size and full-service positioning to Into The Source.
- Lab Digital: Dutch digital agency offering strategy, design, and engineering services for content-driven platforms. Comparable in scope and enterprise client focus to Into The Source.
- Hoppinger: Amsterdam-based digital agency focused on strategy, design, and development of digital platforms and websites. Directly comparable mid-sized Dutch digital agency serving enterprise clients.
- Inventium: Dutch digital agency providing strategy, design, and technology services including custom CMS and e-commerce platforms. Direct overlap with Into The Source's web and CMS development work for enterprise clients.
- Qlic: Dutch digital agency offering digital strategy, design, and development services. Similar size and service portfolio to Into The Source, including custom software and online platforms.
Broad incumbents
- Deloitte Digital: Global digital consultancy arm of Deloitte, including the former Dutch agency Mirabeau. Competes with Into The Source for large enterprise digital transformation mandates but operates at far greater scale with a broader portfolio.
Emerging players
- Planon: Netherlands-based provider of facility and real estate management software including workplace safety and compliance modules. Most direct adjacent competitor to Into The Source's B-Aware product in the Dutch safety/compliance space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Into The Source social profiles
Digital presenceInto The Source compliance and trust
Trust signalCompliance1 record
Into The Source financial estimates
Financial estimateRevenue estimate
Valuation estimate
Into The Source leadership team
Management profileNumber of profiles
Profiles2 records
Into The Source funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Into The Source M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Into The Source
What does Into The Source do?
Into The Source is a Dutch full-service digital agency that designs, builds, and markets custom digital platforms for businesses, including corporate websites, e-commerce portals, product configurators, custom CMS, API integrations, and data-driven online marketing (SEO, SEA, social, analytics). The agency also develops and licenses its own proprietary product, B-Aware, a safety compliance management platform for real estate owners and managers with QR-code-based web app access for technicians and suppliers.
Is Into The Source a public or private company?
Into The Source is a private company. It is classified as corporate owned and is currently operating.
When was Into The Source founded?
Into The Source was founded in 2007. It employs 11 to 50 people.
Where is Into The Source based?
Into The Source is headquartered in Zwolle, Netherlands, in the Europe region.
How does Into The Source make money?
Two revenue lines are on record. Digital Agency Services are the primary driver. The others are product Licensing (B-Aware).
Who are Into The Source's main competitors?
Direct peers on record are Hike One, Level Level, Dept Agency, Blue Field Agency, Lab Digital, Hoppinger, Inventium and Qlic. Deloitte Digital is listed as a broad incumbent. Planon is listed as an emerging player.
Does Into The Source have an API?
No public API is recorded for Into The Source.